Health Ingredients Market Set for Growth with Rising Focus on Wellness and Nutrition

Health Ingredients Market Size, Share and Regional Analysis 2034

The global health ingredients market size estimated at USD 117.62 billion in 2024 and is predicted to increase from USD 126.44 billion in 2025 to nearly reaching USD 242.42 billion by 2034, growing at a CAGR of 7.5% during the forecast period from 2025 to 2034. Growing focus on gut health and immunity, demand for the plant based and clean label ingredients and personalization through nutrigenomics significantly driving the market.

Key Highlights

• By region, Asia Pacific dominated the global market with the largest share in 2024. The market is expanding as consumer awareness of health and wellness rises.
• By region, North America is expected to grow at a notable CAGR from 2025 to 2034. This growth is credited to the significant emphasis on preventive health and wellness trends in the area. 
• By type, vitamins & minerals segment held the major market share in 2024, propelled by the rising emphasis on self-care and a shift towards a more protective wellness approach.
• By type, probiotics & prebiotics segment is expected to grow at a CAGR in between 2025 and 2034, driven by rising consumer awareness of gut health, strong demand for functional foods and dietary supplements. 
• By source, plant-based segment contributed the biggest market share in 2024. Rising consciousness about the environmental effects of animal farming is prompting numerous consumers to choose plant-based alternatives. 
• By source, microbial based segment is expanding at a significant CAGR in between 2025 and 2034, fueled by health trends, innovative functional foods, and growing worldwide interest in gut microbiome research. 
• By function, gut health segment dominated the health ingredients market in 2024. Progress in tailored nutrition and continuous studies to meet personal requirements are anticipated to drive the market forward.
• By function, immunity enhancement segment is expected to grow at a significant CAGR over the projected period. The increasing elderly population and heightened awareness among adults to enhance their immune systems have driven the demand. 
• By application, functional food & beverage segment held the major market share in 2024. Health deterioration from busy lifestyles, excessive intake of convenience foods driving the demand. 
• By application, dietary supplements segment is expected to grow at a CAGR in between 2025 and 2034. A key reason for the rising use of dietary supplements is the prevalence of nutritional deficiencies.
• By distribution channel, B2B segment contributed the biggest market share in 2024, as manufacturers favor direct sales to save costs and obtain tailored ingredient solutions.
• By distribution channel, online retail segment is expanding at a significant CAGR in between 2025 and 2034, fueled by the increase of e-commerce and individuals' inclination towards the ease of shopping online.

Industry Coverage

Health Ingredients Market Dynamics 

The health ingredients market refers to bioactive compounds, naturally derived substances, and functional additives used in food, beverages, dietary supplements, and pharmaceuticals to enhance nutritional value, support health benefits, and improve overall well-being. These ingredients include vitamins, minerals, probiotics, prebiotics, protein, omega-3 fatty acids, antioxidants, plant extracts, and fibers. Rising demand for preventive healthcare, functional foods, and clean-label products is fueling market growth globally.

What are the Key Trends Influencing the Health Ingredients Market?

• The increasing aspect of market growth is the heightened consumer awareness of nutrition and preventive health measures. Rising demand for products with health-enhancing components like antioxidants and others is driving market expansion. 
• The connection between gut health and overall wellness is now well established, positioning it as a foundation for ingredient development. Probiotic strains designed for particular health advantages, like enhanced immunity, mental well-being, and metabolic assistance, will experience higher demand. 
• Prebiotics components such as resistant starches, and chicory root fiber, acacia gum are growing in popularity as consumers increasingly recognize the importance of maintaining a healthy gut microbiome. Mental well-being remains a vital concern for consumers, fueling the need for components that enhance cognitive abilities and emotional strength. Nootropic components such as ashwagandha, lion’s mane fungus, and L-theanine are anticipated to grow rapidly. 
• Consumers are shifting away from conventional sources and seeking out innovative healthy components that resonate with their principles and nutritional requirements. This development is key to both current trends in nutrition and the wider plant-centered movement. Data from the Tastewise platform shows that references to fava bean, an emerging plant-based protein, have surged, reaching a significant peak in the last few months and demonstrating a 11.3% growth compared to the previous year. 
• Protein remains a key focus for consumers, yet attention is increasingly turning to varied and functional sources. In addition to conventional whey and soy, alternative proteins like chickpea protein, mycoproteins, and fava bean protein are becoming increasingly popular. Consumers are increasingly looking for less processed, clean-label plant proteins containing fewer additives and simpler ingredient lists. 
• The Food and Drug Administration (FDA) is strengthening its control over Generally Recognized as Safe (GRAS) regulations, advocating for stricter safety documentation and possibly diminishing self-affirmed safety assertions. This change in the regulatory environment is advantageous for firms such as Givaudan and Naturex, which have extensive safety documentation and a range of natural ingredients. 

