Brown Rice Syrup Market Size, Growth, and Trends 2025 to 2035

Brown Rice Syrup Market Size 2025 to 2035

The global brown rice syrup market size reached at USD 1.72 billion in 2025 and is anticipated to increase from USD 1.81 billion in 2026 to an estimated USD 2.94 billion by 2035, with a CAGR of 5.5% during the forecast period from 2026 to 2035. This growth is due to the rising health consciousness and demand for natural sweeteners.

Key Highlights

• By region, Europe dominated the global brown rice syrup market with the largest share of 41% in 2025.
• By region, Asia Pacific is expected to grow at a fastest CAGR from 2026 to 2035.
• By nature, the organic segment held the major market share of 62% in 2025. 
• By processing type, the conventional segment is projected to grow at the fastest CAGR between 2026 and 2035.
• By form, the liquid segment contributed the biggest market share of 78% in 2025.
• By form, the powder segment is projected to grow at the fastest CAGR between 2026 and 2035.
• By application, the bakery & confectionery segment dominated the brown rice syrup market by holding the share of 35% in 2025.
• By application, the infant formula segment is expected to show the fastest growth over the forecast period.

Brown Rice Syrup Industry Coverage

What is the Brown Rice Syrup Market?

The brown rice syrup market revolves around the production of a natural, hypoallergenic sweetener obtained through the enzymatic fermentation of brown rice starch. This syrup is highly regarded for its clean-label profile, mild sweetness, and rich mineral content found in the bran layer. It serves as a popular plant-based alternative to high-fructose corn syrup, especially in healthy food. Brown rice syrup is an excellent choice as a natural and healthier alternative to refined sugars and high-fructose corn syrup, particularly in today’s health-conscious and environmentally aware society. 

Brown Rice Syrup Market Trends

• With growing consumer interest in natural and organic foods, organic brown rice syrup is gaining significant attention. This trend is contributing greatly to the expansion of the market.
• Consumers are increasingly leaning toward healthier, plant-based, and vegan food options. Brown rice syrup naturally fits into these categories as it is vegan, gluten-free, and allergen-friendly, making it ideal for individuals with dietary restrictions. 
• Rising health consciousness has intensified the demand for natural sweeteners. Consequently, companies are offering high-quality, natural sweeteners like brown rice syrup, allowing food and beverage manufacturers to meet consumer demand for clean-label and functional ingredients.
• Manufacturers are innovating continuously to satisfy the demand for healthier and more sustainable food choices. This includes the development of new products, such as flavored brown rice syrups and convenient packaging formats. 

Key Technological Shift in the Brown Rice Syrup Market

Technological advancements in processing and extraction methods have enhanced the purity and flavor of brown rice syrup, further strengthening its market presence. Innovations in starch hydrolysis and purification techniques are improving manufacturing efficiency and cost-effectiveness. Additionally, advancements in packaging technology contribute to extended product shelf life and convenience, enhancing consumer adoption. Manufacturers are also investing in flavor profiling and texture optimization to improve the sensory experience and meet consumer expectations for delicious and indulgent treats.

Trade Analysis of the Brown Rice Syrup Market: Export and Import Statistics

• Most of the world’s brown rice syrup exports go to the United States, Australia, and the United Kingdom. 
• The top three exporters globally are Pakistan, India, and Singapore, with Pakistan leading in brown rice syrup exports at 1,786 shipments, followed by India with 206 shipments, and Singapore with 204 shipments. 
• The world mainly imports brown rice syrup from Pakistan, India, and Singapore.
• The United States at the forefront of imports, totaling 2,248 shipments, followed by Australia with 150 shipments, and the United Kingdom with 46 shipments.

Value Chain Analysis of Brown Rice Syrup Market

Raw Material Procurement 

• It includes sourcing high-quality organic or conventional brown rice, which is processed alongside natural enzymes to convert starch into sugar.

Processing of Brown Rice Syrup 

• cooking brown rice to gelatinize starches, then using natural enzymes to break these starches down into simple sugars, followed by filtration and evaporation to concentrate the liquid into a thick, sweet syrup.
• Key Players: Shafi Gluco Chem, Wuhu Deli Foods Co., Ltd, California Natural Products. 

Distribution 

• Brown rice syrup distribution includes manufacturers selling in bulk in drums and IBCs to B2B clients via wholesalers and distributors, alongside B2C retail.

