Nutritional Food Market Size, Share and Growth Analysis 2034

Nutritional Food Market Size, Share and Demand

The global nutritional food market size was valued at USD 7.18 billion in 2024 and is expected to grow steadily from USD 7.90 billion in 2025 to reach nearly USD 18.62 billion by 2034, with a CAGR of 10% during the forecast period from 2025 to 2034. Rising prevalence of chronic diseases coupled with increasing health consciousness among consumer significantly driving the nutritional food market.

Key Highlights

• North America dominated the global market with the largest share in 2024. The North America nutritional food market has been notably driven by a rising awareness of the significance of nutrition and wellness among consumers. 
• Asia Pacific is expected to grow at a notable CAGR from 2025 to 2034. Increased mortality rates, along with increasing consumer awareness about health-conscious items and increasing chronic disorders, are boosting Asia Pacific functional food market share. 
• By product, dairy product segment held the major market share in 2024. The segment has experienced prominent growth due to the rising adoption of healthy food habits among customers. 
• By product, soy product segment is expected to grow at a CAGR in between 2025 and 2034. demand for soya products by health-conscious customers are boosted due to surged high protein and healthy heart, weight, and bone items. 
• By ingredients, vitamin segment contributed the biggest market share in 2024. The demand for vitamins has surged due to an increase in lifestyle-related diseases and vitamin deficiencies.
• By ingredients, prebiotics and probiotics segment is expanding at a significant CAGR in between 2025 and 2034. Rising consumer awareness about the relevance of gut health and its connection to overall wellness has majorly driven the demand for probiotics and prebiotics.
• By application, sports nutrition segment dominated the market in 2024. The growing preference for a healthy, active way of living is a key factor affecting the segment. 
• By application, weight management segment is expected to grow at a significant CAGR over the projected period. The population that is overweight and obese shows a significant occurrence of chronic illnesses evolving the weight management segment. 
• By health, bone and joint segment held the largest market share in 2024. The swiftly expanding elderly demographic aiming to alleviate discomfort caused by serious bone conditions such as arthritis, is the primary factor propelling the growth of the bone and joint health nutritional food. 
• By health, glucose management segment is expected to grow at a CAGR in between 2025 and 2034. The growth of the glucose management segment has been significantly influenced by heightened consumer awareness regarding diabetes management through appropriate nutrition.

Industry Coverage

Consumer Demand for the Health and Wellness: Market to Expand Globally

The increasing incidence of chronic disorders globally is one of the key factors expected to drive the market revenue growth. Moreover, rising urbanization and increasing disposable income levels are factors attributed to foster nutritional food market growth. Another vital element propelling the market growth is increasing health consciousness among the individuals and a busy lifestyle. On account of this factor, customers are continuously shifting towards healthy lifestyle that encourages fitness while lowering the risk of lifestyle disorders.

Additionally, the rising interest in fitness and wellness has resulted in the popularity of nutritional products catering to fitness enthusiasts, sport persons and consumers with specific dietary and performance aim. As more consumers acknowledge the importance of a balanced diet and its effect on overall wellness, there has been a significant shift towards healthier eating habits which fostering the nutritional food market. 

What are the Key Trends in the Nutritional Food Market?

• Worldwide, consumers are favoring natural foods instead of processed options. The clean label movement signifies consumers' rising desire for transparency and naturalness in their food choices, leading to heightened examination of product ingredients and expanding the market. 
• The aging population, along with increasing worries about diet-related health problems, has led to a greater acceptance of eating habits that promote consumers' long-term wellness. Increasingly, consumers view 'food as medicine' and emphasize the importance of diet and nutrition in preventing health issues. The emphasis on mental health during the pandemic has heightened interest in foods that enhance emotional wellness. Such change in the eating habits propelling the nutritional food market. 
• Functional foods that include nootropics, adaptogens, and probiotics are becoming increasingly popular. Functional foods and drinks represent another significant trend propelling the expansion of the nutritional food market. These products provide particular health advantages beyond fundamental nutrition, incorporating ingredients like prebiotics, probiotics, vitamins, antioxidants, minerals, and various bioactive substances. 
• Another significant nutritional food trend gaining traction is the movement toward plant-based eating. As awareness of the health and environmental advantages increases, numerous consumers are decreasing their consumption of meat and dairy products in favor of plant-based options. Diets based on plants are abundant in healthy fiber, fats, vitamins, and minerals, which enhance gut health and overall well-being. 
• Various government initiatives are supporting the nutritional food and implementing the regulations for healthy food. Worldwide, nations are enacting policies like taxes on foods and drinks high in sugar or salt to encourage healthier eating habits. The FDA is collaborating with the National Institutes of Health on a novel, joint research initiative that will be a vital component in Making America Healthy Again. The FDA aims to assist consumers in creating healthy diets that promote wellness and nutrition. 

