Nutritional Supplements Market Size to Grow USD 911.65 Bn by 2034

Nutritional Supplements Market Size, Share, Demand & Trend Insights

The global nutritional supplements market size is rising from USD 517.23 billion in 2025 to USD 911.65 billion by 2034. This projected expansion reflects a compound annual growth rate (CAGR) of 6.50% during the forecast period from 2025 to 2034, driven by evolving consumer preferences, technological advancements, and market innovation.

Last Updated: 18 June 2025 Category: Dietary and Nutraceutical Supplements Insight Code: 5655 Format: PDF / PPT / Excel

The global nutritional supplements market size was valued at USD 485.66 billion in 2024 and is expected to grow steadily from USD 517.23 billion in 2025 to reach nearly USD 911.65 billion by 2034, with a CAGR of 6.50% during the forecast period from 2025 to 2034. The global market is attributed to the increasing consumer preference towards nutritional diets.

Nutritional Supplements Market Size 2025 to 2034

Key Highlights

  • By region, Asia Pacific dominated the market with the highest share of 40% in 2024, due to the increasing availability of functional foods. 
  • By region, North America is expected to grow at a notable CAGR from 2025 to 2034 during the forecast period, which is driven by the increasing demand for personalized nutrition. 
  • By product, the functional foods and beverages segment contributed the largest market share of 50% in 2024, driven by increasing demand for food additives. 
  • By product, the sports nutrition products segment is predicted to grow at the remarkable CAGR of 7.70% between 2025 and 2034, driven by the increasing consumer preference towards health and wellness.
  • By formulation, the powder segment captured the maximum market share of 38% in 2024, due to the increasing consumer preference towards healthier alternatives. 
  • By formulation, the capsules segment is expected to grow at the notable CAGR of 8.72% between 2025 and 2034, due to the growing health-conscious population. 
  • By consumer group, the adults segment registered the maximum market share of 52% in 2024, due to the growing adult population across the globe.
  • By consumer group, the geriatric population segment is expanding at a significant CAGR between 2025 and 2034, due to the growing geriatric population. 
  • By sales channel, the brick and mortar segment held a major market share in 2024, driven by the increasing number of retail outlets selling. 
  • By sales channel, the e-commerce segment is anticipated to grow at the noteworthy CAGR of 7.99% between 2025 and 2034, driven by the growing e-commerce platforms. 
  • By application, the weight management segment generated the maximum market share of 25% in 2024, due to the increasing number of health-related issues such as obesity. 
  • By application, the sports & athletics segment is expected to grow at the fastest CAGR of 11.52% between 2025 and 2034, due to the growing popularity of fitness influencers.

Industry Coverage

Study Coverage Details
Growth Rate from 2025 to 2034 CAGR of 6.50%
Market Size in 2025 USD 517.23 Billion
Market Size in 2026 USD 550.85 Billion
Market Size by 2034 USD 911.65 Billion
Largest Market Asia pacific
Base Year 2024
Forecast Period 2025 to 2034
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Inclination Towards the Healthy Lifestyle and Nutritional Products Accelerate the Expansion of the Nutritional Supplements Market

The nutritional supplements market deals with basic forms of supplements such as gummies, liquids, powders, tablets, pills, or capsules. They often contain a mix of medicinal plants, amino acids, vitamins, minerals, and other substances. In addition, the market for nutritional supplements has witnessed various benefits such as significant innovation, improved delivery methods such as powders and gummies, plant-based alternatives, personalized nutrition, and advanced formulations. These innovations serve increasing consumer preferences for effective, convenient, health-focused, and wellness solutions.

Some of the major factors are responsible for the growth of the market such as increasing consumer preference towards maintaining a healthy lifestyle and increasing prevalence of chronic diseases such as cardiovascular diseases, obesity, and diabetes. In addition, the increasing demand for health-improved products including food additives and increasing consumer awareness related to preventive healthcare are further expected to drive global market growth during the forecast period.

