Upcycled Ingredients in Beverage Market Size to Hit USD 277.26 Mn in 2025

Upcycled Ingredients in Beverage Market Size, Growth, and Trends 2025 to 2034

The global upcycled ingredients in beverage market size is expected to grow from USD 277.26 million in 2025 to USD 518.37 million by 2034, at a CAGR of 7.2% over the forecast period from 2025 to 2034. This market growth is driven by the increasing consumer demand for sustainable and environmentally-friendly products, along with the growing awareness of food waste reduction.

Last Updated: 30 October 2025 Category: Food & Beverages Ingredients Insight Code: 5896 Format: PDF / PPT / Excel

Upcycled Ingredients in Beverage Market Size, Share and Outlook

The global upcycled ingredients in beverage market size was calculated at USD 258.64 million in 2024 with projections indicating a rise from USD 277.26 million in 2025 to approximately USD 518.37 million by 2034, expanding at a CAGR of 7.2% throughout the forecast period from 2025 to 2034. The market is driven by the increasing demand for clean-label and natural ingredients in beverage products.

Upcycled Ingredients in Beverage Market Size 2025 to 2034

Key Highlights

  • By region, North America dominated the global upcycled ingredients in beverage market revenue of 40% in 2024.
  • By region, Europe is expected to grow fastest during the forecast period.
  • By region, Asia Pacific is expected to grow at a notable rate during the forecast period.
  • By ingredient, the fruit and vegetables segment held a major market share of 45% in 2024.
  • By ingredient, the cereal and grain segment is projected to grow at a CAGR between 2025 and 2034.
  • By beverage, the functional and nutritional drinks segment held a major market revenue of 50% in 2024.
  • By beverage, the juices and smoothies segment is projected to grow at a CAGR between 2025 and 2034.
  • By formulation, the liquid extracts segment held a major market share of 50% in 2024.
  • By formulation, the powdered ingredients segment is projected to grow at a steady growth between 2025 and 2034.
  • By application, the nutritional enhancement segment held a major market share of 55% in 2024.
  • By application, the flavor and aroma improvement segment is projected to grow at a steady growth between 2025 and 2034.

Industry Coverage

Study Coverage Details
Growth Rate from 2025 to 2034 CAGR of 7.2%
Market Size in 2025 USD 277.26 Million
Market Size in 2026 USD 297.22 Million
Market Size by 2034 USD 518.37 Million
Largest Market North America
Base Year 2024
Forecast Period 2025 to 2034
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

What is Upcycled Ingredients in Beverage Market?

Upcycled ingredients in beverages are derived from food and beverages by-products or waste streams that are repurposed to create nutritious and sustainable ingredients. These ingredients help reduce food waste, promote sustainability, and enhance the nutritional and functional properties of beverages, including juices, smoothie, functional drinks, and alcoholic beverages.

The market is driven by the increasing consumer preferences for health and transparency, increasing demand for clean-label, eco-friendly and innovative beverages, increasing consumer preference towards sustainability, increasing environmental awareness, rising technological advancements in processing technology, increasing need to reduce food waste, increasing consumer demand for sustainable products rising product innovation.

Upcycled Ingredients in Beverage Market Outlook

  • Industry Growth Overview: Between 2025 and 2034, the upcycled ingredients in beverage industry is expected to see rapid growth due to the rising innovation in plant-based alternatives, increasing consumption of ready-to-eat and processed food, increasing consumer awareness towards health and wellness, extend shelf life, and increasing environmental awareness. The market growth is also driven by increasing consumer demand for cost-effective alternative and sustainability and expansion of food service, especially in Asia-Pacific, North America Europe
  • Increasing consumer preference towards sustainability: The sustainability in the upcycled ingredients in beverage market includes using food byproducts such as coffee grounds, spent grains and fruit pulp to make new drinks, thereby promoting a circular economy and minimizing waste. This trend is driven by consumer demand for regulatory support, eco-friendly support and functional advantages of upcycled ingredients, which may include reduced environmental impact and added nutrients. Upcycled ingredients are revolutionized into products such as flavourful components, flours and protein powders used in beverages, helping companies to address sustainability goals.
  • Startup Ecosystem: Startup ecosystems preferences in the global market for upcycled ingredients in beverage is driven by the increasing consumer preference towards sustainability, increasing demand for plant-based, natural and clean-label beverages, increasing demand for nutrient-rich and environmentally friendly beverage options and rising innovations in advanced modifications with the expansion of online sales channels, such as artificial intelligence (AI) and Internet of Things (IoT), which may further drives the market growth.

