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June 2025
The India health beverages market size is set to witness robust growth over the forecast period from 2025 to 2034, driven by rising health consciousness and shifting consumer preferences toward functional and nutrient-rich drinks. The market is benefiting from growing awareness about preventive healthcare, an expanding urban population, and increased demand for natural and traditional wellness beverages such as herbal teas, fortified juices, and probiotic drinks. The growth of the market is attributed to the increasing consumer preference for healthy drinks in India.
Indian health beverages market deals with drinks particularly formulated to offer nutritional support and well-being. They often contain functional ingredients, including plant-based nutrients, herbal extracts, probiotics, antioxidants, minerals, or vitamins. These healthy beverages help consumers to support hydration, help digestion, boost immunity, improve energy levels, and promote general health. The market in India is experiencing rapid growth due to factors such as the increasing consumer changing lifestyles, increasing rapid urbanization, increasing demand for nutritious and hectic schedules, increasing busy and hectic work schedules, and the rise of nuclear families.
Some of the major benefits in the market are driven by factors such as increasing convenience and tastes, promoting healthy digestion, enhancing immune function, boosting energy levels, supporting healthy weight gain, providing quality protein, and being rich in essential minerals and vitamins. In addition, the growing beverages industry, growing preference towards sustainability, increasing demand for bottled beverages, and increasing consumer preference towards plant-based beverages are further expected to drive the growth of the market.
As both manufacturers and consumers prioritize environmentally responsible practices, sustainability remains a central focus for the beverage industry. Various brands are addressing this demand by implementing zero-waste production processes, adopting sustainable sourcing methods, and using eco-friendly packaging such as biodegradable or recyclable materials. These efforts resonate strongly with consumers seeking products and reduce environmental impact that aligns with their values. In addition, sourcing botanical and fruit ingredients from certified sustainable farms highlights a commitment to ethical production and transparency.
Consumers are looking for sustainable ingredient options that promote healthy alternatives for customers and reduce environmental impact. Furthermore, as consumers increasingly demand beverages with recognizable names and minimal ingredients, clean-label trends complement sustainability initiatives, which are expected to revolutionize the growth of the Indian health beverages market in the coming years.
One of the major challenges in this market is preserving natural flavors. The development of natural flavors in health beverages can be complicated. Natural flavors can change depending on how and where the products are grown. Compared to artificial ones, natural flavors tend to be weaker. Companies have to find the perfect blend of natural products that stay consistent and taste great in every product, which may create major challenges in the health beverages and further expected to restrain the growth of the Indian health beverages market.
India is the major and largest country in the health and beverages market. The market growth is attributed to factors such as the rising technological advancements in health beverages, increasing disposable incomes, rising product innovation, and new flavors, increasing government support and initiatives, growing e-commerce platforms, increasing consumer trends towards health and wellness, and increasing consumer changing and busy lifestyles.
How Packaged Fresh Fruit and Vegetable Juices Segment Dominates the Market Revenue in 2024?
The packaged fresh fruit and vegetable segment dominated the Indian health beverages market in 2024. The segment growth in the market is attributed to the increasing popularity of single-serve packaging formats, increasing demand for sustainable and organic products, and increasing consumer preference towards healthier options. Packaged fresh fruit is a powerhouse of essential minerals, vitamins, and nutrients. This beverage can enhance consumer health and well-being by incorporating them into consumers' daily diet. Fresh fruits also offer a natural source of hydration and energy and make them an integral part of a balanced diet.
Indian packaged juices market is valued at Rs 1,100 crore ($200 million), according to a consulting firm Technopak. With the brands Real and Real Active having 55% shares in the packaged juices market followed by PepsiCo with a 30% share, Dabur is the market leader in the Indian market. In addition, the Indian market deals with industry in the sale, distribution, and production of packaged fresh fruit and vegetables in sealed bottles or containers. Its nature encompasses a huge range of products, such as functional, fortified, and natural juices, which may expect to drive the segment growth.
The Nutritional Segment is Expected to Grow Fastest During the Forecast Period.
Nutritional beverages can provide a healthy balance of fat, carbohydrates, and protein. Various types of healthy shakes can ensure and boost energy and are intended for oral consumption, which may help to meet various nutritional benefits, including increased protein and calories. Some nutritional juices are designed to be compatible with health diseases like diabetes. They are blended with sugar to improve taste and usually fortified with vitamins, which are further expected to drive the segment growth.
How Conventional Segment Hold the Largest Market Revenue in 2024?
The conventional segment dominated the Indian health beverages market in 2024. The segment growth in the market is attributed to the increasing busy and changing lifestyles, increasing demand for ready-to-drink beverages, supporting the immune system, improving digestion, and boosting energy. The demand for conventional beverages is increasing, as health-aware consumers become increasingly conscious. In addition, innovation drove 258 new item launches in the last year; conventional beverages are truly reshaping the market's growth.
The Organic and Natural Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the Indian health beverages market is driven by factors such as the increasing focus on product innovation, increasing consumer demand towards health and wellness, and increasing need to address health concerns. In addition, eco-friendly and sustainable packaging is also a significant factor, driven by consumer demand for products, which further reduces environmental impact. For instance, 69% of consumers stated that sustainability is more important in the consumption of natural and organic beverages, which is expected to drive the segment growth in the market.
Why Does The Offline Segment Dominate The Market Revenue in 2024?
The offline segment dominated the Indian health beverages market share in 2024. The segment growth in the global market is attributed to the increasing immediate product availability and increasing consumer trend towards in-store shopping experiences. The offline segment encompasses traditional rick-and-mortar retail channels including specialty beverage shops, grocery shops, and hypermarkets/supermarkets. To enhance customer engagement and drive sales, major trends in offline retail stores include experiential retailing, strategic location-based marketing, and the adoption of modern retail formats, which may expected to drive segment growth in the global market.
The Online Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is driven by the growing e-commerce platforms, increasing consumer trends towards online shopping, increasing rapid penetration of smartphones and mobile applications, and convenience. In addition, for seamless delivery and ordering experiences, major trends in online channels include the integration of technology, personalized recommendations, and the rise of subscription-based models. In addition, there are various benefits of buying healthy beverages online, such as convenience and saving time, no facing traffic or crowds, doorstep delivery, flexible payment options, option for customization, and high quality & freshness guaranteed, which are further expected to accelerate the demand for health beverages.
Hindustan Coca-Cola Beverages (HCCB)
Dabur
Brooklyn Creamery
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