Cascara Based Drinks Market Size, Growth, and Trends 2025 to 2034

Cascara Based Drinks Market Size, Share and Future Outlook

The global cascara based drinks market size reached at USD 574.35 billion in 2024 and is anticipated to increase from USD 639.25 billion in 2025 to an estimated USD 1,675.44 billion by 2034, witnessing a CAGR of 11.3% during the forecast period from 2025 to 2034. The market is driven by the increasing consumer interest in sustainable and unique beverage options.

Key Highlights

• By region, North America dominated the global cascara based drinks market revenue in 2024.
• By region, Europe is expected to grow fastest during the forecast period.
• By region, Asia Pacific is expected to grow at a notable rate during the forecast period.
• By product, the cascara tea segment held a major market share in 2024.
• By product, the cascara energy drinks segment is projected to grow at a CAGR between 2025 and 2034.
• By form, the liquid cascara beverages segment held a major market revenue in 2024.
• By form, the powdered cascara segment is projected to grow at a CAGR between 2025 and 2034.
• By distribution channel, the supermarkets and hypermarkets segment held a major market share in 2024.
• By distribution channel, the online stores segment is projected to grow at a CAGR between 2025 and 2034.
• By end use, the households segment held a major market revenue in 2024.
• By end use, the foodservice segment is projected to grow at a CAGR between 2025 and 2034.

Industry Coverage

What Factors Help to Grow Cascara Based Drinks Market in 2024?

The cascara based drinks deal with beverages produced from the dried skins of coffee cherries. These coffee cherries are known as cascara. It has an herbal, fruity and sweet flavor with notes of hibiscus, cherry and rose hip and also brewed like tea. These drinks are typically less than brewed coffee and can be served cold or hot caffeine. In addition, cascara offers a distinctive taste with delicate coffee notes and subtle fruity undertones.

The cascara based drinks market is also driven by factors such as the increasing demand for sustainable and innovative ingredients, rise of functional beverages, increasing consumer preferences towards natural ingredients, increasing consumer focus towards health and sustainability, rising product innovation, and increasing demand for upcycled product from coffee production. In addition, increasing shift of beverage industry towards functional and upcycled ingredients, demand for by-product of coffee production, increasing consumer awareness towards health and wellness and rising innovation in marketing strategies, packaging and flavor profiles are further expected to drive the market growth during the forecast period.

Cascara Based Drinks Market Outlook

• Industry Growth Overview: Between 2025 and 2034, the cascara based drinks industry is expected to see rapid growth due to the rise of functional and upcycled ingredients, increasing popularity of unique nutritional benefits, rising innovations in processing technologies and increasing focus on health and nutrition, particularly protein-rich beverages. In addition, the market growth for cascara based drinks is also driven by the increasing demand for artificial energy drinks and traditional sugary sodas, increasing consumer awareness of health and nutrition and expansion beverage industry, especially in Asia-Pacific, Europe and Middle East and Africa.
• Increasing consumer preference towards sustainability: The preference towards sustainability in cascara based drinks industry is driven by increasing consumer demand for functional and healthy beverages, which reduced environmental impact, reduce greenhouse emission and ethically sourced ingredients. Various companies are focusing on waste reduction, supply chain logistics that provide nutritional advantages. In addition, this trend includes reducing waste and adopting sustainable farming practices and developing traditional cascara based beverages with a less environmental impact, which expected to increase the consumer focus towards sustainability.
• Startup Ecosystem: Startup ecosystems preferences in the global cascara based drinks market is driven by the increasing consumer preference towards sustainability, increasing consumer demand for functional and uncycled beverages and supply chain digitization due to rising urbanization and rapid industrialization. The rise of health awareness, rising integration of cascara into various product formats, rising technological integration across the value chain and increasing development in cascara beverages of advanced technologies such as IoT and AI in the supply chain, which further expected to drive the market growth.

