Meat Products Market Set for Strong Growth with Evolving Consumer Trends and Innovations

Meat Products Market Size, Share and Trends Innovation 2034

The global meat products market size reached at USD 1,730.62 billion in 2024 and is anticipated to increase from USD 1,810.23 billion in 2025 to an estimated USD 2,713.43 billion by 2034, witnessing a CAGR of 4.6% during the forecast period from 2025 to 2034. Growing population, rapid urbanization, demand for animal protein and convenience food significantly driving the market.

Key Highlights

• By region, Asia Pacific dominated the global market with the largest share in 2024, due to hectic urban lifestyles and demand for nutritious convenient foods. 
• By region, North America is expected to grow at a notable CAGR from 2025 to 2034, due to demand for easy-to-consume food, heightened preference for protein-rich diets. 
• By product type, fresh meat segment held the major market share in 2024. Consumers are increasingly choosing fresh and locally sourced meat options. 
• By source, poultry segment contributed the biggest market share in 2024, because of the growing consumer demand for convenient and protein-rich food choices.
• By source, pork segment is expanding at a significant CAGR in between 2025 and 2034. Due to its abundant nutritional value, especially its elevated protein levels and vital vitamins. 
• By meat type, red meat segment dominated the meat products market in 2024, as it is nutrient-rich source of high-quality protein. 
• By meat type, white meat segment is expected to grow at a significant CAGR over the projected period. Motivated by health views, since it is frequently considered to be leaner and contains less fat. 
• By processing type, processed meat segment held the major market share and is expected to grow during the forecast period, due to growing demand for convenient, ready-to-eat food items.
• By packaging type, rigid packaging segment contributed the biggest market share in 2024. This is due to the enhanced protection and preservation capabilities provided by rigid packaging solutions.
• By packaging type, flexible packaging segment is expanding at a significant CAGR in between 2025 and 2034. The growing demand for convenience and portability has led to a rise in the use of flexible packaging.
• By distribution channel, supermarkets & hypermarkets segment dominated the meat products market in 2024. The favor for these retail formats arises from their capacity to provide a diverse selection of products in one location. 
• By distribution channel, online retail segment is expected to grow at a significant CAGR over the projected period due to the growing inclination towards the online delivery and ecommerce platform.
• By end user, household segment held the major market share in 2024, fueled by their considerable nutritional benefits. 
• By end user, foodservice industry segment is expected to grow at a CAGR in between 2025 and 2034. Meat serves as the foundation for numerous restaurant menus.

Industry Coverage

Key Drivers: Meat Products Market

The meat products market encompasses the production, processing, packaging, distribution, and retailing of meat derived from animal sources, including beef, pork, poultry, lamb, seafood, and processed meat products. It includes fresh, frozen, canned, and value-added meat products catering to diverse consumer demands for protein-rich food, convenience, taste, and sustainability. The market is influenced by factors such as changing dietary patterns, rising disposable incomes, evolving consumer preferences, and technological advancements in meat processing and preservation. 

Meat Products Market Trends

• Rapidity of modern lifestyles and the general change in consumer tastes toward convenience food among different generations have increased the need for ready-to-eat meat products, establishing them as a fundamental element in today’s quick and convenience-focused food environment. 
  The rising popularity of fitness and health-oriented lifestyles has resulted in a higher demand for convenient meat products that match these dietary choices. This transition to healthier dietary choices is anticipated to keep propelling the market ahead. 
• A distinct trend in meat consumption indicates an increased preference for high-quality meat products. This change is fueled by rising affluence, evolving dietary preferences, cultural impacts, heightened consciousness of health and wellness, and the concept of premiumization. Empowered by increased spending, consumers look for exceptional, distinctive meat substitutes that focus on taste, nutrition, and overall excellence. 
• Awareness of the health benefits of animal proteins is rising among people worldwide, particularly among health-conscious individuals, leading to a greater intake of animal protein. A survey conducted by the International Food Information Council reveals that 60% of consumers are adjusting their diets to incorporate more protein into their meals. 
• The rising consumer awareness regarding conventionally raised poultry and cattle has led to an increased demand for sustainable meat production. Consumers are moving towards nutritious, antibiotic-free, and chemical residue-free foods while seeking substitutes for processed meat. Consumer preferences have shifted, leading to a rise in demand for leaner cuts, organic and grass-fed options, as well as products free from additives and preservatives.

