Cannabis Beverages Market Size, Growth, and Trends 2025 to 2035

Cannabis Beverages Market Size 2025 to 2035

The global cannabis beverages market size was valued at USD 1.65 billion in 2025 and is expected to grow steadily from USD 1.92 billion in 2026 to reach nearly USD 7.60 billion by 2035, with a CAGR of 16.5% during the forecast period from 2026 to 2035. The growth of the market is driven by the increasing consumer preference towards experimenting with innovative and new food and beverages.

Key Highlights

• By region, North America dominated the cannabis beverages market revenue with 52% in 2025.
• By region, Asia Pacific is expected to grow fastest during the forecast period.
• By region, Europe is expected to grow at a notable rate during the forecast period.
• By distribution channel, the online retail segment held a major market revenue in 2025.
• By distribution channel, the specialty stores segment is projected to grow at a CAGR between 2026 and 2035.
• By type, the non-alcoholic segment segment held a major market revenue in 2025.
• By type, the alcoholic segment is projected to grow at a CAGR between 2026 and 2035.

Cannabis Beverages Industry Coverage

Market Overview

The cannabis beverages market is a growing industry offering alternatives to traditional sodas and alcohol for wellness and recreational purposes, focused on drinks infused with cannabinoids such as CBD and THC, featuring mocktails, coffee, tea and sodas with increasing demand driven by legal expansions and health trends such as sleep, and anxiety relief, and further creating major growth. In addition, the increasing usage of cannabis in treating health diseases such as chronic pain, neurological diseases and cancer is expected to increase the consumption and acceptance of cannabis beverages in the forecast period.

The market is also driven by the rising technological advancements in products formulation, growing legalization, increasing consumer preferences towards health-aware alternatives to alcohol, increasing demand for non-alcoholic, low-calorie and functional beverages, increasing legalization of cannabis for both recreational and medical use across various region, investment from major beverage companies, increasing social acceptance and awareness and rising diversification and product innovation.

Cannabis Beverages Market Trends

• Industry Growth Overview: The global cannabis beverages industry is driven by the increasing consumer changing lifestyles, growing rapid diversification, growing demand for cocktails and non-alcoholic beers, increasing integration of functional ingredients such as vitamins and adaptogens, rising product innovation such as functional ingredients, lower alcoholic and non-alcoholic beverages to fitness enthusiasts and demand for healthier, low-sugar and low-calories alcoholic alternatives. In addition, increasing demand for natural flavors, demand for innovative alcoholic options and increasing collaboration and strategic partnerships are further expected to drive the market growth.
• Increasing consumer preference towards sustainability: The preference towards sustainability in the market focuses on smart tech integration, eco-friendly packaging, waste reduction and energy/ water efficiency, and plastic-free carriers driven by cost savings and consumer demand, leading to innovations such as using QR codes and side streams for traceability to address demands for ethical, natural and low-calorie options. Various brands are adopting specific initiatives to build consumer loyalty and reduce their environmental footprint, which further increase the consumer preference towards sustainability.
• Startup Ecosystem: The startup ecosystems in the market in growing significantly, driven by consumer demand for healthier and non-alcoholic alternatives and it features a dynamic ecosystem of both innovative startups and major legacy beverage companies. Consumers, especially Gen Z and millennials are willing to pay a unique, authentic and high-quality products, opening a niche for various craft brands. Startups often integrate eco-friendly and sustainable packaging, including aluminium cans, which provides a point of differentiation.

Rise of Technological Shifts in Cannabis Beverages Market

The rise of technological advancements in the global market focus on smart branding, sustainable production and methods such as zero-waste and eco packaging, automation, digitalization, enhanced production efficiency and AI-driven flavor creation, alongside innovations in functional ingredients, streamlined e-commerce/D2C delivery, precision fermentation, botanicals and probiotics, all meeting consumer demand for transparent, convenient, premium and healthier options. The rise of digitalization is using AI for quality control in distilling or brewing, plus automation for cost reduction and unique flavor development, further expected to revolutionize the growth of the market.  

Trade Analysis of Cannabis Beverages Market: Import & Export Statistics

• India exported 23 shipments of Cannabi and HSN Code 3004 from January 2023 to December 2024, according to India Export data. The exports handled by 4 Indian exporters to 4 buyers. 
• Most of the Cannabi and HSN Code 3004 exports from India destined to Botswana, Sri Lanka and Bangladesh.
• South Africa, India, and Botswana are the top exporters of Cannabi And HSN Code 3004m while India topped with 59 shipments, South Africa with 25 shipments, and Botswana with 21 shipments.
• Germany imported 56.915 tonnes of medical cannabis products, in the third quarter of 2025. 

