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June 2025
The global nutritional supplements market size was valued at USD 485.66 billion in 2024 and is expected to grow steadily from USD 517.23 billion in 2025 to reach nearly USD 911.65 billion by 2034, with a CAGR of 6.50% during the forecast period from 2025 to 2034. The global market is attributed to the increasing consumer preference towards nutritional diets.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 6.50% |
| Market Size in 2025 | USD 517.23 Billion |
| Market Size in 2026 | USD 550.85 Billion |
| Market Size by 2034 | USD 911.65 Billion |
| Largest Market | Asia pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The nutritional supplements market deals with basic forms of supplements such as gummies, liquids, powders, tablets, pills, or capsules. They often contain a mix of medicinal plants, amino acids, vitamins, minerals, and other substances. In addition, the market for nutritional supplements has witnessed various benefits such as significant innovation, improved delivery methods such as powders and gummies, plant-based alternatives, personalized nutrition, and advanced formulations. These innovations serve increasing consumer preferences for effective, convenient, health-focused, and wellness solutions.
Some of the major factors are responsible for the growth of the market such as increasing consumer preference towards maintaining a healthy lifestyle and increasing prevalence of chronic diseases such as cardiovascular diseases, obesity, and diabetes. In addition, the increasing demand for health-improved products including food additives and increasing consumer awareness related to preventive healthcare are further expected to drive global market growth during the forecast period.
To address the unique goals and health needs of consumers, they are continuously seeking personalized products. Personalization in nutritional supplements creates various opportunities in the global market. Various brands can develop targeted nutritional products that serve specific consumer needs by leveraging advances in data integration, microbiome analysis, and genetic testing. This approach provides valuable data and enhances the in-store experience for shoppers. In addition, the increasing demand for personalized solutions highlights the significance of investing in partnerships and technologies to become early adopters and allow their delivery. These personalized trends are expected to revolutionize the growth of the nutritional supplements market in the coming years.
The demand for nutritional specialized formulas and various products increases, which are sometimes very costly, and which middle-class population can't afford the nutritional supplements. Maintaining the cost of supplements is a crucial factor to consider when incorporating them into the consumer’s budget, which may create major challenges in market growth. In addition, the quality of nutritional supplements quality can vary commonly among brands, with some products containing inaccurate ingredient labels and contaminants, which may increase quality concerns among consumers and are further expected to restrain the growth of the nutritional supplements market.
How did Asia Pacific Dominated the Market Revenue in 2024?
Asia Pacific dominated the market revenue in 2024. The market growth in the region is attributed to the increasing benefits of nutritional supplements, increasing availability of functional foods, and low prices of raw materials. China, India, Japan, and South Korea are dominating countries driving the market growth.
India Dominated the Nutritional Supplements Market in 2024.
Which is driven by the increasing consumer awareness related to health and well-being, increasing prevalence of chronic diseases, rising population and growing food and beverage industry, expansion of e-commerce sector, increasing working population, changing lifestyles and increasing demand for packaged food products. With market share expected to increase from 33.7 billion in 2023, the Indian food and beverage packaged industry is experiencing substantial growth. The nutritional supplements sector has been growing fastest in India in recent years. There is 20% of nutritional supplements such as egg, and meat which include high nutritional value across the globe.
North America Nutritional Supplements Market Trends
North America expects the fastest growth in the market during the forecast period. The market growth in the region is driven by the growing e-commerce platforms, increasing consumer preference towards natural, organic, and plant-based supplements, growing geriatric population, increasing demand for immunity products, fitness, and personalized nutrition, and increasing consumer consciousness towards health and wellness. The U.S. and Canada are the fastest growing countries propelling the market growth.
The U.S. is expected to grow fastest during the forecast period. The market growth in the U.S. is driven by the rising technological advancements in precision and biotechnology, increasing consumer preference towards mental health, increasing demand for fitness culture, the increase of sports nutrition products, and improved accessibility.
Why did the Functional Food and Beverages Segment Dominated the Nutritional Supplements Market Share in 2024?
The functional food and beverages segment dominated the nutritional supplements market in 2024. The growth of the segment driven by various advantages such as better nutrition, supporting gut health, improving texture and taste of food, increasing demand for clean-label, natural and organic products, and increasing demand for sustainable and functional alternatives.
The Sports Nutrition Segment Expects the Significant Growth in the Market During the Predicted Period.
The growth of the segment is owing to the various health benefits such as improved body consumption, enhanced maintaining healthy immune system, improved recovery, and reduced potential of injury.
How does the Powder Segment Held the Largest Nutritional Supplements Market Revenue in 2024?
The powder segment dominated the nutritional supplements market in 2024. The powder segment is widely used in various plant-based foods. The segment provides longer shelf life and ease of storage which makes them appropriate for a huge range of food and beverage products, which increases the segment's growth. In addition, the powder segment is highly contributed to market growth, because they are used in dietary supplements and nutritional products. As consumers continue to look for fermented plant-based choices in various food and beverage markets, the powder segment remains a major player in the market, which is further expected to drive the segment growth.
The Capsules Segment is Expected to Grow Significantly During the Predicted Period.
The segment growth is attributed to the various benefits such as supports hair health, maintaining health, supporting cardiovascular health, promoting healthy skin, promoting longevity, strengthening bones and muscles, supporting cognitive health, enhancing immune function, and addressing nutritional deficiencies. Consumers are frequently choosing capsules over other delivery systems including liquids, powders, and tablets, which further increases the demand for capsules.
What Factors Help the Adult Segment to Grow in the Nutritional Supplements Market in 2024?
The adult segment dominated the nutritional supplements market revenue in 2024. The segment growth in the global market is driven by various benefits such as helping maintain and achieve healthy weight, helping the digestive system function, supporting healthy breastfeeding and pregnancies, reducing the risk of chronic diseases, strengthening bones, boosting immunity, supporting muscles, keeps eyes, teeth, teeth, and skin healthy and may help consumers live longer.
The Geriatric Segment Expects Significant Growth During Forecast Period.
The segment growth in the market is propelled by the increasing consumer preference towards fitness and wellness and the growing geriatric population, increasing prevalence of chronic diseases, increased risk of malnutrition, and unique nutrition challenges.
How did the Brick & Mortar Segment Dominated the Market Revenue in 2024?
The brick and mortar segment dominated the nutritional supplements market in 2024. The segment growth in the global market is driven by various benefits such as the advantage of omnichannel marketing, the power of personalized consumer service and the creation of valuable and unique consumer experiences, growing e-commerce platforms, and increasing trends towards online shopping.
The E-commerce Segment Expects the Fastest Growth During the Predicted Period.
The growth of the segment is attributed by the increasing busy and modern lifestyles, the growing e-commerce industry, and increasing consumer trends towards online shopping. Online retailing enables consumers to prevent crowds and chaos to improve their online shopping experience.
Why did the Weight Management Segment Hold the Largest Nutritional Supplements Market Revenue in 2024?
The weight management segment dominated the nutritional supplements market in 2024. The segment growth is attributed by various benefits such as the rapid use of social media, increasing consumer trends towards fitness trends, increasing consumer changing lifestyles, and increasing prevalence of chronic diseases such as cardiovascular diseases, diabetes, and obesity. Various consumers are searching for various solutions for weight control such as convenience and effectiveness.
The Sports and Athletics Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is propelled by the increasing consumer trend towards sports nutrition, increasing trend towards active and changing lifestyles, increasing consumer awareness towards health and wellbeing, and increasing demand for sports-related nutritional supplements such as creatine and protein powders.
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