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July 2025
The global yogurt drink market size was calculated at USD 59.97 billion in 2024 and is expected to grow steadily from USD 63.98 billion in 2025 to reach nearly USD 114.70 billion by 2034, with a CAGR of 6.7% during the forecast period from 2025 to 2034. The market is expanding due to various factors including increasing consumer awareness about probiotic benefits and innovative yogurt drink products launched by leading marketers.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 6.7% |
| Market Size in 2025 | USD 63.98 Billion |
| Market Size in 2026 | USD 68.27 Billion |
| Market Size by 2034 | USD 114.70 Billion |
| Largest Market | Europe |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The yogurt drink market consists of liquid and semi-liquid yogurt-based beverages that are consumed globally as functional, flavored, or probiotic-rich dairy and non-dairy drinks. These products are designed for on-the-go consumption and cater to both traditional taste preferences and health-conscious consumers. They are often fortified with probiotics, vitamins, fruits, or plant-based ingredients, and span across dairy and plant-based product lines. The market is experiencing significant growth rate due to various factors like convenience and taste, increasing attention to gut health due to its key role in overall health, innovation in products, non-dairy segments expansion along with increasing income per capita.
Leading marketers are launching new flavors; formulations with sustainable packaging are further attracting huge consumer bases from various regions. As research on probiotics accelerated in recent years, more consumers are adopting food and drinks products that incorporate probiotics. Yogurt is marketed as a leading source of probiotics, fueling market growth on a large scale.
A significant opportunity that the global yogurt drink market holds is increasing demand for plant-based and fortified yogurt drink products across the globe considering its health benefits. Ongoing consumption helps maintain the required bacteria for healthy gut, which is crucial for overall digestion and health. Also, consumers are increasingly becoming aware of the health benefits of probiotics along with plant-based yogurt drinks. This inclination is acknowledged by various marketers, and they are capitalizing on this trend by launching fortified yogurt drinks and plant-based yogurt drinks. This is an ideal option for people with a diet and looking to control calorie intake with high quality protein content.
A notable challenge that market facing is, availability of other drinkable products that offer same health benefits and various taste profiles which includes probiotic beverages, smoothies, fruit and milk-based shakes, plant-based beverages and others ethically sourced high-quality juices of herbs and plants. Thus, consumers have a spectrum of options to choose drinkable products for health and wellness instead of yogurt drinks only. Moreover, many people are opting for homemade yogurt and smoothies for maximum benefits and quality. This is further impacting the growth of the yogurt drink market and creates barriers to its expansion.
How Does Cultural Significance Impact Europe Yogurt Drink Market?
Europe held the largest market share in 2024. The region is expanding significantly due to various factors such as traditional and cultural significance of yogurt, highly established dairy industry and launch of innovative yogurt drink products, high convenience and accessibility along with increasing demand for functional yogurt and plant-based yogurt products. In many European countries, yogurt consumption has been integrated as part of the food palate, highlighting its cultural significance which further escalates to sustained demand for various yogurt products, which includes yogurt drinks also.
Additionally, growing lactose intolerance among many European people enabling them to adopt plant-based and functional yogurt products which is integrated with fortified elements like protein, vitamins and minerals further increasing demand for yogurt drinks in the region. Highly established dairy industry with strong focus on innovation, quality, versatility and new product development along with strong regulatory compliances are further supporting the yogurt drink market in Europe.
How are Emerging Economies Supporting Growth of Asia pacific in the Yogurt Drink Market?
Asia Pacific is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The region is exponentially growing due to couple of factors like growing market opportunities in emerging economies like Indonesia, Philippines, Vietnam and India along with strong government support to promote public health initiatives and food products related to this, further catering the markets growth. Another important factor that affects growth of Asia pacific is increasing disposable income across the region due to higher rate of digitalization that promotes convenient food options along with high quality, like yogurt drinks.
On a country level, Philippines is notably expanding due to growing health-conscious consumer base and increasing popularity for functional food specifically influencing digestion and gut health. Fat-free yogurt is a major trend witnessing by Philippines region, concentrated in urban areas like Cebu, metro manila and Davao driving the region’s growth due to higher income levels and significance of key players like Danone, Yakult and Honsha.
Why is Dairy-Based Yogurt Drink Popular in the Yogurt Drink Market?
The dairy-based yogurt drinks segment held the largest market share in 2024. The segment dominates due to factors like high established presence of yogurt in consumer palate, perceived health benefits and its widespread acceptance as a rich source of probiotic, nutritional profile making them preferred choice of many consumers. Retail outlets like supermarkets/hypermarket, convenience stores have readily available dairy-based yogurt drinks. Moreover, the taste and texture of dairy-based yogurt drinks is majorly popular, which is a key driver of the yogurt drink market.