Market Opportunity

Rising Demand for Sport Nutrition: Growing the Market

The growth of the sports and fitness sector has opened a profitable avenue for the nutritional food market. As the industry expands, attention to nutrition has risen as well. The growth of global sports events has highlighted the consumption of fibrous foods. Moreover, individuals around the globe have grown more conscious of their health due to the rise in chronic illnesses and are consequently embracing a healthier way of living. Fitness fans and athletes are progressively seeking both plant and animal-derived protein products since they facilitate digestion. Additionally, it has been discovered that nutritious food offers athletes greater energy. 

Technological Advancement: Advancing the Market

Recent advancements in food technologies have resulted in the application of various traditional methods, including extraction, fermentation, encapsulation, fat substitution, and enzyme technology, to create new health food components, eliminate or lower unwanted food elements, incorporate particular nutrients or functional substances, alter food formulations, disguise unpleasant flavors, or stabilize ingredients. Contemporary biotechnology has fundamentally transformed the methods used to produce food.

Thanks to diet tracking applications, 3D food printing technology, and DNA and microbiome evaluations, personalized diets and foods can be developed to meet the unique requirements of every person. These advancements enhance health and wellness while also encouraging more sustainable and efficient food practices and help to evolve nutritional food market. investing in the new technologies creating opportunities for industries to improve efficiency and to meet consumer demand. 

Market Challenge 

Supply Chain Disruption: Challenging the Market

Variations in the supply and price of raw materials can interrupt manufacturing and influence product pricing. Transportation and distribution obstacles can cause delays and higher expenses, affecting product accessibility. Numerous nutritious foods, particularly fresh and organic produce, usually have a short shelf life. This results in challenges for retailers in managing logistics and inventory, which may lead to waste and higher costs that could be transferred to consumers.

Regional Insights 

North America Dominated the Nutritional Food Market in 2024.

The North America nutritional food market has been notably driven by a rising awareness of the significance of nutrition and wellness among customers. This change is an important market driver as more consumers look out healthy food options, focusing natural and organic items. The surge of health-related problems like obesity and diabetes, has forced consumers to embrace healthier eating patterns, which in turn boosts demand for products that are with lowered sugar, high protein, and made from whole ingredients. Furthermore, the trend toward plant-based food has surged ahead as more individuals, including flexitarians, seek for meat alternatives and plant-based proteins which fostering the nutritional food market. increasing trend of the organic and clean label food further fosters demand for organic nutritional food.

The United States confronts a continuously expanding crisis of chronic diseases linked to diet, including obesity, diabetes, and cardiovascular disease. Inadequate nutrition is a major factor in chronic yet avoidable diseases, which rank among the top causes of death and disability in the United States and therefore nutrition food market is boosting to prevent chronic disease. The food industry significantly contributes to producing food that promotes health. The FDA promotes and backs industry advancements aimed at improving food healthiness, including voluntary goals for lowering sodium levels in foods.

Along with educating consumers regarding their food options, food labeling might also encourage a healthier food supply if some producers opt to reformulate to develop healthier items, fostering the nutritional food demand. In September 2024, the White House initiated a national plan aimed at eradicating hunger, enhancing nutrition, and decreasing diet-related illnesses by 2030. The $8 billion initiative is supported by numerous organizations, both public and private, and features pledges from significant corporations. The evolving consumer mindset and the growth of online distribution channels have been essential in fueling market expansion. 

• In June 2024, during the National Rural Grocer's Summit, U.S. Agriculture Secretary Tom Vilsack revealed that USDA and Reinvestment Fund are initiating a new program as part of the Healthy Food Financing Initiative (HFFI) to enhance access to nutritious foods in communities lacking grocery stores. 

Asia Pacific Expects the Significant Growth in the Market During the Forecast Period. 

