Vegan Food Market Size, Growth, and Trends 2025 to 2035

Vegan Food Market Size 2025 to 2035

The global vegan food market size was calculated at USD 22.38 billion in 2025 and is anticipated to increase from USD 24.77 billion in 2026 to an estimated USD 61.85 billion by 2035, witnessing a CAGR of 10.7% during the forecast period from 2025 to 2034. The growing health concern and awareness regarding the animal cruelty is driving the growth of the market.

Key Highlights

• By region, North America dominated the vegan food market with largest share of 35% in 2024.
• By region, Asia pacific is expected to grow at the fastest rate in the market during the forecast period.
• By product, the dairy alternatives dominated the market in 2024.
• By product, the meat substitute expects significant growth in the market during the forecast period. 
• By distribution channel, the offline channels segment held the largest market share of 85% in 2024.
• By distribution channel, the online channels segment anticipates significant growth in the market during the forecast period.

Vegan Food Industry Coverage

Trends Driving the Shift to Plant-Based Diets

Vegan food includes all plant- based food only like vegetables, legumes, fruits, grains. Major driving factor is increasing awareness about benefits of vegan food. The increasing consumer demand for meat alternatives and non-dairy products is anticipated to enhance the adoption of these items. A vegan diet requires removing animal products and embracing a plant-focused eating plan. These factors upsurging the market of vegan food. People are increasingly conscious of animal suffering. Choosing a vegan diet also aids in preventing the abuse of animals for producing food items.

The vegan diet is considered the most ethical option, owing to its advantages for animal welfare and its lower environmental impact. As a result, many consumers are gradually adopting a vegan diet. Registrations for the yearly international 'Veganuary' initiative, which promotes a temporary dietary change, rose from 3,300 in 2013 to more than 629,000 in 2022.

Restaurant chains, upscale dining establishments, and food producers are introducing new items and plant-based recipes, considering the increasing demand in the market. Vegan recipes featuring pumpkin, avocado, and various nutritious components are introduced in the market to draw health-focused consumers looking to try new flavourful and healthy dishes.

Vegan Food Market Trends

• Different major stakeholders are integrating cutting-edge technology to achieve notable improvements in the flavors and textures of plant-based dishes, anticipated to offer important growth prospects.
• For instance, the European Cooperation in Science and Technology (COST) introduced FLAVOURsome Action for test study in plant-based food sector.
• Integration of AI is further advancing the market of vegan food. Companies like Gastrograph, and Tastewise, which declared the introduction of TasteGPT in 2023 and reviewed strategies for TastryAI, an innovative chemistry and AI-driven system for prediction of consumer preferences. 
• Different government initiatives and funding for food-processing industries and export rising the vegan food market.
• Innovation of Health-conscious Vegan Foods: A plant-based drink for promoting evening appetite control and preventing stress-eating was unveiled by US-based wellness brand Ozzi in July 2025. This non-prescription drink contains 500mg konjac root, 8g allulose, African mango extract, BIOMEnd, and Chromax, and is designed to be consumed in the evening around 8 p.m. (Source: vegconomist) 
• Regulatory Support: The Draft Food Safety and Standards (Vegan Foods) Amendment Regulations were launched in March 2025. The Food Safety and Standards Authority of India (FSSAI) issues a draft of the Food Safety and Standards (Vegan Foods) Regulation 2022. This draft involves a standardized form for vegan food export certification. The regulation also drafted the Vegan Foods Amendment Regulations, 2025, for mandating vegan food imports to have a certificate from the exporting country's recognized authority, according to the Form I (Standardized form). (Source: CliniExperts)

Market Opportunity

Improved Product Innovations: Leveraging the Market

Enhanced taste, equal pricing, health benefits, and sustainability are crucial factors in boosting demand. Major factors contributing to growth comprise improved R&D capabilities, wider distribution channels, increased production capacity, and availability of raw materials. The need for eco-friendly food packaging materials for meatless products is growing swiftly. 