Brown Rice Syrup Market Regional Insights

Why did Europe Dominate the Brown Rice Syrup Market in 2025?

Europe dominated the brown rice syrup market with 41.6% share in 2025. European consumers are actively seeking healthier and more natural options, which is contributing to the growth of the market. The demand for organic syrups is rapidly increasing in the food and beverages manufacturing industry across Europe. Aligned with the interest in organic products, there is also a growing preference for natural, healthier, and clean-label options. Manufacturers are expected to continue innovating to keep pace with changing consumer preferences and regulatory standards. Germany, France, the UK, the Netherlands, Belgium, and Poland present promising markets for exporters of natural syrups like brown rice syrup.

Europe Brown Rice Syrup Market Size 2025 to 2035

The Europe brown rice syrup market size was calculated at USD 705.2 million in 2025 with projections indicating a rise from USD 742.1 million in 2026 to approximately USD 1,220.20 million by 2035, expanding at a CAGR of 5.64% throughout the forecast period from 2026 to 2035.

Germany Brown Rice Syrup Market Trends

Germany, with its large food and beverage manufacturing industry and a population of 83 million, represents the largest consumption market in Europe. It also ranks as the second-largest food and beverage market in the region, which is boosting the demand for brown rice syrup. Growing food safety concerns and the pressure to adopt clean labels are fostering an innovative environment within Germany’s food and beverage sector, inspiring the incorporation of natural syrups like brown rice syrup in product applications to meet consumer demand.

Asia Pacific Brown Rice Syrup Market Trends

Asia Pacific expects fastest growth during the forecast period. In the Asia Pacific region, the demand for brown rice syrup is expected to rise as consumers increasingly shift toward convenience food. Countries such as Vietnam, Indonesia, and the Philippines, experiencing rapid urbanization and rising disposable incomes, are seeing a heightened demand for health-focused foods. The urbanization trend has integrated these foods more prominently into modern diets. For instance, there is a growing trend of consuming rice syrup mixed with carbonated water, coffee, pancakes, waffles, tea, and cakes at breakfast.

China Brown Rice Syrup Market Trends

The China brown rice syrup market is experiencing steady growth, driven by increasing consumer demand for healthier sweetening alternatives. There is a surge in demand from the food and beverage industry, particularly in the production of confectionery, baked goods, and beverages. Additionally, rising awareness of gluten-free and vegan diets is further accelerating the adoption of rice syrup as a versatile ingredient.

North America Brown Rice Syrup Market Trends

The brown rice syrup market in North America is driven by increasing consumer demand for healthier, plant-based alternatives to traditional sugars. As health consciousness rises, consumers are seeking products that align with wellness trends, which include gluten-free, non-GMO, and organic options. Brown rice syrup, known for its low glycemic index and natural origin, has gained popularity among health-conscious consumers, including vegans, diabetics, and those looking for clean label ingredients. Furthermore, a growing e-commerce platform is boosting the sales of brown rice syrup.

U.S. Brown Rice Syrup Market Trends

Many food manufacturers across the United States are moving away from corn syrup, artificial sugars, and other non-natural ingredients. Instead, they are opting for organic brown rice syrup, which is simple, plant-based, and aligns with the clean-label trend that consumers now expect. By partnering with reliable suppliers and using ingredients that consumers can easily recognize, companies are building more trust and stronger customer loyalty. Brown rice syrup also fits into various dietary preferences, such as dairy-free, soy-free, and gluten-free, making it a flexible choice across different product types.

Brown Rice Syrup Market Segmental Insights

Nature Insights

How did the Organic Segment Dominate the Brown Rice Syrup Market in 2025?

The organic segment dominated the market with a 62% share, due to the growing demand for clean-label sweeteners free from synthetic additives, GMOs, or pesticides. Its organic certification guarantees sustainable production with minimal processing, making it an excellent alternative to more refined sweeteners. The organically grown brown rice used in the syrup undergoes a proprietary safety validation process to ensure it is free from harmful heavy metals like arsenic, lead, and mercury. Choosing organic options supports ethical and sustainable agriculture, promoting a healthier planet.

The Conventional Segment is Projected to Grow at the Fastest CAGR During the Forecast Period.

