Healthy Food Market Size, Share, Trends and Industry Outlook

Healthy Food Market Size, Share and Growth Insights

The global healthy food market size was estimated at USD 712.25 billion in 2024, is predicted to increase from USD 784.19 billion in 2025 to nearly USD 1,864.26 billion by 2034, growing at a CAGR of 10.10% over the forecast period from 2025 to 2034. The increased focus on gut health, innovations in food and beverages, and global initiatives foster the preferences for healthy diets and wellness.

Key Highlights

• By region, North America dominated the healthy food market in 2024, due to significant government investments by the Northern American countries. 
• By region, Asia Pacific is expected to grow at the fastest CAGR due to significant government efforts to promote equity in food security and nutrition. 
• By region, Europe is a notably growing area, driven by food and nutrition strategies to promote access to good food. 
• By product, the functional foods segment dominated the market share in 2024, due to several clinical benefits of different types of functional foods and ingredients. 
• By product, the organic foods segment is expected to grow at the notable CAGR of 13.8% during the forecast period, driven by the increased shift towards organic farming and traditional food products. 
• By distribution channel, the supermarket and hypermarket segment dominated the market share in 2024, driven by the improved accessibility to a wide range of products and services. 
• By distribution channel, the online retailer segment is predicted to grow at the remarkable CAGR of 11.9% during the forecast period, attributed to the availability of many online retailing platforms and their operational convenience.

Industry Coverage

Market Overview

How did Nutritious Diets Emerge as Good Solutions for Clean and Mindful Eating?

The healthy food market refers to the healthy eating lifestyles of the global population. With the increasing patterns of healthy diets among older aged people, the importance of eating safe, nutritious, and delicious food is raised significantly. The growing demand for healthy diets is also driven by the rising prevalence of anxiety, stress, obesity, and genetic disorders among people of all age groups. An increased focus on regular exercise and improved access to healthy food ensure food security and nutrition. The improved access to diet and nutrition information through the internet and healthcare providers expands the market. 

• In June 2024, the World Health Organization (WHO) announced the launch of new guidelines including fiscal policies to promote healthy diets and prevent the consumption of unhealthy diets through healthy dietary decisions. (Source: WHO-World Health Organization)

Survey

• According to the survey conducted by Research America and Zogby Analytics in May-June 2024, research estimates reported about 73% of no smoking, 68% of safe and healthy living conditions, and 68% of healthy eating patterns or habits. It was conducted in partnership with the American Heart Association. This survey also stated 67% of people were getting enough sleep, 65% of people were doing regular exercise, and 60% of the population found with limiting alcohol use. About 60% of people had a purpose or meaning in their lives; 43% of individuals were found with genetic and hereditary factors, and 32% of them were carrying social connections. (Source: Research America)

Healthy Food Market Trends

How Does Health and Wellness Impact Sustainable Food Systems? 

• Economic Impact of Food Products: With the increased prices of foods, all food prices are anticipated to increase in 2024 based on data provided by the U.S. Department of Agriculture (USDA). People with large families are looking for affordable food options. There is a consistent popularity of inexpensive protein sources like canned beans, legumes, and tinned fish. However, meat products are experiencing expensive reach in the marketplace.
• Consciousness of Eco-Friendly Drinking: There is an increasing interest in reducing food waste for environmental conservation and sustainable water sourcing. The new water brands are utilizing water from the byproducts of fruits. The soil health initiatives and the regenerative organic certification help with water conservation. The NGOs also support the natural filtration of water by aquaculture. 

Market Opportunity

What are the Ways to Impart Value and Creation in Food Systems?

The Nutrition & Wellness (N&W) program of Frost & Sullivan addresses the ingredients and technologies related to agriculture, well-being, and personal health. There is a wide range of research on ingredients such as food additives, agrochemicals, etc. There are huge benefits of human and animal nutrition ingredients, and functional and active ingredients that offer personal and home care benefits. The leading companies are consistently introducing new technologies, business models, platforms, solutions, and strategies that meet evolving consumer needs.

• In November 2024, the U.S. Department of Agriculture (USDA) announced an investment of about $6 million through a partnership with the Reinvestment Fund to improve access to healthy foods in underserved communities and expand the Healthy Food Financing Initiative across the United States. (Source: USDA)

Market Challenges

What are the Alarming Concerns Defining the Future of Food in the Health of the Nation?

According to the American Heart Association, some of the respondents to the research survey stated some barriers to accessing healthy food. These barriers include the cost of healthy food, due to which 60% of people face challenges affording nutritious choices of food. Furthermore, stress eating shows that 42% of emotional factors play major roles in dietary choices. About 33% of people deal with busy schedules in cooking meals due to a lack of meal preparation time. Over 32% of respondents struggle with understanding healthy foods and preparation challenges due to a lack of knowledge. 

Regional Insights

How North America dominated the healthy food market in 2024?