Value Chain Analysis of Cannabis Beverages Market:

Raw Material Procurement

• In the cannabis beverages industry, the raw material procurement includes significantly includes the alcohol base preservatives, sweeteners, flavorings and pure water. This process is crucial for mitigating supply chain risks, ensuring quality and managing costs.
• Market Players: Alfa Laval, BevSource and AEB Group

Packaging and Branding

• Branding and Packaging for global cannnabis beverages market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.
• Market Players: Suntory Holdings Ltd., The Coca-Cola Company and Diago Plc

Waste Management and Recycling

• The waste management and recycling in the cannabis beverages industry focus on technologies such as composters, balers, dehydrators and AI sorting through advanced processing technologies recyclable packaging.
• Key Players: Molson Coors Beverage Company, Boston Beer Company and Anheuser-Busch InBev (AB InBev)

Cannabis Beverages Industry Regulatory Landscape: Global Regulations

Cannabis Beverages Market Regional Insights

Why is North America Dominating the Cannabis Beverages Market?

North America dominated the market revenue in 2025. The market growth in the global market is driven by the increasing popularity of cannabis infused drinks, rising busy and on-the-go lifestyles, rising introduction of unique alcoholic and non-alcoholic drinks, increasing demand for natural-ingredient, gluten-free, low-sugar and low-calorie drinks and increasing shift towards hybrid seltzers and vodka-based cannabis drinks. The U.S. and Canada are dominating countries fueling the market growth.

The North America cannabis beverages market size was calculated at USD 0.86 billion in 2025 with projections indicating a rise from USD 1 billion in 2026 to approximately USD 3.95 billion by 2035, expanding at a CAGR of 16.5% throughout the forecast period from 2026 to 2035.

The U.S. Cannabis Beverages Market Trends

The cannabis beverages industry in the U.S. is driven by the demand for convenience and accessibility, increasing demand for healthier, flavored and low-calorie alcoholic alternatives, rising product innovation, consumer health consciousness, increasing consumption of non-alcoholic or alcoholic drinks among Gen Z, and millennials, rising product innovation and rising advancements in water-soluble technologies and nanoemulsion.

How Big is the U.S. Cannabis Beverages Market?

The U.S. cannabis beverages market size estimated at USD 0.64 billion in 2025 and is predicted to increase from USD 0.75 billion in 2026 to nearly reaching USD 2.96 billion by 2035, growing at a CAGR of 16.5% during the forecast period from 2026 to 2035.

Asia Pacific is Expected to Grow Fastest During the Forecast Period

The cannabis beverages market in the region, driven by the increasing shift towards lower-calorie and healthier alcoholic beverages, increasing demand from medicinal use of cannabis, demand for natural drinks, increasing prevalence of chronic diseases such as chronic diseases and consumer awareness regarding medical use and benefits of cannabis. China, India, Japan and South Korea are the fastest growing countries driving the market growth in the region.

China Cannabis Beverages Market Trends

China is expected to grow fastest during the forecast period. The market is showing rapid growth in China, driven by increasing consumer demand for novel experiences, rising investment in industrial hemp research and development and increasing consumer preference towards wellness and functional drinks. The market sees innovation in alcoholic versions, non-alc options and CBD/hemp-infused teas, as China positioning major player in the Asia Pacific region.

Why Does Europe Driving the Cannabis Beverages Market?

Europe is expected to grow at a notable rate during the forecast period. The cannabis beverages industry in the Europe is witnessing rapid growth, driven by rising CBD awareness and consumer demand for natural and healthier alcoholic options, with the Germany and UK major adoption. In addition, increasing demand for accessibility and convenience, increasing demand for CBD-infused drinks such as sodas, teas and coffee, consumers seeking lower-calorie and healthier alcoholic options. France, Germany and UK are the notable countries driving the market growth.

The Germany Cannabis Beverages Market Trends

The cannabis beverages sector is growing, driven by health aware consumers looking for healthier and lower-calorie drinks, demand for non-alcoholic, CBD/THC-infused and functional options, increasing consumer interest towards "sober curious" trends, legalization of personal use, shift from alcohol to cannabis-infused drinks, popularity of restaurants and cafes and increasing consumer focus on ingredients, new flavors and CBD/THC combinations.

How does the Middle East and Africa Driving the Market?

The cannabis beverages market is a fast growing, driven by health-aware consumers looking for healthier and natural alternatives, with the South Africa and UAE major countries. In addition, consumption of modern beverages, trends towards convenience, increasing disposable incomes, rising rapid urbanization, demand for functional, tropical and cannabis infused drinks and rising advancements in extraction technologies and cannabis cultivation.

UAE Cannabis Beverages Market Trends

The UAE cannabis beverages industry is experiencing robust growth, driven by the the expanding range of cannabis-derived products including topicals, edibles and oils, rising investments by consumer goods and pharmaceutical companies, consumer demand for cannabis-based wellness products, increasing awareness of the therapeutic benefits of cannabis and increasing legalization of medical and recreational cannabis in various regions.

