Precision Nutrition Market Set for Rapid Growth with Personalized Health Solutions

Precision Nutrition Market Size, Share and Trends Forecast 2034

The global precision nutrition market size estimated at USD 6.12 billion in 2024 and is predicted to increase from USD 7.12 billion in 2025 to nearly reaching USD 27.70 billion by 2034, growing at a CAGR of 16.3% during the forecast period from 2025 to 2034. Precision nutrition is on the rise due to preferences for targeted disease prevention and management. 

Key Highlights

• By region, North America dominated the precision nutrition market with an estimated market share of approximately 50% in 2024, owing to technological advancements and the shift towards preventive healthcare. 
• By region, the Asia Pacific is expected to grow at the fastest CAGR in the market during the forecast period due to the expansion of e-commerce on digital health platforms. 
• By product type, the personalized supplements segment dominated the market with an estimated market share of approximately 40% in 2024 due to the increased focus on targeted nutrition and the need to address specific health concerns. 
• By product type, the personalized nutritional testing & analytics segment is expected to grow at the fastest CAGR in the market during the forecast period, driven by tailored dietary plans and improved weight management. 
• By end-user, the individuals (direct-to-consumer) segment dominated the market with an estimated market share of approximately 45% in 2024 due to the emerging trend of personalized shopping experiences. 
• By end-user, the athletes & sports nutrition segment is expected to grow at the fastest CAGR during the forecast period, driven by the increased focus on preventing injury, protecting health, and achieving recovery. 
• By distribution channel, the online distribution segment dominated the market with an estimated market share of approximately 50% in 2024 due to cost efficiency and reduced overhead offered by online retail channels. 
• By distribution channel, the offline distribution segment is expected to grow at the fastest CAGR during the forecast period, driven by personalized interactions and direct product experience. 
• By application, the weight management segment dominated the market in 2024 with an estimated market share of approximately 38% due to personalized dietary preferences and enhanced metabolic health. 
• By application, the chronic disease prevention and management segment is expected to grow at the fastest CAGR during the forecast period due to optimized treatments, disease prevention, and improved health outcomes. 
• By technology, the AI & machine learning segment dominated the market in 2024 with an estimated market share of approximately 42% due to their major role in early detection of risks, monitoring, and management. 
• By technology, the mobile applications & wearables segment is expected to grow at the fastest CAGR during the forecast period due to the technological potential of data collection and enhanced self-monitoring.

Industry Coverage

Market Overview

What is the Cutting-Edge Precision Nutrition Approach? 

The precision nutrition market refers to the tailored nutritional interventions and products designed to meet the individual needs of a person based on their genetic, phenotypic, metabolic, and lifestyle factors. This involves customized diet plans, supplements, and therapies that target optimal health and wellness by considering variations in individual biology. The market focuses on integrating science from genomics, biomarkers, and personalized data to recommend the most effective nutrition for individuals. 

Precision Nutrition Market Trends

What are the Newest Forms of Nutrition Research in 2024?

• Food is Medicine Approach: This approach introduces various programs and services to ensure food security and make personalized food accessible and affordable to the community. These initiatives resolve problems of food insecurity, affordability, and accessibility due to the growing population and the rising prevalence of metabolic diseases. The first approach focuses on precision nutrition and resolving malnutrition challenges, leading to mortality and morbidity risk factors. The second approach links health and nutrition by providing personalized meals and access to healthcare services. 
• Healthy Aging and Disease Management: The metabolomics research focuses on analyzing metabolic constituents to connect the effects of nutrients and bioactive molecules on metabolic activities. The variations in metabolic profiles are assessed to identify and recommend diet plans. The data collection regarding metabolites is used to identify individual responses to dietary patterns. Several technologies, like Raman spectroscopy, Infra-red spectroscopy, mass-spectrometry, and nuclear magnetic resonance, along with other computational methods, allow the identification and analysis of metabolites. 

Market Opportunity

What are the Opportunities for Improving Health through Nutrition and Lifestyle? 

• Personal Wellness and Motivation: The good accessibility to resources for maintaining physical activity results in greater support for fitness-conscious people. The cultural programs, training sessions on cooking, and awareness programs for healthy eating habits contribute to empowering people with overall health and wellness. Improved physical and mental well-being is crucial for developing healthy social interactions and family relationships. 
• Social Factors: The social environment and cultural influence, including family and friends, impact the social acceptance of nutritional trends. Many initiatives taken by government organizations and other entities focus on developing healthy food resources that are accepted and supported by the community. 

Market Challenges

What are the Individual and Environmental Barriers to Healthy Eating? 

• Lifestyle, Knowledge, Initiative, and Health: These challenges involve a lack of time and difficulties in changing habits and personal preferences among consumers. There can be a lack of knowledge about the benefits of cooking, food, health, and nutrition, which leads to a lack of discipline in following healthy meal preparations. Unhealthy dietary patterns lead to mental and physical health challenges.
• Cost, Availability, Accessibility, and Social Environment: People carry unexpected perceptions about the expensiveness of healthy food items and healthy lifestyles. Consumers sometimes face issues with food accessibility due to long-distance of stores and lack of transportation options. People may carry the burden of maintaining cultural food traditions due to family, friends, and other social pressures. 