North America dominated the healthy food market in 2024. The Office of Disease Prevention and Health Promotion (ODPHP) reported dietary guidelines for Americans to fulfill their nutritional needs, promote health and wellness, and prevent disease. These guidelines are accessible to policymakers, nutrition educators, healthcare providers, and federal nutrition program operators. They are updated every 5 years by the U.S. Departments of Health and Human Services (HHS) and Agriculture (USDA). The ODPHP took initiatives to promote and support better public health through guidance and partnerships. The Healthy People Initiative created health objectives for 10-years by considering the emerging health preferences and measures.

The White House Conference on Hunger, Nutrition, and Health paid attention to the national health and food needs to resolve the issues related to hunger and reduce the incidence of chronic diseases in the U.S. The ODPHP and the Department of Health and Human Services (HHS) conducted a project named ‘Food is Medicine’ which is a strategic approach towards providing continuous access to diet and nutrition-related resources. These approaches are implemented across several communities and systems. This project is supported by the increasing federal investments which support food as medicine approaches. These initiatives help to resolve food insecurity by improving the health of Americans and the U.S. population. It involves diet-related research initiatives and related research programs which improve access to food is a medicine initiative. 

• In May 2025, the Office of Disease Prevention and Health Promotion (ODPHP) celebrated the National Physical Fitness and Sports month by considering the benefits of active lifestyles to Americans irrespective of age, health status, fitness level, and ability and educating people about these benefits. This initiative was intended to make America healthy again during this sports month. (Source: OASH)
• In May 2025, the Office of Disease Prevention and Health Promotion (ODPHP) conducted the Healthy People 2030’s event including healthy aging resources to support the growing adult American population with healthy resources by celebrating May as the month of older Americans. (Source: OASH)
• In March 2025, the Office of Disease Prevention and Health Promotion (ODPHP) announced March as the National Nutrition Month by promoting healthy and nutritious eating for older adults. (Source: OASH)

2024-25 Funding Opportunities in America

Name of the Fund Grant

• The America's Healthy Food Financing Initiative (HFFI) Food Access and Retail Expansion (FARE) Fund 

Sponsors

• Healthy Food Financing Initiative
• The U.S. Department of Agriculture
• The USDA Rural Development

Amount of funding

• Estimated total program funding: $9,000,000

Purpose

• Capital funding 
• Community and economic development 
• Employment and unemployment
• Food security and nutrition
• Poverty
• Women (Source: GHIhub-Rural Health Information Hub)

How does Canada contribute to healthy eating through significant government investments? 

The investments by the government of Canada were intended for many Canadian organizations, such as GROW Community Food Literacy Center, Farm to Cafeteria Canada Society, Les Complices Alimentaires, New Hope Senior Citizen’s Center, etc. These organizations are involved in driving a common mission of establishing a favorable food environment that enables access to healthy foods and supports healthy eating lifestyles. These Canadian organizations are also involved in conducting many projects to support Canadian people with healthy eating by resolving any health inequalities and risks of chronic conditions. Health Canada contributes to the development of resources for the Canadian population that will promote food skills and healthy eating. The Food Guide Kitchen of Canada provides easy, healthy, and delicious cooking recipes. Similarly, the food guide newsletter of Canada provides tips, recipes, and resources directly to the inbox of subscribers. 

• In June 2024, Mark Holland, Minister of Health in Canada, announced the investment of more than $11 million to encourage healthy eating through the Public Health Agency of Healthy Canadians and Communities Fund of Canada. (Source: Canada.ca)

Asia Pacific is expected to grow at the fastest CAGR in the healthy food market during the forecast period.

The Asia and the Pacific Food Security Forum 2024 was organized in April 2024 in the Philippines to resolve the food crisis in this region, improve long-term food security, and strengthen food systems. This forum provides opportunities for its partners from both the public and private sectors to present their ideas on creating sustainable and promising food systems in this region. This forum also provides platforms for research, project implementation, and the establishment of strong partnerships in policies with policymakers, government officials, and several other authorities to boost the transformation of food systems in Asia and the Pacific. 
The Asian Development Bank (ADB) is reported to provide at least $14 billion of its resources to support food security over the years 2022-2025. The ADB also conducts food security programs in collaborations and partnerships with stakeholders in Asia and the Pacific.

• In September 2024, the United Nations’s (FAO) Food and Agriculture Organization, in collaboration with the Thailand’s Institute of Nutrition, Mahidol University (INMU), for organizing the Capacity Building Workshop on Mainstreaming Nutrition in the (OCOP) One Country One Priority Product program for Healthy Diets through which it has explored the use of micro and macronutrient analysis to identify healthy diets and fulfill consumer preferences for nutritious diets by developing nutritious food products. (Source: FAO-Food and Agricalture Organization of the United Nations)

How do the initiatives by the government of India ensure equity in nutrition and food security? 

India drives its various food security programs by considering efficient food distribution, nutritional support, price stability, and providing support to vulnerable populations. These initiatives are also taken to tackle challenges associated with malnutrition and hunger across different demographic areas. The national schemes and local efforts are intended for target audiences such as children, low-income families, and the elderly population. Several government schemes in India allow us to distribute free or subsidized food to different areas of the population.

