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June 2025
The global kombucha market size reached at USD 4.28 billion in 2024 and is anticipated to increase from USD 4.86 billion in 2025 to an estimated USD 15.32 billion by 2034, witnessing a CAGR of 13.60% during the forecast period from 2025 to 2034. Kombucha beverages and related products are gaining traction due to their excellent innovations, driving several health benefits for the expanding population.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 13.60% |
| Market Size in 2025 | USD 4.86 Billion |
| Market Size in 2026 | USD 5.52 Billion |
| Market Size by 2034 | USD 15.32 Billion |
| Largest Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Kombucha refers to a traditional beverage obtained from the fermentation of sweetened black and green tea leaves. It is a fermented drink of Asian origin which is the most popular in the West due to its potential therapeutic effects. It is in high demand due to its antimicrobial, anticarcinogenic, antioxidant, and antidiabetic properties. It showcases a high impact on the immune system and liver detoxification. It supports the digestive system and strengthens the immune system. It is a refreshing drink with a wide range of unique flavors. Kombucha is an alternative to soft drinks and carbonated beverages. It is enriched with probiotics and enhances digestion and contains 5 times less sugar than carbonated beverages.
Innovation and Technology
Sustainability
Exciting Benefits and the Principal Nature of the Kombucha Tea
| Sr. No. | Essential Components | Health Benefits |
| 1 | SCOBY Nature | Antioxidant activities |
| 2 | Sugars | Antimicrobial nature |
| 3 | Hydrolytic Enzymes | Antiproliferative effects |
| 4 | Organic Acids | Antidiabetic benefits |
| 5 | Phenolic Compounds | Probiotic effects |
| 6 | Minerals | Antitumoral activities |
| 7 | Water Soluble Vitamins | Cardiovascular benefits |
(Source: PMC)
With the increasing health and wellness awareness among the global population, there is a growing importance of a healthy lifestyle. There is an insertion of functional food into the diets of people on a regular basis. Due to this, research suggests that there will be an increased adoption of kombucha in human diets as the most preferred functional beverage in the future. The expanding production of several formulations of kombucha by the beverage industries is creating a way to treat many health disorders. The combination of innovative formulations and sustainable production practices will expand the production areas. This expansion of the production line will also increase the popularity of kombucha as a functional beverage.
Research in the area of the kombucha market is conflicting and limited, which requires in vitro studies or animal models. The risks imposed by applying these research results on humans. A lack of standardization in the preparation of kombucha and its varieties is related to the fermentation time, microbial content, the type of tea used, and the production conditions. Some of the research studies suggest the high probiotic and antioxidant effects of kombucha, while some of them say that those effects are reduced based on the fermentation time and differences in composition.
The inconsistent results arise while clinically investigating vitamins and organic acid levels. It is challenging to confirm the antimicrobial and antiproliferative effects of kombucha under certain production conditions. There is a big need to use more standardized products and protocols and conduct randomized controlled human studies to obtain accurate results about the health effects of kombucha.
How did North America dominated the kombucha market in 2024?
North America made the largest contribution to the kombucha market in 2024 due to the presence of several leading companies in food and beverages. PepsiCo Beverages North America (PBNA) is one of the major beverage companies situated in North America, which accounts for more than $27 billion in net revenue in the year 2023. This company is connected with almost 60,000 other companies across the U.S. and Canada to deliver its clients with more appealing products and services. The PBNA represents 300 beverage products and 10 billion dollar brands such as Pepsi, Bubbly, Gatorade, and MTN DEW. Moreover, it holds a wide range of promising brands enriched with proteins.
Frito-Lay Inc. merged with PepsiCo Foods North America and is renowned for producing high-quality snacks in the U.S. and Canada, which have gained a wide popularity. Furthermore, Quaker Foods North America (QFNA) is one of the largest American Oat Millers, who are well-known for delivering delicious oats that are convenient to consume.
The expanding capacity and the increased demand for value-added products in the U.S.
Research efforts are ongoing to expand market access for newly invented organic packaged products through collaborative manufacturing services. The USDA Organic-certified organic handling and processing facility is well-established to deliver these services and transform product lines. Research projects perform the installation of a canning line to produce organic kombucha in canned format. These activities are done through partnerships with organic producers in the area. These collaborations aim to provide co-manufacturing services, expand delivery networks, and maximize efficiency. These projects create opportunities for small and underserved organic producers to access markets.
Asia Pacific is expected to grow at the fastest CAGR in the kombucha market during the predicted timeframe.
PepsiCo Global represents the Asia Pacific sector, which includes Asia Pacific, Australia, New Zealand, and China. These regions and countries under PepsiCo Inc. are popular for supplying their prominent snack brands such as Cheetos, Lay’s, Doritos, and Smith’s. Moreover, they also offer several beverage brands, such as Mountain Dew, Pepsi, Mirinda, Aquafina, and 7UP. PepsiCo Inc. is the leading provider of ready-to-drink tea products through a strategic partnership with Unilever under the licenses Tropicana and the Lipton brand. This partnership is made by signing a strategic agreement with Tingyi (Cayman Islands) Holding Corp. The expansive reach and global presence of PepsiCo across the Asia Pacific region is in many APAC countries like China, Australia, New Zealand, Shanghai, etc.
