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May 2025
The global nutraceuticals market size was valued at USD 591.13 billion in 2024 and is expected to grow steadily from USD 636.65 billion in 2025 to reach nearly USD 1,241.20 billion by 2034, with a CAGR of 7.70% during the forecast period from 2025 to 2034. The expanding growth of the market is due to innovative research and development strategies, global healthcare awareness, and the contribution of effective nutraceuticals in managing health and fitness all over the world.
The rising awareness of people about self-care and health fitness to prevent the emergence of severe health conditions is driving the need for nutraceutical medicines. They are alternatives to traditional medicines and, with the active ingredients in these products, one can live a healthy lifestyle. Unhealthy diets and consumption of unnecessary foods can be followed by practice and regular exercise routines. Taking nutritional counselling with appropriate dietary supplements helps to overcome the obstacles to achieving a good health status.
The diet plans include dietary supplements in the form of vitamins, minerals, antioxidants, etc. to address nutritional deficiencies in the body and to increase life expectancy. People facing the challenges of chronic diseases, and children suffering from malnutrition get the benefits of these life-balancing medicines. The beverage industries are also leading with their useful product formulations like herbal teas, juices, etc., and showing overall progress in the nutraceuticals market.
These supportive components can regularize the sleeping patterns of adults who suffer from insomnia due to increased stress levels. The psychiatric disorders, chronic conditions, and nutritional deficiencies of children can also be treated with the help of these supplements. They aid in improving sight visualization for people struggling with eye defects. There is an increasing demand for plant-based protein and manufacturers are also shifting towards innovating plant-based sources rather than animal-based proteins. The nutraceutical ingredients can assist in identifying menopause symptoms among women. Improved brain health due to antioxidants results in enhanced productivity.
The quality concerns related to healthcare products raise the need for the correct labeling and information of all the ingredients in the packaged food items to provide relevant data to potential buyers. Any misconduct in research data retrieval or false results of testing can raise ethical questions in manufacturing and quality control departments. The nitrovascular or food processing industries need to maintain their reputation through reliability and performance efficiency. The high costs of some ingredients, additives, or formulations cannot be easily affordable and accessible to poor communities.
North America dominated the nutraceuticals market in 2024.
Due to its growing population, continuous changes in personal and professional lifestyles, emerging diseases, healthcare facilities, and a shift towards natural and nutritious food products. Most of the population in the U.S. is affected by sickle cell anemia, cancer cases, and many other disorders that can be genetic or acquired through stress conditions, long working hours, and improper dieting habits in their day-to-day lives. This leads to the rising demand for nutritional counselling and the need for nutritive food solutions. The U.S. Food and Drug Administration is one of the regulatory authorities to specify the food requirements, research-oriented services, research and development in food processing, and food quality testing, ensuring efficacy in meeting customer needs.
The Fruitful Initiatives of the U.S. towards Health and Wellness
The U.S. FDA and the NIH plan to implement and accelerate their research on nutrition under the new Nutrition Regulatory Science Program. This research aims to provide essential information to inform effective food and nutrition policy actions to assist Americans in accessing healthy food and diets. With the emergence of growing chronic conditions like diabetes, obesity, cardiovascular disease, etc. in the U.S., the U.S. FDA is dedicated to empowering consumers in accessing nutritious diets that support health and wellness.
Asia Pacific expects the fastest-growing region in the nutraceuticals market during the forecast period.
Due to the increasing population, healthcare industrialization, innovations through research and development, etc. China, Japan, and India are the leading countries due to a high percentage of the population and industrialization, leading to the increased demand for food products and food processing industries. Many of the top companies are developing innovative food products by maintaining their standard properties and quality to meet the safety and survival needs of people. Nestle, Abbott, PepsiCo, and Cargill are some of the major industrial players in the Asia Pacific region who compete to offer quality food products and solutions to make them safe and better.
