Vitamin B4 Market Size, Growth, and Trends 2025 to 2035

Vitamin B4 Market Size 2025 to 2035

The global vitamin B4 market size estimated at USD 789.12 million in 2025 and is predicted to increase from USD 822.26 million in 2026 to nearly reaching USD 1,190.75 million by 2035, growing at a CAGR of 4.2% during the forecast period from 2026 to 2035. The growing consumption of health supplements and the increased age-related disorders drive market growth.

Key Highlights

• By region, North America led the vitamin B4 market revenue with 36% in 2025.
• By region, Asia Pacific is growing at the fastest CAGR in the market during the forecast period.
• By product type, the tablets & capsules segment led the market in 2025. 
• By product type, the liquid formulations segment is growing at the fastest CAGR in the market during the forecast period. 
• By application, the animal feed segment led the market in 2025.
• By application, the human nutrition/pharmaceuticals segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By animal species, the poultry segment led the market in 2025.
• By animal species, the aquaculture segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By distribution channel, the direct sales segment led the market in 2025.
• By distribution channel, the online retail/e-commerce segment is expected to grow at the fastest CAGR in the market during the forecast period.

Vitamin B4 Industry Coverage

Market Overview

Vitamin B4 is a type of vitamin that is an essential component of RNA and DNA. It is available in food sources like meat, nuts, dairy products, organ meat, strawberries, mushrooms, fish, eggs, & apples, and is widely known as choline. It is essential for functions like building cell membranes, nervous system control, liver functioning, and DNA repair. Vitamin B4 offers better mental clarity and helps in neurological regeneration. The symptoms, such as poor memory, frequent illness, chronic fatigue, and slow recovery, show vitamin B4 deficiency.

The vitamin B4 market growth is driven by the growing proactive wellness, growth in nutraceuticals demand, fortified beverages trends, high availability of vitamin B4 on online retailers, focus on animal nutrition, the need for treating illness, growing healthcare spending, growth in swine production, rise in metabolic disorders, and the increased development of nutritional products. 

What are the Key Trends in the Vitamin B4 Market?

• Growth in Aging Population: The growing cognitive decline in aged people and the strong focus on long-term wellness increase demand for vitamin B4. The increased utilization of nutritional supplements in seniors requires vitamin B4. 
• Burgeoning Personalised Nutrition: The growing rate of obesity in consumers and the modern consumer focus on a healthy lifestyle increases the adoption of personalised nutrition, which requires vitamin B4. 
• Growing Nutraceutical Demand: The poor dietary habits of consumers and the increased interest in fortified foods increase demand for nutraceuticals like vitamin B4. The strong focus on mental alertness and the increased consumption of conventional medicines increases the adoption of vitamin B4.
• Rise in Therapeutic Applications: The strong focus on maintaining liver health and the growing prevalence of noncommunicable diseases increase demand for vitamin B4. The strong focus on enhancing nutrient bioavailability and the increased production of therapeutic-grade supplements requires vitamin B4. 

Key Technological Shift in the Vitamin B4 Market

The technological shifts, like machine learning, analytical software, nanotechnology, analytical techniques, novel delivery systems, and digitalization, are underway in the vitamin B4 market. The technological shifts driven by demand for consumer compliance, personalized nutrition, encapsulation efficiency, and detecting multivitamins. The ongoing integration of AI is a major shift in the market, driven by demand for optimizing manufacturing, hyper-personalization, and quality control. 

AI offers personalised recommendations of vitamin B4 intake and predicts the stability of the vitamin. AI controls the manufacturing process and analyzes social media trends. AI easily scans nutrient combinations and optimizes the bioavailability of vitamins. AI accelerates research workflows and enhances product quality. AI enhances ingredient traceability and creates a marketing campaign. Overall, AI increases the operational efficiency of the vitamin B4 industry. 

• For instance, the Bioniq company utilizes AI for the development of tailored nutrient formulas by analyzing blood test data.

Vitamin B4 Market Value Chain Analysis

Raw Material Procurement

• The raw materials include xanthoglobulin, malononitrile, adenosine, 4,6-dichloro-5-nitropyrimidine, and thiourea, which are required for vitamin B4 production.
• Key Players: CDH Fine Chemical, Alpha Chemika, P.C. Chem India, Triveni Interchem Private Limited, HiMedia Laboratories, Innovative, Brisben Chemicals

Quality Testing and Certifications

• The stage evaluates key attributes like LC-MS, contaminants, HPLC, microbiological assay, and stability. Certifications like NSF International, cGMP, ISO, FSSAI, and USP Verified are required. 
• Key Players: SGS, ITC Labs, FARE Labs, Vimta Labs, Eurofins Scientific, Equinox Labs, TUV SUD

Packaging and Branding

• The packaging involves options like blister packs, tubes, bottles, pouches, and jars. The key branding methods are designing a color palette, positioning, creating a visual identity, trust building, and labeling. 
• Key Players: Vitaquest International, PPP Germany, MRP Solutions, Zenpack, All4Labels, Nutra Doo, Markson India

Popular Food Sources of Vitamin B4

Vitamin B4 Market Regional Insights

Why North America is Dominating the Vitamin B4 Market?

