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April 2025
The global vegan protein powder market size was estimated at USD 4.43 billion in 2024 and is predicted to increase from USD 4.82 billion in 2025 to approximately USD 10.39 billion by 2034, expanding at a CAGR of 8.90% during the forecast period from 2025 to 2034. Rising trend of veganism coupled with protein demand and increased health and wellness awareness significantly expanding the market.
Vegan protein powder is a protein-rich supplement obtained from plant-based sources, in contrast to conventional animal-derived options such as whey, casein, pea, soy etc. The rising population, combined with shifts in sociodemographic, will ultimately place significant strain on global resources for delivering nutritious food items, which is increasing the demand for vegan protein powder. Moreover, the heightened demand for protein resulting from this population surge is primarily fueled by socioeconomic shifts like greater urbanization, higher incomes, and an aging populace. Additionally, growing awareness of the adverse health problems linked to eating meat has alarmed nutrition specialists.
Both the World Cancer Research Fund (WCRF) and the WHO (World Health Organization) endorse plant-based diets and expanding the vegan protein powder market. In developing countries, protein malnutrition is common, and by 2050, the need for protein-rich foods may increase by as much as 50%. Nonetheless, plant-derived proteins are now the method to enhance human health and reduce the environmental impact. Protein powders can easily be added to various foods and drinks like yogurt, juice, or tea. With an increasing number of individuals adopting plant-based diets and healthier lifestyles, the need for vegan protein supplements has significantly risen. This rise in demand is prompting companies, particularly in the health and wellness sector, to find trustworthy suppliers for wholesale vegan protein powder.
Product innovation is boosting interest in plant-based products and creating the opportunities for vegan protein powder market. Taste, quality, and variety have attained an advanced level. By utilizing natural flavor boosters and cutting-edge texture-enhancing components, they assist producers in creating protein items that are delicious and enjoyable to eat. Producers currently use different methods to produce finer powders that blend effectively with liquids and provide a pleasing texture in the mouth. These requirements are satisfied by technologies and the dispersion of protein powders during the vacuum expansion procedure.
Growing Investment in Plant-Based Protein Growing the Market
Governments and industries are ramping up investments in alternative protein research and regulatory assistance, enhancing the vegan protein powder market. In the last ten years, the alternative proteins sector has experienced significant private capital influx, with yearly funding nearly doubling on average.
The insufficient consumer awareness and acceptance of vegetable protein powders, aside from those derived from soy, presents a significant challenge for the vegan protein powder market. Moreover, plant-based options remain less favored than animal-derived protein powders. In developing countries globally, a significant amount of meat consumption coupled with limited awareness of veganism is likely to hinder overall progress. Moreover, creating complete amino acid profiles and appealing flavors without artificial additives continues to be a technical challenge.
North America led the market in 2024.
The expansion of this market is projected to the increasing demand for a protein-rich diet, growing customer awareness regarding nutritional advantages provided by plant-based proteins, surging demand from food and beverage producers, and development in ingredient technologies. Furthermore, the well-developed nutraceutical and functional food industry, long-standing gyms and sports clubs, and surging health & wellness and clean label trends fostering the regional market.
The U.S. Vegan Protein Powder Revolution
Vegan protein powder market of United States held the commanding position. The shift towards vegetarian diets is swiftly increasing worldwide, with 30% of Americans choosing plant-based alternatives to meat. Accordingly, customers are becoming more discriminating in their dietary preferences to reduce health risks, fostering demand for vegan protein powder. In the U.S., more than 52 % of costumers are choosing plant-based alternatives primary because of their considered health advantages. The fitness sector has paramount importance in promoting plant-based proteins as a reliable source of nutrition for athletes and fitness passionate and therefore expanding the market. Furthermore, government initiatives for plant-based alternatives helping the market to grow significantly.
Asia Pacific expects the significant growth in the vegan protein powder market during the forecast period.
Expansion of the market in the Asia Pacific is attributed towards rising health consciousness, growing net incomes, and increasing number of fitness passionate across the region. Plant-based and vegan products are becoming more popular in the Asia Pacific region coupled with invention in plant protein ingredients, fostering the market. Plant protein ingredients allow plant-based items to imitate the sensory features of animal proteins. These aids meet consumer expectations and create wide acceptance of vegan protein powder by consumers. Asia Pacific consumers consider legumes and pulses to be healthy sources of protein. Preferred sources of protein differ from nation to nation. Consumers in China and Indonesia prefer soy, whereas those in India are keen on plant-based protein.
