Rice Bran Oil Market Size, Growth, and Trends 2025 to 2035

Rice Bran Oil Market Size 2025 to 2035

The global rice bran oil market size estimated at USD 10.85 billion in 2025 and is predicted to increase from USD 11.99 billion in 2026 to nearly reaching USD 29.45 billion by 2035, growing at a CAGR of 10.5% during the forecast period from 2026 to 2035. The increased consumption of low-trans-fat oil and growing diabetes rates drive market growth.

Key Highlights

• By region, Asia Pacific led the rice bran oil market revenue with 37% in 2025.
• By region, North America is growing at the fastest CAGR in the market during the forecast period.
• By type, the non-organic segment led the market in 2025. 
• By type, the organic segment is growing at the fastest CAGR in the market during the forecast period. 
• By application, the food & beverage segment led the market in 2025.
• By application, the nutraceutical segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By distribution channel, the online segment led the market in 2025.
• By distribution channel, the offline segment is expected to grow at the fastest CAGR in the market during the forecast period.

Rice Bran Oil Industry Coverage

Market Overview

Rice bran oil is a type of oil made from the outer layer of brown rice. It consists of a high smoke point and has a subtle flavor. It is a good source of vitamin E and oryzanol. It possesses characteristics like neutral flavor, good thermal stability, and low oil absorption. Rice bran oil offers benefits like minimizing LDL cholesterol, combating oxidative stress, improving nutrient absorption, improving lipid profile, weight management, moisturizing skin, preventing hair breakage, lowering the risk of heart attacks, and promoting a youthful look. Rice bran oil is widely used in applications like salad oil, nutraceuticals, hair care products, rice bran wax, biodiesel, oil pulling, high-heat cooking, and soap manufacturing. 

The rice bran oil market growth is driven by a shift towards heart-friendly oil, growing culinary activities, rising obesity rates, the development of skincare products, the expansion of online platforms, growing frying activities, robust growth of the HORECA sector, increased utilization of beauty products, growing consumption of natural oils, and innovation in the refining process. 

What are the Key Trends in the Rice Bran Oil Market?

• Growing High-Temperature Cooking: The consumer focuses on achieving professional results, and the increased consumption of deep-fried foods increases demand for rice bran oil due to its low absorption rate and high thermal stability. 
• Expanding Personal Care Sector: The increased utilization of plant-based skincare products and the higher demand for anti-aging products increases adoption of rice bran oil due to its moisturizing and skin-brightening properties. 
• Growing Food Service: The increased production of fried items in commercial kitchens and the strong focus on enhancing the nutritional profile of food made in restaurants increase demand for rice bran oil. 
• Increased Chronic Disease: The growing prevalence of atherosclerosis and the increased rate of metabolic syndrome increase demand for rice bran oil. The strong focus on blood sugar regulation and heart health management increases the adoption of rice bran oil due to its anti-inflammatory properties and balanced fatty acids. 

Key Technological Shift in the Rice Bran Oil Market

The rice bran oil market is undergoing a key technological shift driven by demand for enhancing preservation, maximizing the extraction process, and increasing production efficiency. The technological shifts like refining innovations, automation, IoT integration, high-efficiency extraction, and blockchain lower energy consumption, increase transparency, and lower downtime. The major shift is the integration of AI, which enhances quality control and lowers wastage. 

AI monitors pressure in the production process and detects rancidity in real-time. AI supports inventory management and easily manufactures new product formulations. AI automates the refining process and easily predicts seasonal spikes. AI optimizes milling processes and lowers the transportation cost. AI offers consumer information and expands the applications of rice bran oil. Overall, AI helps in reducing manufacturing downtime and enhancing consumer engagement. 

Trade Analysis of the Rice Bran Oil Market: Import & Export Statistics

• China exported 296 shipments of rice bran oil. 
• The United States is the leading importer of rice bran oil. 
• Brazil exported 92 shipments of rice bran oil. 
• India exported 97 shipments of refined rice bran oil. 
• Thailand exported 76 shipments of refined rice bran oil. 
• The United States is the leading importer of refined rice bran oil. 
• A P Organics Limited exported 57 shipments of rice bran oil. 