Key Technological Shift in Upcycled Ingredients in Beverage Market

The rise of technological advancements in upcycled ingredients in beverage industry such as advanced extraction techniques such as drying and milling to create powders and flours, fermentation to create new compounds and pulsed electric field (PEF). These technologies enabling the creation of premium products such as functional drinks, specialty spirits and other beverages while minimizing food waste, and help improve their shelf life, nutritional content and quality and address the variability of upcycled ingredients, which further expected to revolutionize the market growth in the coming years.

Value Chain Analysis of Upcycled Ingredients in Beverage Market

Raw Material Procurement

  • In the upcycled ingredients in beverage industry, the raw material procurement deals with strategic procedure of purchasing, evaluating and sourcing of fish oil from the various vitamins, minerals and other probiotics.

Packaging and Branding

  • Branding and Packaging for global upcycled ingredients in beverage market focuses on creating packaging which may ensures remain stable, safe and fresh by protecting them from contamination, light and moisture.

Waste Management and Recycling

  • The waste management and recycling in the upcycled ingredients in beverage industry are including rejected batches and leftover raw materials such as sweeteners, flavors and tastes, which may drive market growth during the forecast period.

Upcycled Ingredients in Beverage Industry Regulatory Landscape: Global Regulations

Country Regulatory Body Key Regulations Focus Areas Notable Notes
India Food Safety and Standards Authority of India (FSSAI) Food Safety and Standards (Packaging and Safety Regulations) and Licensing and Registration of Food Businesses) Developing functional ingredients for nutritional enhancement, creating advanced packaging, enhancing beverage preservation and improving health and wellness and beverage texture. Upcycled ingredients in beverage are highly used in the beverage industry for their capacity to modify the stability, consistency and texture of products. 

Upcycled Ingredients in Beverage Market Regional Insights

Why did North America Dominates the Upcycled Ingredients in Beverage Market Revenue in 2024?

North America dominated the global market revenue in 2024. The market growth in the region is attributed to the factors such as the rising technological advancements in processing technologies, increasing consumer demand for health-conscious and eco-friendly products, increasing strong partnerships between research institutions and companies, increasing consumer awareness, increasing need to reduce food waste and increasing demand for sustainable products. The U.S. and Canada are dominating countries driving the market growth.

The U.S. Upcycled Ingredients in Beverage Market Trends

The U.S. dominated the global market revenue in 2024. The market in the U.S. is rapidly using upcycled ingredients from sources such as whey, fruit and vegetables byproducts, and spent grains to create innovative and sustainable drinks. These ingredients, including proteins, starches and fibers add value to products such as plant-based beverages, spirits, juices and craft beer while minimizing food waste. U.S. is the major country due to excess byproducts including dairy whey and spent grains and high food waste.

Europe is expected to grow fastest during the forecast period. The market growth in the region is driven by factors such as the rising technological innovations in upcycling, increasing government supportive regulations, increasing consumer awareness of circular economy and food waste, increasing demand for sustainable products, increasing consumer trend towards health and nutrition and increasing consumer preference towards eco-consciousness and sustainability. France, Germany, Europe and UK are the fastest growing countries in the region.

Germany Upcycled Ingredients in Beverage Market Trends

The market growth in the country is attributed to the factors such as increasing consumer focus on health and wellness, increasing consumer preference towards ethical sourcing and sustainability, increasing demand for plant-based alternatives, and rising flavor innovation.

Upcycled Ingredients in Beverage Market Share, By Region, 2024 (%)

Asia Pacific is Expected to Grow at a Notable Rate During the Forecast Period. 

