Personalized Nutrition Market Size, Growth, and Trends 2025 to 2035

Personalized Nutrition Market Size 2025 to 2035

The global personalized nutrition market size was valued at USD 17.92 billion in 2025 and is expected to rise from USD 20.55 billion in 2026 to nearly reaching USD 70.63 billion by 2035, growing at a CAGR of 14.7% during the forecast period from 2026 to 2035. The increasing technological advancements in the nutritional program and demand for the customized diet plans drives the growth of the market.

Key Highlights

• By region, North America led the global market capturing the largest share of 45% in 2025.
• By region, Asia Pacific expects significant growth in the market during the forecast period.
• By product type, the active measurement segment dominated the personalized nutrition market in 2025.
• By product type, the advanced measurement segment observed to grow at the significant rate during the forecast period.
• By application, the standard supplements segment dominated the market in 2025.
• By application, the disease-based segment expects significant growth in the market during the forecast period.
• By end-use, the direct-to-consumer segment dominated the market in 2025. 
• By end-use, the wellness and fitness center expect a significant growth in the personalized nutrition market during the predicted period.
• By form, the tablets and capsules segment dominated the market in 2025.
• By form, the liquid expects a significant growth in the market during the forecast period.

Personalized Nutrition Industry Coverage

Trends & Solutions for Modern Consumers

Personalized nutrition is a kind of tailored solution that is population-based nutrition advice to a specific person’s needs and choices while considering unique characteristics like individual lifestyle, health history, race or ethnicity, DNA, socioeconomic status, and gender. The demand for the personalized nutrition and growing health and wellness issues among millennials and Gen-Z consumers, accelerate the demand for personalized nutrition supplements which boosts the growth of the market.

The growing health consciousness in the population and the rise in the wellness industry is contributing in the expansion of the personalized nutrition market.  Additionally, the lifestyle ailments, as the foresight of several health conditions like obesity, diabetes, cancer, and critical heart conditions urges them to seek bespoke solutions and the technological advancement in wearable health devices, artificial intelligence (AI), and genetic testing is contributing the in the expansion of the market.

Regulatory Initiatives in Personalized Nutrition

• In March 2024, the virtual workshop, “challenges for personalized nutrition in the current United States regulatory framework and future opportunities,” where held under the personalized nutrition initiatives at the University of Illinois Urbana-Champaign. The workshop was organized to discuss challenges and opportunities in personalized nutrition and regulatory needs in the sector. (Source: Science Direct)
• In May 2025, the U.S. Food and Drug Administration (FDA) and the National Institutes of Health (NIH) enter into joint innovative research initiatives to serve as a key factor in satisfying the U.S. Department of Health and Human Services’ commitment to making America healthy again. (Source: FDA-U.S. Food & Drug)
• The National Institutes of Health (NIH) continues to encourage research initiatives, including Nutrition for Precision Health, for advancing the science and application of personalized nutrition.

Personalized Nutrition Market Trends

• Functional food and nutrigenomics are driving the growth of the market. The functional food development has been designed to serve health benefits beyond basic nutrition terms, as nutrigenomics is the interaction between genes and diet.
• Technologies like 3D food printing are rising as they give the opportunity to create tailored food solutions for individuals according to their nutritional needs.
• The increasing awareness regarding the personalization in healthcare, and wellness industry for the enhance precision and efficiency in treatment further contribute in the market expansion.
• Personalized Nutrition 2.0: The growing focus on microbiome-based nutrition, targeted nutrition, and AI-driven nutrition coaches is transforming the personalized nutrition industry. The AI-driven nutrition coaches like Bride and Nuuro are gaining significant popularity in the market.

Major AI-enabled Personalized Nutrition Startups for 2025 (Source: GreyB)

Other Major Companies and their Initiatives in personalized Nutrition to Focus on in 2025

• BirdieAI: Pediatric Care, Prenatal, Postpartum
• Nuuro: AI Dietician
• Welling: AI Calorie Tracker
• GUTolution: Gut Microbiome Biotechnology
• Mynu: DNA Analaysis
• Foody U: Athlete Nutrition
• Petmagix: Persoanzlied Diet for Pets
• Gumm: Family Nutrition
• Nutrigenic: AI-enabled Personalized Nutrition & Health Monitoring
• MUTUS: Persoanzlied Workout & Nutrition (Source: StartUs Insights)
  

Market Opportunity

Advancements in Personalized Supplements

The advancements in technologies and scientific discoveries, which result in many future possibilities of personalized nutrition, like integration with precision medicine, as they are also tailored health-related tablets and solutions linked with personalized nutrition to fulfil health needs, which is based on environmental factors, medical history, and real-time health data.