Rice Bran Oil Market Value Chain Analysis

Processing and Preservation

• The processing involves steps like stabilization, extraction of solvent, and refining techniques. Preservation involves techniques like environmental storage, moisture control, stabilized storage, and refrigeration. 
• Key Players: Emami Group, Marico Limited, SVR Oil, Modi Naturals Ltd., Ricela Group, Adani Wilmar Ltd., King Rice Oil Group

Quality Testing and Certifications

• Quality testing evaluates parameters like contaminant, refining efficiency, moisture content, fatty acid composition, saponification value, purity, and iodine value. Certifications include ISO, BIS, FSSAI, and HACCP. 
• Key Players: SGS, Auriga Research, ARTL Laboratory, TUV SUD, FARE Labs, Atlas Lab

Packaging and Branding

• The packaging involves plastic cans, pouches, PET bottles, and HDPE containers. Branding involves strategies like nutritional superiority, marketing, health & wellness positioning, naming, and key health messages. 
• Key Players: Berry Global Group Inc, Tetra Pak International S.A., Smurfit Kappa, Amcor Plc, Guala Closures, Uflex Ltd 

Country-Wise Snapshots of Top Rice Bran Oils

Rice Bran Oil Market Regional Insights

Why Asia Pacific Dominated the Rice Bran Oil Market?

Asia Pacific dominated the rice bran oil market in 2025. The strong presence of the rice milling ecosystem and the growing awareness of trans-fat consumption increase demand for rice bran oil. The robustly growing personal care industry and the government backing for fortified foods increases production of rice bran oil. The need to reduce cholesterol consumption and the increased production of cosmetic products increase demand for rice bran oil, driving the overall market growth.

Asia Pacific Rice Bran Oil Market Size 2025 to 2035

The Asia Pacific rice bran oil market size was calculated at USD 4.01 billion in 2025 with projections indicating a rise from USD 4.44 billion in 2026 to approximately USD 11.04 billion by 2035, expanding at a CAGR of 10.66% throughout the forecast period from 2026 to 2035.

Healthier Oils: India Powering Production of Rice Bran Oil

India is rapidly expanding in the market. The high rate of rice cultivation and growing demand for high-quality oil increases adoption of rice bran oil. The consumer focuses on healthier cooking, and the strong presence of snack brands increases demand for rice bran oil. The strong focus on heart-healthy oils and the rising cosmetic sector increases the adoption of rice bran oil, supporting the overall market growth. 

• India exported 232 shipments of rice bran oil. 

North America Rice Bran Oil Market Trends

North America is experiencing the fastest growth in the market during the forecast period. The consumer focuses on managing cholesterol levels, and the shift to veganism increases demand for rice bran oil. The growing number of restaurants and the increased production of skincare products increase demand for rice bran oil. The shift towards heart-healthy alternatives and the robust growth in food services industry require rice bran oil, driving overall market growth.

From Farms to Meal: United States Contribution to Rice Bran Oil

The United States is a key contributor to the market in the North American region. The growing baking activities and the transition to plant-based lifestyles increase demand for rice bran oil. The increased consumption of Asian cuisines and the popularity of nutraceuticals increases adoption of rice bran oil. The strong presence of rice bran oil in retail channels and the growing food manufacturing support the overall market growth.

Rice Bran Oil Market Segmental Insights

Type Insights

Rice Bran Oil Market Share, By Type, 2025 (%)

• Organic: Holds 15%, catering to a niche market of health-conscious consumers but overshadowed by non-organic options.
• Non-Organic: Dominates with 85%, meeting the high demand for affordable and widely available rice bran oil.

Why the Non-Organic Segment is Dominating the Rice Bran Oil Market?

The non-organic segment dominated the rice bran oil market in 2025. The strong focus on large-scale production and the expanding commercial kitchen increases demand for non-organic rice bran oil. The high availability of non-organic raw materials and growing food processing activities increases adoption of non-organic rice bran oil. The affordability, convenience, high efficiency, and production scalability of non-organic rice bran oil drive the market growth. 

The Organic Segment is the Fastest-Growing in the Market During the Forecast Period

The consumer focuses on avoiding the consumption of synthetic chemicals, and high spending on premium food items increases demand for organic rice bran oil. The increased production of health-focused options and the focus on managing cardiovascular diseases increases adoption of organic rice bran oil. The shift towards vegetable-based cooking supports the overall market growth.

