Craft Beer Market Size, Overview & Strategic Insights

Craft Beer Market Size, Growth and Future Opportunities

The global craft beer market size was calculated at USD 100.76 billion in 2024 and is expected to expand from USD 110.94 billion in 2025 to USD 263.73 billion by 2034 with a CAGR of 10.1% during the forecast period from 2025 to 2034. Rising consumer demand for unique and flavorful beers and increasing popularity of beer tourism accelerate the market expansion of market.

Key Highlights

• By region, Asia Pacific dominated the market with highest share of 32% in 2024 due to the rising consumer base in the regional countries.
• By region, North America expects the significant growth in the market in the upcoming period owing to the rising number of microbreweries.
• By type, the lager segment dominated segment held the largest share of market 2024, due to their lighter, clearer appearance and lower alcohol content.
• By type, the ale segment observed to grow at the fastest rate during the forecast period, due to its diverse flavor profiles and shorter production time.
• By distribution channel, on trade segment registered the maximum market share of 58% in 2024, due to strong social element, a focus on unique experiences, and the ability to offer diverse and often rare beers.
• By distribution channel, off trade segment observed to grow at the fastest rate during the forecast period due to the convenience, wide variety of choices, and increasing preference for home consumption.

Rising Consumer Demand for Unique and Flavorful Beers and Increases Craft Beer Tourism

The craft beer is a beer made by independent, small breweries that mainly focused on flavor, quality, and traditional brewing process. Craft breweries produce limited volumes of beer, allowing for more experimentation and customization. Consumers are increasingly seeking the craft beer market due to more natural ingredients and fewer additives which is associated with better health benefits. It is more readily available through the channel including pubs, brew pups, taprooms, supermarket and online retailer.

Advancements in brewing techniques and processes are allowing for more consistent quality and innovative flavors. These technologies allow for precise control over fermentation, ingredient ratios, and even the selection of yeast strains, resulting in beers with unique and reproducible flavor characteristics may contribute to market growth. The market is experiencing significant growth due to increasing consumer demand and innovation within the industries.

Craft Beer Market Trends

• Increasing consumer preference for unique flavors: Consumers are widely looking for unique flavors that increases demand of craft beer, drive the market. Consumers are also interested in the local breweries and those with the sustainable practice further increases demand of craft beer. Microbreweries and independent craft breweries has expanded their range of beer style and flavors offering the diverse taste for consumer.
• Rising health consciousness for no alcoholic beers: Consumers are increasingly looking for premium nonalcoholic beer with diverse and appealing flavors. Craft beer is the best option which gives taste without the potential health risks associated with higher alcohol content. The availability of non-alcoholic craft beers in supermarkets, specialty stores, and online platforms has made them accessible and convenient for consumers, driving the market.
• Increased Focus on Sustainability: Sustainable initiatives are providing a strong marketing advantage for breweries which build the positive brand image in market. Consumers are more likely to choose the breweries which are environmentally friendly because of increased focus on sustainability. By implementing sustainable practice breweries can minimize their environmental footprint, reducing waste, and conserving water.

Market Opportunity

• Rise of Microbreweries

Wide range of brewing style, ingredient and flavor profiles than industrial breweries increases their market demand. Microbreweries prioritize quality and craft over large scale production, appealing to consumer seeking an authentic beer experience. Microbreweries often offer unique experiences such as brewery tours, tasting, and behind the scene access which enhances the appeal of craft beer. Brewers are exploring the new and unique beer style and flavors.

• Technological Advancements in Brewing Technique

Technological innovation in brewing technique to enhance production efficiency potentially lead to higher demand for craft bear.AI powered tool can aid in creating unique and balanced beer recipes, allowing the brewers with new flavor style combination which driving the market. Technological advancement in craft beer is showing market opportunities for innovation, efficiency, and scalability.

Market Challenges

• Intense Competition

Larger breweries companies with high marketing budget and large distribution network making it difficult to smaller breweries to compete in price and reach. Increased competition and the need to differentiate products are also reducing the profitability for smaller breweries. Complex regulation and taxation increases the competitive pressure may limit the growth of market.

• Regulatory and Compliance

Strict regulation regarding the product information and health warnings as well as the specific requirements for packaging must have to follow the craft breweries. Craft breweries must ensure that their product must comply with local standards for alcohol content. Strict regulation regarding the labeling and alcohol content limits the growth of the market.

Regional Insights

Asia Pacific dominated craft beer market in 2024.

Rising disposable income, rapid urbanization, and changing consumer preferences contributing to the market growth in this region. The increasing number of microbreweries and indeed ant brewers are the major factor of the market growth. Due to rapid urbanization and changing lifestyle the consumer are giving preferences to the diverse and flavorful options, drive the shift towards craft beer consumption. The countries like Japan, South Korea, China are gaining popularity due to easy accessibility and regional preferences demand s the craft beer. Additionally, the manufacturer are also innovating the products inspired by regional beverages. Social media, regional events, and advertising is also playing important role in increasing demand for market across this region.