Due to its lower cost and wider availability compared to organic syrup, it is popular in large-scale food production. The availability of large-scale conventional production and its expanding use across processed foods beverages, and industrial applications support strong growth in this segment.

Form Insights

Which Form of the Brown Rice Syrup Dominated the Brown Rice Syrup Market in 2025?

The liquid segment held the largest market share of 78% in 2025. Liquid rice syrup integrates seamlessly into various food and beverage formulations, including baked goods, sauces, and dressings. Its liquid form allows for easy blending with other ingredients, providing consistent sweetness and texture.

The Powder Segment is Expected to Grow at a Fastest Rate During the Forecast Period.

Powdered rice syrup is easily dispersed in water for use in quick-dissolving beverage mixes. Powdered rice syrups are also used as stabilizers for moisture and texture in baked goods, confectionery, dairy products, processed meat, seafood, and more.

Application Insights

Which Application Segment Dominated the Brown Rice Syrup Market in 2025?

The bakery and confectionery segment held a dominant position in the market with a 35% share in 2025. The rise in health-conscious eating habits is a primary factor driving the increased use of organic brown rice syrup in baking. Consumers are becoming increasingly aware of the health risks associated with refined sugars, such as obesity, diabetes, and heart disease. Unlike regular sugar, which can sometimes overpower other ingredients, brown rice syrup has a mild, slightly nutty flavor that complements a wide range of baked goods. Whether used in breads, cookies, or cakes, brown rice syrup helps create a richer, more complex flavor that appeals to discerning palates.

The Infant Formula Segment is Expected to Grow at the Fastest CAGR in the Market During the Forecast Period. 

Brown rice syrup is frequently used in baby snacks and products designed for infants due to its mild flavor and natural sweetness. When produced under strict safety standards, it can be a reliable ingredient in early childhood nutrition. Infant Safe Brown Rice Syrup is a naturally sweet syrup made from high-quality whole grain brown rice. It provides a clean, plant-based source of carbohydrates to help supply gentle energy for growing babies.

Recent Developments in the Brown Rice Syrup Market

Ferrero

• Launch: In May 2025, Ferrero announced that a plant-based version of its popular hazelnut spread, Nutella, would be available in UK stores. This new product, certified vegan by the Vegetarian Society, aims to replicate the flavor and texture of the original Nutella by using ingredients such as chickpeas and rice syrup instead of milk. (Source: Food & Living Vegan)

doTERRA

• Launch: In December 2025, the Utah-based company doTERRA held its annual convention in September, which attracted over 10,000 attendees. The event introduced four new products launching in October, including consumable gifts for the holiday collection. These Cinnamon Drops, made with organic brown rice syrup, organic cane sugar, and CPTG Certified Pure Tested Grade Cinnamon Bark essential oil. (Source: Galore)

Top Companies in the Brown Rice Syrup Market

• Archer-Daniels-Midland Company (ADM) is a prominent player in the brown rice syrup market. ADM offers a wide variety of specialty nutritive syrups that cater to today's consumer demands for reduced sugar and clean labels.
• Cargill, Inc. also holds a significant position in the market, utilizing its global supply chain capabilities and advanced processing technologies to deliver high-quality organic brown rice syrup.
• Shafi Gluco Chem specializes in supplying organic brown rice syrup in bulk, prioritizing quality, safety, and manufacturing standards. The company is recognized as one of the leading brown rice syrup suppliers in the U.S.

Other Key Players in the Brown Rice Syrup Market

• Gulshan Polyols Ltd. (India)
• Pioneer Industries Private Limited (India)
• Wuhu Deli Foods Co., Ltd. (China)
• California Natural Products (CNP) (USA)
• Meurens Natural (Belgium)
• Matco Foods Limited (Pakistan)
• Lundberg Family Farms (USA)
• Ciranda, Inc. (USA)
• Nature Bio-Foods Ltd. (LT Foods) (India)
• Habib Rice Products Ltd. (Pakistan)
• Austrade Inc. (USA)
• Sweet Additions (USA)

Segments Covered in the Report

By Nature

• Organic 
• Conventional 

By Form

• Liquid 
• Powder 

By Application

• Bakery & Confectionery 
• Beverages 
• Infant Formula & Baby Foods 
• Dairy & Dessert Products 
• Others (Nutraceuticals, Meat products) 

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America