  • Increasing preference towards organic and natural products: Consumers are continuously looking for herbal alternatives for several health issues, such as stress management, cognitive health, and immune support, which is expected to increase the demand for natural and organic products. 
  • Increasing demand for mineral supplements: Factors such as a growing geriatric population looking to combat deficiencies and support bone health and insufficient mineral intake from diets are expected to drive the growth of the market.
  • Increasing government initiatives: to improve the health conditions of populations and to address malnutrition, governments in emerging countries have taken various initiatives, which are further expected to drive market growth across the globe.

Market Opportunity

Increasing Demand for Personalized Nutrition

To address the unique goals and health needs of consumers, they are continuously seeking personalized products. Personalization in nutritional supplements creates various opportunities in the global market. Various brands can develop targeted nutritional products that serve specific consumer needs by leveraging advances in data integration, microbiome analysis, and genetic testing. This approach provides valuable data and enhances the in-store experience for shoppers. In addition, the increasing demand for personalized solutions highlights the significance of investing in partnerships and technologies to become early adopters and allow their delivery. These personalized trends are expected to revolutionize the growth of the nutritional supplements market in the coming years.

Market Challenge

High Cost and Quality Concerns

The demand for nutritional specialized formulas and various products increases, which are sometimes very costly, and which middle-class population can't afford the nutritional supplements. Maintaining the cost of supplements is a crucial factor to consider when incorporating them into the consumer’s budget, which may create major challenges in market growth. In addition, the quality of nutritional supplements quality can vary commonly among brands, with some products containing inaccurate ingredient labels and contaminants, which may increase quality concerns among consumers and are further expected to restrain the growth of the nutritional supplements market.

Regional Insights

How did Asia Pacific Dominated the Market Revenue in 2024?

Asia Pacific dominated the market revenue in 2024. The market growth in the region is attributed to the increasing benefits of nutritional supplements, increasing availability of functional foods, and low prices of raw materials. China, India, Japan, and South Korea are dominating countries driving the market growth.

Nutritional Supplements Market Share, By Region, 2024 (%)

India Dominated the Nutritional Supplements Market in 2024.

Which is driven by the increasing consumer awareness related to health and well-being, increasing prevalence of chronic diseases, rising population and growing food and beverage industry, expansion of e-commerce sector, increasing working population, changing lifestyles and increasing demand for packaged food products. With market share expected to increase from 33.7 billion in 2023, the Indian food and beverage packaged industry is experiencing substantial growth. The nutritional supplements sector has been growing fastest in India in recent years. There is 20% of nutritional supplements such as egg, and meat which include high nutritional value across the globe.

North America Nutritional Supplements Market Trends

North America expects the fastest growth in the market during the forecast period. The market growth in the region is driven by the growing e-commerce platforms, increasing consumer preference towards natural, organic, and plant-based supplements, growing geriatric population, increasing demand for immunity products, fitness, and personalized nutrition, and increasing consumer consciousness towards health and wellness. The U.S. and Canada are the fastest growing countries propelling the market growth.

The U.S. is expected to grow fastest during the forecast period. The market growth in the U.S. is driven by the rising technological advancements in precision and biotechnology, increasing consumer preference towards mental health, increasing demand for fitness culture, the increase of sports nutrition products, and improved accessibility.

Segmental Insights

Product Insights

Why did the Functional Food and Beverages Segment Dominated the Nutritional Supplements Market Share in 2024?

The functional food and beverages segment dominated the nutritional supplements market in 2024. The growth of the segment driven by various advantages such as better nutrition, supporting gut health, improving texture and taste of food, increasing demand for clean-label, natural and organic products, and increasing demand for sustainable and functional alternatives.

The Sports Nutrition Segment Expects the Significant Growth in the Market During the Predicted Period. 

The growth of the segment is owing to the various health benefits such as improved body consumption, enhanced maintaining healthy immune system, improved recovery, and reduced potential of injury. 

  • In January 2025, the sports nutrition company elevating the game in wellness and health, Cizzle Brands Corporation announced the launch of Spoken Nutrition, a premium NSF Certified for Sport nutraceutical line of products. (Source: businesswire)

Formulation Insights

How does the Powder Segment Held the Largest Nutritional Supplements Market Revenue in 2024? 