The non-dairy/plant-based segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is fueling due to two of the major factors like growing population of lactose intolerance and growing consumers that follow vegan/flexitarian diets.
Why is Fruit Flavored Yogurt Drink Preferred by Many Consumers?
The fruit flavored segment held the largest market share in 2024. The segment is significantly dominating due to consumers preference for various flavors such as mango, Vanila and strawberry along with more flavors that are exotic. Consumers are incorporating tasty food options like flavored yogurt drinks. Flavored yogurt drinks resemble similar taste of original flavor of any fruit or liquid which gain traction of consumers seeking healthy drink alternative which saves their time due to busy schedule. Flavored yogurt drinks are convenient to buy and carry wherever consumer wants due to its packaging like resealable packaging, glass bottles and eco-friendly packaging is further supporting the segments growth.
The exotic/regional flavors segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is proliferating due to some of the consumers want nutritious drinks which is traditionally well known instead of trying any other fusion style yogurt drink options with modern era’s flavors
Why do Probiotic-Enriched Functional Claims Make Maximum Sales in the Yogurt Drink Market?
The probiotic-enriched segment held the largest market in 2024. The segment is expanding due to many cultures having followed fermented foods as an important food option for a long time and believed to support healthy gut. Thus, many people prefer products that are enriched with probiotics to support strong digestive health which is offered by yogurt drink further fueling the segments growth. The major focus for preventive healthcare is healthy digestion tract, which can be achieved by incorporation of probiotic rich foods to maintain healthy digestion. This increased awareness among consumers is fueling market growth.
The fortified segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is growing due to the increased nutritional value of yogurt drinks as they are enriched with vitamins, minerals, and other micronutrients to support overall health.
Why is Plastic Bottle Packaging being Used Majorly in the Yogurt Drink Market?
The plastic bottles (PET/HDPE) segment held the largest market share in 2024. The segment is significantly dominating due to various factors like plastic has ability to store liquid products safely without spilling them, it offers perfect packaging, cost effective nature and it also maintains longer shelf life with quality. Also, plastic bottles are cheaper than any other material for production. They come in various sizes and shapes so that they can be easily used and molded as per need to carry different products. Yogurt drinks are often purchased on-the-go, where plastic bottles are easier to carry. Therefore, they are the preferred choice of both consumers and manufacturers, fueling the segment's growth further.
The pouches and on-the-go packs segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is expanding due to customers increasingly looking for easy-to-consume food and beverage options. Pouches are an easier way to carry drinkable yogurt and eliminate the need for extra things like spoons, sticks, or straws.
Why are Supermarket/Hypermarket Distribution Channels Popular among Consumers?
The supermarkets/hypermarkets segment held the largest market share in 2024. The segment is significantly expanding due to its huge size and offers a wide range of products with different brands. Yogurt drink products are available in the market with various flavors and packaging options. This can be made available by supermarket/hypermarkets at one place as they have dedicated huge shelves for single product offerings with their variations making it easier for consumers to compare. Also, these markets are strategically located to access by the maximum consumer base, further fueling the segment's growth.
The online retail segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. the segment is expanding prominently due to major factors like expansion of e-commerce platforms, subscription-based models and doorstep delivery services with affordable delivery charges.
Why are Adults Inclined Towards Yogurt Drinks on a Significant Level?
The adults (18-60 yrs) segment held the largest market share in 2024. The segment is dominating with combination of factors like convenience for on-the-go consumption, growing trends of health and wellness, changes in dietary preferences by adults and targeted product marketing by manufacturers to gain maximum consumers for their brand. There is increasing awareness about mindful eating patterns along with functional foods and drinks. Adults are generally busier one due to their hectic schedule and looking for convenience for healthy food consumption. This is perfectly fulfilled by yogurt drinks. Companies are also marketing to highlight ingredients and special feature like low sugar, low carbs and added nutrients yogurt drink, designed for age group is further supporting segment’s growth
The athletes/health enthusiasts' segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is majorly expanding due to reasons including growing need of high-quality protein to sustain energy for longer period, muscle recovery, convenient option, fitness and weight management along with growing importance of healthy gut by incorporating probiotics on a regular basis.
Clover Sonoma
Yakult Danone India
Lactalis Canada
By Product Type
By Flavor Type
By Functional Claim
By Packaging Format
By Distribution Channel
By End-User Age Group
By Region
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