sales@towardsfnb.com
+1 804-441-9344
Download Sample
Schedule a Meeting
Table of Content
January 2026
The global healthy food market size reached at USD 784.19 billion in 2025 and is predicted to increase from USD 863.39 billion in 2026 to reach nearly USD 2,052.55 billion by 2034, growing at a CAGR of 10.1% over the forecast period from 2026 to 2035. The increased focus on gut health, innovations in food and beverages, and global initiatives foster the preferences for healthy diets and wellness.
| Study Coverage | Details |
| Growth Rate from 2026 to 2035 | CAGR of 10.1% |
| Market Size in 2026 | USD 863.39 Billion |
| Market Size in 2027 | USD 950.60 Billion |
| Market Size by 2035 | USD 2,052.55 Billion |
| Largest Market | North America |
| Base Year | 2025 |
| Forecast Period | 2026 to 2035 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The healthy food market refers to the healthy eating lifestyles of the global population. With the increasing patterns of healthy diets among older aged people, the importance of eating safe, nutritious, and delicious food is raised significantly. The growing demand for healthy diets is also driven by the rising prevalence of anxiety, stress, obesity, and genetic disorders among people of all age groups. An increased focus on regular exercise and improved access to healthy food ensure food security and nutrition. The improved access to diet and nutrition information through the internet and healthcare providers expands the market.
The Nutrition & Wellness (N&W) program of Frost & Sullivan addresses the ingredients and technologies related to agriculture, well-being, and personal health. There is a wide range of research on ingredients such as food additives, agrochemicals, etc. There are huge benefits of human and animal nutrition ingredients, and functional and active ingredients that offer personal and home care benefits. The leading companies are consistently introducing new technologies, business models, platforms, solutions, and strategies that meet evolving consumer needs.
According to the American Heart Association, some of the respondents to the research survey stated some barriers to accessing healthy food. These barriers include the cost of healthy food, due to which 60% of people face challenges affording nutritious choices of food. Furthermore, stress eating shows that 42% of emotional factors play major roles in dietary choices. About 33% of people deal with busy schedules in cooking meals due to a lack of meal preparation time. Over 32% of respondents struggle with understanding healthy foods and preparation challenges due to a lack of knowledge.
Raw Material Procurement
Cold Chain Logistics and Storage
Waste Management and Recycling
North America Dominated the Healthy Food Market in 2025
The North America healthy food market size reached at USD 250.94 billion in 2025 and is predicted to increase from USD 276.28 billion in 2026 to reach nearly USD 656.82 billion by 2034, growing at a CAGR of 10.1% over the forecast period from 2026 to 2035.
The Office of Disease Prevention and Health Promotion (ODPHP) reported dietary guidelines for Americans to fulfill their nutritional needs, promote health and wellness, and prevent disease. These guidelines are accessible to policymakers, nutrition educators, healthcare providers, and federal nutrition program operators. They are updated every 5 years by the U.S. Departments of Health and Human Services (HHS) and Agriculture (USDA). The ODPHP took initiatives to promote and support better public health through guidance and partnerships. The Healthy People Initiative created health objectives for 10-years by considering the emerging health preferences and measures.
The White House Conference on Hunger, Nutrition, and Health paid attention to the national health and food needs to resolve the issues related to hunger and reduce the incidence of chronic diseases in the U.S. The ODPHP and the Department of Health and Human Services (HHS) conducted a project named ‘Food is Medicine’ which is a strategic approach towards providing continuous access to diet and nutrition-related resources. These approaches are implemented across several communities and systems. This project is supported by the increasing federal investments which support food as medicine approaches. These initiatives help to resolve food insecurity by improving the health of Americans and the U.S. population. It involves diet-related research initiatives and related research programs which improve access to food is a medicine initiative.
2024-25 Funding Opportunities in America
Name of the Fund Grant
Sponsors
Amount of funding
Purpose
How Big is the U.S. Healthy Food Market?
The U.S. healthy food market size reached at USD 188.21 billion in 2025 and is predicted to grow from USD 207.21 billion in 2026 to reach nearly USD 492.61 billion by 2034, growing at a CAGR of 10.1% over the forecast period from 2026 to 2035.
How Does Canada Contribute to Healthy Eating Through Significant Government Investments?
The investments by the government of Canada were intended for many Canadian organizations, such as GROW Community Food Literacy Center, Farm to Cafeteria Canada Society, Les Complices Alimentaires, New Hope Senior Citizen’s Center, etc. These organizations are involved in driving a common mission of establishing a favorable food environment that enables access to healthy foods and supports healthy eating lifestyles. These Canadian organizations are also involved in conducting many projects to support Canadian people with healthy eating by resolving any health inequalities and risks of chronic conditions. Health Canada contributes to the development of resources for the Canadian population that will promote food skills and healthy eating. The Food Guide Kitchen of Canada provides easy, healthy, and delicious cooking recipes. Similarly, the food guide newsletter of Canada provides tips, recipes, and resources directly to the inbox of subscribers.
Ongoing Improvements & Project Executions are Fueling the Asia Pacific
Asia Pacific is expected to grow at the fastest CAGR in the healthy food market during the forecast period. The Asia and the Pacific Food Security Forum 2024 was organized in April 2024 in the Philippines to resolve the food crisis in this region, improve long-term food security, and strengthen food systems. This forum provides opportunities for its partners from both the public and private sectors to present their ideas on creating sustainable and promising food systems in this region. This forum also provides platforms for research, project implementation, and the establishment of strong partnerships in policies with policymakers, government officials, and several other authorities to boost the transformation of food systems in Asia and the Pacific.
