Europe Nutraceuticals Market Size, Share and Competitive Analysis

Europe Nutraceuticals Market Size and Share

The Europe nutraceuticals market size was estimated at USD 131.88 billion in 2024, is predicted to increase from USD 141.11 billion in 2025 to nearly USD 259.43 billion by 2034, growing at a CAGR of 7.00% over the forecast period from 2025 to 2034. The design and implementation of the European Union legislation and the regulatory framework for nutraceuticals and food supplements accelerate the growth of the market.

Key Highlights

• By product, the dietary supplements segment dominated the Europe nutraceuticals market share in 2024, due to the global adoption of several food supplements to support growth, nutrition, and immunity. 
• By product, the functional beverages segment is expected to grow fastest during the forecast period, driven by the increased shift towards energy-drinks, sports drinks, juices, and immunity-boosting beverages. 
• By application, the weight management and satiety segment dominated the market share in 2024, driven by the high preference for weight management solutions to get rid of the high incidence of cancer, obesity, diabetes, and cardiovascular diseases. 
• By application, the men’s health segment is expected to grow fastest during the forecast period, attributed to the supportive measures of the European Union for promoting regional standards and men’s health. 
• By distribution channel, the supermarkets and hypermarkets segment dominated the market share in 2024 due to the long-term collaborations between suppliers and retailers. 
• By distribution channel, the online segment is expected to grow at a rapid rate in the market during the forecast period, due to the benefits of online platforms like social media, sponsored advertisements, digital marketing, etc.

Market Overview

How the Regulatory Compliance in Nutraceuticals Transforms the European Market?

The Europe nutraceuticals market has been transformed through the regulatory landscape and compliance in Europe. It revolves around the high adoption of food supplements, and several other nutraceutical products that are beneficial for the overall health and wellness of humans. The presence of several regulatory authorities like the EFSA, EMA, EU, European Commission, etc. uplifts the European market. The remarkable expansion of the food and beverage industries through exciting research and innovations drives the growth of European markets. The implementation of good manufacturing practices (GMPs) compliance, quality control, safety testing, etc. holds the significance of nutraceutical products and their potential in expanding the European market. The compliance with specific regional regulations like the EFSA in Europe and the FDA in the U.S. helps to maintain the regulatory environment.

Major Breakthroughs by Nestle – 2025

• In May 2025, Nestle Planned to sell part of its water division with over €5 billion. Nestle planned to offload its €5bn water division and focuses on the leading brands like KitKat, Nespresso, and Nescafe (Source: FoodNavigator)
• In April 2025, Nestle, one of the leaders in food and beverage industry, announced that coffee and chocolate brands driven the robust organic sales and projected a growth irrespective of challenges in the market. (Source: FoodNavigator)
• In April 2025, Nestle made a partnership with Olam Food Ingredients (OFI) to make cocoa more sustainable. (Source: FoodNavigator)
• In April 2025, Nestle reported that the Nestle’s pet food proved to be a major growth sector for food and beverage industry like Nestle itself. Nestle also stated that this animal ownership is expanding fast and creating diverse opportunities for food manufacturers.(Source: FoodNavigator)

Europe Nutraceuticals Market Trends

Which Factors Drive the Popularity and Packaging of Nutraceuticals? 

• Popularity of Nutraceutical Products: A wide range of nutraceutical products, such as dietary supplements (vitamins, minerals, herbal extracts) functional foods (fortified cereals, omega-3-enriched eggs), probiotic-rich foods and supplements, etc. are beneficial for health beyond basic nutrition. Moreover, protein bars and powders, antioxidant-rich products, energy drinks, functional beverages, and plant-based and vegan nutritional products are becoming so popular in Europe which emerge as the opportunity in the Europe nutraceuticals market expansion. 
• Packaging Trends in Nutraceuticals: The innovative packaging solutions are crucial to enhancing product stability, communicating brand values, and improving user experience. Packaging plays an important role in product differentiation, preservation, and consumer appeal. The considerable factors in packaging include protection against environmental factors like humidity, light, and oxygen. The respective authorities ensure dosage accuracy and convenience of product usage. The manufacturers incorporate child-resistant features in certain products while ensuring sustainability and recyclability. It becomes easy to differentiate brands based on designs and functionality.

