Private Label Food and Beverages Market Size to Rise to USD 255.90 Bn in 2025

Private Label Food and Beverages Market Surges as Consumers Seek Quality and Value

The global private label food and beverages market size is projected to witness strong growth from USD 255.90 billion in 2025 to USD 393.60 billion by 2034, reflecting a CAGR of 4.9% over the forecast period from 2025 to 2034. The market is driven by cost-conscious consumers, increasing retailer focus on exclusive offerings, and growing trust in quality and transparency of private label brands across categories like snacks, beverages, and ready meals.

Last Updated: 10 July 2025 Category: B2C Food & Beverages Products Insight Code: 5710 Format: PDF / PPT / Excel

Private Label Food and Beverages Market Size and Growth

The global private label food and beverages market size was estimated at USD 243.95 billion in 2024 and is expected to rise from USD 255.90 billion in 2025 to nearly reaching USD 393.60 billion by 2034, growing at a CAGR of 4.9% during the forecast period from 2025 to 2034. The market is significantly expanding due to government initiatives to support private sectors, increasing trend of high-quality, affordable products, along with transformation of private label manufacturers to compete with national level brands.

Private Label Food and Beverages Market Size 2025 to 2034

Key Highlights

  • By region, Europe held the largest market share of 16% in 2024. The region significantly dominates the market due to stringent regulations regarding food and beverage safety along with consumer’s shift towards private label adoption as it confirms reliability and quality of products.
  • By region, Asia Pacific is expected to grow at the fastest CAGR during the forecasted period of 2025-2034. The region is fastest growing due to growing income per capita, penetration of various brands in Asian market and government backed private label enterprises.
  • By food product type, the bakery and confectionery segment dominated the private label food and drink market with a share of 20% in 2024. The segment dominates due to private labels offering detailed data about bakery and confectionery food/drink products to align with the diet goals of consumers.
  • By food product type, the frozen ready-to-eat meal segment is expected to witness the fastest growth rate during the forecasted year 2025-2034. The segment is growing due to its offering of high convenience to save time and quality food products.
  • By drink product type, the non-alcoholic segment held the largest market share of 16% in 2024. The segment dominates due to changing consumer habits for health and active lifestyle along with awareness about the negative impacts of alcohol consumption.
  • By drink product type, the functional beverages segment is expected to witness the fastest CAGR during the foreseeable period 2025-2034. The segment is growing due to consumers’ preventive healthcare approach with reliable product labels. 
  • By formulation, the clean label segment held the largest market share of 25% in 2024.the segment dominates due to private label companies leveraging consumer’s shift towards ethically sourced food and drink products.
  • By formulation, the vegan/plant-based segment is expected to witness the fastest CAGR during the upcoming period of 2025-2034. The segment is expanding due to the number of people opting for a vegan diet due to its huge benefits.
  • By packaging, the flexible packaging segment held the largest market share of 28% in 2024. The segment dominated due to its versatility and convenience.
  • By packaging, the tetra pack segment is expected to grow at the fastest CAGR during the foreseeable period 2025-2034. The segment is expanding as it offers sustainable options and longer shelf life.
  • By sales channel, the supermarkets& hypermarkets segment held the largest market share of 45% in 2024. The segment dominates due to these channels offering access to private label manufacturers and providing it to a large consumer base.
  • By sales channel, the online retail segment is expected to grow at the fastest CAGR during the foreseeable period. The segment is growing due to its convenience and adoption of private label food and drink products.
  • By end consumer, the household/retail segment held the largest market share of 65% in 2024. The segment is growing due to the cost-saving approach and demand for high quality food/drink products globally.
  • By end consumer, the foodservice segment is expected to grow at the fastest CAGR during the foreseeable period. The segment is expanding due to growing food outlets with high quality services by collaborating with private label manufacturers.
  • By pricing tier, the mid-range segment held the largest market share of 40% in 2024. The segment is expanding due to affordable prices and high-quality products demand by most consumers that private labels follow.
  • By pricing tier, the premium segment is expected to grow at the fastest CAGR during the forecasted year 2025-2034. The segment is proliferating due to the growing tendency to buy high value food and drink products by the younger generation.

