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February 2026
The global nutritious food market size reached at USD 11.78 billion in 2025 and is anticipated to increase from USD 12.97 billion in 2026 to an estimated USD 30.86 billion by 2035, witnessing a CAGR of 10.11% during the forecast period from 2026 to 2035. The increasing consumer preference towards healthy eating habits drives the growth of the market.
| Study Coverage | Details |
| Growth Rate from 2026 to 2035 | CAGR of 10.11% |
| Market Size in 2026 | USD 12.97 Billion |
| Market Size in 2027 | USD 14.28 Billion |
| Market Size by 2035 | USD 30.86 Billion |
| Largest Market | North America |
| Base Year | 2025 |
| Forecast Period | 2026 to 2035 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The nutritious food market encompasses the global industry focused on the development, production, distribution, and sale of food products that are rich in essential nutrients and formulated to support health, wellness, and disease prevention. These foods are designed to provide a balanced supply of macronutrients (carbohydrates, proteins, fats) and micronutrients (vitamins, minerals), along with bioactive compounds such as antioxidants, dietary fibres, omega fatty acids, and probiotics. This market spans various product categories, including functional foods, fortified foods, natural and organic foods, clean-label products, and foods tailored for specific health outcomes (e.g., heart health, immunity, weight management, diabetes care).
One of the major factors driving the nutritious food market is increasing consumer trends towards health and wellness. Leading to an increased demand for nutritional foods that enhance health and well-being, consumers are aware of the link between health and diet. With many people looking for nutritious foods, there is increasing emphasis on fitness, which may help recovery and enhance athletic performance. In addition, an increased preference towards preventive measures that can help people to prevent chronic diseases, including cardiovascular diseases, diabetes, and obesity. Furthermore, nutritious foods also help to improve immune support and digestion, which is further expected to further drive the growth of the nutritious food market.
The dietary choices of the people are based on the principle of exclusion in 2025. With mindful and clean eating replacing junk and processed food, there is an increasing emphasis on reducing sodium and sugar intake. The awareness of consumers towards health and well-being is increasing rapidly as they are significantly reducing their sodium and sugar intake. The consumption of refined sugar will decrease and can be replaced by dates, honey, and jaggery in the coming years. The inclusion of soups, salads, and fruits has found great acceptance, which further creates major opportunities in the nutritious food market in the coming years.
The increasing volatility in the cost and availability of raw materials can affect product pricing and disrupt production. The distribution and transportation challenges can lead to increased costs and delays, which can affect product availability. In addition, the navigation of complex regulations across various regions can disrupt supply chain operations, which is further expected to restrain the growth of the nutritious food market.
How do North America Dominates the Global Nutritious Food Market Revenue in 2025?
North America dominated the nutritious food market in 2025. The market growth in the region is attributed to the increasing presence of various market players, increasing demand for nutritional foods, increasing consumer awareness of health and wellness, increasing consumption of plant-based food, increasing consumer trend towards healthy and clean eating, and increasing focus on fresh foods and produce. The U.S. and Canada are dominating countries, driving the market growth.
North America Nutritious Food Market Size 2025 to 2035
The North America nutritious food market size reached at USD 4.95 billion in 2025 and is anticipated to increase from USD 5.45 billion in 2026 to an estimated USD 13.12 billion by 2035, witnessing a CAGR of 10.24% during the forecast period from 2026 to 2035.
The U.S. dominated the nutritious food market revenue in 2025, driven by e-commerce platforms, increasing demand for convenience, and increasing consumer trend towards online shopping. In the past year, 54% of people in the U.S. followed a particular eating diet or pattern, according to the 2024 IFIC Food and Health Survey. With 64% of Millennials and 66% of GenZ, this behaviour was more common in younger generations, as compared to 42% of Boomers and 52 percent of Gen X. In addition, 7% people are planning to start a plant-based or vegan diet in 2025 in the U.S.
How Big is the U.S. Nutritious Food Market?
The U.S. nutritious food market size was calculated at USD 3.71 billion in 2025 with projections indicating a rise from USD 4.09 billion in 2026 to approximately USD 9.9 billion by 2035, expanding at a CAGR of 10.31% throughout the forecast period from 2026 to 2035.
Asia Pacific Nutritious Food Market Trends
Asia Pacific is expected to grow fastest during the forecast period. The market growth in the region is driven by the increasing focus on health and well-being, increasing popularity of protein-rich snacks, increasing demand for food nutrients, including fiber and protein, and increasing health awareness towards health and well-being. China, India, Japan, and South Korea are the fastest growing countries, accelerating the market growth.
India is expected to grow fastest during the forecast period. The market growth in India is driven by increasing focus on mindful consumption, ethical sourcing, and clean eating. The modern Indian families are rapidly adopting personalized foods. For instance, in September 2024, the Government of India (GoI) is celebrating the 7th ‘Rashtriya Poshan Maah’ under the aegis of the Ministry of Women and Child Development (MoWCD).
Europe Nutritious Food Market Trends
The nutritious food market in the Europe is growing as protein is in heavy demand amongst the European users, with a growing number of users tracking their protein consumption, growing by one-third in the past two years, and more than half are currently encouraged by a high source of protein, as claimed while purchasing. Additionally, sugar alertness continues to develop, with more than one second, European users now witnessing the price of sugar they eat. A high-protein sandwich has proved that nutrient density and in-depth taste go a long way. So, plant-based and high-protein snacks assist satiety and current dietary choices.