Why does South America Driving the Cannabis Beverages Market

The market growth in the region is growing rapidly in South America, driven by the gradual decriminalization and legalization of cannabis in various countries, regulatory shifts, increasing consumer demand for non-alcoholic and functional drinks, popularity of CBD-infused options and increasing demand for alternatives to alcohol.

Brazil Cannabis Beverages Market Trends

The Brazil cannabis beverages market remains in a nascent but evolving stage, shaped strongly by regulatory developments and global demand trends. Globally, cannabis-infused drinks are experiencing rapid growth driven by consumer interest in non-smoking alternatives to alcohol and traditional cannabis products, expanding from niche wellness beverages to potentially multibillion-dollar segments with double-digit CAGR projections.

Cannabis Beverages Market Segmental Insights

Type Insights

Why is Non-alcoholic Segment Dominating the Cannabis Beverages Market?

The non-alcoholic segment dominated the global market revenue in 2025. The non-alcoholic cannabis beverages play an important role in the global market, driving by appealing to health-aware consumers looking for alcohol alternatives, fitting modern wellness trends, offering functional benefits and enabling social moderation such as zebra striping, making them the major segment with innovation in functional drinks, teas and mocktails. Various consumers prefer low-calorie and low-sugar with perceived health benefits, fueling demand for THC/CBD drinks over alcohol. Various brands create functional beverages for specific needs and add ingredients such as Lion's Mane for mood, focus and energy.

The Alcoholic Segment is Expected to Grow Fastest During the Forecast Period.

The segment growth in the market is driven by factors such as increasing consumer demand for wellness and novelty, increasing collaborations between large-scale and existing cannabis firms and alcohol companies, increasing social acceptance, demand for discreet consumption methods and rise of cannabis tourism, and rising technology and product innovation in formulation technologies, including water-soluble cannabinoids and nanoemulsion. 

Distribution Channel Insights

How Does Online Retail Segment Dominating the Cannabis Beverages Market?

The online retail segment dominated the global market revenue. The segment growth in the global market is driven by factors such as the expansion of regulatory frameworks and legalization that permit e-commerce, increasing ability to compare product variety and pricing, increasing consumer demand for convenience and privacy, consumer busy lifestyles especially Gen Z and , growing e-commerce platforms, and accessibility and convenience. Various online platforms provide a space for brands to offer detailed product information such as ingredient lists, dosage accuracy, and cannabinoid profiles.

The Specialty Stores Segment is Expected to Grow Fastest During the Forecast Period.

The segment growth in the market is driven by factors such as the increasing demand for innovative and wide assortment of products, increasing consumption of alcoholic and non-alcoholic drinks, demand for specialty offline stores, increasing popularity of one-stop-shop solutions, increasing social acceptance of cannabis use for recreation and wellness and collaborations between established specialty cannabis brands/dispensaries and major beverage companies.

Recent Developments in the Cannabis Beverages Market

Uncle Arnie's

• Launch: In December 2025, one of the fastest-growing THC beverage brands in the U.S., Uncle Arnie's announced the launch of SodaPop, a new line of 12oz cannabis-infused drinks in favorite flavors like Orange, Grape, and Strawberry. (Source: brewbound)

Nine Dot Cannabis Beverages

• Launch: In November 2025, Nine Dot Cannabis Beverages launched two brand-new flavors such as Berry Punch and Peach Punch. These new flavors bursting with flavor and formulated with 3mg of THC and 5mg of CBG for the 'cannabis curious'. (Source: bevnet)

Top Vendors in Cannabis Beverages Market & Their Offerings

• Canopy Growth: The company integrates Constellation's massive brand power and distribution network to scale cannabis drinks, aiming to normalize them within mainstream beverage aisles such as Cannabis and Corona.
• VCC Brands: The company catering to diverse consumer needs from wellness to recreation and known for high-dose, low-dose and functional options, with broad flavor profiles.
• Hexo Corp/New Age Beverages Corp: The company broadening market reach and product variety and developed players adapting their portfolios to such as beverages.

Top Companies Lists

• Aurora Cannabis Inc. (Edmonton, Canada)
• Aphria Inc. (Leamington, Canada)
• MedReleaf Corp. (Edmonton, Canada)
• Cronos Group Inc. (Toronto, Canada)
• GW Pharmaceuticals, plc. (Cambridge, U.K.)
• CannTrust Holdings Inc. (Vaughan, Canada)
• VIVO Cannabis Inc. (Ontario, Canada)
• Tilray (Nanaimo, Canada)
• OrganiGram Holdings (Moncton, Canada)

Segments Covered in the Report

By Type

• Alcoholic
• Non-alcoholic

By Distribution Channel

• Maa Merchandisers
• Specialty Stores
• Online Retail
• Others

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America