Meat Snacks Market Size, Growth, and Trends 2025 to 2034

Meat Snacks Market Size, Share and Trend Forecast 2034

The global meat snacks market size estimated at USD 11.12 billion in 2024 and is anticipated to increase from USD 11.82 billion in 2025 to nearly reaching USD 20.49 billion by 2034, witnessing a CAGR of 6.3% during the forecast period from 2025 to 2034. This market growth is primarily driven by the increasing popularity of protein-rich diets and the rising demand for convenient food options.

Key Highlights

• By region, North America dominated the global market with the largest share in 2024.
• By region, Asia Pacific is expected to grow at the fastest CAGR from 2025 to 2034.
• By product type, the jerky segment held the major market share in 2024.
• By product type, the sticks segment is projected to grow at the highest CAGR between 2025 and 2034.
• By source, the beef segment contributed the biggest market share in 2024.
• By source, the pork segment is expected to expand at the fastest CAGR between 2025 and 2034.
• By flavor, the peppered segment dominated the market in 2024.
• By flavor, the original segment is expected to grow at the fastest rate over the projected period.
• By distribution channel, the supermarkets and hypermarkets segment held the major market share in 2024.
• By distribution channel, the online stores segment is expected to grow at the fastest CAGR between 2025 and 2034.

Industry Coverage

What is the Meat Snacks Market?

The meat snacks market is a segment of the food industry that produces and sells ready-to-eat protein-rich snacks, including jerky, sticks, and bars, made from meats such as beef, pork, and poultry. Growth in this market is fueled by increasing consumer demand for convenient, portable, and high-protein foods that fit busy lifestyles. Health trends emphasizing protein intake and on-the-go snacking have further accelerated market expansion. As a result, meat snacks have become a significant and rapidly growing part of the broader food industry.

Meat Snacks Market Outlook 

• Industry Growth Overview: The meat snacks market is expected to expand at a rapid pace between 2025 and 2034, driven by rising demand for convenient, protein-rich, and portable foods. Increasing health consciousness, busy lifestyles, and the popularity of high-protein diets are key factors fueling its expansion. 
• Sustainability Trends: There is a rapid shift toward sustainability and ethical sourcing, with consumers increasingly valuing transparency and premium ingredients. Brands are investing in eco-friendly packaging, such as compostable or recyclable materials, to reduce waste and appeal to environmentally conscious buyers. 
• Global Expansion: The market is expanding worldwide due to rising demand for convenient, protein-rich, on-the-go foods, driven by busy lifestyles and growing health awareness. Emerging regions offer opportunities driven by growing urbanization, rising disposable incomes, and the increasing adoption of Western-style diets, creating new consumer bases for ready-to-eat meat snacks.
• Startup Ecosystem: The startup ecosystem in the market is expanding as new companies innovate with high-protein, clean-label, and alternative protein-based products to meet evolving consumer preferences. These startups are leveraging e-commerce, direct-to-consumer models, and sustainable practices to quickly capture market share and differentiate themselves in a competitive landscape.

Key Technological Shift in the Meat Snacks Market

Technological advances are transforming the meat snacks market by boosting production efficiency, product quality, and consumer experience. High-pressure processing (HPP) and smart packaging improve shelf life and safety, while robotics simplify handling and tray feeding for consistent results. Innovations like 3D food printing and AI-driven flavor prediction enable manufacturers to develop new textures and customized flavors that cater to various consumer preferences. Additionally, hybrid protein blends combining meat with plant-based ingredients make products more sustainable and attractive to flexitarians and health-conscious consumers.

Funding in the Meat Snacks Market

• The meat snacks market has attracted over $3.53 billion in total funding over the past decade, with the peak occurring in 2019 at more than $2.44 billion, and $143 million funded in 2025. 
  The U.S. leads globally with 473 meat snacks startups, followed by Australia with 84 and the United Kingdom with 63. 
• In terms of funding, Canada startups have raised the most over the past decade at $2 billion, followed by the U.S. at $1 billion and Brazil at $340 million, highlighting strong investor interest in North America. (Source: Tracxn)

Meat Snacks Market Regional Insights 

What Made North America the Dominant Region in the Meat Snacks Market?

North America led the meat snacks market by capturing the largest share in 2024. The dominance of the region in the market is attributed to consumer preferences for convenient, portable, and indulgent snack options. Snacking throughout the day has become common across all age groups, as consumers favor snacks over traditional meals. This trend is driving demand for meat snacks as consumers seek healthier options to meet their nutritional needs. Additionally, leading industry players are focusing on creating high-quality products designed to attract affluent North American consumers seeking preservative and additive-free options. 

U.S. Meat Snacks Market Analysis

In the U.S., the market is expanding as health-conscious consumers increasingly seek protein-rich, low-carb, and keto-friendly options, driven by a growing on-the-go lifestyle. Innovation in flavors, transparent ingredient labeling, grass-fed and organic sourcing, and plant-based meat alternatives are reshaping the market, while strict USDA and FDA regulations ensure high standards for processing, safety, and labeling.