Trend of the Nutritious Food Market in France:
France is a rapidly developing industry for plant-based and organic foods and a top exporter and importer of many natural ingredients used as food additives. The country's most crucial food industries are dairy, meat, confectionery, and beverages. France has a big food-processing and production sector. It plays a crucial role in ingredient making, with top companies in fields like fragrances, flavours, and natural sweeteners. Furthermore, it also has a strong position in the European Stevia market since it utilizes them.
How Functional Foods Segment Dominates the Nutritious Food Market Revenue in 2025?
The functional foods segment dominated the market in 2025. The segment growth in the global market is attributed to the increasing consumer preference towards eating habits, increasing prevalence of chronic diseases, increasing demand for functional food, and increasing consumer preference towards health and wellness. Functional foods are ingredients that help to improve nutritional value. In addition, functional foods have various health benefits, such as may promote proper development and growth, may protect against disease, and preventing nutrient deficiencies, which further drives the segment growth.
The Plant-Based and Vegan Foods Segment is Expected to Grow Fastest During the Forecast Period
The segment growth in the nutritious food market is driven by the increasing consumer preference towards vegan and plant-based foods and the health and wellness trend. Various people are shifting to plant-based diets due to their health awareness, which helps to lose excess weight. In addition, without the need to focus on cutting calories, vegan diets may help to improve weight loss, improve kidney function, and lower blood sugar levels.
Why did the High-Protein Segment Held the Largest Nutritious Food Market Revenue in 2025?
The high-protein segment dominated the nutritious food market in 2025. The segment growth in the market is propelled by the increasing demand for high-quality foods, increasing consumer preference towards high-protein natural and organic food, and increasing awareness towards health and well-being. The high-quality nutritious food offers various benefits such as helps in the digestive system function, supporting breastfeeding and healthy pregnancies, reduce the risk of diabetes, strengthening bones, boosts immunity, supports muscles, keeping eyes, teeth and skin healthy, and help you live longer, which further accelerates the demand for high-protein foods.
The Antioxidant & Cognitive Health-Focused Foods Segment is Expected to Grow Fastest During the Forecast Period
Various nutrient-derived foods are rich in antioxidants, such as certain types of vegetables, nuts, and nutritional food. These foods are connected to health benefits and further help to prevent chronic diseases. These foods help reduce disease risk and oxidative stress, which may drive segment growth in the global market.
What Factors Help Athletes & Fitness Enthusiasts Segment to Grow in the Nutritious Food Market in 2025?
The athletes and fitness enthusiasts segment dominated the nutritious food market in 2025. The consumption of good nutrition may improve sporting performance. A well-planned, nutritious diet can provide sufficient protein to enhance muscle repair and growth. Nutritious foods help athletes & fitness enthusiasts address their nutritional needs for better performance. In addition, the fitness and athletes enthusiasts may consume various nutritional intake such as 20 to 35% from fat, 15 to 25% from protein, and 45 to 65% from carbohydrates, which helps to enhance their body performance, which is further expected to accelerate the segment demand.
The Vegetarians and Vegans Segment is Expected to Grow Fastest During the Forecast Period
The segment growth in the global nutritious food market is attributed to the increasing consumer preference towards plant-based and vegan diets, increasing demand for alternative protein sources such as legumes and tofu, and increasing consumer shift towards veganism. For instance, about 70% of people are consuming vegan food and 64% plant-based food in India, which may increase the demand for these segments.
How Supermarkets and Hypermarkets Segment Dominates the Nutritious Food Market Revenue in 2025?
The supermarkets and hypermarkets segment dominated the nutritious food market in 2025. The segment growth in the market is driven by the increasing social interaction trend, increasing personalized experiences, increasing consumer desire to buy food physically, and increasing consumer trend towards offline stores. The hypermarket or supermarket segment provides instant satisfaction of purchasing food products without waiting for online delivery, which improves consumer satisfaction. The segments also provide a huge range of nutritious food products that consumers can buy under one roof, which further accelerates the demand for hypermarkets and supermarkets in the global market.
The Online Retail & DTC Segment is Expected to Grow Fastest During the Forecast Period
The segment growth in the nutritious food market is propelled by increasing modern and busy lifestyles, growing e-commerce platforms, and increasing consumer preference towards online grocery shopping, such as paneer, tofu, legumes, and various nutritional foods. From 2022 to 2024, about 850 billion was spent on online food and beverage in the U.S.
How Ready-to-Eat & Packaged Snacks Segment Dominate Nutritious Food Market Revenue in 2025?
The ready-to-eat and packaged snacks segment dominated the nutritious food market in 2025. Packaged and ready-to-eat snacks deal with food packaging solutions designed to keep minimally prepared or pre-cooked nutritious, convenient, safe, and fresh snacks for immediate consumption. There are various benefits related to packaged and ready-to-eat snacks, such as freshness preservation, increasing shelf life, product protection, and sustainability. Eco-friendly packaging, including biodegradable and compostable materials, helps to reduce environmental impacts, which further drives the segment growth.
The Subscription Meal Kits, and Fresh Deliveries Segment is Expected to Grow Fastest During the Forecast Period
The segment growth in the nutritious food market is driven by various benefits such as improving cooking skills, discover new recipes and ingredients, enjoying balanced and healthy meals, tackle food waste, saving time, reduces food waste, ensuring better nutrition, and catering to dietary needs.
UNICEF India
Nissin Foods
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By Nutrient Focus
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February 2026
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