Gluten Free Food Market Expands with Health Trends and Innovative Offerings

Gluten Free Food Market Size and Demand Analysis

The global gluten free food market size was calculated at USD 12.95 billion in 2024 and is forecast to rise from USD 14.25 billion in 2025 to approximately USD 33.59 billion by 2034, registering a CAGR of 10% during the forecast period from 2025 to 2034. Increasing prevalence of celiac disease, awareness regarding celiac disease and healthy diet habits are driving the market of gluten free food.

Key Highlights

• By region, North America led the gluten free food market in 2024. 
• By region, Asia Pacific is predicted to grow at the remarkable CAGR during the forecast period. 
• By product, the bakery product segment registered the maximum market share in 2024.
• By distribution channel, the hypermarkets and supermarkets segment contributed the largest market share in 2024. 

Industry Coverage

Catering to the Rising Demand for Allergy-Free Products

The global prevalence of celiac disease ranges between 0.7% and 2.9% in the general population. This increasing burden of celiac disease and food allergies demanding for the gluten free food and thus fostering the market. Moreover, the expansion is driven by broadening the product line beyond traditional baked goods to also encompass snacks, ready-to-eat foods, and beverages, highlighting the demand for convenience.

The increase in the proportion of retail trade and online sales has escalated overall market expansion, as gluten-free items are now readily available in supermarkets and online platforms. Furthermore, the incorporation of clean labels and organic trends in product development redirects focus of manufacturers towards natural, protein-packed, and alternative flours like almond, coconut, and quinoa, which has boosted the market.

• In February 2024, GOODLES, the brand that transformed mac and cheese, launched GLUTEN FREE VEGAN BE HEROES and GLUTEN FREE CHEDDY MAC loaded with nutrients and bursting with the deliciousness you anticipate, minus the gluten.

Gluten Free Food Market Trends

• Innovation in products and increasing demand for functional foods in free-from are anticipated to expand the gluten free market. This free-from segment of food growing rapidly as awareness and knowledge about health among consumers rising rapidly. For instance, in August 2024, T. Marzetti Company introduced its inaugural gluten-free range of New York Bakery frozen bread.
• The rising consumer demand for convenience and ready-to-eat foods, stemming from their simplicity in consumption and preparation, has favourably influenced product demand. For instance, in October 2024, Feel Good Foods, a a major producer of gluten-free frozen snacks and meals introduced gluten-free frozen chicken soup dumplings.
• The technological advancements enable enhanced personalization and tailoring of the consumer experience to meet specific nutritional needs. Technological developments and product advancements spur the demand for products. For example, Mondelez International has utilized AI to aid in creating over 70 products, from formulating gluten-free Oreos to modifying the Chips Ahoy recipe.
• Comprehensive government strategy, collaborating with our federal agency partners including those at USDA and HHS initiatives such as the dietary guidelines for
• Americans accelerating the market expansion. The Agricultural & Processed Food Products Export Development Authority (APEDA) introduced different millet products at budget-friendly prices between Rs 5 and Rs 15 at the AAHAR food fair. All the introduced products were gluten free and natural.

Market Opportunity

Microencapsulation: Enduring Solution for Gluten Free Product Preservation

Micro-encapsulation technology is utilized to enhance the shelf-life and texture of gluten-free baked goods. This technology aids in boosting moisture retention and addressing texture issues. The quality of gluten-free products is maintained through the controlled release of constituents by micro-encapsulation. Methods for microencapsulating substances and their utilization in the food sector is a highly encouraging field that will further expand as the potential growth opportunity in the market.

Market Restraint

Dietary Changes for Celiac Disease

The growing awareness of celiac disease and gluten intolerance has driven the global gluten-free food market. However, the excessive amount of gluten-free diet for newly diagnosed celiac disease patients is challenging the market growth. Researchers are actively innovating the gluten-free diet and celiac disease, where some studies have found the harmlessness of the gluten-free diet for celiac disease. These innovations are likely to cause social restrictions on the use of gluten-free foods.