Key Technological Shift in Cascara Based Drinks Market:

The rise of technological advancements in the cascara based drinks industry is significantly focused on ensuring product safety and quality, developing functional and novel beverage types such as instant powders and kombucha, enhancing extraction and processing methods. By repurposing a coffee industry byproduct, these innovations also significantly align with sustainability. In addition, rise of innovations in drying including, help maintain the high antioxidant capacity of cascara and using hot-air ovens at controlled temperatures. This technique offering convenience and a longer shelf life and produce a stable instant cascara powder, which expected to revolutionize the growth of the cascara based drinks market.

Trade Analysis Of the Cascara Based Drinks Market: Import & Export Statistics 

• World exported 1,244 shipments of Cascara. These exports were made by 272 exporters to 226 buyers.
• The top three exporters of Cascara are Mexico, Panama and United States across the globe. The U.S. leads in Cascara exports with 480 shipments, Panama with 169 shipments, and Mexico taking the third spot with 154 shipments across the globe.

Value Chain Analysis of Cascara Based Drinks Market:

Raw Material Procurement

• In the cascara based drinks industry, the raw material procurement deals with strategic procedure of purchasing, evaluating, processing, sourcing and packaging of clean-label food products from the various natural, plant-based, natural and processed food products.

Packaging and Branding

• Branding and Packaging for global cascara based drinks market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

Waste Management and Recycling

• The waste management and recycling in the industry for cascara based drinks include rejected batches and leftover raw materials such as sweeteners, flavors and tastes, which may drive market growth during the forecast period.

Cascara Based Drinks Industry Regulatory Landscape: Global Regulations

Cascara Based Drinks Market Regional Insights

Why is North America Dominating the Cascara Based Drinks Market Revenue in 2024?

North America dominated the global market revenue in 2024. The market growth in the region is driven by factors such as the increasing demand for ready-to-drink beverages, increasing presence of strong sports nutrition culture, increasing demand for longer shelf life, affordability and convenience due to busy lifestyles, growing expansion of e-commerce platforms, increasing demand for fortified, functional and upcycled beverages, increasing demand for high-quality protein-rich beverages, consumer awareness of nutrition and increasing consumer focus towards sustainability. 

The U.S. Cascara Based Drinks Market Trends

The U.S. dominated the cascara based drinks industry in 2024, driven by increasing popularity of high-protein and functional drinks, increasing consumer health awareness, rapid urbanization, changing and fast lifestyles, increasing demand for upcycled and fortified beverages, affordability, convenience, rapid expansion of beverage industry, and rising innovation in ready-to-drink beverages. In addition, due to the increasing invest and regulatory support in beverage technology, the U.S is one of the major countries in the beverage processing industry in the region.

Europe is Expected to Grow at a Fastest Rate During the Forecast Period.

The cascara based drinks market growth in the region is attributed to the factors such as the growing food and beverage industry, increasing government regulatory frameworks, increasing strong tradition of coffee and tea consumption, increasing busy and changing lifestyles seeking for easy and quick beverage options, increasing consumer focus on clean-label beverages and sustainability and increasing demand for functional and sustainable beverages. Germany, UK, and France are the major countries in the Europe.

Germany Cascara Based Drinks Market Trends

The market growth in the country is attributed to the factors such as increasing affordability, strong organic beverage market, increasing adoption of cascara beverage with healthy food stores and premium cafes and healthy options, increasing high environmental awareness, increasing demand for ready-to-drink and convenient beverages, increasing demand for clean label ingredients and rapid urbanization. 

Asia Pacific is Expected to Grow Significant Growth During the Forecast Period. 

The market growth in the region is driven by factors such as the increasing consumer changing lifestyles, convenience, increasing demand for ready-to-drink beverage options, increasing consumer preference towards functional and novel beverages, growing rapid urbanization, expansion specialty coffee culture, increasing disposable and increasing consumer health awareness. China, India, Japan and South Korea are the fastest growing countries driving the market growth. 

India Cascara Based Drinks Market Trends

India is expected to grow notable during the forecast period, due to increase in ready-to-drink beverages, a long shelf and convenience. India is the largest producer of milk across the globe. With growing interest from global importers due to its innovation in sustainable beverage products and rich agricultural base, India is becoming a key exporter of natural and functional beverages. India’s alternative beverage such as cascara drink has immense potential to become a global hub for smart nutritional innovation, driven by its cost advantages, high-protein crop production and growing economy. 

