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May 2025
The global infant nutrition market size was valued at USD 54.56 billion in 2024 and is expected to grow steadily from USD 60.13 billion in 2025 to reach nearly USD 144.11 billion by 2034, with a CAGR of 10.20% during the forecast period from 2025 to 2034. The growth of the market is attributed to the increasing demand for healthy and nutritional baby food alternative.
The infant nutrition market deals with a variety of nutrients that are given to babies for their overall development, including minerals, vitamins, proteins, fats, carbohydrates, and others. Infant nutrition can be utilized as an additive due to their similar nutrients. The correct feeding to babies in their first three years of life can help babies promote regular physical and mental development, reduce the risk of chronic disease throughout their life period, and lower mortality and morbidity. The market for infant nutrition is experiencing rapid growth due to factors such as increasing disposable incomes, growing rapid urbanization, increasing adoption of convenience lifestyle, increasing working women population, increasing middle-class consumers, and rapidly growing emerging countries.
Some of the major benefits driving market growth include increasing support for non-breastfeeding mothers and increasing demand for natural and organic products. Infant nutrition products such as pre-packaged baby foods and ready-to-feed formulas can save time for busy parents. These products offer nutritious and quick solutions with more women in the workforce. In addition, due to health awareness, parents continuously choose organic infant foods that are free from synthetic additives. As consumers prioritize natural ingredients for their kid's health and well-being, these products appeal to those clean-label options, which are further expected to drive the growth of the market during the forecast period.
The rising advancements in technology and data can enable personalized baby food plans based on nutritional age, allergies, and demands. The rising trend towards functional nutritional foods with probiotics, DHA, iron, vitamins, and immune-boosting products is anticipated to create growth opportunities in the infant nutrition market. Additionally, growing e-commerce platforms and increasing growth of direct-to-consumer distribution channels enable parents to shop online for nutritional foods that are convenient and ready-to-make for infants. In addition, rising technological advancements such as AI, sustainability, and rapid expansion of developing markets are also major opportunities that are expected to enhance the market in the coming years.
Nutritional infant food is subject to safety standards and stringent government regulations due to their health sensitivity. Dealing with testing requirements, ingredient restrictions, and labeling laws can increase production complexity, and costs contribute to creating significant challenges. In addition, fortified and organic infant foods may have high purchasing costs which middle and low-class-income consumers cannot afford particularly in developing countries, which may expect to restrain the growth of the infant nutrition market.
Asia Pacific dominated the market in 2024.
The market growth in the region is attributed to the increasing awareness of infant health and well-being, increasing working female population, growing urbanization, increasing disposable incomes, and increasing demand for clean-label and organic infant nutritional products. China, India, Japan, and South Korea are dominating countries driving the market growth.
India dominated the infant nutrition market in 2024.
The government in India helps ensure infants receive remedial treatment, preventive care, and adequate nutrition for optimal development and growth to achieve good nutrition for infants. UNICEF in India improving health facilities to offer essential infant feeding services, to improve community-based events and home visits conducted by frontline workers, and to monitor weight and growth along with counseling on infants. According to the "Convention on the Rights of the Child", every child and infant has the right to good nutrition. Around 21.4% of children are formula-fed, 35.9% are mixed-fed and 42.7% of children breastfed in India. Due to the insufficient milk supply, about 49.15% of parents chose formula feeding voluntarily, and 50.85%. Nestle NanPro is the most used infant formula in India.
North America Infant Nutrition Market Trends
North America is expected to grow fastest during the forecast period. The market growth in the region is driven by factors such as the rising innovation in product developments, increasing government initiatives, increasing working women population and busy lifestyles, and increasing consumer preference towards ready-to-make and ready-to-drink infant products. The U.S. and Canada are the fastest growing countries driving the market growth. The U.S. is a significant country in this region. Many infants are based on infant formula for some of their nutrition in the U.S. There are a huge number of infant formula products sold in the U.S. to fulfill all the needs of babies. Parents can order imported products from third party distributors and online.
The infant milk segment dominated the infant nutrition market in 2024.
The segment growth in the region is attributed to the various nutritional benefits. Infant milk contains everything that an infant's body needs to develop and grow. It offers a specific and unique formula for antioxidants, minerals, and vitamins. Infant milk products serve to infant's nutritional demands and are designed to serve as supplements or alternatives. Infant milk can reduce the risk of transferable diseases and is easy to feed anywhere and anytime.
The prepared baby food segment expects the fastest growth in the market during the forecast period.
The segment growth in the infant nutrition market is driven by a growing number of working mothers, changing busy lifestyles, growing rapid urbanization, increasing awareness of child nutrition, and increasing demand for ready-to-eat and pre-packaged food products.
The solid baby food segment dominated the infant nutrition market share in 2024.
The solid baby food are thicker and more sophisticated and can easily be chewed by babies. It offers plenty of nutrients with new tastes and textures. Solid baby food can be cost-effective and ensure freshness and safety. To nourish infants during their transition to solid foods, it offers a budget-friendly and wholesome approach.
The liquid baby food segment expects the significant growth in the market during the forecast period. The segment growth in the infant nutrition market is attributed to the rising product innovation, the growing expansion of retail channels and e-commerce, increasing preference towards infant health and well-being, growing lifestyle changes and urbanization, and the growing working women population.
The offline channel segment dominated the infant nutrition market in 2024.
The segment growth in the market is driven by the increasing demand for distribution channels such as supermarkets and hypermarkets, increasing in-store marketing and promotional activities, and increasing consumer trust. The offline channel segment is convenient to shop for infant nutritional food. It has a longer shelf life. Parents can feel more comfortable while shopping with these channels, which is expected to drive the segment of growth in the market.
The e-commerce segment expects the fastest growth during the predicted period.
The segment growth in the market is propelled by increasing consumer preference towards online shopping, growing e-commerce platforms, increasing busy lifestyles, and increasing working mothers' population. In addition, there are several benefits of buying infant nutritional food online through e-commerce platforms such as convenience, variety, affordability, organic options, specialty, and time-saving subscriptions, which are expected to enhance the segment growth in the global market.
Danone India
Nestle India
By Product Type
By Form
By Distribution Channel
By Region
May 2025
May 2025
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May 2025
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