Increased mortality rates, along with increasing consumer awareness about health-conscious items and increasing chronic disorders, are boosting Asia Pacific functional food market share. Heart disorders, diabetes, and cancer are among the top reasons of mortality that rise the consumption of nutritional food in Asia Pacific. Different government regulations and non-profit organizations are organizing awareness programs about the significance of a healthy food to combat diseases. These firms are likely to augment the Asia Pacific nutritional food business expansion during the forecast period. The geriatric demographics has reached at utmost in nations like Japan and China. Enhancing the quality of life through nutritional foods and functional foods has become a preference, driving the nutritional food market in the Asia Pacific region. 

As people grow increasingly conscious of the connection between nutrition and wellness, there is a rising demand for nutritional foods that aid particular health objectives foster the nutritional food market of India. Foods that enhance immunity, support digestive health, boost mental well-being, and assist in weight management are becoming increasingly popular in a comprehensive approach to health. According to research conducted by Avendus Capital, the population of health-conscious consumers is projected to grow to 176 million by the year 2026. The rise in popularity of Ayurveda and herbal supplements, along with governmental backing for the AYUSH sector, has catalyzed advances in natural and plant-derived products propelling nutritional food market of India. Moreover, the swift growth of e-commerce platforms and urban development has enhanced the availability of various supplements, especially among millennials and health-aware shoppers in metropolitan and tier-2 areas.

• In May 2024, UNICEF India introduced Meri Thali Sehatwali (my plate is a healthy plate), a digital initiative aimed at encouraging nutritious eating and healthy food selections for families. This project is a component of a nationwide campaign to enhance food settings and nutrition in order to achieve the goal of a well-fed India. (Source: unicef)

Segment Insights

By Products 

How Dairy Products Segment Dominated the Nutritional Food Market in 2024?

Dairy products segment dominated the market with the largest share in 2024. The segment has experienced prominent growth due to the rising adoption of healthy food habits among customers. This trend is driving the expansion of dairy products, majorly those fortified with essential nutrients. Common dairy foods such as milk, yogurt, cheese and butter, which are enjoyed in different cuisines globally. The pandemic significantly boosted the demand for the health and nutrition-based diets. Therefore, the demand for personalized, premium, and high-standard nutrition-based dairy products has seen swift expansion. Dairy marketing strategies focus nutritional value, with a emphasize on protein value, whey protein, calcium and vitamin D propelling the market. 

Soy Products Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

Demand for soya products by health-conscious customers are boosted due to surged high protein and healthy heart, weight, and bone items. One of the key factors fostering the growth of the soy food products during forecast period is the rising popularity of plant-based food products. Due to this soy-based cheese, pressing tofu or drinking soy milk, and other dairy is becoming more common because of the rising lactose intolerant, allergic and or vegan lifestyle individuals. 

By Ingredients 

Which Ingredients Segment Held the Dominating Share of the Nutritional Food Market in 2024? 

Vitamins segment held the largest share of the market in 2024. The demand for vitamins has surged due to an increase in lifestyle-related diseases and vitamin deficiencies. Need and trends in dietary demands shift along with age, and consumer perspective of certain vitamins and minerals begin to receive significance. For instance, higher doses of vitamins D and B12 are needed by geriatric demographics in order to manage bone health, maintain cognitive function, and prevent against chronic disorders. Rising health awareness among customers and an increase in focus on preventive healthcare fostering the demand for vitamins. As consumers strive to improve their overall health, the need for dietary supplements and enriched foods has increased.

Prebiotics and Probiotics Segment Seen to Grow at a Notable Rate During the Predicted Timeframe. 

Rising consumer awareness about the relevance of gut health and its connection to overall wellness has majorly driven the demand for probiotics and prebiotics. As scientific research continues to spotlight the gut microbiome's important role in managing digestive health, immune function, and even mental wellness, more consumers are acknowledging the value of integrating probiotics and probitics into their daily routines. 

By Application 

Which Application Segment Held the Largest Share of the Nutritional Food Market in 2024? 

Sport nutrition segment led the nutritional food market in 2024. The growing preference for a healthy, active way of living is a key factor affecting the industry. The increasing appeal of yoga, meditation, and fitness greatly affects individuals' inclination to pursue active lifestyles. Rising demand for the perfect physique, especially among the youth, is expected to drive market expansion. Concerning health issues, consumers favor preventive measures rather than treatment options. Moreover, the market is growing due to the heightened awareness of the importance of sports nutrition in maintaining health and promoting an active lifestyle. 