Middle East and Africa are the Significant Region in the Cascara Based Drinks Market in 2024

The market growth in the region is witnessing rapid growth, driven by increasing demand for fortified and artisanal beverages, changing beverage preferences, and growing urbanization. Market growth is also attributed to the increasing disposable incomes, increasing consumer preference towards home brewing, and increasing health-conscious consumers and awareness of nutrition-related health issues. South Africa, UAE, Saudi Arabia and Kuwait are the major countries fueling the market growth. 

South Africa Cascara Based Drinks Market Trends

The cascara based drinks industry in South Africa is driven by the growing expansion of food and beverages industry, increasing consumer preference towards clean-label and sustainable beverages and increasing consumer health awareness. Major drivers such as increasing consumer focus towards healthy life, wellness, immunity and weight management, which further drives market growth in the country.

Latin America Cascara Based Drinks Market Trends

The cascara based drinks industry is the largest in countries and driven by increasing demand for ready-to-drink and functional beverage options, increasing consumption and production of coffee and tea, rising investment in beverage processing infrastructure and increasing demand for fortified and artisanal beverages, especially in Brazil and Argentina, which are the major countries in the cascara based drinks industry. Brazil, Mexico and Argentina are the major countries in the region. 

Mexico Cascara Based Drinks Market Trends

The protein ingredients industry in Mexico is witnessing rapid growth due to the increasing disposable incomes, increasing consumer changing lifestyles, increasing government focus coffee and tea consumption and production of coffee and tea and food safety and growing rapid urbanization. Major growth factors such as the increasing consumer preference for buying functional and fortified beverages from hypermarkets and supermarkets are further expected to drive the market growth in Mexico.

Segmental Insights

Product Insights

Why is Cascara Tea Segment Dominating the Cascara Based Drinks Market?

The cascara tea segment dominated the global market revenue in 2024. Cascara tea play an important role in the cascara based drinks industry due to its antioxidant properties, mild caffeine content and unique flavor profile. In addition, the increasing trend of fruit-based and herbal teas has driven the adoption of cascara tea, particularly among adventurous and health-conscious consumers looking for new taste experiences.

The cascara energy drinks segment is expected to grow fastest during the forecast period.

The segment growth in the market is driven by factors such as the increasing consumer awareness towards health and wellness, increasing demand for natural source antioxidants and caffeine, increasing consumer trend towards conventional energy drinks and increasing demand for clean-label and natural energy beverages. Various brands are integrating natural energizing properties of cascara in a crowded market, further targeting busy professionals, students and athletes who prioritize both well-being and performance. 

The cascara coffee segment is expected to grow at a notable rate during the forecast period. Cascara coffee provides various advantages such as provides unique, fruity flavor, sustainable, upcycled products, rich in antioxidant, supports immune system, provides natural caffeine and help in digestion. Various brands able to offer a distinctive product that bridges the gap between innovative functional drinks and traditional coffee, by incorporating cascara into coffee blends.

Form Insights

How is Liquid Cascara Beverages Segment Dominating the Cascara Based Drinks Market?

The liquid cascara beverages segment dominated the market revenue in 2024. The segment growth in the global market is driven by factors such as increasing popularity of functional drinks in on-the-go formats, increasing convenience of ready-to-drink products and changing busy lifestyles. Liquid cascara offering consumers instant access to healthful and refreshing beverages, as they are highly available in cafes, specialty stores and supermarkets. The proliferation of innovative packaging solutions including tetra packs, cans and recyclable bottles, further support their widespread adoption and enhanced accessibility and appeal of liquid cascara beverages.

The powdered cascara segment is expected to grow fastest during the forecast period.

The powdered cascara play an important role in the cascara based drinks market, as it provides flexibility in flavor and dosage intensity and can be easily mixed with smoothie, water and other beverages. In addition, increasing demand for cascara powder, increasing consumer interest in personalized nutrition and rise of home cooking and brewing, further expected to drive the demand for powdered cascara in the market.