Asia-Pacific: The Fastest-Growing Region

Asia Pacific is expected to grow at the fastest rate during the forecast period. This is mainly due to rapid urbanization in countries like China, India, and across Southeast Asia, which is reshaping consumer dietary habits. Rising middle-class incomes and exposure to Western dietary patterns, especially among younger consumers, are boosting demand for protein-rich, convenient meat snacks. Additionally, innovations in flavor and packaging, along with expanded retail availability through traditional and online channels, are further driving market growth in the region. 

India Meat Snacks Market Trends

In India, meat enjoys broad acceptance across religions, making it widely consumed. Nutritionists recommend including animal protein to address protein deficiencies, and affordable options like chicken make meat snacks accessible to a large population. Brands are catering to local tastes by offering regional flavors such as tandoori, curry, and chili, enhancing the appeal of meat snacks in the Indian market.

Europe: A Notably Growing Area

Europe is expected to grow at a notable rate in the meat snacks market over the forecast period. European consumers are increasingly valuing natural, organic, and lightly processed food, driving a rising demand for clean-label meat snacks. Certifications such as EU Organic and Protected Designation of Origin (PDO) are increasingly important factors in purchasing decisions. Increasing consumer awareness and demand for nutritional components, along with significant marketing and branding initiatives by major regional manufacturers, is anticipated to drive market expansion. Increasing disposable income among European consumers has allowed individuals to allocate more funds towards premium and convenience food products. Expensive meat snacks are viewed as providing higher nutritional benefits while tasting good. 

Germany Meat Snacks Market

The market in Germany is expanding due to substantial disposable income. Rising awareness of plant-based meat, a wide variety of flavors and snack options, and the preference for healthy meat snacks over chemically processed and unhealthy choices are expected to fuel further growth. Additionally, the emergence of new entrants from both local and international markets is likely to cater to the tastes and nutritional needs of German consumers. 

What Opportunities Exist in the Middle East and Africa for the Meat Snacks Market?

The Middle East and Africa (MEA) region offers immense opportunities in the market, driven by rising disposable incomes and rapid urbanization that boost spending on premium and convenient foods. A growing young population with evolving snacking habits is fueling demand for protein-rich, ready-to-eat options, while trends such as increased protein intake and the rise of tailored products, like halal, gluten-free, and allergen-free snacks, are further expanding market potential.

UAE Meat Snacks Market

The UAE’s health-conscious population is growing, and meat snacks are seen as an excellent protein-rich option. The cuisine of the UAE features numerous meat-centered dishes, leading consumers to choose snacks like jerky or sausages. With a preference for rich, savory flavors, the appeal of meat snacks is rooted in cultural and dietary habits. The rising popularity of high-protein, low-carb, and low-sugar diets such as keto and paleo is increasing the demand for meat snacks in the UAE. 

Latin America: Emerging Market with Significant Potential

The meat snacks market in Latin America is growing due to rising health awareness, increasing demand for convenient and ready-to-eat foods, and the region’s strong cultural affinity for meat. Additionally, busy lifestyles, higher disposable incomes, and traditional meat-centric cuisines in countries like Brazil and Argentina are fueling consumption, making meat snacks a popular and accessible choice.

Brazil Meat Snacks Market

The meat snacks market in Brazil is rapidly growing, driven by urbanization, busy lifestyles, and rising demand for convenient, protein-rich snacks. Popular among health-conscious consumers, fitness enthusiasts, and on-the-go individuals, the market features a variety of products such as jerky, sausages, and meat sticks, often infused with bold local flavors like chimichurri, barbecue, and spicy peppers.

Segmental Insights

Why did the Jerky Segment Dominate the Meat Snacks Market?

The jerky segment led the market while holding the largest share in 2024. This is due to its practicality, high protein content, and adaptability to consumer demands for convenient, portable, and health-focused snacks. Its dominance is strengthened by ongoing flavor innovation, competitive pricing compared to other meat snacks, and a longer shelf life. Additionally, expanding retail channels like supermarkets, hypermarkets, and online platforms have increased the accessibility of jerky snacks to a broader audience.

The Sticks Segment is Projected to Grow the Fastest During the Forecast Period.

Due to their convenience, high protein content, and portability, which meet modern consumer needs. Their smooth texture is appealing, and they are easy to store in single-serving or resealable packages, making them popular among busy individuals, travelers, and fitness enthusiasts. 

The sausages segment is expected to grow significantly during the forecast period, driven by their practicality, affordability, and high protein content. Their popularity is boosted by a wide variety of flavors and longer shelf life. Sausages are a well-known and versatile snack, often marketed as a quick, protein-rich alternative to traditional snacks, with snack-sized options being pre-cooked and shelf-stable.

Source Insights 

Which Source Segment Dominated the Meat Snacks Market in 2024?

The beef segment dominated the market, holding the largest share in 2024. Its high protein content, great taste, and versatility appeal to consumers seeking convenient, nutritious, portable options. The attractiveness is further boosted by premium choices like organic or grass-fed beef, a variety of flavors, and longer shelf life, making it a popular choice among a wide range of consumers, including those following fitness and dietary trends.