Government Initiatives to Support Nutrition Equity in India
According to the Ministry of Health and Family Welfare and the Government of India, the Food Safety and Standards Authority of India (FSSAI) plans to attend the Global Food Regulators Summit (GFRS) 2024 and the World Food India 2024 event held in September 2024. The presence of international organizations, food safety regulators, risk assessment authorities, research institutes, and universities contributes to the regional collaboration. (Source: Ministry of Health & Family Welfare)
The Ministry of Consumer Affairs, Food and Public Distribution stated that the food security programs of India focus on efficient food distribution, supporting vulnerable populations, price stability, and providing nutritional support. Several government schemes in India make efforts to provide free or subsidized food to different areas of the population.
The Government Schemes for Food Security and Nutrition:
Europe is seen to grow at a notable rate in the nutraceuticals market in 2024.
The European Food Safety Authority (EFSA) plays a major role in the risk assessment of food and feed in the European Union. The EFSA helps to ensure a high level of consumer protection, improve the food safety system, and restore and maintain confidence in the food supply of the European Union. Several sessions held by the European Food Safety Authority (EFSA) in Parma focused on different topics including AI technologies, biotechnology, pesticides, biocontrol agents, animal health, plant health, and welfare. Several agencies and regulations present in Europe manage food and medicinal products. The European Medicines Agency (EMA) manages the scientific assessment of medicines. The scientific validation of health claims and strong pre-market approvals in Europe foster the market’s growth significantly.
The Shift towards Global Food Security and Nutrition in France
The National Strategy for Food, Nutrition and Climate (SNANC) for 2030 in France was introduced to address and meet the National Nutrition and Health Plan. France holds the International Strategy for Food Security, Nutrition and Sustainable Agriculture that aims to provide proper nutrition to the entire population. This strategy aims to achieve sustainability in agricultural and food systems, manage food security and nutrition on a global level, and implement actionable measures in nutrition.
The dietary supplements segment dominated the nutraceuticals market in 2024.
These products are in high demand due to the good manufacturing practices (GMPs) established by the U.S. Food and Drug Administration (USFDA) and their implementation by companies. These products are ensured for their quality, purity, identity, strength, and composition by following the GMPs. The increased demand for dietary supplements is also driven by the reduced and reduced chances of contamination, improper packaging, and improper labeling of these products.
The functional beverages segment is expected to witness the fastest rate of growth in the nutraceuticals market during the predicted timeframe.
A diverse range of functional beverages, including energy drinks, sports drinks, nutraceutical drinks, and dairy-based probiotic drinks raises the growth of these products. The excellent health benefits of functional ingredients such as amino acids, antioxidants, probiotics, vitamins, minerals, electrolytes, and herbal extracts present in these products drive their global adoption by potential consumers. The integration of functional beverages into daily lives accelerated daily nutrition, enhanced fitness performance, health management, stress reduction, and relaxation.
The weight management and satiety segment dominated the nutraceuticals market in 2024.
Weight management and satiety are improved by the intake of dietary proteins, which facilitates weight loss when they are consumed as a part of energy diets. The consumption of whole grains, vegetables, fruits, lean proteins, fat-free, and low-fat dairy products supports healthy lifestyles by losing weight and managing satiety. Moreover, increased physical activity along with healthy diets supports people who are willing to overcome obesity challenges.
The men’s health segment is observed to be the fastest growing in the market during the forecast period.
The increased need to protect the heart and blood vessels supports men’s health. It is needed to protect men from cancer, detect, and prevent infections to let them live a healthy life. With the increased stress patterns, appropriate treatments must be followed to protect the mental state of men.
The supermarkets and hypermarkets segment dominated the nutraceuticals market in 2024.
The increased sales volume due to the increased purchase of products by supermarkets fosters their growth in the global market. A wide variety of products and a wide range of buying options make them the preferred choice for consumers from across the world. The cheap operating procedures and less money required by consumers drive the growth of supermarkets and hypermarkets.
The online segment is seen to grow at the fastest rate in the market in the upcoming years.
The cost-effectiveness of internet marketing and the free-to-use advantages of other online platforms like social media and email drive the expansion of online distribution channels. It became easy to find exposure through SEO and sponsored advertisements. Online marketing allows real-time reporting and tracking which is not available in traditional forms of marketing.
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