The Rise of Vegan Protein Powder in the India
Vegan protein powder market of India is expanding in recent years. Over 73% of Indians experience protein deficiency, resulting in a rising need for protein to enhance muscle growth and strengthen overall immunity, which is propelling the market forward. Moreover, Veganuary India announced in December that it anticipated unprecedented involvement in its 2024 campaign. The charity referenced a survey indicating that 70% of Indian consumers think the nation's robust vegetarian tradition could support the expansion of veganism. 62% reported that the vegan lifestyle was simple to uphold, while 61% felt there were sufficient vegan food options. Rising trend of veganism in India boosting the market. Recognizing and connecting with this niche market necessitated a targeted approach to guarantee that marketing initiatives are aimed at potential clients who appreciate plant-based nutrition and fitness.
The pea protein segment dominated the vegan protein powder market with the largest share in 2024.
It serves as a full protein source because it contains all nine essential amino acids. Pea protein powder has gained popularity as an ingredient in protein shakes, smoothies, and energy beverages because it effectively enhances protein levels. Due to its hypoallergenic nature and easy digestibility, pea protein serves as an excellent alternative to various other plant-based proteins. Pea protein is also easier to digest compared to other plant proteins, reducing the chances of bloating and stomach discomfort.
The algae-based proteins segment is observed to grow at the fastest rate during the forecast period.
The elevated protein levels, vital amino acids, and advantages of sustainability provided by algae-derived proteins render them an appealing option for both vegan shoppers and eco-friendly companies. Cutting-edge techniques are improving the effectiveness and output of protein extraction from algae, rendering it a more feasible alternative protein option. Advanced methods are allowing the alteration of algal proteins to enhance their functional characteristics and appropriateness for use them as protein powder.
The chocolate, and coffee segment held the largest share of the vegan protein powder market in 2024.
The increasing demand for the different flavored chocolate, syrups especially vanilla, hazelnut, and caramel to name a few are becoming increasingly popular which makes the higher demand for the segment.
The unflavored segment is seen to grow at a notable rate during the predicted timeframe. Customers are constantly seeking for clean label items that are free from artificial additives and preservatives. The transparency in constituents lists and the absence of inessential additives make these products more attractive towards health-conscious buyers and consumers are buying unflavoured vegan protein powder.
The dietary supplements segment led the vegan protein powder market in 2024.
Rising popularity of the plant-based, natural and organic dietary supplements increasing the demand for the vegan protein powder. Increasing incidence of chronic diseases such as, obesity, diabetes, heart disease, and cancer, and the hectic lifestyles and shift in dietary patterns of consumers are among the important factors driving consumption globally. Industries are focusing on crating inventive plant-based vegan protein powder supplements to meet this growing demand.
The sports nutrition segment is expected to grow at the fastest rate in the market during the forecast period.
An increasing demand for a healthy and active lifestyle is a key factor fostering the market. Additionally, the rising shift of younger consumers towards fitness as a central aspect of their lives and the rising acceptance of vegan protein supplements among customers are anticipated to boost market expansion. High protein or source of protein is the primary point in the worldwide sports nutrition launches.
The offline segment held the dominating share of the vegan protein powder market in 2024.
Offline stores including supermarkets, hypermarkets, convenience stores offer wide range of market. Supermarkets globally have been swiftly broadening their plant-based selections due to increasing consumer interest in sustainable and ethical food options. Retailers are enhancing accessibility to plant-based vegan protein powder by offering more alternatives, modifying pricing strategies, and increasingly showcasing these items alongside traditional products. Consequently, plant-based vegan diets have grown significantly more attractive, cost-effective, and attainable than they were just a few years back due to easy availability at stores. Many individuals buy their protein supplements from the brick-and-mortar locations of specialized retailers or from supermarkets.
Online segment is observed to grow at the fastest rate during the forecast period.
E-commerce has increased the ease with which individuals can buy different items. The same applies to the vegan protein powder industry. Numerous websites provide customizable subscription choices for their frequent clients. These companies acquire products at wholesale costs and sell them at retail prices. Sell of the plant-based products from the online stores boosting the market of vegan protein powder demand.
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