The Asian Development Bank (ADB) is reported to provide at least $14 billion of its resources to support food security over the years 2022-2025. The ADB also conducts food security programs in collaborations and partnerships with stakeholders in Asia and the Pacific.
How do the Initiatives by the Government of India Ensure Equity in Nutrition and Food Security?
India drives its various food security programs by considering efficient food distribution, nutritional support, price stability, and providing support to vulnerable populations. These initiatives are also taken to tackle challenges associated with malnutrition and hunger across different demographic areas. The national schemes and local efforts are intended for target audiences such as children, low-income families, and the elderly population. Several government schemes in India allow us to distribute free or subsidized food to different areas of the population.
Extensive Focus on Consumers’ Preferences is Driving Europe
Europe is seen to grow at a notable rate in the healthy food market in 2025. According to the EFSA and IPSOS, about 70% of Europeans are interested in food safety, while 60% of them find food safety information very technical and challenging to implement. The EFSA is one of the agencies in the European Union to communicate about potential risks and challenges associated with the food supply chain. European consumers strongly follow their specific choices and preferences regarding buying and eating specific food products. They also keep eyes on other factors such as cost, sustainability, taste, and food origin. The European Union upholds the high food safety standards that are trusted by consumers to purchase and eat safe food.
What is the Food and Nutrition Strategy of Germany Towards Good Food?
The Federal Ministry of Agriculture, Food, and Regional Identity introduced the food and nutrition strategy and aims to support other action plans and strategies by various authorities, such as the Scientific Advisory Board on Agricultural Policy, the Commission on the Future of Agriculture, etc. It supports Food and Consumer Health Protection (WBAE), the National Reduction and Innovation Strategy for Sugar, Salt, and Fats and several other strategic plans.
Why is Latin America Emerging in Healthy Food Market?
As Latin America becomes more aware of health issues in cities, it appears that urban consumers are turning to healthier types of food. Urban consumers have begun to increase their intake of healthier food types such as whole grains, all-natural ingredients, and low-fat products. Many consumers are becoming more active and fitter; therefore, the increasing number of active people combined with the growing number of postings of healthy food items in the supermarkets, the growing purchasing power of many persons in Latin America, and the increasing participation by consumers in exercising is generating demand for healthy foods throughout the region.
Brazil Healthy Food Market Trends
Brazil is currently the leader in the region when it comes to the increase in interest in functional or natural foods. The growing interest in organic fruits, healthy snacks, and plant-based products throughout large metropolitan areas has created a growing demand for these types of items. Additionally, as consumers continue to expand access to retail stores and become more educated about their diets and the effects of lifestyle-related disease, Brazil is likely to remain in a dominant position.
What is Causing Increased Health Awareness in the Middle East and Africa?
In the Middle East and Africa, an ongoing trend can be seen in how people value and pay attention to their health. As cities grow and develop throughout MEA, more people are starting to become concerned by the presence of lifestyle diseases such as obesity and diabetes. With these concerns comes an increase in awareness of healthy foods, reducing sugar intake, and increasing nutrition value in what we eat. A rise in demand for foods that contain added vitamins or minerals and drinks that contain lower sugar levels and organic products can be attributed to an overall growth in the urbanized population's awareness of what constitutes a balanced nutrition profile.
UAE Healthy Food Market Trends
UAE has seen a significant movement toward organic, plant-derived and functional foods. In this country healthy food market is, driven by the strong consciousness of people towards their health and fitness; the overall awareness of food and beverage quality by the population; the availability of cutting-edge retail infrastructure and foodservice operators who are focused on delivering healthy foods.
How Functional Foods Dominated the Healthy Food Market in 2025?
The functional food segment dominated the healthy food market in 2025. The functional foods, including herbs and spices, cinnamon, curcumin, ginger, garlic, cannabis, etc. have several health benefits. The superfoods, including fruits, plant extracts, herbs, spices, and fermented products, are clinically beneficial in diabetes management and anti-diabetic functions. There is a wide utilization of fenugreek as a herb in cooking and as a traditional medicine for diabetes in the Asia Pacific region. Cinnamon serves as a rich source of various phenolic compounds. Curcumin is one of the rich sources of potent bioactive compounds, antioxidants, and anti-inflammatory compounds.
The Organic Foods Segment is Expected to Grow at the Fastest CAGR in the Healthy Food Market During the Predicted Timeframe
Organic foods offer pollution reduction, water conservation, and soil erosion reduction. They also increase soil fertility and health, while organic farming results in reduced erosion. Natural cultivation practices offer several advantages over chemical soil management. Organic food help to reduce the impact of climate change.
What Made Supermarket and Hypermarket the Dominant Segment in the Healthy Food Market in 2025?
The supermarket and hypermarket segments dominated the healthy food market in 2025. Customers are allowed to access a wide range of products from a variety of brands from one-stop shops due to supermarkets. The supermarkets occasionally offer different promotional schemes to their customers in the form of discounts, cashbacks, and competitions that make shopping experiences affordable and enjoyable. The presence of supermarkets and hypermarkets in principal areas of cities improves accessibility.
The Online Retailers Segment Expects the Significant Growth in the Healthy Food Market During the Forecast Period
There are several advantages of online retailers which allow easy access to the market, reduced overheads, rapid growth, and customer intelligence. Online marketing tools are used to target new customers and website analysis tools help to address the potential needs of customers. Online marketplaces such as Amazon and eBay allow businesses to run online shopping and selling products within minutes.
Nestle
Danone
By Product
By Distribution
By Region
January 2026
January 2026
January 2026
January 2026