Market Opportunity

Technological Innovation in the Meat Products 

Technological innovations such as automation powered by AI, nanotechnology, and lab-grown meat are fostering market expansion by increasing efficiency, improving food safety, enhancing product innovation, addressing consumer needs for convenience and sustainability, and maximizing resource utilization. Automated technologies streamline tasks such as cutting and packing, significantly enhancing production and efficiency, reducing operating expenses, and boosting throughput. Moreover, throughout the processing chain, these advanced technologies enhance quality assurance and ensure product consistency. These advancements respond to changing consumer demands for safety, sustainability, and diversity, generating chances for new markets and enhanced competition in the current landscape. Consumer confidence is enhanced through accurate meat grading, ongoing monitoring, and sophisticated quality control measures that ensure meat products fulfill or exceed industry standards. 

• In February 2025, China launched its initial research center for fermentation and cultivated meat in Beijing. The $10.9-million New Protein Food Science and Technology Innovation Base, situated in the Fengtai District, is a collaborative project between the local government and the meat processing company Shounong Food Group. (Source: Ingredients Network)

Market Challenge

Infectious Diseases Linked to the Meat Products

Multiple diseases linked to meat are widely acknowledged by both meat industry stakeholders and the public or consumers. Multiple illnesses involve E. Coli from beef, bovine spongiform encephalopathy (BSE) from cattle or beef, salmonella from chicken, trichinosis from pork, and scrapie from sheep or lamb. Recently, African swine fever has expanded into East Asia, negatively affecting pork production. The drop in pork meat led to a higher demand for other meats, causing their prices to rise. 

Meat Products Market Regional Insights

Asia Pacific Dominated the Meat Products Market in 2024. 

The rise in hectic urban lifestyles in the Asia-Pacific area has led consumers to choose flavorful and nutritious convenient foods that require no time for cooking or preparation. In many countries within the region, such as India and China, high levels of meat consumption and an increasing inclination towards convenience meals are driving the expansion of the market. Consumer tastes and consumption behaviors are continuously changing throughout the region, shaped by urban growth and shifting dietary trends, with Australia and New Zealand as key export centers for premium beef and lamb, while China stands out as a top importer and an expanding export market for items such as poultry and pork. 

The meat products market in China is projected to experience consistent growth from 2025 to 2030, fueled by changing consumer tastes and a rising demand for convenient, ready-to-eat items. With contemporary lifestyles increasingly affecting food choices, there is a rising preference for processed meat products like bacon, ham, and sausages. The increase in disposable earnings, along with advancements in processing technologies, is driving the market ahead. According to FAO (2022) statistics, China produces a total of 75.5 million tons of poultry, pork, beef, and mutton, whereas the U.S., formerly the leading global meat consumer, has just 50.1 million tons. Including fish and shellfish, the total consumption of meat and seafood in China reaches 145 million tons.

North America Expects the Significant Growth During the Forecast Period. 

Primary factors propelling the growth of the meat products industry in North America are increasing disposable incomes, hectic lifestyles, and a growing demand for convenient food choices. Support from the government and improvements in production technology also aid in the growth of the meat products market in North America. For example, the U.S. Department of Agriculture has put funds into increasing poultry and meat processing capabilities. This investment will attract new participants and small processing plants. Contemporary meat processing plants are progressively incorporating automation and robotics to optimize production methods and improve efficiency. Moreover, the increasing attendance at gyms in the U.S., Canada, and Mexico has greatly enhanced the demand for animal-derived protein in recent years. 

United States meat products market is growing rapidly. Key market drivers consist of the growing demand for convenient and easy-to-consume food, heightened preference for protein-rich diets, and an increased emphasis on sustainable and ethical meat production. With a focus on health, consumers are increasingly favoring lean meat cuts and products that are free from hormones and antibiotics, while also showing greater interest in sustainable and ethical methods of meat production. This has driven the growth of specialized markets for grass-fed, organic, and free-range meat items.

Segmental Insights 

Product Type Insights

Why did the Fresh Meat Segment Dominated the Meat Products Market in 2024?

Fresh meat segment led the meat products market in 2024. Consumers are increasingly choosing fresh and locally sourced meat options, indicating a rising preference for healthier and more sustainable food selections. This movement is influenced by cultural values and beliefs, alongside the growing awareness of the environmental effects of meat production. 

Source Insights

Which Source Segment Dominated the Meat Products Market in 2024?

Poultry segment held the dominating share of the meat products market in 2024, because of the growing consumer demand for convenient and protein-rich food choices. Chicken meat, a major segment of this market, is widely eaten around the world due to its cost-effectiveness, adaptability, and nutritional advantages. Poultry meat, like other animal proteins, is regarded as a premium protein source with highly accessible amino acids; minerals like phosphorus, iron, zinc, iodine; and vitamin B12. Nonetheless, poultry meat contains minimal saturated fats and offers a greater protein to fat ratio.