The market growth in the region is driven by factors such as the increasing demand for functional food products and sustainability, increasing robust agricultural base, increasing environmental awareness, increasing rapid urbanization, increasing disposable incomes, increasing consumer preference towards health-conscious and clean-label options and increasing demand for eco-friendly and sustainable products. China, India, Japan and South Korea are the major countries in the region driving the market growth.

India Upcycled Ingredients in Beverage Market Trends

The market for upcycled ingredients in beverage is rapidly growing in India, driven by increasing consumer awareness towards health and wellness and increasing demand for sustainable and functional products. There is an increasing consumer focus on environmental awareness in India to reduce waste. Various types of beverages are highly using by consumers in India such as alcoholic beverages such as spirits and beer, flavored waters, teas and infusions, functional drinks and juices and smoothies, which may expect to increase the demand for upcycled ingredients in India.

Segmental Insights

Ingredient Insights

How Fruit and Vegetable Segment Dominates the Upcycled Ingredients in Beverage Market Revenue in 2024?

The fruit and vegetable segment dominated the global market revenue in 2024. Upcycled vegetables and fruit ingredients in beverages carry major economic, nutritional and environmental benefits that help align with consumer values and combat food waste. In addition, the fruit and vegetable segment is driven by various benefits such as supports a circular economy, reduces the demand for new agricultural production, reduces greenhouse gases, reduce food waste and enhanced beverage profiles.

The Cereal and Grain Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by factors such as increasing demand for sustainable products, increasing awareness of food waste crisis, increasing consumer trend towards natural and clean-label beverages, enhanced nutritional profile, increasing demand for functional ingredients, rising technological advancements in food processing technologies and innovative flavors and textures.

Beverage Insights

Why Functional and Nutritional Drinks Segment Dominates the Upcycled Ingredients in Beverage Market Revenue in 2024?

The functional and nutritional drinks segment dominated the global market revenue in 2024. Nutritional and functional drinks made with uncycled ingredients offer health and environmental benefits, such as rich source of fiber and protein and waste reduction. By transforming food byproducts into nutritious drinks, these beverages support sustainability that provide specific health benefits, such as muscle recovery, improved digestion and immune support. 

The Juices and Smoothies Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the upcycled ingredients in beverage market is driven by factors increasing consumer demand for waste reduction and sustainability, increasing consumer awareness towards health and wellness, rising innovation in food technology, increasing government initiatives, increasing changing and busy lifestyles and increasing demand for ready-to-drink beverages.

Formulation Insights

What Factors Help Liquid Extracts Segment to Grow in 2024?

The liquid extracts segments dominated the upcycled ingredients in beverage market revenue in 2024. The segment growth in the market is driven by factors such as the increasing consumer willingness to pay a premium for products with production methods and transparent sourcing, increasing demand for functional beverages, increasing consumer preference towards clean-label and eco-friendly products and increasing consumer awareness.

The Powdered Ingredients Segment is Expected to Grow Fastest During the Forecast Period. 

The segment growth in the market is driven by various benefits such as improves shelf life and stability, adds functional properties and nutritional value, enhances consistency in formulation, enable versatile applications and ensuring consistent appearance, texture and flavor.

Application Insights

How Nutritional Enhancement Segment Dominates the Upcycled Ingredients in Beverage Market Revenue in 2024?

The nutritional enhancement segment dominated the global market revenue in 2024. The segment growth in the global market is driven by various benefits such as boosts nutritional profiles, creates functional beverages, improves sensory attributes, enable wellness and clean label products, rising consumer demand, increasing focus on tangible benefits and increasing consumer demand for functional and innovative drinks.

The Flavor and Aroma Improvement Segment is Expected to Grow Fastest During the Forecast Period. 

Improving the aroma and flavor of upcycled ingredients in beverage provides major advantages across sustainability, consumer appeal and product development. Refining these sensory qualities helps elevates the perceived value of sustainable products, creates appealing new beverage options and overcome consumer skepticism. 