Market Opportunity

The Appropriate Regulation of Food Safety and Nutrition

The U.S. Food and Drug Administration (USFDA) regulates both sectors, the European Medicines Agency (EMA) and the European Food Safety Authority (EFSA). The EMA contributes to handling the scientific assessment of medicines and the EFSA plays a major role in food safety. In May 2024, Evonik announced the presentation of its latest innovations in nutraceutical ingredients at Vitafoods Europe 2024 in Geneva, Switzerland. Evonik reported its latest products, named AvailOm® omega-3 powder & Boswellia that majorly contribute to improving joint health. Evonik also introduced its next-generation solutions in the form of food ingredients that are made in Europe, evidence-based, and available to food supplement brands.

• In May 2025, the world’s nutraceutical event named Vitafoods Europe was organized in Barcelona to discover the recent nutraceutical innovations and trends, build new partnerships, grow business, and connect with industry leaders and experts. (Source: Vitafoods)

Market Challenge

Concerns Associated with Research, Collaborations, and Potential Effects of Nutraceuticals

The collaborations with stakeholders are essential to ensure the safe use of nutraceuticals and improvements in reporting systems are also necessary. The less effects of vitamins and mineral supplements in cancer incidence showcase some extent of limitations in the Europe nutraceuticals market. The high intake of amino acid supplements can result into complex side effects on the health of consumers. Advanced research is necessary to understand the side effects of amino acid supplements, the effects of high dosage forms, and long-term consumption effects. The long-term consumption of some dietary supplements can lead to cancer and toxicity. 

Regional Insights

Outstanding Achievements of the European Market in Nutraceuticals 

Considering the growth in Europe, Germany is seen to be the largest contributor to the Europe nutraceuticals market. The European Federation of Associations of Health Product Manufacturers (EHPM) contributes to making European citizens healthier and encouraging a prosperous economy in the European Union. It makes efforts to promote the growth of the food supplement sector, policies that empower consumers, and food supplements as important growth factors for the health of European citizens. The contribution of EU policymakers, stakeholders, and regulators in harmonizing standards and best practices in the food industry drives the economic growth and innovation in Europe. They play a major role in ensuring the quality and safety of food supplements, which helps to create a regulatory and more sustainable environment for these food supplements in the market. The EHPM helps in the development of solutions to improve the EU regulatory framework for food supplements.

• In November 2024, the European Union announced the scaling up of its support to the Government of the Republic of Zambia (GRZ) through UNICEF to address and meet the concerns associated with malnutrition in drought-affected districts of Zambia. (Source: unicef)

The Active Participants in the Regulation of the EU Legislation on Food Supplements 

• The European Commission: It ensures safety and reliable information for consumers. 
• The European Parliament: It helps to develop the Food Supplements Directive. 
• The National Governments: It is involved in the implementation of EU legislation at the national-level and monitors their use.  
• The Trade Associations: They guide companies, represent industry interests, and influence legislation. 
• Consumer Groups: They ensure safety, transparency, and consumer rights 
• Leading Scientists: They provide the assessment plans and scientific advice. 
• International Contacts: They contribute to global harmonization, trade, and scientific collaboration. (Source: EHPM)

Remarkable Growth of Germany through Funding, Government Initiatives, and Research 

In November 2023, the Good Food Institute Europe (GFI Europe) stated that Germany plans to invest €38 million in the protein transition to achieve sustainability. The adoption of supportive measures by Germany focuses on the German protein crop strategy for human nutrition. The government also supports public research funding for cultivated meat and plant-based foods. It supports the establishment of protein industries and the growth of farmers. 

• In Germany, the Federal Ministry of Agriculture provides funding for projects on alternative proteins. 
• The Federal Ministry of Education and Research provides funding for projects in new food system research and innovation. It also offers funding to the Cellzero Meat project.
• The Federal Ministry for Economic Affairs and Energy supports the projects involved in scaling up its Industrial Bioeconomy funding programme. (Source: gfi Europe)

Segmental Insights

Product Insights 

The dietary supplements segment dominated the Europe nutraceuticals market in 2024.

The presence of the European Food Safety Authority (EFSA) and its contribution in assessing the safety and bioavailability of new ingredients drives the growth of dietary supplements in Europe. The efforts made by the EFSA in ensuring the safety and quality of micronutrients used in food supplements boost the adoption of these products among European consumers. The preference for fortified foods, specifically for young children, infants, for medical purposes, and weight management, raises the portfolio of dietary and other food supplements.

The functional beverages segment is expected to witness the fastest rate of growth in the Europe nutraceuticals market during the predicted timeframe.

