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May 2025
The U.S. coffee market was valued at USD 108.00 billion in 2024 and is expected to grow steadily from USD 112.86 billion in 2025 to reach nearly USD 167.72 billion by 2034, with a CAGR of 4.50% during the forecast period from 2025 to 2034. The prominent health benefits of coffee in reducing the risk of chronic diseases and improving longevity accelerate the growth of the market.
The coffee market is remarkably growing due to the potential health benefits of coffee in serving improved memory, cognition, and mood. Moreover, the risk of chronic diseases and heart-associated conditions is significantly reduced due to coffee consumption by the U.S. population. It serves to improve energy, endurance, and overall increase longevity. People are experiencing a reduced risk of anxiety, depression, age-related cognitive decline, etc. Coffee prevents the risk of neurodegenerative diseases like Alzheimer’s disease and dementia. According to the U.S. Centers for Disease Control and Prevention, about 129 million Americans suffer from at least one chronic disease, which raises the need for coffee as a good solution to get relief from suffering.
Which Sustainability Trends Boost the U.S. Coffee Market?
The new restaurant habits were adopted by the workers who are living with work-from-home and new hybrid routines. Post-pandemic more than half of U.S. employees are working from home or in hybrid office environments. The various restaurant chains are experiencing customer visits to suburban stores which are located close to their locations. With the increased and busy work schedules, the rate of consumption of coffee by U.S. workers has also increased significantly.
The office homeowners, businesses in urban centers, and workers in downtown areas are facing challenges regarding their businesses that should be resolved. Many people, including workers, shifted to the suburban areas and preferred work-from-home work due to which restaurants are dealing with the issues to reach them. The restaurants made efforts to reach their customers and expand their business by adjusting their plans.
The National Coffee Association stated that the rate of coffee consumption among American adults accounts for higher than 70% every week. This high consumption rate made coffee the most preferred beverage in addition to the bottled water in America. The NCA also reported that the rate of expenditure on coffee is above $100 billion by Americans every year. There is about 2.2 million employments created by the coffee market which makes an opportunity in the U.S. and serves above $343 billion every year to the U.S. economy. The rate of expenditure on coffee in the U.S. is about $110 billion per year. However, the rate of expenditure on coffee businesses in local, state, and federal taxes is about $38 billion every year.
Coffee offers several health benefits to coffee consumers among the U.S. population, which include improved cognitive functions and minimizing risk of chronic diseases and multiple cancers. Coffee is one of the important parts of the lives of Americans. Research stated that only 10% of Americans prefer eggs in their diets while 66% of them drink coffee on a daily basis. This huge demand for coffee serves many advantages to U.S. workers, coffee consumers, communities, and the entire U.S. economy. (Source: ncausa)
The Coffee Plant Health, Research, and Farming Practices
The roasted segment dominated the U.S. coffee market in 2024.
The roasted coffee is beneficial for health because it is rich in antioxidants which help fight against free radicals in the body, causing cancer. The roasted form of coffee is an energy booster and a stimulant to boost energy at the time of low feelings. This form serves well as a fat burner and caffeine contents increase the metabolism that burns fat faster. A cup full of roasted coffee is a good anti-depressant that uplifts mood and helps fight depression.
The ready-to-drink segment is expected to witness the fastest rate of growth in the U.S. coffee market during the predicted timeframe.
The ready-to-drink coffee provides a healthy alternative to traditional energy drinks and sodas, which are usually packed with sugar. It is possible for brands to create products with reduced sugar, plant-based options, and sustained energy release with the help of ready-to-drink coffee to support health-conscious and vegan consumers.
The conventional segment dominated the U.S. coffee market in 2024.
Conventional coffee is reaching expansion due to the trending chemical treatments in foods in the entire world. The wide adoption of synthetic fertilizers, herbicides, pesticides, fungicides, and insecticides has raised the growth of conventional coffee. The high exposure of farmers to chemicals at the time of crop spraying and handling them during harvest boosts the agricultural efforts for growing conventional coffee.
The organic segment is observed to be the fastest growing in the U.S. coffee market during the forecast period.
The new trend of not using any synthetic chemicals or fertilizers in growing or crop production raises the significance of organic coffee. The production of organic coffee using organic fertilizers like chicken manure, coffee pulp, or compost. Organic coffee beans are rich in antioxidants, which increase their demand by potential consumers.
The B2B segment dominated the U.S. coffee market in 2024.
The B2B e-commerce enables buyers to experience a convenient sales experience rather than buying from a sales representative. B2B e-commerce offers favorable opportunities for businesses by providing a wider reach to businesses. The businesses are allowed to expand their customer base beyond the geographical location.
The B2C segment expects the significant growth in the U.S. coffee market in the upcoming years.
Business-to-customer e-commerce is a business model that offers a good platform to exchange goods or services over the internet directly between businesses and end customers. The B2C platform allows transactions to be made on a website, a marketplace, or a social media channel. The popularity of B2C e-commerce as one of the most popular business models drives its expansion in the market. Moreover, the increasing adoption of B2C e-commerce by sellers from all around the world boosts its successful growth in the market.
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