Recent Developments in the Upcycled Ingredients in Beverage Market

Prodalim

  • Launch: In July 2025, a global leader in juice solutions and specialty ingredients, Prodalim announced the launch of its Coloring Foodstuffs and Natural Colores portfolio. The aim behind this launch was to mark a milestone in its commitment to delivering clean-label, plant-based, upcycled product innovations for the food and beverage industry. (Source: businesswire)

Coffogenic

  • Launch: In August 2025, Coffogenic launched upcycled drink with cholesterol-lowering properties. The aim behind this launch was to create a circular upcycling model for eco-friendly coffee production. (Source: Food Navigator)

Top Vendors in Upcycled Ingredients in Beverage Market & Their Offerings:

  • PepsiCo Inc.: Pepsico sells and manufacturers an impressive range of beverages and food products across the globe. PepsiCo offers a substantial array of beverages and related products including sparkling water, dairy products, juices, coffee, ready-to-drink tea, fountain syrups and beverage concentrates.
  • Anheuser-Busch InBev SA/NV: Belgian company Anheuser-Busch InBev distributes and makes non-alcoholic beverages and alcoholic beverages across the globe. It offers approximately 500 beers. 

Top companies Lists

  • Upcycled Foods Inc.
  • ReGrained
  • Barnana
  • Renewal Mill
  • Misfits Market
  • Circular Food Solutions
  • Better Juice Co.
  • AquaHydrate (Upcycled Ingredients Division)
  • Rubies in the Rubble
  • Full Harvest
  • TerraVia Holdings
  • LeftoverSwap Ingredients
  • Apeel Sciences
  • Food for Fighters
  • Brightseed

Segments Covered in the Report

By Ingredient Type

  • Fruit & Vegetable By-Products
    • Fruit Peels & Pulps
    • Vegetable Pomace
  • Cereal & Grain By-Products 
    • Brewer’s Spent Grain
    • Rice & Wheat Bran
  • Dairy & Fermentation By-Products 
    • Whey
    • Yogurt & Fermentation Residues
  • Others (Coffee, Tea, Nut By-Products)

By Beverage Type

  • Functional & Nutritional Drinks 
  • Juices & Smoothies 
  • Carbonated Soft Drinks 
  • Alcoholic Beverages

By Formulation

  • Liquid Extracts 
  • Powdered Ingredients 
  • Concentrates

By Application

  • Nutritional Enhancement 
  • Flavor & Aroma Improvement 
  • Functional Benefits (Protein, Fiber, Antioxidants)

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East Africa (MEA)
  • Latin Americs
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The global upcycled ingredients in the beverage market was valued at USD 258.64 million in 2024. It is projected to expand from USD 277.26 million in 2025 to approximately USD 518.37 million by 2034, growing at a CAGR of 7.2% during the forecast period.

Technological advancements such as advanced extraction techniques, fermentation, and pulsed electric field (PEF) technology are enabling companies to create premium beverages, enhancing nutritional content while reducing food waste, thus driving market growth.

Europe is projected to experience the fastest growth during the forecast period due to favorable regulatory support and rising consumer demand for sustainability. Asia-Pacific, led by countries like India and China, is also expected to witness significant market expansion.

North America is currently the largest market, driven by strong consumer demand for eco-friendly, sustainable beverages. The U.S. leads this trend by utilizing food byproducts like whey, spent grains, and fruit pulp to create innovative, waste-reducing drinks.

The competitive landscape features major players such as PepsiCo, Anheuser-Busch InBev, and startups like ReGrained and Misfits Market. These companies are focusing on sustainable product innovations and partnerships with research institutions to meet rising consumer demand for eco-friendly beverages.

Nutritional enhancement remains the dominant application for upcycled ingredients, driven by the growing consumer demand for functional beverages that offer health benefits like improved digestion, muscle recovery, and immune support.

Functional and nutritional drinks, including those with added fibers and proteins, lead the market. These beverages cater to health-conscious consumers seeking products that offer additional functional benefits, such as muscle recovery or digestive support.

The market is poised for rapid growth, driven by advancements in food processing technologies, increasing environmental awareness, and rising consumer demand for sustainable, health-conscious beverages. It is expected to expand significantly, with a focus on clean-label, eco-friendly products.