North America dominated the vitamin B4 market in 2025. The strong focus on maintaining wellness and the increased lifestyle-related disorders increase demand for vitamin B4. The rising purchasing of supplements and a strong focus on cardiovascular wellness increases adoption of vitamin B4. The growing diabetes incidence and the extensive nutraceuticals sector increases production of vitamin B4. The presence of companies like BASF, Pfizer, Balchem Corporation, Abbott Laboratories, ADM, and Glanbia Nutritionals drives the overall market growth.

North America Vitamin B4 Market Size 2025 to 2035

The North America vitamin B4 market size was calculated at USD 284.08 million in 2025 with projections indicating a rise from USD 296.01 million in 2026 to approximately USD 434.62 million by 2035, expanding at a CAGR of 4.34% throughout the forecast period from 2026 to 2035.

Canada’s Impact on Vitamin B4 Research

Canada is robustly growing in the market. The increased consumption of dietary supplements and the aging population increase demand for vitamin B4. The strong presence of nutraceutical companies and the focus on treating wellness increase the adoption of vitamin B4. The strong presence of vitamin B4 manufacturers like CanPrev and Jamieson Wellness supports the overall market growth.

Asia Pacific Vitamin B4 Market Trends

Asia Pacific is experiencing the fastest growth in the market during the forecast period. The consumer focuses on prioritizing health, and the heavy investment in wellness products increases demand for vitamin B4. The growth in food products fortification and the need to combat nutritional deficiency increases the adoption of vitamin B4. The robust growth in the poultry sector and growing consciousness about digestive health increase demand for vitamin B4. The high rate of e-commerce utilization and the rise in aquaculture drive the overall market growth.

Nutritional Progress: India’s Role in Vitamin B4

India is rapidly growing in the market. The strong focus on brain health and the high spending on wellness items increase demand for vitamin B4. The push for preventive care and the robustly expanding functional food requires vitamin B4. The rising production of livestock and the well-developed pharmaceutical industry increase the production of vitamin B4, supporting the overall market growth.

Vitamin B4 Market Segmental Insights

Product Type Insights

Vitamin B4 Market Share, By Product Type, 2025 (%)

• Tablets & Capsules: Dominates with 65%, as tablets and capsules remain the most convenient and widely accepted format for Vitamin B4 supplementation.
• Liquid Formulations: The fastest-growing segment at 35%, driven by rising demand for easier absorption and flexible dosing formats.

Why Tablets & Capsules Segment Dominates the Vitamin B4 Market?

The tablets & capsules segment dominated the vitamin B4 market in 2025. The explosive growth in dietary supplements and the increased utilization of modern production technology increases adoption of tablets & capsules. The strong focus on enhancing liver health and the rising daily supplement consumption increase demand for tablets & capsules. The precise dosage, cost-efficient manufacturing, consumer convenience, and high bioavailability of tablets & capsules drive the market growth. 

The Liquid Formulations Segment is the Fastest-Growing in the Market During the Forecast Period

The increased consumption of personalised products and the robust growth in nutricosmetics increase demand for liquid formulations. The expanded pharmaceuticals and the growth in the older populations increases adoption of liquid formulations. The improved taste, fast absorption, and enhanced compliance of liquid formulations support the overall market growth. 

Application Insights

Vitamin B4 Market Share, By Application, 2025 (%)

• Animal Feed: Dominates with 60%, as Vitamin B4 is extensively used in livestock nutrition to support growth and overall animal health.
• Human Nutrition / Pharmaceuticals: The fastest-growing segment at 40%, fueled by increasing awareness of Vitamin B4’s role in metabolic and liver health.

Which Application held the Largest Share in the Vitamin B4 Market?

The animal feed segment held the largest revenue share in the market in 2025. The high consumer preference for animal products and a strong focus on avoiding fatty liver increase demand for vitamin B4. The need to enhance the reproductive efficiency of animals and the expanding livestock farming increase adoption of vitamin B4. The strong focus on aiding the kidney degeneration in dairy cows and the faster growth in poultry drives the overall market growth.

The Human Nutrition/Pharmaceuticals Segment is Experiencing the Fastest Growth in the Market During the Forecast Period

The need to improve the metabolism of consumers and the focus on managing health issues increase demand for vitamin B4. The growing deficiency risks and the higher need for sports nutrition require vitamin B4. The active fitness trends and the high consumption rate of choline-based supplements support the overall market growth.