The Pork Segment is Projected to Grow at the Fastest Rate During the Forecast Period.

Driven by its low cost, increasing preference for bold and local flavors, and the rising popularity of savory, high-protein snacks. Its affordability is a key factor, while its versatility allows it to appeal to a range of taste preferences. 

The poultry segment is expected to expand at a significant rate in the upcoming period. Poultry provides lean protein, and buyers are increasingly seeking high-protein snacks to support their health and fitness goals. In contrast to red meat, poultry is often viewed as a lighter, guilt-free option, making it more appealing to those mindful of their health.

Flavor Insights 

Why did the Peppered Segment Dominate the Market?

The peppered segment dominated the meat snacks market with the largest share in 2024. Peppered meat snacks are high in protein and don’t leave a greasy aftertaste, which are major factors boosting their consumption. Additionally, peppered meat snacks often meet consumers’ needs for healthier alternatives to traditional snacks by providing both taste and nutrition.

The Original Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period.

Because it offers a traditional, authentic flavor that appeals to a wide consumer base, serves as a basic flavor profile for many products, and is seen as simple and timeless. Shoppers who prefer a straightforward, savory taste or want to avoid complex flavor combinations usually choose the original.

The teriyaki segment is projected to grow at a notable rate during the forecast period. The harmonious blend of sweet and savory flavors in teriyaki appeals to both fans of classic meat snacks and those seeking a unique taste, making it a versatile choice in the market. The growing fascination with global, especially Asian-influenced, tastes has boosted the popularity of teriyaki as shoppers seek novel and thrilling food adventures. 

Distribution Channel Insights 

Which Distribution Channel Dominated the Meat Snacks Market?

The hypermarkets and supermarkets segment held the largest share of the market in 2024, as they provide an extensive range of brands, flavors, and products such as jerky and meat sticks. These retailers use tactics such as strategic shelf placement, eye-catching displays, and promotional campaigns to boost visibility and drive impulse purchases. The increasing number of hypermarkets and supermarkets, particularly in urban areas across various regions, has expanded the physical reach of these products. 

The Online Stores Segment is Expected to Grow at the Fastest Rate During the Forecast Period.

Due to the rising demand for online shopping and the ease of home delivery, which is especially appealing to those with hectic schedules. The expansion is also driven by significant online discounts and e-commerce shops' ability to accommodate diverse preferences with creative flavors and products, benefiting both large and small enterprises.

Recent Developments in the Meat Snacks Market

• Collaboration: In May 2025, Jack Link's, a major player in meat snacks and one of the largest privately owned food firms in the U.S., announced a transformative global collaboration with the top social media influencer, entrepreneur, and philanthropist, MrBeast (Jimmy Donaldson). This groundbreaking partnership would result in the two organizations introducing an innovative range of protein-rich meat snacks. (Source: Businesswire)

Carnal

• Launch: In September 2025, meat snack brand Carnal, established by Michelin-trained chefs James Zamory, Aaron Saurer, and Sean McDermott, revealed the nationwide rollout of two new offerings: Beef Sticks and Umami Cut Beef Jerky. Carnal launched its gourmet meat snack line this year, starting with Black Truffle & Black Garlic Beef Sticks and subsequently introducing Umami Cut Jerky. (Source: Food Business News)

Top Key Players in the Meat Snacks Market 

• Bridgford Foods Corporation: A well-established company in the meat snacks sector, producing beef jerky and meat sticks, and recognized as an important firm in the competitive global market. 
• Conagra Brands: Conagra Brands holds a prominent position in the meat snacks industry, mainly through its well-known Slim Jim brand and the upscale Duke's brand, which collectively account for a substantial market share. The company continuously innovates in this sector, emphasizing taste and protein levels to align with evolving consumer demands. 
• General Mills Inc.: General Mills Inc. is a key participant in the meat snacks sector due to its ownership of the EPIC Provisions brand. The brand prioritizes ethical sourcing, featuring grass-fed beef and antibiotic-free animals, attracting health-conscious customers. 
• Hormel Foods Corporation: Hormel Foods Corporation is a significant participant and frontrunner in the meat snacks industry, boasting a varied brand portfolio and a strategic emphasis on the increasing need for protein-packed, convenient snack choices. The firm has increased its market visibility through a combination of organic growth and targeted acquisitions, including the Planters snack line. 
• Jack Link's LLC: Jack Link's LLC is a worldwide leader and the top producer of meat snacks globally, maintaining a strong market presence, particularly in the beef jerky sector. The firm is a major player in an expanding market driven by consumer demand for convenient, high-protein snacks. 

Other Key Players in the Market 

• Monogram Food Solutions LLC
• Nestlé S.A.
• Meatsnacks Group Ltd. (New World Foods Europe Limited)
• Tyson Foods Inc.
• Werner Gourmet Meat Snacks Inc.

Segments Covered in the Report

By Product Type

• Jerky
• Sticks
• Sausages
• Others

By Source

• Pork
• Beef
• Poultry
• Others

By Flavor

• Original
• Peppered
• Teriyaki
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America