• For instance, Cargill launched their innovation center European Protein Innovation Hub, featuring a kitchen and contemporary pilot factory, enabling commercial clients to collaborate to create and experiment with recipes alongside Cargill.

Market Challenge 

Nutritional Deficiencies Limiting the Market Growth

Although vegan food products are healthy in nature, but there are some deficiencies of nutrients like the vitamin B12, vitamin D, zinc, iron, and iodine are absent in the vegan food which limits the adoption of the vegan food products that restraints the growth of the market. 

Trade Analysis in Vegan Food Market

• India: India imported a total of US$ 353.9 million (58.6 thousand tonnes) of plant-based and animal protein ingredients from the world, in 2022. India imported a total of US$ 1.3 million (87.6 metric tonnes) from Canada.
• India leads the world in Organic Food exports with 545,354 shipments, followed by United States with 207,565 shipments, and China taking the third spot with 171,551 shipments.

Value Chain Analysis of Vegan Food Market

• Raw Material Procurement

In the vegan food industry, the raw material procurement deals with strategic procedure of purchasing, evaluating, processing, sourcing and packaging of nutritional and convenient beverage products from the various natural, plant-based, natural and vegan food options.

• Packaging and Branding

Branding and Packaging for global vegan food market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

• Waste Management and Recycling

The waste management and recycling of vegan food focus on the health and wellness of consumers seeking convenience and plant-based nutritious, sustainable and vegan food products.

Vegan Food Market Regional Insights 

North America Dominated the Vegan Food Market in 2025 

The understanding of the food sector and its effects on the environment is resulting in an expansion of this market. The rising awareness regarding the health benefits accelerates the growth of the market. The rising population of lactose intolerant individuals in the US is driving the demand for dairy alternative products in the country.

North America Vegan Food Market Size 2025 to 2035

The North America vegan food market size was valued at USD 8.5 billion in 2025 and is anticipated to grow from USD 9.41 billion in 2026 to an estimated USD 23.5 billion by 2035, witnessing a CAGR of 10.7% during the forecast period from 2025 to 2034. 

The U.S. Vegan Food Market Trends

The U.S. is expected to grow fastest during the forecast period. The market growth in the U.S. is driven by the increasing demand for plant-based alternatives, increasing sustainability concerns and health awareness, increasing consumption of plant-based milk and meat and increasing demand for plant-based and vegan substitutes.

• In 2023, SunOpta, producer of food and beverage launched 285,000 square-foot plant-based beverage production facility in Texas.

How Big is the U.S. Vegan Food Market?

The U.S. vegan food market size estimated at USD 6.38 billion in 2025 and is predicted to increase from USD 7.06 billion in 2026 to nearly reaching USD 17.63 billion by 2035, growing at a CAGR of 10.7% during the forecast period from 2026 to 2035.

Asia pacific Expects a Significant Growth in the Vegan Food Market During the Projection Period

Given that the younger generation in the Asia Pacific region is increasingly conscious of climate issues and their link to meat consumption, the demand for vegan products in this area will grow. The population of vegetarians in India is high, yet the uptake of a meat-free diet remains low in the nation. The existence of cruelty-free products and the knowledge surrounding them will significantly contribute to the expansion of the vegan market in this area.

• In July 2025, the 4th edition of the Vegan India Conference was held in Mumbai at the Novotel Juhu. The event featured various workshops, exhibits, and speakers to target veganism and plant-based living, aligning with a special focus on grassroots advocacy. (Source: Vegan India Conference)

India Vegan Food Market Trends 

India is expected to grow fastest during the forecast period, driven by the increasing demand for meat alternatives, increasing consumer preference towards ethical and sustainable eating habits, rising lactose intolerance and increasing health awareness.

Europe Vegan Food Market

Europe is a notable player in the global vegan food market, driven by increasing consumer awareness about health and animal welfare. The rising vegan population, expanding retail infrastructure, and government support are fostering the market growth. The demand for alternative dairy, plant-based snacks, and meat substitutes has increased in European countries like Germany, the UK, and France.