The powder segment dominated the nutritional supplements market in 2024. The powder segment is widely used in various plant-based foods. The segment provides longer shelf life and ease of storage which makes them appropriate for a huge range of food and beverage products, which increases the segment's growth. In addition, the powder segment is highly contributed to market growth, because they are used in dietary supplements and nutritional products. As consumers continue to look for fermented plant-based choices in various food and beverage markets, the powder segment remains a major player in the market, which is further expected to drive the segment growth.

The Capsules Segment is Expected to Grow Significantly During the Predicted Period. 

The segment growth is attributed to the various benefits such as supports hair health, maintaining health, supporting cardiovascular health, promoting healthy skin, promoting longevity, strengthening bones and muscles, supporting cognitive health, enhancing immune function, and addressing nutritional deficiencies. Consumers are frequently choosing capsules over other delivery systems including liquids, powders, and tablets, which further increases the demand for capsules.

Consumer Group Insights

What Factors Help the Adult Segment to Grow in the Nutritional Supplements Market in 2024?

The adult segment dominated the nutritional supplements market revenue in 2024. The segment growth in the global market is driven by various benefits such as helping maintain and achieve healthy weight, helping the digestive system function, supporting healthy breastfeeding and pregnancies, reducing the risk of chronic diseases, strengthening bones, boosting immunity, supporting muscles, keeps eyes, teeth, teeth, and skin healthy and may help consumers live longer.

The Geriatric Segment Expects Significant Growth During Forecast Period. 

The segment growth in the market is propelled by the increasing consumer preference towards fitness and wellness and the growing geriatric population, increasing prevalence of chronic diseases, increased risk of malnutrition, and unique nutrition challenges.

Sales Channel Insights

How did the Brick & Mortar Segment Dominated the Market Revenue in 2024?

The brick and mortar segment dominated the nutritional supplements market in 2024. The segment growth in the global market is driven by various benefits such as the advantage of omnichannel marketing, the power of personalized consumer service and the creation of valuable and unique consumer experiences, growing e-commerce platforms, and increasing trends towards online shopping.

The E-commerce Segment Expects the Fastest Growth During the Predicted Period. 

The growth of the segment is attributed by the increasing busy and modern lifestyles, the growing e-commerce industry, and increasing consumer trends towards online shopping. Online retailing enables consumers to prevent crowds and chaos to improve their online shopping experience.

Application Insights

Why did the Weight Management Segment Hold the Largest Nutritional Supplements Market Revenue in 2024?

The weight management segment dominated the nutritional supplements market in 2024. The segment growth is attributed by various benefits such as the rapid use of social media, increasing consumer trends towards fitness trends, increasing consumer changing lifestyles, and increasing prevalence of chronic diseases such as cardiovascular diseases, diabetes, and obesity. Various consumers are searching for various solutions for weight control such as convenience and effectiveness.

The Sports and Athletics Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is propelled by the increasing consumer trend towards sports nutrition, increasing trend towards active and changing lifestyles, increasing consumer awareness towards health and wellbeing, and increasing demand for sports-related nutritional supplements such as creatine and protein powders.

Recent Developments in the Nutritional Supplements Market

Cizzle Brands Corporation

  • Launch: In January 2025, the sports nutrition company, Cizzle Brands Corporation announced the launch of premium NSF Certified for Sport®, the range of nutraceutical product. This product is formulated by functional medicine, nutritionists, and dieticians to address the needs of their professional athletes. (Source: businesswire)

CFTRI

  • Launch: In May 2025, a nutrition intervention program for malnourished preschool children was launched by the City-based premier R&D institute CFTRI in the Mysuru district. (Source: The Times of India)

Factor

  • Launch: In September 2024, Factor, America’s leading ready-to-eat (RTE) meal delivery service, Factor announced the launch of Factor Form, its new supplements brand. Featuring a line-up of hydration packs, protein powder, and greens powder. (Source: The Times of India)

