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July 2025
The global mood ingredients market size calculated at USD 235.13 million in 2024 with projections indicating a rise from USD 252.06 million in 2025 to approximately USD 471.25 million by 2034, expanding at a CAGR of 7.2% throughout the forecast period from 2025 to 2034. The growing mental health awareness and the rising prevalence of stress, anxiety, and sleep disorders drive the need for mood ingredients among global consumers.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 7.2% |
| Market Size in 2025 | USD 252.06 Million |
| Market Size in 2026 | USD 270.21 Million |
| Market Size by 2034 | USD 471.25 Million |
| Largest Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Mood ingredients are bioactive compounds or functional substances used in food, beverages, dietary supplements, nutraceuticals, and personal care products to enhance emotional well-being, reduce stress, improve sleep, alleviate anxiety, or elevate overall mood. These ingredients act through various biochemical pathways, such as modulating neurotransmitters (e.g., serotonin, Dopamine, GABA), influencing the gut-brain axis, or balancing hormonal and inflammatory responses.
The mood ingredients industry deals with growth and innovations in mood and brain support products. The major mood-boosting ingredients include B vitamins, omega-3, fatty acid, ingredient formulations, and adaptogenic herbs. With important research estimates about the importance of mental and emotional wellness for global consumers, food and beverage innovations are growing. Certain ingredients like botanicals and vitamins are preferred for making mood products.
Consumer Demands for Fresh Food Products: Consumers are increasingly looking for fresh fruits, beverages, meats, eggs, processed foods, etc. They also prefer probiotic foods, natural foods, sugar-free products, natural and organic foods, and immunity-boosting and healthy foods. There is a growing awareness of health benefits from the consumption of breakfast cereals, sausages, cheese, and other products.
Growing Preference for Vegan or Plant-based Diet: The global food processing industry has been revolutionized by the emergence of plant-based food like mock meat, which is a plant-based protein composed of jack fruit, wheat gluten, green peas, soy, legumes, beans, coconut oil, vegetable proteins, beet juice, nuts, seeds, etc. There is a growing shift of vegetarian consumers towards a meat-based lifestyle to fill protein gaps in their diets. Consumers are increasingly interested in Ayurvedic immunity-boosting formulations. Fitness enthusiasts are also paying attention to achieving a strong sports nutrition through the intake of protein powder, energy bars, and ready-to-drink protein.
The food and beverage industrial growth is driven by an expanding urban population, changing spending preferences, etc. The increasing proportion of wage earners raises the need for convenient solutions for cooking and healthy consumption. Food products are easily available due to the growing modern trend of food retail and e-retail along with the integration of private labels. There is a rising demand for ready-to-eat meals, frozen food, and ready-to-cook products.
Sometimes, consumers do not prefer processed foods to fresh foods by looking at them as inferior to other food products. Food wastage may result from a fragmented and long supply chain. The other problems arise from inadequate transportation of perishable products and inconsistent quality and supply of raw materials.
How North America Dominated the Mood Ingredients Market?
North America dominated the mood ingredients market in 2024 owing to the increased shift towards natural and plant-based remedies. The U.S. National Institute of Food and Agriculture encompasses various areas such as food safety, nutrition, health, plant health, production of plant products, etc. The White House published the MAHA report which states the efforts to make North American children healthy again by addressing poor diet, collection of environmental chemicals, and lack of physical activity and stress. Based on these criteria, policy interventions will be made by collaborating MAHA Commission stakeholders and partners. The Governor of California established nutrition and health standards for the nation and will make efforts to investigate the adverse health effects of synthetic food dyes and make food increasingly accessible and affordable.
What is Happening in Canada for Healthcare in 2024?
The CANMAT (Canadian Network for Mood and Anxiety Treatments) issue clinical practice process related to mood and anxiety disorders. These guidelines are excellent solutions for pregnant women to manage their anxiety, mood, and stress during pregnancy and postpartum period. The Nutrition North Canada (NNC) aims to provide nutritious and perishable country food that will be more affordable and more accessible. Health Canada contributes to helping Canadians maintain and improve their health. It ensures the accessibility and role of high-quality health services in reducing health risks.