Precision Nutrition Market Regional Insights

How North America Dominated the Precision Nutrition Market in 2024? 

North America dominated the precision nutrition market in 2024 owing to the advancements in genetic testing, biomarker analysis, AI, and data analytics. According to the National Institute of Health (NIH), the All Of Us Research Program supported the NIH common fund entitled ‘Nutrition for Precision Health’. This funding opportunity aims to develop algorithms that can predict individual responses to dietary patterns and food. In September 2024, the President’s Council of Advisors on Science and Technology set a vision to advance nutrition science in the U.S. It is the federal advisory committee which responsibly advances science and technology based on the advice of the White House and federal agencies.

What is the Future of Nutrition Research in the U.S.? 

The U.S. federal nutrition policy is associated with nutrition incentive programs that look after specific patient populations affected by chronic diseases. In December 2024, the U.S. Department of Agriculture (USDA) announced its commitment to expand access to nutrition resources in underserved communities by providing funding to three nutrition hubs. In June 2025, the Precision Nutrition Forum and the PREDIMED Omics Symposium united at Harvard in Boston to introduce recent advancements in precision nutrition research, tools, and technologies, including omics and cardiometabolic health. 

• In December 2024, the USDA announced the investment of $4.5 million to establish three nutrition hubs that will support advancements in food and nutrition security through effective and scalable approaches. (Source: USDA)

Asia Pacific is Expected to Grow at the Fastest CAGR in the Precision Nutrition Market During the Forecast Period 

Due to a strong focus on personalized and preventive strategies. The Asia-Pacific Agri-Food Innovation Summit offers opportunities for agri-food leaders to come together and discuss innovative solutions and financing strategies. It allows them to address the rising demand for nutritious food by achieving climate resilience. The public-private partnerships and initiatives by the government, stakeholders, NGOs, and the private sector contribute to providing affordable and accessible nutrition. In November 2024, the Asia Pacific Agri-Food Innovation Summit paid attention to the role of innovation in food security and the establishment of a sustainable and resilient aquaculture sector. It has focused on enabling regulations, research, innovation, and expertise. It has directed the development of an ecosystem while promoting the local produce. 

What are the Key Initiatives by the Government of India for Advancing Nutrition? 

The International Life Sciences Institute India (ILSI) is at the forefront of scientific activities related to food safety, nutrition, agricultural biotechnology, risk sciences, water safety, nutrition and health, toxicology, etc. It works on achieving sustainable agriculture, nutrition security, and advancements in food technology.

• In November 2024, the Ministry of Health & Family Welfare and the National Commission for Allied Healthcare Professions published a curriculum on nutrition and dietetics. 
• In September 2024, the Indian Government announced the initiative of a Rs. 6,000 crore schemes to encourage precision farming by leveraging smart technologies like AI, IoT, and drones while addressing their significant impact on agriculture. (Source: Vajiram & Ravi)

Segmental Insights

Product Type Insights 

How Personalized Supplements Segment Dominated the Precision Nutrition Market in 2024? 

The personalized supplements segment dominated the market in 2024 owing to the potential of personalized vitamins to address deficiencies of individuals and provide customized forms of nutrients. These health supplements are important to fulfill personalized health goals regarding heart health and immunity. With the expansion of nutraceutical companies offering novel healthcare products, personalized supplements are becoming the future of health and wellness. The growing investments and the expansive market reach of innovative products supported the consumer health and wellness. The growing consumer preferences for products enriched with natural ingredients drive the adoption of personalization trend among global population. 

The Personalized Nutritional Testing & Analytics Segment is Expected to Grow at the Fastest CAGR in the Precision Nutrition Market During the Forecast Period. 

Due to the prevention of chronic diseases and optimized nutrient intake. This approach introduces improved mental health, increased energy levels, and optimized athletic performance. These innovative strategies can better manage the existing health conditions like hypertension, diabetes, etc. They consider the dietary choices and their health impact for consumers that deliver improved health outcomes. They result in enhanced patient engagement and increased motivation for patient population. 

End-User Insights 

What Made Individuals (Direct-to-Consumer) the Dominant Segment in the Precision Nutrition Market in 2024? 

The individuals (direct-to-consumer) segment dominated the market in 2024 owing to the tailored dietary recommendations and improved health outcomes. Precision supplements are widely applicable management, diabetes management, sports nutrition, and long-term health. These D2C end users facilitate increased profitability and enhanced control over brand. They allow direct customer relationships while improving data access. They also result in improved business efficiency and cost savings while building a strong brand loyalty. 

The athletes & sports nutrition segment is expected to grow at the fastest CAGR in the precision nutrition market during the forecast period, due to the customization options for the intake of macronutrients and micronutrients for athletes. The intake of health supplements results in the regulation of menstrual dysfunction in female athletes and tailored supplementation. 

Distribution Channel Insights 

How did the Online Distribution Segment Dominate the Precision Nutrition Market in 2024? 