Industry Coverage

Study Coverage Details
Growth Rate from 2025 to 2034 CAGR of 4.9%
Market Size in 2025 USD 255.90 Billion
Market Size in 2026 USD 268.44 Billion
Market Size by 2034 USD 393.60 Billion
Largest Market Europe
Base Year 2024
Forecast Period 2025 to 2034
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market Overview

Growing Consumer Shift for High-Quality Food is Expanding the Private Label Food and Beverages Market

The private label food and beverages Market refers to food and beverage products that are manufactured by third-party manufacturers but sold under a retailer’s brand. These products are also known as store brands, own brands, or house brands. Retailers use private labeling to offer affordable alternatives to branded products while maintaining control over pricing, packaging, and marketing. The market is showcasing a prominent growth rate along with many key trends.

Consumers are majorly opting for healthy food products with premium private food labels to confirm their quality and overall data about their production process and expiry date and how it's beneficial to health or if it's allergen to them or if food and drinks are ethically sourced or not, due to growing environmental awareness. These considerations are considered for various food products like beverages, alcohol, snacks, soup, coffee/tea. Non-veg products, chocolates, bakery products, baby food formulations, and many others. Increasing e-commerce platforms and their influence is another reason why the market is significantly expanding on a global level.

  • A significant trend for the expansion of the market is the increasingly perceived value of private label as a combination of high-quality and reliable food and drink products. Many private label brands are outperforming national brands because of their high intensity marketing, which influences people’s choices and helps companies to have higher sales and turnovers across the globe. 
  • In the retail market, private-label food and beverage products have gained huge popularity due to their offerings and compatibility with popular brands along with cost-effectiveness.
  • Supermarkets/hypermarkets, convenience stores, department stores, and e-retailers are growingly adopting such products to gain a consumer base. This trend is majorly popular for dairy products and confectionery. 
  • Private label sales are further expanded online due to increasing internet usage, free access and the rise of an e-commerce platform, which offers unprecedented convenience than ever. Thus, major retailers sell their products even from online platforms along with offline stores to gain maximum profit and build a consumer base. The private label food and drink market is further fueling due to its transparency and premium quality offerings.

Market Opportunity

Growing Dollar Value of Private Label Brands, Creating the Significant Impact on the Private Label Food and Beverages Market

The private label food and beverages market is witnessing a robust growth rate internationally due to its increasing dollar value share, which further affects consumer choices and market expansion, creating lucrative opportunities and various possibilities by which the market may reach its heights. To cater to the consumers' evolving needs, various retailers like dollar stores, department stores, and general merchandise retailers continue to offer such labels to stay competitive in the global market.

Many factors are supporting market growth, such as easy availability, competitive pricing, and the launch of premium and special food and drinks products which cater to these brands to establish them in the global market. Dairy products like yogurt, ice-cream, baby food with milk as a substitute and other products are increasingly adopting private labels due to their perceived quality by consumers.

Market Challenge

Low Acceptance in a Developing Nations

A notable challenge that the global private-label food and beverages market faces is low penetration of these private labels in developing countries like Switzerland, the UK, Spain and others. In these countries, national brands are highly established and reputed that many people only purchase products of these brands and hesitate to adopt new brands with private labels even though high recognition may hinder the market's growth. Another fact is that consumers are looking not only for branded food and drinks products, but they are seeking cleanable, ethically sourced and health-supportive ingredients in these products due to growing awareness of food and healthcare. Therefore, only good branding practices won't work if ingredients are not transparently displayed, which is creating a barrier to market growth which needs to be taken into account.

Regional Insights

Why does Europe Dominate the Private Label Food and Beverages Market?