Application Insights

Rice Bran Oil Market Share, By Application, 2025 (%)

• Food & Beverage: Dominates with 60%, as rice bran oil is commonly used in cooking and food production due to its versatility.
• Nutraceutical: Holds 16%, with growing interest in the health benefits of rice bran oil, but still a smaller market compared to food applications.
• Animal Feed: Holds 14%, as rice bran oil is used in animal feed, but this segment is secondary to food and beverage uses.
• Others: Holds 10%, representing smaller, specialized applications of rice bran oil.

Which Application held the Largest Share in the Rice Bran Oil Market?

The food and beverages segment held the largest revenue share in the rice bran oil market in 2025. The increased snack production and the rising household cooking increase demand for rice bran oil. The growing utilization of high-temperature cooking and the popularity of salad dressing require rice bran oil. The robustly expanding processed food industry and the growing deep-frying activities increases adoption of rice bran oil, driving the overall market growth.

The Nutraceutical Segment is Experiencing the Fastest Growth in the Market During the Forecast Period

The increased consumption of pharmaceutical supplements and the popularity of cholesterol-lowering diets increase demand for nutraceuticals. The increased investment in wellness sectors and the strong focus on heart health require nutraceuticals made up of rice bran oil. The increased consumption of skin-nourishing products supports the overall market growth. 

Distribution Channel Insights

Rice Bran Oil Market Share, By Distribution Channel, 2025 (%)

• Offline: Holds 30%, with traditional retail outlets still contributing a significant share but overtaken by online channels.
• Online: Dominates with 70%, as e-commerce provides convenience and broader reach for rice bran oil consumers.

How Online Segment Dominated the Rice Bran Oil Market?

The online segment dominated the rice bran oil market in 2025. The growing shopping habits and the consumer's strong focus on combo deals increase online buying. The growing influencer marketing and the focus on quick delivery services increase online buying. The targeted marketing, digital penetration, convenience, discount availability, and variety on online platforms drive the overall market growth. 

The Offline Segment is the Fastest-Growing in the Market During the Forecast Period

The strong focus on checking quality before purchase and the growing immediate consumption increases offline purchasing. The need for in-person information and consumer trust in local retailers increases offline buying. The availability of in-store assistance and physical verification in offline purchasing supports the overall market growth.

Recent Developments in the Rice Bran Oil Market

Yihai Kerry Food Marketing Co., Ltd.

• In March 2025, Yihai Kerry Food Marketing Co., Ltd introduced the RICEVITA, edible rice bran oil in the U.S. These rice bran oil can be used in stir frying and deep frying and offers exceptional nutritional value. The product is available across Texas, Los Angeles, Chicago, Seattle, and the San Francisco Bay Area. (Source: TMX(newsfilecorp))

KRBL

• In July 2025, KRBL launched blended rice bran oil variants under the India Gate Uplife. The company focuses on generating 200 to 300cr revenue, and the range includes gut lite & Pro. The range is available at quick commerce, trade outlets, and e-commerce platforms. (Source: Financial Express)

Shine Nepal Trading Company Pvt Ltd

• In July 2025, Shine Nepal Trading Company launched the Sunbeam Cooking Oil brand in Nepal. The oil range of the brand is canola, rice bran, sunflower, coconut, and corn. The company offers premium products and enhances the nutrition of food. (Source: The Kathmandu Post)

Top Companies in the Rice Bran Oil Market

• Adani Group: The Indian multinational company manufactures rice bran oil with Fortune Rice Bran Health for healthy cooking practices. 
• Marico: The India-based FMCG company produces rice bran oil under the brand name Saffola to serve health-conscious consumers. 
• King Rice Oil Group: The Thailand-based company's product range includes defatted rice bran, premium rice bran oil, and crude rice bran oil for health-conscious consumers and animal feed. 
• Modi Naturals: The FMCG company manufactures various edible oils like blended oil, canola oil, olive oil, and rice bran oil for cooking applications. 
• CONAGRA BRANDS, INC: The Illinois-based company expands rice bran oil in regions like Europe and North America for the growth of healthier cooking oils. 

Other Companies

• Ricela Health Foods Ltd.
• 3F Industries LTD
• Sethia Oils Ltd
• California Rice Oil Company

Segments Covered in the Report

By Type

• Organic
• Non-Organic

By Application

• Food & Beverage
• Nutraceutical
• Animal Feed
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America