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September 2025
The India nutrition supplements market size reached at USD 42.98 billion in 2024 and is anticipated to increase from USD 46.50 billion in 2025 to an estimated USD 94.52 billion by 2034, witnessing a CAGR of 8.2% during the forecast period from 2025 to 2034. The market is driven by the increasing consumer health awareness to prevent illnesses and enhance their well-being in India.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 8.2% |
| Market Size in 2025 | USD 46.50 Billion |
| Market Size in 2026 | USD 50.32 Billion |
| Market Size by 2034 | USD 94.52 Billion |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
The India nutrition supplements market refers to the industry encompassing the production, distribution, and consumption of dietary supplements such as vitamins, minerals, proteins, amino acids, herbal products, probiotics, and omega fatty acids designed to enhance nutrition and overall health. These supplements are available in various formats including tablets, capsules, powders, liquids, and gummies, catering to diverse consumer needs across sports nutrition, weight management, general wellness, immunity building, and clinical nutrition. The market is expanding rapidly due to rising health awareness, preventive healthcare focus, urbanization, lifestyle changes, and growing disposable incomes in India.
The market is also driven by factors such as the rising customer trend towards balancing a healthy lifestyle and increasing significance of chronic disorders such as cardiovascular diseases, obesity, and diabetes. In addition, the increasing demand for health-improved products such as food additives and increasing customer consciousness regarding preventive healthcare are further expected to drive the growth of the India nutrition supplements market during the forecast period.
One of the significant opportunities revolutionizing the market growth is the rising adoption of technology-driven personalization in India. The rising adoption of advanced technologies such as machine learning and artificial intelligence can process huge amounts of data from health records, wearable tech and genetics to create higher nutritional plans. Based on real-time physiological changes and an individual's biomarkers, this enables dynamic adjustments. In addition, microbiome analysis and at-home test kits enable consumers to receive highly customized supplement formulas and become more affordable and widespread.
Furthermore, rising innovations in delivery formats may enhance user experience and nutrient absorption. Rising technologies like oral dissolvable strips, liposomal delivery and microencapsulation can provide palatable, more efficient and faster nutrient delivery than traditional tablets or pills, which further expected to revolutionize the growth of the India nutrition supplements market in the coming years.
One of the major challenging factors restraining the market growth is the increasing efficacy and safety challenges of nutrition supplements in India. Challenges in nutrition supplements in India include safety problems such as ingredient variability and contamination and regulatory problems due to insufficient of scientific gaps, oversight and global consensus concerning proper dosing and effectiveness, which may create major challenges in India. In addition, other problems include formulation complexities, such as the potential for false advertising and poor solubility of active compounds which further expected to restrain the growth of the India nutrition supplements market.
India Nutrition Supplements Market Trends
The market growth in the country is driven by various factors such as the increasing consumer consciousness towards health and well-being, rising significance of chronic disorders such as cancer, diabetes and cardiovascular diseases, rising geriatric population and increasing food and beverage market, growing expansion of e-commerce industry, growing working women population, increasing modern busy and changing lifestyles and increasing consumer needs for packaged food products in India.
In addition, with market share expected to increase from 33.7 billion in 2023, the Indian food and beverage packaged industry is experiencing substantial growth. The nutritional supplements industry has been growing rapidly in India in recent years. There is 20% of nutritional supplements such as eggs, and meat which include high nutritional value which further expected to accelerate the demand for nutrition supplements in India.
How Vitamins and Minerals Segment Dominates the India Nutrition Supplements Market Revenue in 2024?
The vitamins and minerals segment dominated the global market revenue in 2024. Minerals and vitamins play an important role in micronutrients in nutrition supplements as they support vital functions such as cell growth, energy production and immune support. When diet is for specific health benefits and insufficient like better vision or stronger bones, vitamins and minerals are included in supplements to address nutritional gaps. In addition, vitamins and minerals help consumers to support specific health issues, addressing nutritional gaps, regulate hormone, enhance metabolism and energy, strong teeth and bones, improve cellular health, enhance immune support and enhance growth and development, which further expected to drive the demand for vitamins and minerals in India.
The Proteins and Amino Acids Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in market is attributed to the various benefits such as ensure adequate intake, prevent muscle loss, addressing deficiencies, increasing convenience for sports nutrition and athletes, enhanced recovery, enhance immune health, and muscle function. Furthermore, protein and amino acids play a major role in the nutrition supplements in India as they are crucial for immune function, enzyme synthesis, hormone synthesis, tissue maintenance and muscle repair and growth, which further expected to enhance the segment growth in India.
Why General Health & Wellness Segment Dominates the India Nutrition Supplements Market Revenue in 2024?
The general health and wellness segment dominated the global market revenue in 2024. Nutrition supplements improve general health and wellness by improving energy and recovery, supporting immune function, filling nutritional gaps and helping manage specific conditions such as cardiovascular disease and bone loss. To provide therapeutic support, increase overall well-being and support bodily functions, they provide necessary minerals, vitamins and other nutrients. Supplements are used to address the specific nutritional needs for consumers with deficiencies and conditions. They can also provide therapeutic support to help in mental and physical recovery and boost overall energy and health levels. Furthermore, omega-3 fatty acids help support heart health by enhancing circulation, improving cholesterol levels and reducing inflammation, which further expected to drive the segment growth in India.
The Sports Nutrition and Fitness Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in market is fueled by various benefits such as the increasing focus on mental health, help prevent chronic diseases, supports immune function, help in injury prevention, enhanced recovery, and support cellular growth. In addition, fitness and sports nutrition are major in supplements by creating need for specialized products that offer the specific recovery, fuel and nutrients helps athletes need for muscle repair, injury prevention and optimal performance, which further expected to drive the segment growth in the nutrition supplements in India.
What Factors Help Adults Segment Grow in 2024?
The Adults Segment Dominated The India Nutrition Supplements Market Revenue In 2024? The adults segment dominated the market revenue in 2024. Adults play an important role in nutrition supplements in India as they help to reduced birth defects, supporting general health and targeted health outcomes such as strong base, addressing specific dietary gaps, and improve overall nutrient intake. Adults also play an important role in ensuring the effective and safe use of supplements by consulting with healthcare providers, recognizing the potential for side effects or drug interactions and addressing their specific health needs. In addition, supplements use in adults is often related to increasing education levels, income and age. Many adults have supplements to prevent diseases, enhance immune system, build muscle, manage weight and improve or maintain their overall health, which is further expected to enhance segment growth.
The Pediatric/Children Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in India nutrition supplements market is driven by factors such as enhance immune system, supports cognitive function, promote healthy development and growth and address specific nutrient deficiencies. In addition, Nutrition supplements help children reach their full potential, protect physical and mental abilities, prevent visual impairment and improve physical development, which accelerate the demand for pediatric or children in India.
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