Pork Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

Due to its abundant nutritional value, especially its elevated protein levels and vital vitamins, pork has emerged as the favored option for fitness lovers and athletes concentrating on muscle growth. With rising populations and changing dietary preferences, a greater number of consumers are looking for budget-friendly and readily available protein options, resulting in a worldwide rise in pork consumption. This trend is particularly noticeable in developing areas where economic advancement has facilitated increased meat consumption. Rising global demand for pork, along with trade agreements and access to markets, offers considerable export possibilities for countries that produce pork. 

Meat Type Insights

How did the Red Meat Segment Dominate the Meat Products Market In 2024?

Red meat segment dominated the market with the largest share in 2024. Red meat is commonly regarded as a nutrient-rich source of high-quality protein, iron, and vital vitamins like B12, appealing to fitness fans and individuals aiming to boost their protein consumption. Numerous areas and cultures highlight red meat in their traditional dishes, festivities, and family reunions. Despite the increasing variety in global diets, red meat continues to be a staple in many cuisines, including steaks in North America, lamb meals in the Middle East, and beef barbecues in Latin America. The red meat is marketed with Halal and Kosher labels in the Middle Eastern areas, resulting in its market growth

White Meat Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period.

Motivated by health views, since it is frequently considered to be leaner and contains less fat and cholesterol than red meat, which supports heart health and lowers the chances of specific diseases. Its cost-effectiveness and adaptability also play a role, as extensive poultry farming renders it a commonly accessible and budget-friendly protein option appropriate for a range of cooking uses. The food sector also contributes, since white meat portions are simpler to process and use for fast-food items. 

Processing Type Insights

Which Processing Type Segment Dominated the Meat Products Market in 2024?

Processed meat segment dominated the market and is observed to grow at the fastest rate during the forecast period. With rising population density in cities and a growing demand for convenient, ready-to-eat food items, the industry is expected to see consistent growth in the coming years. The rising demand for different processed food items is anticipated to drive the expansion of the processed meat market in the future. Food that has undergone freezing, canning, cooking, packaging, or alteration in nutritional content through fortification, preservation, or various preparation methods is classified as processed food. Processed meat offers various benefits, such as enhanced flavor, reduced chances of meat-related infections, extended shelf life, and increased convenience for transport.

Packaging Insights

How did the Rigid Packaging Segment Dominated the Meat Products Market in 2024?

Rigid packaging segment held the largest share of the market in 2024. This is due to the enhanced protection and preservation capabilities provided by rigid packaging solutions, which successfully prevent moisture and oxygen from affecting the quality and safety of fresh meat items. Employing sturdy materials like plastic trays and containers ensures outstanding structural strength and barrier qualities, allowing fresh meat items to stay in optimal condition and free from contamination during the supply chain. 

Flexible Packaging Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

The growing demand for convenience and portability has led to a rise in the use of flexible packaging for meat products. Flexible packaging utilizes non-rigid substances to contain products, providing an economical and adaptable option compared to conventional packaging techniques. This contemporary method has become highly popular thanks to its cost-effectiveness and effectiveness. The high-barrier features effectively prevent moisture, light, and oxygen from reaching meat products. Moreover, the reseal closure items highlighted by flexible packaging enable users to securely seal the bags or pouches, maintaining the freshness of the packaged food items across multiple uses.

Distribution Channel Insights

Which Distribution Channel Dominated the Meat Products Market in 2024?

Supermarkets & hypermarkets segment led the market in 2024. The favor for these retail formats arises from their capacity to provide a diverse selection of products in one location, attractive pricing, and easy shopping experiences. Shoppers are progressively opting for hypermarkets and supermarkets because of their structured arrangements, selection of fresh and processed meat products, and appealing promotions. This trend is anticipated to keep increasing as these channels broaden their reach, enhance supply chain effectiveness, and focus on improving customer experience.

Online Retail Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

The convenience and ease provided by online platforms meet the changing customer preferences for seamless shopping experiences. As digitalization reshapes the retail landscape, more customers are relying on online platforms for their processed meat buying. The convenience of home delivery, a wide range of choices, and the ability to compare items enhance the attractiveness of online shopping in the processed meat industry. E-commerce platforms such as Amazon and Instacart that feature products popularized by blended meat have become widely used outlets, particularly during times of crisis. 

End User Insights

Which End User Segment Held The Dominating Share Of The Meat Products Market In 2024?