Europe dominated the market in 2024. The region is dominated due to various factors, including: many customers are increasingly adopting products that are cost-effective and alternative options for branded food items and drinks as per their choices. Retailers like convenience stores, hypermarkets/supermarkets, local stores, general merchandise stores, department stores and many others are increasingly investing in the promotion of specific products and the development of brands.

To achieve this, private labels play an important role in highlighting brand categories as per their approval and specifications, like non-GMO bakery products, yogurt, ice-cream with their specialty and flavor profiles, dairy products with additives, poultry food products, salads, gravies, fish, general food, savory snacks, various kinds of sauces, soups, processed foods, tea/coffee, water bottles, Sport drinks, juices, carbonated/noncarbonated drinks, confectionery and many more products come under the food and beverage category.

These offerings are accessible with the help of online platforms and offline stores, channels which offer convenience and flexibility in purchasing these products as per consumers' needs. The region is increasingly increasing due to an increasing preference for high-quality food products and a premium private label, which confirms its quality and standards.

Which are the Factors propelling, Asia Pacific Region in the Private Label Food and Beverages Market?

Asia Pacific is expected to grow at the fastest CAGR during the foreseeable period. The region is the fastest growing due to several factors, such as an increasing income rate per capita and a growing middle-class population with notable disposable income, and revolutionary changes in modern retail owing to the urbanization in major cities of countries like China, India, Japan, Korea and others where food and beverage industry is also proliferating on a large scale. Other points are strong retail infrastructure, people’s growing preference for ready-to-eat yet clean-label food and beverages due to a hectic lifestyle and the government’s initiatives to support private sectors to grow in every possible direction, which further impacts the country’s overall economy and growth and appeals to international consumers as well.

Segment Insights

Food Product Type Insights

Why are Bakeries and Confectionery Growing Significantly in the Private Label Food and Beverages Market?

The bakery and confectionery segment held the largest market share in the private label food and beverages market in 2024. The segment dominates due to growing demand for affordable yet high-quality food and beverages products. Also, private-label brands have gained trust from many consumers as reliable brands for the food and beverage sector. The segment caters to various needs, like sugar-free, gluten-free and lactose-free bakery and confectionery products along with on-the-go products. 

The frozen ready-to-eat meal segment is expected to witness the fastest growth rate during the forecasted year. The segment is expanding due to the popularity of frozen food and drinks products as it offers no preparation time, yet high quality food, which is confirmed by premium private labels.

Drink Product Type Insights  

Why are Consumers Opting for Non-Alcoholic Drinks?

The non-alcoholic segment dominated the largest market share in 2024. The segment dominates due to various factors, including changing consumers' preferences, lifestyle changes, increasing awareness about side effects of alcohol, and the presence of various flavored drinks which compete with alcoholic beverages. Consumers are actively looking for healthy fruit juice, beverages, flavored water to stay hydrated and retain energy levels when needed. These products offer natural ingredients and clean label additives to further support market growth. 

The functional beverages segment is expected to propel at the fastest growth rate during the foreseeable period 2025-2034. The segment is proliferating due to factors like, increasing shift towards targeted health therapy by incorporating functional beverages as a convenient option for daily use, the rise of veganism along with a proactive approach for preventative healthcare and wellness.

Formulation Insights

Why are Clean-label Products Gaining Traction?

The clean label segment dominated the largest market share in 2024. The segment dominates the global private-label food and beverages market due to significant changes in the market, such as plant-based transformation in the food and beverage sector and higher transparency about their root source is further fueling the market's growth. Private-label brands are acknowledging this trend and capitalize on it by offering a spectrum of clean label products as per consumers' interests. Clean-label logos and certifications play a key role in gaining a huge consumer base in response to fundamental changes in consumer behavior when it comes to buying food and drinks products.

The vegan/plant-based segment is expected to witness the fastest CAGR during the upcoming period 2025-2034. The segment is witnessing strong growth due to various factors like changing consumer preference and the shift to vegan products as they are ethically sourced and do not involve any harmful activity on animals. Vegan products are easy for the digestion system, which is another factor fueling market growth.

Packaging Insights

Why has Flexible Packaging Gained Significance in the Private Label Food and Beverages Market?

The flexible packaging segment dominated the largest share of the private label food and beverages market in 2024. The segment dominates due to its versatile offerings like cost-effectiveness, recycling ability, and enhanced product presence. Flexible packaging is gaining traction due to its versatility, like minimizing material usage, cost-effective transportation, and increased shelf life of products, which shows brands' reliability and quality. Demand for on-the-go packaging is a key driver of segments' dominance in the global market.

The tetra pack segment is expected to witness the fastest CAGR during the forecasted period 2025-2034. The segment is significantly growing as tear packaging offers extended shelf life at room temperature and is convenient for traveling purposes, along with sustainable options.

Sales Channel Insights

Why are Supermarkets/Hypermarkets Popular in the Private Label Food and Beverages Market?

The supermarkets/hypermarkets segment dominated the global market in 2024. The segment dominates due to their capability to provide a wide range of products with different brands at the same location, and they offer access to private label manufacturers to keep their products in stores. This approach further fuels market growth by responding to the consumer's demand, which is well predictable by supermarket and hypermarket marketers.

The online retail segment is expected to grow at the fastest CAGR during the foreseeable period of 2025-2034. The segment is expanding due to factors like cost-effectiveness, convenience like doorstep delivery of desired products, and an evolving perception of e-commerce platforms which is ideal foundation for expansion of private label food and drink products.

End Consumer Insights

Why does the Household/Retail Segment Expand Significantly?

The household/retail segment holds the largest share of the private label food and beverages market in 2024. The segment dominated due to price sensitivity and a cost-saving approach to high-quality food and drink products. Many times, private label products provide high quality and comparatively low cost, which is a prime requirement of household and retail end users, further strengthening the market's growth. Moreover, to compete with highly established brands, retailers invest hugely in quality ingredients and ethical manufacturing, which are both offered by private label marketers.

The foodservice segment is expected to propel at the fastest growth rate during the foreseeable period. The segment is expanding due to affordable food and beverages options with high quality, which is a specialty of private-label products, along with the expansion of restaurants and various food/drinks outlets across the globe.

Pricing Tier Insights

How Does Perceived Quality Products Offer Mid-Range Pricing Tier Influences Private Label Food and Beverages Market Growth?

The mid-range segment dominates the private label food and beverages market in 2024. The segment dominates due to the mid-range pricing tier, which provides affordability, along with high-quality food and drink products. Private brands have evolved significantly to compete with the national brands in terms of quality, packaging, and gained consumer reliability along with their cost-effective products. Also, to attract a wide range of consumer bases, many retailers are investing in private-label brands, further fueling the market's growth.

The premium segment is expected to propel at the fastest growth potential during the forecasted year 2025-2034. The segment is prominently growing due to an expanding consumer base who wants to purchase high-quality and premium label products to ensure their reliability while paying more than usual. This trend is majorly noticeable in the younger generation, like Gen Z and millennials, showcasing value-conscious purchasing tendencies.

Recent Developments in the Private Label Food and Beverages Market

PLMA

  • Record break sales: In January 2025, according to the data released by PLMA- a leader in the private label manufacturing sector, private label sales reached a new height last year by generating record break sales of US$ 271 billion. (Source: Grocery Dive)

TreeHouse Foods

  • Strategic move: In June 2025, at the 45th Annual Blair Growth Stock Conference, TreeHouse Foods introduced its strategic move to focus on growth of the snacks and beverage categories falls under private labels. (Source: Investing.com)

Lactalis Group

  • Acquisition: In June 2025, a leading player of dairy industry in the U.S Lactalis Group acquires expanding firm-General Mills yogurt business to strengthen their presence across the nation. (Source: WJBF News Channel 6)

Private Label Food and Beverages Market Leading Companies

Private Label Food and Beverages Market Companies

Segments Covered in the Report 

By Product Type

  • Food
    • Bakery & Confectionery
      • Breads
      • Cakes & Pastries
      • Biscuits
      • Chocolates
      • Candies
    • Snacks
      • Potato Chips
      • Popcorn
      • Energy Bars
      • Nuts & Seeds
    • Dairy Products
      • Milk
      • Cheese
      • Yogurt
      • Butter
    • Frozen Foods
      • Frozen Vegetables
      • Ready-to-Eat Meals
      • Ice Creams
    • Beverages
      • Juices
      • Soft Drinks
      • Bottled Water
      • Functional Drinks
    • Sauces, Condiments & Dressings
      • Ketchup
      • Mayonnaise
      • Salad Dressings
      • Dips & Spreads
    • Pasta, Rice & Cereals
      • Breakfast Cereals
      • Pasta
      • Rice
    • Meat, Poultry & Seafood
      • Fresh
      • Frozen
      • Canned & Preserved Foods
    • Canned Vegetables
      • Canned Meat & Fish
      • Preserves & Jams

By Drink Product Type Insights  

  • Alcoholic
    • Beer
    • Wine
    • Spirits
  • Non-Alcoholic
    • Bottled Water
    • Juices
    • Carbonated Drinks
    • Sports & Energy Drinks
    • Tea & Coffee (RTD)

By Formulation / Health Claims

  • Organic
  • Gluten-Free
  • Vegan/Plant-Based
  • Low Fat/Sugar/Sodium
  • Fortified (e.g., with Vitamins, Minerals, Protein)
  • Clean Label
  • GMO-Free
  • Functional (Probiotics, Antioxidants)

By Packaging Type

  • Flexible Packaging
  • Rigid Packaging
  • Tetra Packs
  • Bottles (Glass/PET)
  • Cans
  • Cartons
  • Pouches
  • Jars

By Sales Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Discount Retailers
  • Club Stores (e.g., Costco, Sam’s Club)
  • Specialty Stores
  • Direct-to-Consumer (D2C)

By End Consumer / Application

  • Household/Retail Consumers
  • Foodservice (Hotels, Restaurants, Cafes)
  • Institutions (Schools, Hospitals)
  • Industrial (Used as Ingredients)

By Pricing Tier

  • Economy
  • Mid-Range
  • Premium
  • Value-Added / Niche

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Latin America
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The global private label food and beverages market was valued at USD 243.95 billion in 2024 and is projected to grow to USD 393.60 billion by 2034, expanding at a CAGR of 4.9% from 2025 to 2034.

Europe leads the market due to consumer trust and mature retail networks. Asia Pacific is the fastest-growing region, driven by rising disposable income, retail expansion, and supportive government policies.

Bakery and confectionery products lead in food, while non-alcoholic drinks dominate beverages. Frozen ready meals and functional drinks are the fastest-growing categories due to convenience and health appeal.

Flexible packaging dominates for its cost-efficiency and sustainability. Tetra packs are gaining momentum due to extended shelf life and growing consumer interest in eco-friendly packaging formats.

In some developed nations, strong loyalty to national brands hinders private label growth. Also, lack of ingredient transparency and clean-label certification can reduce consumer trust and adoption.

Companies like PLMA, TreeHouse Foods, and Lactalis are expanding through innovation, acquisitions, and focus on high-growth segments like snacks, dairy, and functional drinks. Their strategies set industry benchmarks.

With a CAGR of 4.9%, the market is expected to reach USD 393.60 billion by 2034. Strong growth is forecasted due to innovation, digital expansion, clean-label demand, and premium private brand adoption.

The market offers attractive returns through investments in consumer-focused, ethical, and digitally savvy private brands. Long-term growth is fueled by affordability, innovation, and rising consumer trust in store-owned labels.