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August 2025
The global probiotic infant formula market size was valued at USD 954.33 million in 2024 and is expected to grow steadily from USD 1,072.67 million in 2025 to reach nearly USD 3,071.58 million by 2034, with a CAGR of 12.4% during the forecast period from 2025 to 2034. The market is driven by the increasing demand for resource-efficient and sustainable food options.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 12.4% |
| Market Size in 2025 | USD 1,072.67 Million |
| Market Size in 2026 | USD 1,205.68 Million |
| Market Size by 2034 | USD 3,071.58 Million |
| Largest Market | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The probiotic infant formula market deals with commercial industry for infant formulas across the globe that are fortified with probiotics, designed to mimic some of the benefits of breast milk and promote healthy gut microbiome in infants. Market growth is driven by factors such as the increasing consumer lifestyle changes and convenience, increasing demand for innovative formulas, increasing consumer awareness towards health and wellness, increasing demand for premium and specialized products and rising development in innovation and fortification.
The market is also driven by the rising continuous innovation in formula development to improve immunity and digestion, growing population of working mothers, increasing demand for processed food, increasing awareness of infant nutrition and health, growing working women population, increasing disposable incomes and increasing demand for specialty and organic formulas.
The rising technological advancements in the global market focus on mimicking human milk via innovations such as novel probiotic strains and Human Milk Oligosaccharides to enhance delivery systems such as microencapsulation. These technological advancements also contain non-thermal processing to preserve incorporation of milk and bioactive compounds to improve infant immunity and gut health.
These technological advancements allow producers to make high-quality formulas that mimic the functional benefits and nutritional profile. In addition, rising technological advancements in the probiotic infant formula enhanced gut environment, targeted development, reduce gastrointestinal discomfort, and improve stool consistency.
Raw Material Procurement
Packaging and Branding
Waste Management and Recycling
Probiotic Infant Formula Industry Regulatory Landscape: Global Regulations
| Country | Regulatory Body | Key Regulations | Focus Areas | Notable Notes |
| India | Food Safety and Standards Authority of India (FSSAI) | Food Safety and Standards (Packaging and Safety Regulations) and Licensing and Registration of Food Businesses) | Ingredients and Formulations: It focuses in to infant’s formula milk for several food ingredients, such as eco-friendly, natural, organic and sustainable food formulations. | Formulation Food: Producers or manufacturers of natural infant food register with display the registration number on infant food products in India. |
How Asia Pacific Dominates the Probiotic Infant Formula Market Revenue in 2024?
Asia Pacific dominated the probiotic infant formula market revenue in 2024. The market growth in the region is driven by the increasing demand for natural and organic infant formula foods, rising disposable incomes, growing rapid urbanization, growing working women population across the region, increasing parent’s changing and busy lifestyles, and increasing parents consciousness towards health and wellness. India, China, Japan, and South Korea are dominating countries driving the market growth in the region.
India Probiotic Infant Formula Market Trends
India dominated the global market revenue in 2024. The increasing government initiatives in India helps ensure that infants get sufficient nutritious and probiotic food, proper vitamins, and remedial treatment to enhance growth and development, which may increase the demand for infant formula in India. To increase home visits, community-based programmes, and monitor growth and weight, UNICEF India provides a necessary infant formula solutions which enhances health facilities. In addition, every infant and baby has the right to good nutrition formulas, according to the "Convention on the Rights of the Child". Around 35.9% infants are mixed-fed, 42.7% of children are breastfed, and 21.4% are formula-fed in India. Nestle NanPro is a widely used infant formula food in India. About 49.15% of parents chose formula feeding voluntarily, due to the insufficient milk supply.
North America Probiotic Infant Formula Market Trends
North America is expected to grow fastest during the predicted period. The market growth in the region is attributed to the factors such as the increasing consumer preference trend towards ready-to-feed and ready-to-make infant formula products, increasing consumer busy and changing lifestyles, growing working women population across the region, increasing government regulations and initiatives, and rising technological advancements in probiotic infant formulas. The U.S. and Canada are the fastest growing countries, driving the market growth in the region.
The U.S. Probiotic Infant Formula Market Trends
The U.S. expects the fastest growth in the market during the forecast period. Several consumers or parents are dependent on probiotic infant formula for their nutritious food in the U.S. To meet all the demands of infants, there are a several numbers of infant formulas sold in the U.S. Parents or consumers can buy imported infant formulas online and direct-to-consumers, which may enhance the market growth in the U.S.