• In January 2025, Cizzle Brands Corporation, the sports nutrition firm enhancing health and wellness, has introduced its high-quality NSF Certified for Sport® nutraceutical product line, Spoken Nutrition™ (“Spoken”). (Source: businesswire)

Weight Management Segment is Expected to Grow at the Fastest CAGR in the Market During the Forecast Period. 

The population that is overweight and obese shows a significant occurrence of chronic illnesses such as diabetes, hypertension, and orthopedic conditions and therefore focusing on nutritional food for weight management. Consequently, the increasing number of obese individuals is propelling the expansion of the weight management sector. The Institute of Health Metrics and Evaluation reports that 30.0% of the global population is classified as obese or overweight. Consumers have begun to see a healthy weight as the foundation of general wellness. Therefore, customers are looking for items that assist them with weight control. 

By Health 

Why Did the Bone and Joint Segment Dominate the Nutritional Food Market in 2024?

Bone and joint segment held the dominating share of the nutritional food market in 2024. The swiftly expanding elderly demographic aiming to alleviate discomfort caused by serious bone conditions such as arthritis, which hinder mobility, is the primary factor propelling the growth of the bone and joint health nutritional food. Consumers are increasingly seeking dietary supplements that provide essential nutrients for joint health and the structural stability of bones, such as calcium, glucosamine, vitamin D, chondroitin, and collagen. A notable and fast-growing trend in the bone and joint nutrition is the rising consumer demand for clean-label, plant-based, and naturally sourced ingredients. Plant-derived calcium from algae, fermented glucosamine, and collagen peptides derived from marine sources are becoming popular alternatives to synthetic or animal-based options. 

Glucose Management Segment is Observed to Grow at the Fastest CAGR During the Forecast Period. 

The growth of the glucose management segment has been significantly influenced by heightened consumer awareness regarding diabetes management through appropriate nutrition. Individuals are increasingly prioritizing wellness, leading them to purchase items that enhance their physical health. Health-aware shoppers have embraced natural and organic food for diabetics as increased awareness of diabetes management has emerged as a significant market trend. 

Recent Developments in the Nutritional Food Market

• In February 2025, fulfilling their pledge to eradicate hunger and foster healthy communities, the Food is Medicine Institute at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University and Kaiser Permanente declared the formal inception of the Food is Medicine National Network of Excellence. (Source: Tufts NOW)
• In January 2025, researchers from the Hinda and Arthur Marcus Institute for Aging Research at Hebrew SeniorLife initiated a significant clinical food trial to examine if a blend of probiotics and prebiotics (BondiaÒ or SBD111) created by Solarea Bio can assist in maintaining bone health in women aged 60 and older. (Source: NEWS Medical Life Sciences)
• In January 2025, M&S announced the introduction of two new health and wellness product lines for 2025, Brain Food and YAY! Fungi. The launches propel the high-street retailer into the functional food market, offering nutrient-dense and trend-focused products that allow consumers to enhance their health this January and afterward. (Source: natural products ONLINE)

Nutritional Food Market Leading Companies

• Bayer AG
• Abbott
• DuPont
• Amway
• The Nature's Bounty Co
• GSK plc.
• Nestlé
• RiceBran Technologies
• Mead Johnson & Company, LLC. 
• Medifast, Inc. 
• Premier Nutrition Corporation 
• TOOTSI IMPEX Inc. 
• U.S. Spice Mills, Inc. 
• Health Food Manufacturers' Association 
• NOW Foods 
• Glanbia PLC 
• Herbalife International of America, Inc. 
• Bionova 

Segments Covered in the Report

By Products 

• Bakery and Cereals
• Dairy Products
• Meat
• Fish and Eggs
• Soy Products
• Fats and Oils
• Others

By Ingredient 

• Carotenoids 
• Dietary Fibres and Carbohydrates
• Fatty Acids, Minerals
• Anti-oxidants
• Prebiotics and Probiotics
• Vitamins
• Proteins
• Others

By Application 

• Sports Nutrition
• Weight Management
• Immunity
• Digestive Health
• Clinical Nutrition
• Cardio Health
• Paediatric
• Veterinary
• Medical
• Personalized
• Others

By Health

• Allergies
• Bone and Joint
• Glucose Management
• Cancer
• Cardiovascular
• Skin

By Region 

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America