Household segment held the dominating share of the market in 2024, fueled by their considerable nutritional benefits as a source of quality protein, vital vitamins, and minerals, alongside cultural customs, convenience, and flavor preferences. Earnings and costs also affect consumption, while urban growth and evolving eating patterns further impact the demand for meat and meat products across various areas. Various kinds of meat, including chicken, are quite adaptable and welcomed by diverse cultural and religious communities, enhancing their overall attractiveness to consumers.

Foodservice Industry Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

Increasing disposable incomes allow for the buying of better-quality meats, while hectic lifestyles drive the need for convenient, processed, and ready-to-eat items. The growing restaurant industry, especially fast food establishments, additionally drives this demand by providing a variety of menu options that include meat. Restaurants collaborate with wholesale meat suppliers that provide an extensive selection of items, including different types of cold cuts. Meat dishes such as steak typically yield greater profit margins than other meals due to their higher demand. Meat serves as the foundation for numerous restaurant menus. Various dishes incorporate different meat products as primary ingredients.

Meat Products Market - Value Chain Analysis

Raw Material Procurement 

• Meat reigns as the dominant resource in any processing plant, representing a remarkable 70-90% of raw material expenses for the majority of meat products. Meat product raw materials mainly come from different livestock sources, such as local farms and processed meat suppliers. 
• Key players: Prorich Agro, VALIA Brazil

Processing and Preservation

• Essential methods consist of cold storage (chilling and freezing), drying for moisture reduction, salting and curing using salt, nitrites, and sugars, smoking for flavor enhancement and microbial inhibition, canning through sealing and heating, and vacuum or modified atmosphere packaging (MAP) to regulate oxygen levels. 
• Key players: Hormel Foods, Tyson Foods, JBS S.A., and Cargill.

Quality Testing and Certification

• Quality testing and certification of meat products includes multiple systems such as the Global Red Meat Standard (GRMS) for ensuring quality and animal welfare, along with Halal certifications for adherence to religious practices, all based on independent assessments against established international standards like ISO 17065.

Packaging and Branding 

• Meat product packaging aims to prolong shelf life with Modified Atmosphere Packaging (MAP) and vacuum sealing, whereas branding highlights sustainability, convenience, and appealing consumer aesthetics that foster trust and guarantee food safety.

Recent Developments in the Meat Products Market

UK’s Food Standards Scotland and Food Standards Agency

• Launch: In June 2025, The UK’s Food Standards Scotland and Food Standards Agency introduced a new pilot support service designed to assist businesses creating cell-cultivated food products in managing the market authorisation process. As the cultivated meat industry grows worldwide, the initiative aims to support innovators creating products like lab-grown chicken fillets and beef patties sourced from animal cells. (Source: NEW Food)

Olymel

• Launch: In April 2025, Olymel, the top pork and poultry processor in Canada, declared the introduction of a fresh range of innovative pork products, found in the meat section of grocery stores throughout Quebec. Created to satisfy consumers in search of premium flavor and quality, the pork offerings provide a fresh perspective on traditional beef cuts, resulting in an enhanced dining experience. (Source: Perishable News.Com)

Hewitt Foods USA

• Launch: In May 2025, Hewitt Foods USA, part of the Australian company Hewitt Foods Pty Ltd., launched a new brand, The Organic Meat Co., featuring its USDA certified organic, grass-fed, and finished beef line. The newly established brand was developed to meet the increasing need for organic meat and grass-fed beef. (Source: Meat+Poultry)

Meat Products Market Leading Companies

• Tyson Foods, Inc.
• JBS S.A.
• Cargill, Incorporated
• WH Group Limited
• Hormel Foods Corporation
• BRF S.A.
• Marfrig Global Foods S.A.
• Perdue Farms Inc.
• Danish Crown Group
• Vion Food Group 
• OSI Group, LLC 
• Sanderson Farms, Inc. 
• NH Foods Ltd. 
• Minerva Foods 
• Maple Leaf Foods Inc. 

Segments Covered in the Report

By Product Type 

• Fresh Meat 
• Frozen Meat 
• Processed Meat 
• Canned Meat 
• Others 

By Source 

• Poultry 
• Beef 
• Pork 
• Lamb & Mutton 
• Seafood 
• Others 

By Meat Type 

• Red Meat 
• White Meat 

By Processing Type 

• Processed Meat 
• Unprocessed Meat 

By Packaging Type 

• Rigid Packaging 
  Flexible Packaging 

By Distribution Channel 

• Supermarkets & Hypermarkets 
• Online Retail 
• Specialty Meat Shops 
• Convenience Stores 
• HoReCa (Hotels, Restaurants, Catering) 

By End User 

• Households 
• Foodservice Industry 
• Institutional Buyers 

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America