Animal Species Insights

Vitamin B4 Market Share, By Animal Species, 2025 (%)

• Poultry: Dominates with 55%, as poultry production relies heavily on Vitamin B4 for feed efficiency and growth performance.
• Aquaculture (Fish/Shrimp): The fastest-growing segment at 45%, driven by expanding aquaculture production and rising demand for nutrient-enriched feed.

Why the Poultry Segment Dominates the Vitamin B4 Market? 

The poultry segment dominated the vitamin B4 market in 2025. The intensive focus on managing bird health and avoiding Perosis disorder in chickens increases demand for vitamin B4. The growth in the consumption rate of animal protein and the focus on ensuring growth in birds increase the adoption of vitamin B4. The growing meat production and expanding commercial poultry feed drive the overall market growth.

The Aquaculture Segment is the Fastest-Growing in the Market During the Forecast Period

The intensive focus on enhancing the survival rate of aquatic animals and the need to lower antibiotic use increases demand for vitamin B4. The focus on preventing deficiency in aquaculture and lowering infections in aquatic animals increases demand for vitamin B4. The robust growth in fish feed formulations supports the overall market growth. 

Distribution Channel Insights

Vitamin B4 Market Share, By Distribution Channel, 2025 (%)

• Direct Sales (B2B): Dominates with 70%, as bulk procurement by feed manufacturers and pharma companies drives large-scale B2B transactions.
• Online Retail / E-commerce: The fastest-growing segment at 30%, supported by increasing digital purchases of nutritional supplements.

How did the Direct Sales Segment hold the Largest Share in the Vitamin B4 Market?

The direct sales segment held the largest revenue share in the market in 2025. The consumer demand for personal testimonials and the high spending on premium-priced products increase the adoption of direct sales. The specific wellness communities and rising interest in dietary supplements increases adoption of direct sales. The well-established companies like Herbalife Nutrition, Forever Living Products, Oriflame, Amway, USANA Health Sciences, and Modicare drive the overall market growth.

The Online Retail/E-Commerce Segment is Experiencing the Fastest Growth in the Market During the Forecast Period

The consumer shift towards product home delivery and the need for detailed product information increases demand for online retail shopping. The easy price comparison and focus on convenient purchasing increases adoption of e-commerce. The targeted digital marketing, easy access, availability of reviews, and wider product selection on online retail/e-commerce support the overall market growth.

Recent Developments in the Vitamin B4 Market

• In February 2026, the United States vitamin B4 price increased. The growing animal nutrition and pharmaceutical demand increases prices. The disrupted port operations in Southern California and the rising ocean freight costs increase the prices of vitamin B4. (Source: Chemanalyst.News)

Suja Organic

• In November 2025, Suja Organic launched a multivitamin wellness shot range. The range includes Multivitamin with Biotin, Multivitamin with Fiber, and Multivitamin with Magnesium. The shots offer essential vitamins and are easy to use in daily routines. (Source: Prepared Foods)

Doctor’s Best Inc.

• In August 2025, Doctor’s Best launched Women’s Multi-Vitamin. The products offers full spectrum of vitamin B and support daily energy. The product helps in muscle function and supports balanced wellness. (Source: yahoo/finance)

Top Companies in the Vitamin B4 Market

• BASF SE: The Germany-based company manufactures vitamins B5, A, and E to support animal nutrition and human nutrition. 
• Nutreco N.V.: The leading animal nutrition company produces vitamins through business lines, including Trouw Nutrition and Skretting.
• DSM Nutritional Products: The company manufactures various vitamins like D3, K1, A, B-complex, and C for pet, human, and animal nutrition. 
• Jubilant Life Sciences Limited: The pharmaceutical company is the leading producer of vitamin B3 for applications like personal care, human nutrition, pharmaceuticals, and animal nutrition. 
• Lonza Group: The Swiss-based multinational company manufactures vitamin B3 for applications like animal feed, pharmaceuticals, food fortification, and cosmetics. 

Other Companies

• Cargill Incorporated
• ADM (Archer Daniels Midland Company)
• Phibro Animal Health Corporation
• DuPont de Nemours, Inc.
• Evonik Industries AG
• Glanbia PLC
• Merck KGaA
• Kemin Industries, Inc.
• Novus International, Inc.
• Adisseo France SAS
• Zhejiang NHU Co., Ltd.
• Orffa International Holding B.V.
• Balchem Corporation
• Vitablend Nederland B.V.
• Impextraco N.V.

Segments Covered in the Report

By Product Type

• Tablets & Capsules
• Liquid Formulations

By Application

• Animal Feed
• Human Nutrition / Pharmaceuticals

By Animal Species

• Poultry
• Aquaculture (Fish/Shrimp)

By Distribution Channel

• Direct Sales (B2B)
• Online Retail / E-commerce

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America