Market Opportunity 

Personalized Nutrition and Technology Advancement Expanding the Health Ingredients Market 

A major opportunity for market expansion is the increasing demand for personalized nutrition. It is gaining popularity as consumers prioritize personalized options. Sophisticated genetic testing, microbiome assessments, and digital health tools are facilitating personalized diets tailored to individual biological markers, lifestyle elements, and health objectives. Technological progress is facilitating the creation of innovative and improved health components. Advancements in biotechnology, nanotechnology, and plant extraction techniques have produced ingredients that offer improved bioavailability and effectiveness. Consequently, shoppers can now obtain stronger and more effective components that address particular health requirements.

Market Challenge

Stringent Regulations Impeding the Market Growth 

The health ingredients sector must comply with the regulations and standards set by multiple governing bodies. Global organizations like the Food and Drug Administration (FDA), World Health Organization (WHO), and the Committee on the Environment, Public Health and Food Safety (EU) are linked to regulations on food safety and quality. These entities regulate the usage of various chemicals, raw materials, and components utilized in food processing either directly or indirectly. Producers must comply with these diverse and strict regional regulations regarding the production and packaging of food products and components. 

Health Ingredients Market Regional Insights 

Asia Pacific Dominated the Health Ingredients Market in 2024. 

The market is expanding as consumer awareness of health and wellness rises, along with a growing preference for natural and functional ingredients in daily diets. Components such as probiotics, vitamins, and prebiotic fibers provide demonstrated advantages for digestive health, immunity, and general wellness, positioning them as appealing substitutes for artificial additives in food and drink items. Fast urban growth, increasing disposable income, and a move toward preventive healthcare are significant factors fueling this demand in nations such as China, Japan, and India.

India Health Ingredients Market Trends 

India’s swift urban growth and the shift towards sedentary living propel market expansion, leading to dietary disparities. This has greatly increased the need for supplements and functional foods, particularly within younger, urban groups such as millennials and Gen Z. At the same time, there is a strong consumer inclination towards natural, plant-based, and Ayurveda-inspired nutraceuticals, driven by worries about the side effects of synthetic drugs and a craving for clean label products. The India Health Ingredients Market is experiencing notable changes, influenced by shifting consumer tastes and lifestyle requirements. A significant trend is the increasing use of adaptogens and functional components in wellness products. Components like ashwagandha, Rhodiola rosea, and omega-3 fatty acids are being utilized more frequently to tackle stress, cognitive well-being, and mood management. 

North America Expects the Significant Growth During the Forecast Period. 

This growth is credited to the significant emphasis on preventive health and wellness trends in the area. Consumers are progressively leaning towards functional food, dietary supplements, and enriched beverages, which fuels the need for vital health components like vitamins, minerals, probiotics, and plant-derived extracts. The existence of major industry stakeholders, along with ongoing progress in food science and biotechnology, has greatly enhanced product innovation in this area. Moreover, urban development, increased disposable income, and evolving lifestyles also aid in the expansion. 

U.S. Health Ingredients Market Trends 

Food and beverage producers are concentrating on including health ingredients in dietary supplements and functional food items due to the increasing health and wellness trend in the U.S. Heightened health issues and a rising need for healthy formulations among the expanding athletic community in the U.S. are anticipated to propel market growth throughout the forecast period. Products that are plant-based, natural, and contain probiotics without genetically modified organisms (GMO) are influencing consumers in the advancements of fermentation technologies and strain development. 

Segmental Insights

Type Insights

Why did the Vitamins & Minerals Segment Dominate the Health Ingredients Market in 2024?