Asia Pacific is Expected to Grow at the Fastest CAGR in the Mood Ingredients Market During the Forecast Period
Due to the growing focus on preventive healthcare. The World Food Program (WFP) in Asia and the Pacific aims to address hunger and malnutrition across this region to resolve challenges associated with food insecurity, funding gaps, and climate-related shocks and stressors. The Economic and Social Commission for Asia and the Pacific (ESCAP) is responsible for promoting cooperation among nine associate members and 53 member states to find solutions to sustainable development challenges. The Asia Development Bank (ADB) is dedicated to achieving a sustainable and resilient Asia and the Pacific while developing equity investments, loans, grants, etc. for its member countries. The United Nations Development Program (UNDP) is the leading organization in the United Nations to fight against poverty, injustice, inequality, and climate change.
What are the Advancements in Mental Healthcare in India?
How Adaptogens Segment Dominated the Mood Ingredients Market in 2024?
The adaptogens segment dominated the market in 2024 owing to their major role in boosting energy, resolving fatigue, managing stress, and supporting immune function. They enhance cognitive function and are beneficial to achieving hormonal imbalance, inflammation, and sleep issues. A wide range of adaptogens like ashwagandha, ginseng, cordyceps, rhodiola, etc. are popular for their energy-boosting and stress-relieving properties. They also protect homeostasis and cellular functioning inside the human body. They result in increased work capacity, vitality, and stress management.
The psychobiotics segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, due to their important role in producing neurotransmitters and neurochemicals such as DOPamine, EPINEPHrine, acetylcholine, serotonin, etc. They regulate the hypothalamic-pituitary-adrenal (HPA) axis and influence the immune system.
What Made Dietary Supplements the Dominant Segment in the Mood Ingredients Market in 2024?
The dietary supplements segment dominated the market in 2024 because they can fill nutritional gaps by addressing deficiencies and supporting specific consumer needs. They contribute to improving immune health, bone health, joint health, heart health, eye health, and cognitive function.
The functional beverages segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, due to their major contribution in delivering targeted health benefits and enhanced energy levels. They provide convenience, accessibility, improved digestion, gut health, cognitive function, and mood.
How did the Stress Reduction Segment Dominate the Mood Ingredients Market in 2024?
The stress reduction segment dominated the market in 2024 owing to the versatile role of various mood ingredients such as amino acids, vitamins, adaptogens, probiotics, prebiotics, fermented foods, etc. They help with neurotransmitter modulation, hormonal balance, and other beneficial effects.
The cognitive balance and focus segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, due to the advantages of mood ingredients like adaptogenic herbs, omega-3 fatty acids, etc. in promoting the feeling of stress reduction and calmness. Moreover, antioxidants like flavonoids, B vitamins, and amino acids result in enhanced cognitive function.
How Plant-based Segment Dominated the Mood Ingredients Market in 2024?
The plant-based segment dominated the market in 2024 owing to the benefits of plant-based mood ingredients in nourishing the gut microbiome and reducing inflammation. The plant-based diet enriched with B vitamins, magnesium, and omega-3 fatty acids regulates the nervous system and potentially reduces anxiety.
The fermented/biotechnological segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, due to a significant role of fermented or biotechnological mood ingredients in balancing gut flora and promoting beneficial bacteria. They regulate metabolite production, serotonin and DOPamine activities, and short-chain fatty acid production.
What Made Nutraceuticals the Dominant Segment in the Mood Ingredients Market in 2024?
The nutraceuticals segment dominated the market in 2024 owing to the benefits of mood-enhancing ingredients in regulating mood-related pathways and supporting mental clarity. The active ingredients in turmeric, like curcumin, deliver antidepressant effects, while saffron is beneficial in fighting against anxiety and depression.
The cosmeceuticals segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, due to the integration of mood ingredients in cosmeceuticals and their benefits in stress relief, skin soothing, and delivering anti-aging effects. They protect sensitive skin, improve mental well-being, and enhance skin health.
How did the B2B-Ingredient Suppliers Segment Dominate the Mood Ingredients Market in 2024?
The B2B-ingredient suppliers segment dominated the market in 2024 owing to the numerous benefits offered by these suppliers in terms of lower purchase costs, improved cash flow, predictable expenses, and reduced operational expenses. They allow streamlined operations by enhancing inventory management and efficient logistics.
The B2C-online retail segment is expected to grow at the fastest CAGR in the mood ingredients market during the forecast period, because it breaks geographical barriers and allows access to niche markets. It also delivers personalized shopping experiences, seamless checkout, and diverse payment options.
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