The cascara concentrate segment is expected to grow at a notable rate during the forecast period. Cascara concentrates offer the benefits of cost-effective transportation, ease of storage and consistent flavor and are ideal for commercial ingredients. In addition, various beverage brands enabling efficient scalability and production and often use cascara concentrate as a base for cocktail mixers, syrups and RTD drinks. The availability of high-quality cascara concentrates also expanding the range of cascara based drinks offerings and driving innovation beverage brands 

Distribution Channel Insights

What Factors Help Supermarkets and Hypermarkets Segment to Grow in 2024?

The supermarkets and hypermarkets segment dominated the cascara based drinks market revenue in 2024. The segment growth in the global market is driven by various benefits such as developed supplier relationships, high food traffic and extensive shelf space, allowing them to launch new cascara products to a huge consumer base. In addition, increasing demand for one-stop shopping convenience, extensive reach and visibility, increasing consumer focus towards sustainability, increasing desire to shop from offline stores and increasing demand for upcycled and eco-friendly products are further expected to drive the market growth.

The online stores segment is expected to grow fastest during the forecast period.

The segment growth in the market is driven by factors such as increasing consumer trend towards online shopping, increasing trend towards digital retail, growing e-commerce platforms, increasing demand for ready-to-drink beverages, increasing demand for sustainable products, increasing convenience of direct-to-consumer models and online shopping and increasing consumer changing and busy lifestyles.

The specialty stores segment is expected to grow at a notable rate during the forecast period. The specialty stores such as premium cafes, organic markets and health food shops play an important role in educating consumers and building brand awareness about the unique benefits of cascara. These channels introducing innovative cascara beverages to health-conscious consumers and early adopters who value sustainability, provenance and quality, further supporting the growth of artisanal and premium cascara beverage brands.

End Use Insights

Why Households Segment Dominating the Cascara Based Drinks Market?

The households segment dominating the cascara based drinks market in 2024. The segment growth in the market is driven by factors such as increasing demand for concentrates and cascara powder among health-conscious consumers, increasing popularity of DIY beverage preparation and home brewing, increasing availability of cascara beverages in online and retail channels, and increasing consumer awareness of unique flavor profile, sustainability credentials and cascara’s health benefits.

The foodservice segment is expected to grow fastest during the forecast period.

The foodservice segment, which includes specialty outlets, hotels, restaurants and cafes playa an important role in cascara beverages to a huge audience. To create premium menu offerings, seasonal specials and signature drinks, foodservice operators integrating cascara’s exotic and sustainable appeal. The integration of cascara beverages into restaurant and cafe menus has contributed to increasing consumer acceptance and familiarity.

Recent Development in the Cascara Based Drinks Market 

Nestle

• Launch: In June 2024, Nestle launched an upcycled cascara beverage line that provides consumers a dual coffee meets tea drinking experience. This innovative line tapping on the rapid new product innovation and strong local demand for teas. (Source: FoodNavigator)

Top Vendors in Cascara Based Drinks Market & Their Offerings:

Starbucks Corporation

Corporate Information

• Name: Starbucks Corporation (Ticker: SBUX) 
• Headquarters: Seattle, Washington, USA 
• Industry: Consumer Discretionary Coffeehouse / Specialty Coffee Retail & Beverage

History and Background

• Founding: Starbucks began in 1971 when three friends Jerry Baldwin, Zev Siegl and Gordon Bowker opened a small store in Seattle’s Pike Place Market to sell high quality coffee beans, tea, spices, and related equipment. 
• They invested modestly at first it was a humble store with beans (not a café).

Key Developments and Strategic Initiatives

• Back to Starbucks” Strategy (since 2024–2025): Under CEO Brian Niccol (appointed August 2024), Starbucks launched a transformation plan aiming to refocus on core strengths: premium coffeehouse experience, service quality, operational efficiency, and partner (employee) culture. 
• As part of this strategy Starbucks is reviewing its store portfolio: closing underperforming outlets (especially in North America), optimizing its footprint while focusing on high-quality execution.

Mergers & Acquisitions

• While Starbucks is more known for organic expansion and internal growth rather than massive M&A sprees recently, its earliest “acquisition” was when Schultz’s Il Giornale acquired Starbucks in 1987 a critical move that transformed the business model.