Vitamins & mineral segment led the health ingredients market in 2024. The vitamins & minerals growth is mainly propelled by the rising emphasis on self-care and a shift towards a more protective wellness approach. Rising consumer awareness regarding health and wellness, evolving lifestyles, and openness to healthier dietary choices indicates the increasing demand for vitamins and minerals in the global market. Increasing self-treatment for minor health issues among consumers is expected to drive growth in the vitamins and minerals market. The aging population requires more vitamins and minerals to satisfy their recommended dietary allowances because of inadequate consumption, leading to increased demand for these nutrients in the global market 

Probiotics & Prebiotics Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

Prebiotics & probiotics is driven by rising consumer awareness of gut health, strong demand for functional foods and dietary supplements, and growing interest in natural wellness and preventive health solutions. The rising prevalence of gastrointestinal disorders, inflammatory bowel diseases, and complications linked to antibiotics has broadened the therapeutic uses for probiotics among various age demographics. The rise in preventive probiotic treatments can be attributed to healthcare cost factors, with clinical studies demonstrating their efficacy in decreasing hospitalization rates and minimizing reliance on medications for chronic gastrointestinal issues. 

Source Insights

How did the Plant-Based Segment Dominate the Health Ingredients Market in 2024?

Plant based segment held the dominating share of the health ingredients market in 2024. The rising consciousness about the environmental effects of animal farming is prompting numerous consumers to choose plant-based alternatives as more sustainable and environmentally friendly options. The increasing drawbacks of conventional animal-based proteins are boosting the appeal of plant-based protein sourced from soy, peas, lentils, and hemp. In recent years, numerous companies are investigating a diverse array of plant sources for ingredients, such as seaweed, algae, and mushrooms to offer distinctive flavors, textures, and nutritional qualities. 

Microbial Based Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

The microbial based food ingredient is advancing swiftly, fueled by health trends, innovative functional foods, and growing worldwide interest in gut microbiome research. Producers are utilizing fermentation and microbial biotechnology to improve product quality, nutrition, and safety. Microbial ingredients provide diverse applications across the dairy, beverage, plant-based, and nutraceuticals industries. The increasing demand for natural, label-friendly, and sustainable ingredients renders microbial solutions crucial in various product categories.

Function Insights

Which Function Segment Dominated the Health Ingredients Market in 2024?

Gut health segment dominated the market with the largest share in 2024. Rising demand for natural and functional components that promote gut health is a primary factor. Progress in tailored nutrition and continuous studies to meet personal requirements are anticipated to drive the market forward. In the past five years, consumer interest in the microbiome and its link to gut health has surged significantly. In 2024, inquiries for ‘gut health’ increased by 35%, ‘microbiome’ by 31%, and ‘probiotics’ by 8%, indicating a worldwide move towards grasping how these elements affect overall well-being. Probiotic-enriched functional foods and drinks, including yogurt, kefir, and kombucha, are also playing a role in this trend. 

Immunity Enhancement Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

The primary elements fueling expansion are the rising incidence of infectious diseases, diabetes, and various other conditions stemming from insufficient immunity. Additionally, products with ingredients such as vitamins, minerals, herbal supplements, and probiotics aimed at enhancing immunity have experienced a significant increase in demand lately. People worldwide are now increasingly aware of their immune health and overall well-being. The increasing elderly population and heightened awareness among adults to enhance their immune systems have driven the demand for immunity-boosting supplements that foster market expansion. 

Application Insights 

Why Health Ingredients Were Significantly Used in the Functional Food & Beverage?

Functional food & beverage segment held the largest share of the market in 2024. Health deterioration from busy lifestyles, excessive intake of convenience food, lack of physical activity, and rising self-medication are all identified as significant contributors to the spread of functional food & beverage. A functional drinks is one that offers a particular health advantage in addition to mere hydration. It usually includes additional components, like vitamins, minerals, herbs, or other bioactive substances, meant to enhance a specific function or boost health. Producers in the food and beverage sector are enhancing items with nutritional supplements, such as fibers, omega-3 fatty acids, vitamins, and minerals. 

Dietary Supplements Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

A key reason for the rising use of dietary supplements is the prevalence of nutritional deficiencies stemming from unhealthy eating habits, busy lifestyles, and dependence on processed food. The increasing number of elderly individuals is an unavoidable worldwide trend, a vital influence on market expansion. Individuals aged 65 and older represent a crucial demographic for dietary supplement firms, significantly influencing the overall demand within the industry. There is a strong demand for supplements like vitamin D, magnesium, and herbal extracts. 

Distribution Channel Insights 

Which Distribution Channel Dominated the Health Ingredients Market in 2024?