• The National Food Security Act (NFSA) benefits about 81 crore beneficiaries across India and 16 crore women.
• Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY): It aims to resolve challenges faced by poor people caused by the COVID-19 pandemic in India. 
• PM POSHAN Scheme: It was approved with the amounts of ₹ 54061.73 crores from the Central Government and ₹ 31733.17 crore provided by State Governments & UT administrations. 
• The Antyodaya Anna Yojana (AAY) provides exclusive support to over 8.92 crore people, including more than 2 crore women. (Source: pib.gov)

Europe is seen to grow at a notable rate in the healthy food market in 2024. According to the EFSA and IPSOS, about 70% of Europeans are interested in food safety, while 60% of them find food safety information very technical and challenging to implement. The EFSA is one of the agencies in the European Union to communicate about potential risks and challenges associated with the food supply chain. European consumers strongly follow their specific choices and preferences regarding buying and eating specific food products. They also keep eyes on other factors such as cost, sustainability, taste, and food origin. The European Union upholds the high food safety standards that are trusted by consumers to purchase and eat safe food. 

• In May 2024, the European Food Safety Authority (EFSA), along with its partners in the European Union member states, announced the opening of the 'Safe2Eat' 2024 campaign to empower European consumers in making their food choices confidently. (Source: efsa- Europian Food Safety Authority)

What is the food and nutrition strategy of Germany towards good food? 

The Federal Ministry of Agriculture, Food, and Regional Identity introduced the food and nutrition strategy and aims to support other action plans and strategies by various authorities, such as the Scientific Advisory Board on Agricultural Policy, the Commission on the Future of Agriculture, etc. It supports Food and Consumer Health Protection (WBAE), the National Reduction and Innovation Strategy for Sugar, Salt, and Fats and several other strategic plans. 

Segmental Insights

Product Insights

How functional foods dominated the healthy food market in 2024? 

The functional foods segment dominated the healthy food market in 2024. The functional foods, including herbs and spices, cinnamon, curcumin, ginger, garlic, cannabis, etc. have several health benefits. The superfoods, including fruits, plant extracts, herbs, spices, and fermented products, are clinically beneficial in diabetes management and anti-diabetic functions. There is a wide utilization of fenugreek as a herb in cooking and as a traditional medicine for diabetes in the Asia Pacific region. Cinnamon serves as a rich source of various phenolic compounds. Curcumin is one of the rich sources of potent bioactive compounds, antioxidants, and anti-inflammatory compounds. 

The organic foods segment is expected to grow at the fastest CAGR in the healthy food market during the predicted timeframe.

Organic foods offer pollution reduction, water conservation, and soil erosion reduction. They also increase soil fertility and health, while organic farming results in reduced erosion. Natural cultivation practices offer several advantages over chemical soil management. Organic food help to reduce the impact of climate change. 

Distribution Channel Insights 

What made supermarket and hypermarket the dominant segment in the healthy food market in 2024?

The supermarket and hypermarket segments dominated the healthy food market in 2024. Customers are allowed to access a wide range of products from a variety of brands from one-stop shops due to supermarkets. The supermarkets occasionally offer different promotional schemes to their customers in the form of discounts, cashbacks, and competitions that make shopping experiences affordable and enjoyable. The presence of supermarkets and hypermarkets in principal areas of cities improves accessibility.

The online retailers segment expects the significant growth in the healthy food market during the forecast period.

There are several advantages of online retailers which allow easy access to the market, reduced overheads, rapid growth, and customer intelligence. Online marketing tools are used to target new customers and website analysis tools help to address the potential needs of customers. Online marketplaces such as Amazon and eBay allow businesses to run online shopping and selling products within minutes. 

Recent Developments in the Healthy Food Market

Nestle

• Announcement: In August 2024, Nestle announced the agreement with Seres Therapeutics, Inc. to obtain the global rights to Vowst, which is an FDA-approved therapy to treat healthcare-associated infections. This acquisition will also benefit Nestle to obtain control over the development, manufacturing, and commercialization of Vowst globally. (Source: ContagionLive)

Danone

• Announcement: In June 2024, French-based Danone announced its mission towards health and medical nutrition to achieve progress in sales of products and encourage cash generation from 2025 to 2028.(Source: Reuters)

Healthy Food Market Leading Companies

• Nestlé
• Danone
• Kraft Heinz
• General Mills
• Kellanova Company
• Sprouts Farmers Market
• Glanbia
• Simply Good Foods
• Herbalife Nutrition
• Hain Celestial Group

Segments Covered in the Report

By Product 

• Functional Foods 
• Organic Foods 
• BFY Foods
• Others

By Distribution 

• Supermarket & Hypermarket 
• Convenience Stores
• Specialty Stores
• Online Retailers 

By Region 

• North America
• Asia Pacific 
• Europe
• Middle East and Africa
• Latin America