License policies in India accelerate the brewing and the fermentation industry
India has experienced significant growth through license policies for micro-distillation processes and related equipment which contribute to preserving the beverage culture in India. These policies also maintain the growth of the local economy by introducing creativity. The Uttarakhand government took an initiative towards the creation of microdistilleries in the state. These policies aim to introduce the transformation of high-quality liquors by utilizing the unique plants and water resources of the Himalayan region. These initiatives align with environmental standards and promote local horticulture.
Sustainable License Policies for Micro-Distillation in the Indian States
| Sr. No. | Form of the Policy | Description |
| 1 | Iconic Goa Cashew Feni: The government aims to promote the importance of cashew feni through responsible production practices. | The distillation policy of the goa state promotes the use of only small and traditional wood-fired stills to produce Feni. |
| 2 | Craft Gin Movement in India | The microdistilleries are advanced with licenses and supportive regulatory frameworks through the adoption of small distilleries across the country. |
| 3 | Mahua Spirit of Madhya Pradesh | The government promotes the distillation of Mahua which is a traditional Indian spirit. |
| 4 | Heritage Whiskey of Rajasthan | The government has set a policy for heritage liquors along with the manufacturing of Royal Kesar Kasturi, Royal Ellaichi, Royal Chandr Hass, Royal Jagmohan, Mawalin etc. |
| 5 | Karnataka Traditional Distillery Policy | The state holds various licenses for liquors, microbreweries, and distilleries. |
| 6 | Himachal Pradesh: Alcohol Tourism | The state government has set a stringent regulation for the distillery units. |
| 7 | Maharashtra: Sugar Distillary | The state is the hub for sugar distilleries in India. |
(Source: Arishtam)
Europe is seen to grow at a notable rate in the kombucha market in 2024.
The presence of reliable manufacturing and supplying units of the leading industries, like PepsiCo Inc. across Europe fosters the regional market’s growth significantly. European consumers are adopting several food products and beverages from the prominent food and beverage industries in Europe and across the globe. A wide range of product portfolio includes soft drinks, snacks, juices, grains, and dairy products that cover the most famous brands of the world, including Doritos, Pepsi, Lay’s, Tropicana, and Quaker Oats. Moreover, the other leading brands include Alvalle Gazpacho Duyvis nuts, Walkers chips, and Agusha baby food.
The extensive supply of juices, savory snacks, and hot cereals in Europe also drives the expansion of the production of carbonated soft drinks and dairy products. The European teams of the major market players are dedicated to excellence, innovation, and fulfilling consumer demands. The partnerships with NGOs and the exclusive support from farmers are helpful for the progress of European communities.
The opening of new facilities in Germany impacts regional growth
MicroHarvest is the German biomass fermentation company that has opened a pilot facility in Lisbon, Portugal. This facility can produce 25 kilograms of single-cell proteins per day. Moreover, Nosh Biofoods is a biomass fermentation company situated in Germany which has opened a pilot facility inside Berliner Berg, which is a brewery in Berlin. These expanded and large fermentation facilities drive the expansion of fermentation-enabled alternative protein products. About 9 fermentation companies associated with the Precision Fermentation Agreement focus on regulatory engagement and consumer preferences.
How the conventional segment dominated the kombucha market in 2024?
The conventional segment dominated the kombucha market in 2024. The conventional products offer higher yields of products with less expensive agricultural inputs. The conventional yields of products offer greater accessibility, efficient use of the land, and sustainability. The conventionally grown products in the form of foods and beverages produce the same amount of nutrition as organic ones. Processed foods and beverages in a conventional mode offers a way of preserving nutritious products of desired interest.
The hard segment is expected to grow at the fastest CAGR in the kombucha market during the predicted timeframe.
The hard goods or products offer an easy way of shipping in an international manner. The hard goods are subjected to customs duties and taxes and can be returned to the manufacturer or retailer for an exchange, refund, or repair. They can undergo reselling, recycling, or disposal.
What made the on-trade the dominant segment in the kombucha market in 2024?
The on-trade segment dominated the kombucha market in 2024. The on-trade business channels enable the expansive reach of the market by considering consumer needs and gaining valuable insights. The global market can experience increased sales and profitability through the adoption of on-trade distribution channels for products and services. Industries can make their brands famous and popular by obtaining greater control over the reduced cost and improved customer experience.
The off-trade segment is expected to grow at the fastest CAGR in the kombucha market during the forecast period. The off-trade business channels represent reduced inventory costs and convenience. They deliver enhanced brand awareness and confidence which drive the growth of the off-trade distribution channel.
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