Partnerships & Collaborations

• As part of its 2023 “Reinvention Strategy,” Starbucks announced multiple technology collaborations with major tech and retail players to enhance customer & partner experience.

Product Launches/Innovations

• Over decades, Starbucks has introduced many product innovations: coffee blends, espresso-based drinks, blended beverages (e.g., Frappuccino), food items, seasonal drinks and expanded across different formats (in store café, retail beans, packaged beverages, ready to drink bottled beverages, merchandise).

Key Technology Focus Areas

• Starbucks uses a dedicated “innovation lab” (R&D / product & service innovation center) to test and develop new products, retail formats, and experiences. 
• As part of its 2023 “Triple Shot Reinvention Strategy,” Starbucks is doubling down on digital and tech revamping its technology architecture, expanding digital platforms globally, and seeking to “extend digital leadership.” 

R&D Organisation & Investment

• The company is collaborating with major tech players (e.g., a tie-up involving Microsoft) for AI and generative AI capabilities, aiming to improve personalization, product development, and customer/partner experience.
• Starbucks is piloting in store technologies to modernize the café experience: e.g., tools for faster service, better inventory/stock management, order handling, and staff support via AI. (See “Recent News” below.)

SWOT Analysis

Strengths

• Strong global brand recognition and legacy decades of consumer trust and “coffeehouse culture.” 
• Wide global footprint and scale presence in hundreds of markets, enabling economies of scale, supply chain strength, broad distribution. 
• Continuous innovation: product variety (coffee, beverages, food, ready to drink, seasonal/limited offerings), technological adoption (digital, AI, mobile app, retail tech). 

Weaknesses/Challenges

• Premium pricing model may limit appeal to more price sensitive customers or markets where lower cost competitors are strong. (As often discussed in analyses of Starbucks’ limitations.) 
• Complexity of global operations navigating different consumer tastes, economic conditions, regulatory environments, supply chain challenges across many geographies. 

Opportunities

• Digital transformation and tech-driven retail: mobile ordering, loyalty programs, AI powered operations can enhance customer experience and operational efficiency.
• Global expansion, especially in emerging markets: growing middle-class, coffee culture expansion in new regions gives potential for store growth and market share gains.

Threats/Risks

• Intense competition from both global chains and local/newer coffee/tea/beverage players, including price-sensitive local brands in various markets. (Especially in markets where consumers have many alternatives.) 
• Changing consumer behaviour: economic downturns, cost-of-living pressures, shifts in spending habits may reduce discretionary spending on premium cafés.

Recent News & Strategic Updates

• Major restructure & turnaround under new CEO Brian Niccol (“Back to Starbucks”): After leadership change in 2024, Starbucks has embarked on a strategy to revitalize its core strengths simplifying menu, improving store experience and service, focusing on partner culture, and closing underperforming stores. 
• Store portfolio optimization: As part of this strategy, Starbucks plans to reduce its North America store count by about 1% in 2025 by closing underperforming outlets, to focus resources on better-run stores. 

Top Companies Lists

• Significance: Significance is the major supplier of cascara ingredients. This company help to enable other companies to produce and develop cascara based drinks.
• Nestle: Nestle is the major company in the food and beverage industry. The company demonstrating the potential for large companies and using cascara syrup in some products. 
• Olam: Olam is the major player focusing on upcycling coffee by-products such as cascara into several products, such as powders, concentrates and cascara for use in food and beverages.
• PepsiCo, Inc.
• The Coca-Cola Company
• Stumptown Coffee Roasters
• Riff Cold Brewed
• Cascara Tea Company
• HuskeeTech
• Slingshot Coffee Co.
• Caskai GmbH
• UpDog Kombucha
• Good Pharma, LLC
• Blue Bottle Coffee Inc.
• Cascara Foods Ltd.
• Café Imports
• La Colombe Coffee Roasters
• Café de Colombia
• Equator Coffees & Teas
• Verve Coffee Roasters
• Counter Culture Coffee

Segments Covered in the Report

By Product

• Cascara Tea
• Cascara Coffee
• Cascara Energy Drinks
• Cascara Infused Water

By Form

• Liquid
• Powder
• Concentrate

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores

By End Use

• Household
• Foodservice
• Others

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America