The popularity of energy drinks as the most popular functional beverages in the European functional beverage market drives the sales and marketing of these products. The preferred choice for juices, bottled water, mineral fortification, and vitamins among energy drinks encourages the growth of functional beverages in the European market. The growing demand for sports drinks having high protein content accelerates their adoption among athletes and other sports players.

Application Insights 

The weight management and satiety segment dominated the Europe nutraceuticals market in 2024.

The increasing risks of diabetes, hypertension, and cardiovascular disease raises the need for weight control. The new legislation by the European Union allows the use of weight regulation and satiety-related health claims on foods based on scientific evidence. The new legislation regarding health claims on foods by the European Union creates opportunities for the food and beverage industries in Europe.

The men’s health segment is observed to be the fastest growing in the market during the forecast period.

The European Federation of Pharmaceutical Industries and Associations (EFPIA) addresses issues related to men’s health and contributes to resolving them based on biological factors, lifestyles, and social factors. The European Commission focuses on improving men’s health, which is essential not only for men but also for their families and society. The European Commission and the EFPIA play a major role in promoting awareness about men’s health by raising European health standards.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the Europe nutraceuticals market in 2024.

The collaborative work between European supermarkets and their suppliers contributes to developing long-term and sustainable relationships. According to the Bureau of Labor Statistics, the grocery stores and supermarkets in the European Union employ more than 5.6 million people, which creates direct job opportunities for European people. However, food retailers employ more than 8.5 million people in the European Union. The increased shift of 52% of low-income consumers in Europe towards saving money on grocery shopping causes the expansion of supermarkets and hypermarkets in the region. The increased focus of 34% of high-income consumers on healthy eating and nutrition encourages the growth of supermarkets in Europe. 

The online segment is seen to grow at the fastest rate in the Europe nutraceuticals market in the upcoming years.

The online assistance to citizens and businesses is provided by a network of national centers within the European Union to resolve issues regarding transactions within the market. The adoption of directives by the European Union supports the online sales of goods and the supply of digital content and services. In Europe, the Online Dispute Resolution Regulation contributes to handling consumer disputes arising from online transactions.

Recent Developments in the Europe Nutraceuticals Market

Amway

• Announcement: In March 2025, Amway announced the global sales of the company of about $7.4 billion USD in the year 2024, which represented the growth of Europe, Southern Africa, Australia and New Zealand. Amway also reported a 5% increase in sales than 2024, reaching a total of $424 million USD. (Source: amway)
• Announcement: In November 2024, Danone announced its #1 rank in the global Access to Nutrition index 2024. (Source: danone)

Europe Nutraceuticals Market Leading Companies

• Nestle
• Danone
• Harbalife
• Amway
• Bayer
• Unilever Plc
• Emmi AG
• Arla Foods
• Haleon
• Orkla

Segments Covered in the Report

By Product 

• Dietary Supplements  
• Tablets 
• Vitamins 
  
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E 
• Botanicals 
• Minerals 
  
  • Calcium 
  • Potassium
  • Magnesium 
  • Iron 
  • Zinc 
  • Others 
• Proteins and Amino Acids
  
  • Collagen 
  • Others 
• Fibers and Specialty Carbohydrates 
• Omega Fatty Acids 
• Probiotics
• Prebiotics and Postbiotics 
• Others 
• Capsules 
• Soft Gels
• Powders
• Gummies
• Liquid 
• Functional Food 
  
  • Vegetable and Seed Oil 
  • Sweet Biscuits, Snack Bars, and Fruit Snacks 
  • Dairy
  • Baby Food 
  • Breakfast Cereals 
  • Others 
• Functional Beverages 
  
  • Energy Drink 
  • Sports Drink 
  • Others 
• Infant Formula

By Application 

• Allergy and Intolerance 
• Healthy Ageing 
• Bone and Joint Health 
• Cancer Prevention 
• Children’s Health 
• Cognitive Health 
• Diabetes 
• Digestive/Gut Health 
• Energy and Endurance 
• Eye Health 
• Heart Health 
• Immune System 
• Infant Health
• Inflammation
• Maternal Health 
• Men’s Health  
• Nutricosmetics
• Oral Care 
• Personalized Nutrition 
• Post Pregnancy Health 
• Sexual Health 
• Skin Health 
• Sports Nutrition 
• Weight Management and Satiety  
• Women’s Health 
• Others 

By Distribution Channel 

• Supermarkets and Hypermarkets 
• Specialty Stores
• Online 
• Others