How Infants (0-3 months) Segment Dominates the Probiotic Infant Formula Market Revenue in 2024?
The infants (0-3 months) segment dominated the global market revenue in 2024. The segment growth in the global market is driven by the rising rapid urbanization, growing working and busy women population, increasing demand for nutritious formulas for infants, and increasing introduction of hospital-based and clinically approved formulas. In addition, rising birth rates in developing nations, increasing safety concerns among parents and increasing parents' awareness towards safety and health. This infant formula is a safe and healthy alternative for infants from 0-3 months. The infant milk formula is a suitable alternative for infants. A healthy infant needs about 150 ml of prepared formula per kg of body weight, from 5 days to 3 months, which may accelerate the demand for infant formula in the global market.
The Toddlers (1-3 years) Segment is Expected to Grow Fastest During the Forecast Period.
The toddlers segment plays an important role in the probiotic infant formula as they provide beneficial bacteria to promote a healthy gut microbiome and enhance immune system development and support digestive health. Probiotics are very useful for toddlers in managing antibiotic related infectious diarrhea.
In addition, the significant benefits of probiotic formula for toddlers are improve iron absorption, enhance the immune system, supports digestive health, may influence weight gain, may prevent allergic disease and enhance toddler’s health and wellness, which further expected to drive the segment growth in the global market.
Why Bifidobacterium Segment Dominates the Probiotic Infant Formula Market Revenue in 2024?
The Bifidobacterium segment held the largest market revenue in 2024. Bifidobacterium in the probiotic instant formula enhances a healthy gut microbiome by producing short-chain fatty acids, modulating the immune system and preventing pathogen colonization that increases the gut barrier. Early supplementation with Bifidobacterium has been connected to protection against later-life metabolic disorders such as obesity, improved gut barrier function and reduced prevalence of diarrhea. Bifidobacterium are establishing a core health-promoting gut microbiota and are the predominant microbes in healthy breastfed infants. Bifidobacterium inhibit the growth of pathogenic bacteria, by occupying space and consuming nutrients. These bacteria reduce inflammation in early life, helping to develop intestinal immunity and regulate immune responses, which expected to drive the segment growth.
Lactobacillus is Expected to Grow Fastest During the Forecast Period.
Lactobacillus in probiotic infant formula reduces diseases such as infections, diarrhea and colic by modulating the immune system, improving gut barrier function and outcompeting pathogens. Lactobacillus helps maintain and develop a healthy balance of gut bacteria and help with common infant digestive issues such as colic and diarrhea. Lactobacillus can reduce the risk of infections and enhance gut barrier function by competing with adhesion sites on the gut lining and pathogenic bacteria for nutrients, which further expected to enhance the segment growth in the global market.
What Factors Help Powdered Formula Segment to Grow in 2024?
The powdered formula segment dominated the probiotic infant formula market revenue in 2024. The powdered formula serves as shelf stable and practical carrier for probiotics in infant formula, which provides a cost-effective way and longer shelf life to deliver live bacteria to infants. powdered formula enables for the preparation of the precise amount required, by mixing with water before consumption. These are enabling for a longer shelf life and offers stability and protection. Parents can mix the powder form of formula with water to create the amount of formula required at each feeding, which helps maintain the viability of the probiotics and freshness of the product, which further expected to drive the growth of the segment in the global market.
The Ready-to-Feed Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is driven by factors such as increasing demand for nutritious, safe and convenient alternatives, growing number of working mothers, rising rapid urbanization and increasing disposable incomes. In addition, increasing awareness related to the benefits of probiotics for infant immunity and gut health, and increasing parental demand for safety and convenience are further expected to drive the segment growth in the global market.
Why did the Offline Segment Dominated the Probiotics Infant Formula Market?
The offline segment dominated the probiotics infant formula market revenue in 2024. The segment growth in the global market is driven by the increasing consumer trust, increasing consumer demand for promotional activities and in-store marketing, increasing consumer/parent’s trend towards offline stores, and increasing consumer willingness to buy probiotic infant formula physically without waiting for delivery. The offline segment is convenient for shopping for probiotic infant formulas. It has a longer shelf life. Parents can feel more convenient and satisfied while shopping offline with these channels, which is further expected to drive the segment growth in the global market.
The Online Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the probiotic infant formula market is driven by the factors such as increasing demand for organic, premium and specialized options, increasing awareness about the health benefits of probiotics, increasing accessibility and convenience of online channels, increasing focus on immune-focused and personalized products, rising innovation in probiotic strains and growing working women population looking for convenient solutions.
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