He personalized nutritional products helps in mitigating the chronic disease such as diabetes, cancer, cardiovascular disease, and others in the population. Additionally, the demand for the personalized supplements, multivitamins, protein-shakes, and other food products further emerging as the future growth opportunity in the personalized nutrition market growth.

Market Challenges

Cost of the Nutritional Products

The cost of the personalized supplement is relatively higher than the alternative products. The high cost of the raw material for the production process due to the lower availability and other factors is elevating the price of the products which limits the adoption of the products or supplements which restraints the growth of the market. 

Trade Analysis in Personalized Nutrition Market

India: India imported 300 shipments of Nutrition during (TTM), according to Volza's India Import data. These imports were supplied by foreign exporters to 4 buyers in India. India imports most of its Nutrition from Australia, Thailand and United States.

Value Chain Analysis of Personalized Nutrition Market

Raw Material Procurement

• In the personalized nutrition industry, the raw material procurement deals with strategic procedure of purchasing, evaluating, processing, sourcing and packaging of highly varied, traceable and high-quality ingredients to address consumer health profiles.

Packaging and Branding

• Branding and Packaging for global personalized nutrition market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

Waste Management and Recycling

• The waste management and recycling of the personalized nutrition market support recycling and waste management through precision-based production that reduces food waste.

Personalized Nutrition Market Regional Insights

North America Dominated the Personalized Nutrition Market in 2025

The reason behind this growth is because of its importance in preventive healthcare, rising interest in tailored methods, and technological advancements in genetic testing and data analytics, so the United States is the main player in personalized nutrition, and companionable government policies and initiative’s goal is to improve public health for better nutrition, which contributes to the rise of the personalized nutrition market. 

North America Personalized Nutrition Market Size 2025 to 2035

The North America personalized nutrition market size was calculated at USD 8.06 billion in 2025 and is expected to rise from USD 9.25 billion in 2026 to nearly reaching USD 32.14 billion by 2035, growing at a CAGR of 14.83% during the forecast period from 2026 to 2035.

The future of personalized nutrition in the United States is very promising, as advancements in technology will give more accurate dietary suggestions. Wearable devices and several mobile applications are rising, which are used to collect data on individual persons on different health metrics, which can form personalized nutrition plans, and this trend will go on climbing as consumers become more health conscious and demand customized solutions. 

U.S. Personalized Nutrition Market Size 2025 to 2035

The U.S. personalized nutrition market size was calculated at USD 6.05 billion in 2025 and is expected to rise from USD 6.94 billion in 2026 to nearly reaching USD 24.26 billion by 2035, growing at a CAGR of 14.90% during the forecast period from 2026 to 2035.

• For Instance, pillser, which is a supplement research and comparison website, has officially launched the AI-powered chatbot, which is crafted to understand how individuals approach nutrition and dietary supplements, which was founded by Liluo Artz, which serves personalized, evidence-based assistance to help users make informed decisions about their health and wellness. 

Asia Pacific Expects Significant Growth in the Personalized Nutrition Market During the Forecast Period

The consumers are heavily connecting numerous dimensions of health and wellness, which include the body and mind as well as personal and community health. Hospitals and elderly facilities are utilizing personalized nutrition, which plans to cater to specific needs and preferences. The demand for this industry is present in regional countries like India, China, and Japan, the companies are investing on the artificial intelligence and genetic testing for developing personalized formulations, which solve specific nutritional requirements and health goals. Thus, the rising investment by the regional government in the personalized technologies in health and wellness is drives the market growth.

• For Instance, In December 2023, South Korea’s Monolabs has its services in mobile gaming and is launching its personalized nutrition service as ‘I AM’ through the mobile messaging app WeChat, which makes the country its first overseas personalized nutrition market.
• In October, Ashwani Vohra, who is CEO of Compass India Food Services, interviewed with ETHealthWorld about technology, nutrition, and holistic care, which are shaping this sector. Compass Group India, as a part of Compass Group, is a world leader in food and facility management services, which drives the market with its newly launched Medirest platform, revolutionizing meal planning, offering personalized nutrition, and enhancing operational efficiency.

Europe Personalized Nutrition Market Trends

Europe is expected to grow at a notable rate during the forecast period. The market growth in the region is driven by factors such as the rising innovation in data-driven wellness and nutrigenomics, demand for genetic testing, digital apps and customized supplements, rising technological advancements, prevalence of chronic diseases and increasing consumer health consciousness. The U.K., France and Germany are notable countries driving the market growth. 

Middle East and Africa Personalized Nutrition Market Trends

The market growth in the Middle East and Africa is witnessing rapid growth, driven by the demand for customized and premium wellness solutions, increasing disposable incomes, increasing government initiatives to support digital health, rise of technological advancements such as genetic testing, wearable tech and AI, increasing lifestyle diseases and increasing focus on preventive health. 