The online distribution segment dominated the market in 2024 owing to a large online platform for precision nutrition services to reach a wide audience irrespective of geographical limitations. The integration of genetics, wearable device information, and dietary habits into online platforms allows us to generate highly personalized recommendations. 

The offline distribution segment is expected to grow at the fastest CAGR in the precision nutrition market during the forecast period, due to increased consumer trust and community engagement. The numerous benefits of offline channels, particularly in underserved communities, can reduce the burden of malnutrition and chronic diseases on a global level.

Application Insights 

How Weight Management Segment Dominated the Precision Nutrition Market in 2024? 

The weight management segment dominated the market in 2024 owing to the reduced risk of associated health conditions and targeted interventions for specific needs. The integration of omics technologies such as metabolomics, nutrigenetics, and metagenomics helps to gain insights into the genetic variations of individuals. 

The chronic disease prevention and management segment is expected to grow at the fastest CAGR in the precision nutrition market during the forecast period, due to the more effective prevention and management of chronic diseases by addressing specific dietary interventions. The effective control of glycemic index in diabetic patients and the management of arthritis are possible due to precision medicine approaches.

Technology Insights 

What Made AI & Machine Learning the Dominant Segment in the Precision Nutrition Market in 2024? 

The AI & machine learning segment dominated the market in 2024 owing to the automated tracking of food intake through AI-powered applications and wearable devices. AI algorithms can analyze diverse datasets including health markers, genetics, gut microbiome composition, and lifestyle factors to recommend personalized diet plans. 

The mobile applications & wearables segment is expected to grow at the fastest CAGR in the precision nutrition market during the forecast period, due to the real-time tracking of health metrics, physical activity, and dietary intake through these resources. Sensors like accelerometers and electromyography help to detect eating patterns like chewing and swallowing, which are important in dietary assessment and monitoring. 

Recent Developments in the Precision Nutrition Market

Nestlé Health Science

• In June 2024, Nestlé Health Science reported about COGNIKET-MCI trial investigations to support people dealing with cognitive impairment by conducting research on the health benefits of a specialized ketogenic product as an alternative source to glucose to provide brain cell support. (Source: Nestle HealthScience)

Abbott Laboratories 

• Launch: In May 2024, Abbott Laboratories announced the launch of the Next-Generation XIENCE Sierra™ Stent in India, which offers a new level of care and precision to cardiologists and people suffering from blocked coronary arteries. (Source: Abbott)

Precision Nutrition Market Leading Companies 

• Nestlé Health Science
• Amway Corporation
• Herbalife Nutrition Ltd.
• Abbott Laboratories
• PepsiCo, Inc.
• Danone S.A. 
• Yum! Brands, Inc. 
• Kerry Group 
• GSK (GlaxoSmithKline) 
• Bayer AG 
• Nutraceutical Corporation 
• Genetic Direction Inc. 
• DNAfit 
• Personalabs 
• Zoe Global Inc. 
• Habit, Inc. 
• Elysium Health 
• Cell Tech International Ltd. 
• Tara Health Foundation 
• Sun Genomics 

Segments Covered 

By Product Type

• Personalized Supplements
  
  • Vitamins & Minerals 
  • Proteins & Amino Acids 
  • Probiotics & Prebiotics 
  • Omega-3 Fatty Acids 
  • Herbal Supplements 
  • Plant-based Supplements 
• Personalized Food: 
  
  • Functional Foods 
  • Customized Meal Plans 
  • Protein-Rich Foods 
• Precision Nutritional Testing & Analytics: 
  
  • DNA-based Testing 
  • Blood & Urine Biomarker Analysis 
  • Microbiome Analysis 
  • Lifestyle & Metabolic Testing 

By End-User

• Individuals (Direct-to-Consumer): 
  
  • Fitness Enthusiasts 
  • Chronic Disease Management 
  • Weight Management 
• Healthcare Providers: 
  
  • Hospitals & Clinics 
  • Dietitians & Nutritionists 
  • Wellness & Fitness Centers 
• Athletes & Sports Nutrition: 
  
  • Professional Athletes 
  • Fitness & Performance Nutrition 
• Other: 
  
  • Corporate Wellness Programs 

By Distribution Channel

• Online Distribution: 
  
  • Direct-to-Consumer Websites 
  • E-commerce Platforms 
• Offline Distribution: 
  
  • Pharmacies & Drugstores 
  • Health Food Stores 
  • Supermarkets & Hypermarkets 
• Healthcare Institutions: 
  
  • Hospitals & Clinics 
  • Specialized Nutritionists & Dieticians 

By Application

• Weight Management 
• Chronic Disease Prevention & Management: 
  
  • Diabetes 
  • Heart Disease 
  • Obesity 
• Sports Nutrition 
• Cognitive Health & Wellness 
• Skin & Hair Health 

By Technology

• AI & Machine Learning: 
  
  • Personalized Diet Recommendations 
  • Health Risk Predictions 
• Genomic Sequencing & Biotech: 
  
  • DNA-Based Nutrition 
  • Personalized Supplementation 
• Mobile Applications & Wearables: 
  
  • Nutrition Tracking Apps 
  • Wearables for Nutritional Insights 

By Region

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America