B2B segment led the market in 2024, as manufacturers favor direct sales to save costs and obtain tailored ingredient solutions. Meanwhile, ingredient suppliers gain from streamlined distribution channels and direct interactions with their clients. Moreover, the rising need for health-oriented products, the expansion of e-commerce platforms, and alliances among ingredient manufacturers are all elements driving the prominence of the B2B model. 

Online Retail Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

The growth is fueled by the increase of e-commerce and individuals' inclination towards the ease of shopping online. E-commerce platforms provide a diverse array of gut health products, allowing shoppers to easily assess various brands and their costs. Moreover, the rise of direct-to-consumer health brands and subscription services for dietary supplements is enhancing the appeal of online shopping in this sector.

Value Chain Analysis- Health Ingredients Market 

Raw Material Procurement 

• Raw material procurement for health ingredients includes locating, sourcing, and obtaining materials such as active pharmaceutical ingredients (APIs), excipients, and botanical extracts to guarantee product safety and effectiveness.

Processing and Preservation

• Processing and preservation of health ingredients entails utilizing thermal techniques (such as pasteurization, sterilization, freezing, and drying), non-thermal techniques (including High-Pressure Processing and irradiation), chemical techniques (like salting, sugaring, and incorporating acidic brines), and biological techniques.

Quality Testing and Preservation

• Quality testing and certification for health ingredients guarantee safety and authenticity via laboratory analysis for contaminants (heavy metals, microbes, pesticides), identity confirmation, and potency assessments for active substances. Essential certifications such as those from NSF and Informed Ingredient offer independent verification of product quality.

Recent Developments in the Health Ingredients Market

OmniActive Health Technologies

• Launch: In May 2025, OmniActive Health Technologies unveiled the introduction of two new ingredients, Sleeproot and Zenroot, in select European markets. The components are designed to aid sleep, stress management, and emotional well-being. OmniActive displayed its ingredients and botanicals during Vitafoods Europe, scheduled for May 20 – 22, in Barcelona, Spain. (Source: Nutritional Outlook) 

Brightseed

• Launch: In May 2025, Brightseed revealed Bio Gut Core, a ready-to-use bioactive component that provides clinically validated gut health advantages in low-dose, adaptable ingredient uses. The launch aligns with the unveiling of new human clinical trial data that supports the effectiveness of Bio Gut Core in enhancing gut barrier function and fostering digestive wellness within the three-week study period, and for certain subjects in as little as one week of supplementation. (Source: Businesswire) 

NXT USA

• Launch: In February 2025, NXT USA, a provider of health ingredients, debuted its new Ayurvedic ingredient for women's health, Xeya Shatavari 15%, at Natural Products Expo West. Founded in age-old customs and supported by contemporary research, the ingredient solution aids women at every life stage, encouraging hormonal balance for those menstruating, dealing with PCOS, or undergoing menopause. (Source: Nutraceutical Business Review)

Health Ingredients Market Leading Companies

• DSM-Firmenich
• Archer Daniels Midland (ADM)
• Cargill, Incorporated
• BASF SE
• Kerry Group 
• Ingredion Incorporated
• Tate & Lyle PLC
• DuPont Nutrition & Biosciences
• Glanbia PLC
• Lonza Group
• Associated British Foods PLC 
• Nestlé Health Science 
• Herbalife Nutrition Ltd. 
• Amway Corporation 
• Arla Foods Ingredients Group 

Segment Covered in the Report

By Type 

• Vitamins & Minerals 
• Probiotics 
• Prebiotics 
• Plant Extracts 
• Proteins & Amino Acids 
• Omega-3 Fatty Acids 
• Carotenoids & Antioxidants 
• Specialty Carbohydrates 
• Fibers 
• Others

By Source 

• Plant-Based 
• Animal-Based 
• Microbial-Based 
• Synthetic

By Function 

• Gut Health 
• Immunity Enhancement 
• Weight Management 
• Bone & Joint Health 
• Heart Health 
• Cognitive & Mental Health 
• Energy & Performance Enhancement 
• Others 

By Application 

• Functional Foods & Beverages 
• Dietary Supplements 
• Pharmaceuticals 
• Personal Care & Cosmetics 
• Animal Nutrition 
• Others

By Distribution Channel 

• B2B (Direct Sales to Manufacturers) 
• B2C (Retail Stores, Pharmacies, Hypermarkets) 
• Online Retail

By Region 

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America