China playing major role in craft beer market growth

Increasing consumer preferences towards the high quality, premium, and diverse beer option are contributing to growth of craft beer across this region. Young peoples in the China are adopting the western drinking habits, including the preferences for craft beer and specialty beers. The online platform also enabled consumer to easily access a wide variety of beers driving the market.

North America expects significant growth in craft beer market during the forecast period.

Rising consumer preferences for diverse and favorable alcoholic beverages and increasing popularity of craft beer festivals and event increases demand of craft beer across this region. Increasing disposable income and shift towards social experience further contribute to market expansion in this region. Consumers are highly looking for high quality brews with distinct flavor. The small and independent craft breweries are continually growing, which offers wide variety of beer style and fostering innovation. Consumers are widely looking for ecofriendly brewing practice which has led to a growth in the sustainable craft breweries. Various regulations and policies in some regions are contributing to market growth in this region. The demand of premium and innovative beer as well as low calorie, low carb and organic beer are major factors of craft beer market growth.

Europe expected to show notable growth in craft beer market during the forecast period. European consumers are increasingly looking for craft beer and low alcohol option due to rising health awareness and desire of premium and flavorful beverages. In the United Kingdom and Netherland consumer awareness and consumption of craft beer is significantly very high contribute to market growth across this region. Increasing willingness of consumers to spend on premium beer and increasing popularity of low alcohol option may drive the market in future.

Segmental Insights

Product Insights

Lager segment held the dominating share of craft beer market in 2024.

Consumers are widely looking for refreshing and crisp flavor, contributing to t the market growth of the lager segment. Lagers have widespread distribution network which make them easily available in bars, restaurant and retail outlets, and further contributes to their popularity. The rising disposable income and increasing appreciation for craft brewing techniques are the major factor contributing to the growth of lager segment. Lagers are specially preferred for warm weather and casual occasions due to their lower alcohol content and refreshing qualities. Innovation in the lager segment including the unique hop combination and brewing method evolving consumer preference may contribute to future market growth of lager segment in craft beer.

Ale segment observed to grow at the fastest rate during the forecast period.

Ales, particularly the Indian Pale Ales are more popular and showing significant growth in craft beer market. Ales with the top fermentation process are giving the wider range of flavors and aromas drive the market. Ales generally have a shorter brewing time as compared to the lagers, allowing for quicker experimentation and innovation further contributing growth of this segment in the market.

Distribution Channel Insights

On trade segment dominated the craft beer market in 2024.

It offers hand on experience, allows customer to explore different beer styles and flavors. This direct exploration and engagement increases the beer drinking experience and foster deeper appreciation of the craft beer. It also provides space to enjoy craft been together. In on trade platform that showcase their brand and build recognition, so it reaches a wider audience and promote their unique offering. On trade segment typically offers higher profit margin due to their premium pricing associated with onsite consumption, which may drive the market in future.

Off trade segment observed to grow at the fastest rate in the craft beer market during the forecast period.

Increasing consumer preferences for home consumption, wider availability of craft beer in retail store, and the rise of e commerce are contributing to growth of the off trade segment. Supermarket and liquor stores give wider variety of craft beer making more accessible to consumers seeking to purchase for home enjoyment. Advancement like online platforms and e-commerce are expanding the reach of craft beer distribution and increases the convenience for consumers, driving the market of off trade segment.

Recent Developments in the Craft Beer Market

Sierra Nevada Brewing Co.

• Product Launch: In December 2023, Sierra Nevada Brewing Co. launched its first line of non-alcoholic beers. These beers are created using traditional brewing methods with less than 0.5% ABV. Other breweries are also exploring non-alcoholic options and limited-edition beers with the innovative flavors.

Tilray Brands

• Expansion: In August 2024, Tilray Brands Inc. acquired four craft breweries from Molson Coors Beverage Co. This acquisition expanded Tilray's portfolio to 18 brands and build its position in the craft beer market.
• American Brew Crafts Pvt Ltd · Product Launch: In February 2024, American Brew Crafts Pvt Ltd (ABCL) launched a Flying Monkey. It possess smooth character, unique flavor and smooth texture profile that enhance the beer consumer experience.

Craft Beer Market Leading Companies

• D.G. Yuengling and Son, Inc. Pottsville
• The Gambrinus Company
• Lagunitas Brewing Company
• Sierra Nevada Brewing Co.
• New Belgium Brewing Company
• The Boston Beer Company
• DeschutesBrewery
• Minhas Brewery
• Chimay Beers And Cheeses
• Omer Vander Ghinste

Segments Covered in the Report

By Type

• Ale
• Lager
• Pilsner
• Others (Sour, fruit and specialty)

By Distributional Channel

• On Trade
• Off Trade

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America