Nutritional Supplements Market Leading Companies

Nutritional Supplements Market Companies

Segments Covered in the Report

By Product 

  • Sports Nutrition
    • Sports Supplements
      • Protein Supplements
        • Egg Protein
        • Soy Protein
        • Pea Protein
        • Lentil Protein
        • Hemp Protein
        • Casein
        • Quinoa Protein
        • Whey Protein
          • Whey Protein Isolate
          • Whey Protein Concentrate
      • Vitamins
      • Minerals
        • Calcium
        • Potassium
        • Magnesium
        • Iron
        • Zinc
      • Amino Acids
        • BCAA
        • Arginine
        • Aspartate
        • Glutamine
        • Beta Alanine
        • Creatine
        • L-carnitine
      • Probiotics
      • Omega -3 Fatty Acids
      • Carbohydrates
        • Maltodextrin
        • Dextrose
        • Waxy Maize
        • Karbolyn
      • Detox Supplements
        • Electrolytes
        • Others
      • Sports Foods
        • Protein Bars
        • Energy Bars
        • Protein Gel
      • Sports Drinks
        • Isotonic
        • Hypotonic
        • Hypertonic
      • Meal Replacement Products
      • Weight Loss Product
    • Fat Burners
      • Green Tea
      • Fiber
      • Protein
      • Green Coffee
      • Others
  • Dietary Supplements
      • Vitamins
      • Multivitamin
      • Vitamin A
      • Vitamin B
      • Vitamin C
      • Vitamin D
      • Vitamin E
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
    • Others
  • Functional Foods and Beverages
    • Probiotics
    • Omega -3
    • Others

By Consumer Group 

  • Infants
  • Children
  • Adults
    • Age group 21 To 30
    • Age group 31 To 40
    • Age group 41 to 50
    • Age group 51 to 65
  • Pregnant
  • Geriatric

By Formulation 

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Sales Channel 

  • Brick & Mortar
    • Direct Selling
    • Chemist/Pharmacies
    • Health Food Shops
    • Hyper Markets
    • Super Markets
  • E-commerce

By Application 

  • Sports & Athletics
  • General Health
  • Bone & Joint Health
  • Brain Health
  • Gastrointestinal Health
  • Immune Health
  • Cardiovascular Health
  • Skin/Hair/Nails
  • Sexual Health
  • Women’s Health
  • Anti-aging
  • Weight Management
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Latin America
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The global nutritional supplements market is projected to grow from USD 517.23 billion in 2025 to USD 911.65 billion by 2034, expanding at a CAGR of 6.50%. Growth is driven by rising health awareness, chronic disease prevention, and demand for functional, convenient nutrition.

Asia Pacific led in 2024 with a 40% market share due to affordability and high functional food demand. North America is poised for the fastest CAGR (2025–2034), fueled by personalized nutrition, aging demographics, and advanced health-tech integration.

Key drivers include growing health-consciousness, the rise in chronic conditions (obesity, diabetes, CVD), preventive healthcare awareness, and increasing demand for organic, plant-based, and clean-label supplements across age groups.

Personalized nutrition enabled by genetic testing, microbiome analysis, and data-driven health insights is redefining product development. It’s a key opportunity for brands to build tailored offerings and unlock deeper consumer loyalty and lifetime value.

Advances in delivery formats (e.g., gummies, powders), 3D printing, nutrigenomics, and AI-powered personalization platforms are enhancing product efficacy and consumer engagement. These innovations are becoming critical differentiators for market leadership.

Governments are increasingly supporting nutrition through anti-malnutrition programs, regulatory reforms on supplement labeling, and functional food promotion, particularly in emerging markets like India and China creating a favorable investment landscape.

While functional foods & beverages lead with 50% share in 2024, sports nutrition products are expected to grow fastest (CAGR 7.70%) driven by rising fitness trends, athletic lifestyles, and influencer-led consumer shifts toward performance-oriented nutrition.

High product costs, inconsistent quality standards, and mislabeling are key challenges. Price sensitivity among middle-income consumers and regulatory scrutiny on efficacy claims can hinder broader adoption and trust in certain markets.