• In April 2025, “the effect of adopting a gluten-free diet on exposure to arsenic and other heavy metals in children with celiac disease” and “arsenic exposure in celiac disease: the hidden cost of a gluten-free diet” were published in an edition of the American Journal of Gastroenterology. The study has observed an increase in urinary arsenic concentration due to a strict six-month gluten-free diet in children with newly diagnosed celiac disease. (Source: Nationalceliac.org)

Gluten Free Food Market Regional Insights

North America

North America dominated the gluten free food market. The growth of the market is attributed to the rising awareness regarding the health and increasing adoption of heathy millets, and other gluten free diets in their daily routine is driving the growth of the market. Additionally, the increasing prevalence of the celiac disease in the United States population and increasing number of allergic conditions due to the gluten-based foods and easy accessibility of gluten free products are collectively accelerate the growth of the market.

Which Factors Promote the Gluten-Free Food Industry’s Growth in the U.S.?

The U.S. is a major player in the regional market, contributing to growth due to the country's large gluten intolerance and celiac disease population and growing awareness. The demand for healthier options and ongoing advancements in food technology is forecasting this market. The U.S. has a large health-conscious consumer base, driven by awareness and rising diagnoses of gluten-related disorders, making innovations and the adoption of gluten-free foods.

Asia Pacific

Asia Pacific is projected to grow in the market during forecast period. The growth of the market is attributed to the growing population and the rising awareness regarding the health and dietary supplements which boosts the demand for the healthy food that boosts the demand for the gluten free food. The rising presence of the people with the celiac disease that boosts the demand for the alternative food options which contributed to the expansion of the gluten free food market.

China is a major player in the regional market, contributing to growth due to the country's increased awareness of gluten-related illnesses in the country. China has a large food consumer base, and the growing foreign food trends and health consciousness are driving demand for gluten-free foods in this population. The expanding e-commerce industry and online strategic business are contributing to this growth. The gluten-free bakery products are the dominant segment in China.

India is a significant player in the regional market, with growth driven by increased awareness of gluten intolerance in the country. The rising health-conscious consumers, especially millennials and Gen Z, are driving demand for gluten-free foods in India. Additionally, the expanding online food service industry and innovative food strategies to attract young and health-conscious consumers are driving the Indian gluten-free food market.

• In June 2025, the quick service restaurant chain Wow! Momo has launched its gluten-free momos range, which is made with chickpeas and quinoa. The restaurant announced this plan to sell across 11 major metro cities by expanding its ready-to-eat packaged food segment. (Source: Retail.com)

Segmental Insights

Product Insights

The bakery product segment led the gluten free food market in the gluten free food products. The rising consciousness regarding healthy diets, including natural, organic, and gluten-free products, is expected to propel the expansion of this segment. Whereas gluten-free snacks and ready-to-eat foods segment is projected to grow throughout the forecast period. Different innovative, smart and attractive foods by industries are launched and demand is increasing due to busy lifestyle and requirement of healthy nutrition rising the market.

Distribution Channel Insights

The Hypermarkets and Supermarkets Segment Dominated the Gluten Free Food Market in 2024. 

This segment offers convenient access to various items in one place, making it simple for shoppers to select products from numerous choices. Seasonal displays, featuring gluten-free items, contribute to the introduction of new products and ultimately enhance segment growth. Furthermore, online segment is anticipated to grow with highest CAGR in forecast period. The online platform offers several advantages that are especially attractive to millennials and younger individuals, including the ease of shopping from home, home delivery, complimentary shipping, and special discounts.

Recent Developments in the Gluten Free Food Market

• Mindful Eats LLC, based in Irvine, Calif., has broadened its Krack'd Snacks range by introducing various new products. New products feature Vegan Whyte Chocolate Pumpkin Spice PB Caramel Crunch, Mylk Chocolate Aloha Caramel, and Mylk Chocolate Peanut Butter Caramel Crunch. All products uphold all dietary considerations, being vegan, dairy-free, keto-friendly, gluten-free, and suitable for diabetics.
• In March 2025, Instacart launched Smart Shop integrate with AI for making grocery shopping consumer friendly with specific preferences including gluten free products.

Gluten Free Food Market Leading Companies

• Conagra Brands, Inc.
• The Hain Celestial Group
• General Mills Inc.
• Kellogg Co.
• The Kraft Heinz Company
• Hero Group
• Barilla G. e R. Fratelli S.p.A
• Seitz glutenfrei
• Freedom Foods Group Limited
• Ecotone

Segments Covered in the Report

By Product 

• Bakery Products
• Dairy or dairy products
• Meats or meats product
• Condiments, Seasonings, Spreads
• Desserts and Ice Creams
• Prepared Foods
• Pasta and Rice
• Others

By Distribution Channel 

• Convenience Stores
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa