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March 2025
The global stevia sugar blends market size was calculated at USD 501 million in 2024 and is expected to rise from USD 549.60 million in 2025 to nearly reaching USD 1,264.46 million by 2034, growing at a CAGR of 9.7% from 2025 to 2034. The increasing demand for foods with more nutritious, low-calorie, and low-sugar contents, the expanding adoption of food additives and the growing R&D efforts accelerate the growth of the market.
The stevia sugar blends market is an important component of the food and beverage industry. The stevia sweeteners belong to a wide range of sugary products that are enriched with low-calorie and low-sugar contents and are advantageous to the health. With the growing sugar consumption, people are experiencing a high risk of diabetes and obesity, which leads to increased R&D efforts in innovating new products and technologies. These products include aspartame (low-calorie), and stevia sweeteners, monk fruit sweeteners and sucralose (no-calorie). They are renowned as sugar substitutes, non-nutritive sweeteners, high-intensity sweeteners, or low-calorie sweeteners. According to the European Food Safety Authority (EFSA) and the Joint FAO/WHO Expert Committee on Food Additives (JECFA), high purity steviol glycosides are safe for consumption if taken at an acceptable daily intake level. The safety of stevia sweeteners is also confirmed by Japan’s Ministry of Health, Labor and Welfare, Food Standards Australia New Zealand, and Health Canada.
These policies aim to reduce prices (subsidization) or increase prices (taxation) for specific food products. The Organization for Economic Co‐operation and Development (OECD) plays a major role in defining taxes as "compulsory unrequited payments to the general government". The two categories of taxes include import taxes and indirect taxes, which play their crucial roles for food products independently.
The unequal distribution of diabetes and obesity within many countries imposes serious challenges to achieving health equity nationally and globally. A higher prevalence of obesity and diabetes is observed in people with poor socioeconomic status. However, in some countries, a higher socioeconomic status is associated with a higher incidence of obesity and diabetes conditions.
North America dominated the stevia sugar blends market in 2024.
The National Sugar Development Council (NSDC) of Nigeria makes efforts to invite local and international players to invest in the sugar industries of the country. The Food Business Africa believes that the sugar sector would be profitable with the growing demand for domestic production. In November 2024, Kamar Bakrin, CEO and executive secretary of the National Sugar Development Council (NSDC), reported that the investment in the sugar sector provides high net present value and an internal rate of return that aligns with business needs. Sucro Limited is an integrated sugar refiner dedicated to serving the North American sugar markets. Nestle introduced some of the top food and drink trends that will drive research and development (R&D) and innovation in 2025 with personalization and speed.
Organizational Initiatives in Canada
Many sweeteners are permitted to use in Canada, which includes table-top sweeteners in a liquid or powder form that are developed for use in food for people. Health Canada focuses on restricting the use of sweeteners in case of any safety-related concerns. Health Canada helps Canadians maintain and improve their health. It also ensures the accessibility of high-quality health services and makes efforts to reduce health risks.
List of Permitted Sweeteners by the Government of Canada
Sr. No. Name of the Food Additive Food
1. Acesulfame Potassium Barbeque sauces, Chili sauces, Soup bases, Soybean sauces, etc.
2. Advantame Breakfast cereals, Nut spreads, Peanut spreads, Breath fresheners, Chewing gum, etc.
3. Aspartame Breakfast cereals, Breath fresheners, Chewing gum, etc.
4. Calcium Saccharin Breath fresheners, Chewing gum, etc.
5. Erythritol Coatings for ready-to-eat breakfast cereals, Cream fillings, Custard fillings, Fruit fillings, Puddings, etc.
Asia Pacific is expected to witness the fastest rate of growth in the stevia sugar blends market during the predicted timeframe.
This regional growth is attributed to increased health awareness among consumers along with government regulations in the form of soft drinks, sugar levies, and confectionery brands across the Asia Pacific region. This creates several opportunities for the region to innovate and reformulate products. With the high consumption of sugar, there is a significant rise in patients dealing with diabetes and obesity disorders. This imposes the demand and need for introducing innovative, healthy, and nutritious food alternatives in front of the population. Moreover, lifestyle changes and the increasing household disposable incomes also lead to the rise in sugar consumption. This results in the emerging need of consumers for sugar-free drinks and calorie-free foods.
Government Regulations in Singapore and Nearby Countries
The various government organizations across the region are introducing Levis on sugar and presenting restrictions on the marketing of sugar-rich products. There is a sugar tax in countries like India, Thailand, the Philippines, and Malaysia. Other countries like Singapore and Vietnam are also making efforts to implement the same measures soon. Singapore is renowned for being the first country in the world to ban the advertising of high-sugar drinks.
Europe is seen to grow at a notable rate in the stevia sugar blends market in the foreseeable future. The EU Commission Implementing Regulation (EU) 2024/1727 delivers palatability regarding foods and drinks in the market without pollution. It also empowers manufacturers and industry leaders to achieve compliance and experience effective alternatives. This regulation of the EU presents proven palatability, feed intake enhancement, and environmental superiority. It also avoids soil or water contamination and helps to achieve regulatory compliance by meeting market demands.
Supportive Measures by the French Government
The French government employs 46,000 people to plan the urgent measures as the leading sugar producer in Europe. The government makes efforts to collaborate with industries to ensure sustainability by investing €5 million in research for developing effective alternatives. It has also launched an action plan to address the beet sugar industry crisis due to the yellowing virus. This plan involves preventive pest measures and aims to maintain competitive sugar production with minimal pollinator impact. It also involves the participation of stakeholders and researchers to develop and implement preventive strategies under government coordination and funding.
The stevia blends with sugar segment dominated the stevia sugar blends market in 2024.
The incredible applications of stevia with sugar products in driving healthy weight management programs and lowering the risk of obesity and other health conditions boost segmental growth in the market. These products offer a good option for a low-calorie or ketogenic diet. The ease of safe consumption of these products in the form of food or drinks increases product sales.
The organic stevia segment is expected to witness the fastest rate of growth in the stevia sugar blends market during the predicted timeframe. The growth of organic stevia products is driven by their unique properties, such as zero calories, a low glycemic index, and control over blood sugar levels. Moreover, they support digestive health, provide anti-inflammatory properties, and improve oral health.
The baked goods segment dominated the stevia sugar blends market in 2024.
Baked goods are popular among the global population due to their unique flavor and aroma, healthier cooking method, and versatility. They offer ease of cooking with versatile equipment such as baking sheets, dishes, and pans. They also provide great convenience for cooking at home even on busy schedules.
The beverages segment is observed to be the fastest growing in the stevia sugar blends market during the forecast period. The beverages in the form of water, functional drinks, etc. provide health benefits and keep you hydrated for a long time. The functional ingredients present in various types of healthy drinks improve the taste, texture, aroma, and appearance of products for the global population and potential consumers.
The food and beverage industry segment dominated the stevia sugar blends market in 2024.
The various types of food products provide nutritious contents to the human body, while healthy beverages improve mental health and boost immunity. The nutritious and healthy products supplied by the food and beverage industry increase product sales and industrial success.
The health and wellness products segment are seen to grow at the fastest rate in the stevia sugar blends market in the upcoming years. Various products, including vitamins, minerals, organic foods, carbohydrates, energy drinks, etc. are specifically produced to improve the overall well-being of individuals living all over the world. Moreover, technological advancements introduced digital tools like health monitoring smartwatches, exercise and gym equipment, etc. that help people to monitor their health with real-time parameters.
The granular formulations segment dominated the stevia sugar blends market in 2024.
The widespread use of granular formulations to deliver pesticides to the target drives segmental growth. The various testing procedures for agricultural granules include sampling procedures, bulk density, sieve specifications, particle size distribution, particle count, and liquid holding capacity, which expand the portfolio of granular formulations.
The liquid formulations segment is observed to be the fastest growing in the stevia sugar blends market during the forecast period. The liquid formulations are the better choice for children and elderly people than capsules and tablets, which are hard to swallow. There is more ease and convenience in the dosage forms of liquid formulations than solid dosage formulations.
The supermarkets and hypermarkets segment dominated the stevia sugar blends market in 2024.
The supermarkets sometimes offer discounts and cashbacks and deliver an enjoyable and affordable shopping experience to consumers. They also offer great savings and the best quality products.
The online retail segment is seen to grow at the fastest rate in the stevia sugar blends market in the upcoming years. The online retailing options provide easy access to marketing and customers can enjoy a better marketing experience on e-commerce sites. Online marketing tools offer advantages to target new customers and meet customer needs.
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March 2025
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