Latin Africa Personalized Nutrition Market Trends

The personalized nutrition market in Latin America is driven by the increasing prevalence of lifestyle related diseases such as obesity, increasing consumer health awareness, rising interest in preventive healthcare, expansion of e-commerce channels, growing middle class population and rising health and wellness trends.

Brazil is the leading company in the market due to their growing demand for personalized nutrition services, large populations, rapid urbanization, demand for sports nutrition, demand for functional food and beverages and rising integration of data analytics and artificial intelligence to offer more accurate dietary recommendations. At-home testing kits for the gut microbiome and genetics are gaining traction in Brazil.

Personalized Nutrition Market Segmental Insights

Product Type Insights

The Active Measurement Segment Dominated the Personalized Nutrition Market in 2025

This segment technology, such as testing kits and software and personalized nutrition services, is available through a variety of channels, which include healthcare providers, wellness/fitness centres, and direct-to-consumer. Oral and microbiome testing kits are included in this measurement, which gives detailed analysis of present microorganisms in this microbiome.

The advanced measurement segment observed to grow at the significant rate during the forecast period. The wearable devices come under the advanced measurement segment, so they not only allow one to track health factors but also provide crucial data about health, which leads to tailored solutions in health and nutrition. 

Application Insights

The Standard Supplements Segment Dominated the Personalized Nutrition Market in 2025

As standard supplements are those that are recommended to patients who lack vitamin D, B12, C, and minerals like iron and calcium, herbs like echinacea, and products like fish oils and prebiotics, and these supplements are available in various forms like tablets, capsules, gummies, sprays, and powders too. 

The disease-based segment expects significant growth in the market during the forecast period. These supplements include some functional foods like fruit and vegetables, modified functional foods like nuts, seeds, and fish, and fortified commodities, and these foods have bioactive components that can decrease inflammation, lower cholesterol, and defend against free radical damage. The benefit of this supplement is that antioxidants, vitamin D, and omega-3, fatty acids may slow disease progression and improve overall health.

End-User Insights

The Direct-to-Consumer Segment Dominated the Personalized Nutrition Market in 2025 

This growth is due to the largest market share as consumers are changing preferences to nutrition-rich products that are available in the market to enhance their health, and it offers lower prices to consumers. The wellness and fitness center expects a significant growth in the market during the predicted period. The rising expansion in the wellness and fitness centers in the urbanize areas of the country and the adoption by the consumer due to the enhance offering of the personalized services with skilled professionals accelerate the expansion of the segment.

Form Insights

The Tablets and Capsules Segment Dominated the Market in 2025

The tablets can be easily consumed and are great in delivering nutrients. The increasing research on the adding the essential supplements and nutrients in the form of tablets and capsules due to the easy administration by the consumer boosts the demand for the segment. The liquid expects a significant growth in the market during the forecast period.  as the liquid dosage form is easy to swallow and consume, specifically for individuals like small children and aged people.

Recent Developments in Personalized Nutrition Market 

• In May 2024, Noise Company announced a major upgrade in terms of Luna Ring, which is a smart ring having artificial intelligence health tracking potential, and the company has also gained some strategic acquisition of the women-focused wellness platform SocialBoat. 
• In April 2024, top biscuit brand Britannica Nutrichoice made its entry into health tech by launched the Nutriplus app, which is made in partnered with Aktivo Labs, whose goal is to enhance consumers' well-being with evidence-based solutions. 
• In April 2024, a leading player in personalized nutrition and food-first nutrition plan, AHARA, launched the personalized nutrition program which offers meal plan and user reward programs.
• In March 2025, the Academy of Nutrition and Dietetics celebrated its annual National Nutrition Month under the theme of Food Connects Us.  Amy Bragagnini, a registered dietitian nutritionist and Academy spokesperson in Grand Rapids, Mich., expressed these thoughts on “Food plays a very important role in bringing families and friends together.” (Source: eat rightPRO)

Personalized Nutrition Market Top Companies

• Herbalife
• DNAFit
• Amway 
• GX Sciences
• Nutrigenomix
• Zoe
• Abbott
• BASF
• DNALysis 
• DSM 
• Impossible Foods
• Viome
• Nestle
• Bactolac Pharmaceutical
• Balchem Corporation
• Growth Nutrition
• Holly Health Ltd
• Nutrisense
• Salvo Health
• Summer Health

Segments Covered in the Report

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplements
• Disease based

By End -Use

• Direct to consumer
• Wellness & Fitness Centers
• Hospitals &Clinics

By Form

• Tablets
• Capsules
• Powder
• Liquid
• Other

By Region

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America