The UK Vegan Food Market Trends

The global market in the UK is driven by the increasing number of vegetarian and vegan restaurants, a growing number of supermarkets, and increasing consumer awareness of ethical, environmental and health concerns.

Why is the Middle East and Africa Transforming the Vegan Food Market?

The market growth in the region is driven by factors such as the increasing consumer concerns towards ethical, environmental and health awareness, increasing demand for protein-enriched food and beverages, introduction of vegan fast food alternatives and increasing focus on wellness.

South Africa Vegan Food Market Trends

The market growth in the country is growing at a healthy rate, driven by the increasing demand for specialty vegan products, expansion of online platforms and offline supermarkets, and increasing ethical and health consumerism.

Why is South America Accelerating the Vegan Food Market in 2024?

The South America vegan food market is driven by the increasing availability of plant-based products, increasing consumer environmental concerns, health consciousness, and increasing demand for plant-based foods. Brazil and Mexico are the major countries driving the market growth.

Mexico Vegan Food Market Trends

The vegan food industry in Mexico is experiencing major growth, attributed to the increasing focus on both modern and traditional plant-based products such as snacks, dairy alternatives and vegan meats, and expansion food and beverage industry.

Vegan Food Market Segmental Insights 

Product Insights

By Product, Dairy Alternatives Dominated the Vegan Food Market in 2024.

With an increasing number of people embracing vegan, lactose-free, or flexitarian diets, there is a notable movement towards plant-derived substitutes for conventional dairy items. This change is motivated by health issues like lactose intolerance and cholesterol control, along with environmental factors. Whereas meat substitute expects significant growth in the market during the forecast period. Growth of segment is attributed to increasing concerns among consumers regarding the spread of pandemic in meat production facilities and concern regarding animal’s cruelty.

Distribution Channel Insights

The Offline Channels Segment Led the Vegan Food Market in 2024. 

This growth is due to easy availability of vegan food at supermarkets, hypermarkets and convenience stores. Communication among consumer and seller further rising attention towards newly launched vegan products. Furthermore, the online channels segment anticipates significant growth in the market during the forecast period. E-commerce platforms have likewise emerged as a significant avenue used by consumers to buy their goods. Since these portals allow the purchase of products from the home, the sales of food items via these channels are steadily rising.

Recent Developments in the Vegan Food Market

• In July 2024, Heura, company producing plat-based products, launched chunks named Tex-Mex containing 27% of protein and also fortified with vitamin B12.
• In 2023, plant protein producer Ojah, known for its expertise in high-moisture extrusion technology, has enlarged its Netherlands facility from 6,500 square meters to 10,000 square meters, effectively more than doubling its current capacity. 
• In May 2025, Beyond Meat launched the plant-based steak product, a vegan Beyond steak priced in the UK. The product is available at 650 Tesco stores across the country. This vegan meat is similar to looks, cooks, and tastes like conventional beef, containing 24g of protein per 100g with less saturated fat. (Source: Plant Based News) 
• In April 2025, vegan Food Group (VFG), a European plant-based food producer, and Eat Just, the US food technology company, partnered for £11.25m investments for manufacturing and supplying Eat Just’s proprietary mung bean plant-based egg in Europe. (Source: Food & Drink International)

Vegan Food Market Leading Companies

• Danone S.A. 
• Conagra, Inc. 
• The Hain Celestial Group, Inc.
• Axiom Foods, Inc. 
• DAIYA FOODS INC. 
• Alpro 
• Kellogg Company 
• Amy’s Kitchen
• Impossible Foods Inc. 
• Beyond Meat 
• Archer Daniels Midland Company 
• Tofutti Brands, Inc. 

Segments Covered in the Report

By Product

• Dairy Alternative
  
  • Cheese
  • Dessert
  • Snacks
• Meat Substitute
  
  • Tofu
  • TVP
  • Seiten
  • Quorn
  • Others
• Others

By Distribution Channel 

• Offline Channels
• Online Channels

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)