CBD Nutraceuticals Market Size, Growth, and Trends 2025 to 2035

CBD Nutraceuticals Market Size 2025 to 2035

The global CBD nutraceuticals market size reached at USD 9.30 billion in 2025 and is anticipated to increase from USD 10.40 billion in 2026 to an estimated USD 27.60 billion by 2035, witnessing a CAGR of 11.49% during the forecast period from 2026 to 2035. Increasing awareness regarding the medical benefits of cannabidiol and the growing legalization of cannabis in different regions are the key factors driving the market growth.

Key Highlights

• By region, North America dominated the global market with the largest share in 2025.
• By region, Europe is expected to grow at the fastest CAGR from 2026 to 2035.
• By product, the CBD tinctures segment held the major market share in 2025.
• By product, the capsules & softgels segment is projected to grow at a CAGR between 2026 and 2035.
• By application, the pain management segment held a major revenue share in the market in 2025.
• By application, the stress & anxiety relief segment is expected to expand rapidly in the market with a CAGR in the coming years.
• By distribution channel, the retail stores segment dominated the market in 2025. 
• By distribution channel, the online segment is expected to grow at a significant CAGR over the projected period.

CBD Nutraceuticals Industry Coverage

CBD Nutraceuticals Market Drivers 

Cannabidiol (CBD) from industrial hemp is a highly promising bioactive compound with multifarious health benefits. The utilization of CBD derived from industrial hemp is associated with a multitude of health benefits, including but not limited to antioxidant, antimicrobial, anti-inflammatory, anti-nausea, anti-anxiety, anti-psychotic, anti-arthritic, and immunomodulatory properties. The growth of the nutraceuticals market is primarily driven by a consumer shift towards plant-based organic supplementary products, an increase in awareness and understanding of CBD’s health advantages with minimal side effects, and the legalization of CBD-based products by regulatory authorities.

CBD Nutraceuticals Market Trends

• The market is witnessing a rise in the popularity of plant-based and functional ingredients, leading to increased competition among manufacturers to produce superior supplements. 
• Wellness-oriented consumers are progressively seeking personalized and effective health solutions. This increasing trend of personalization is boosting the CBD nutraceuticals market.
• The development of innovative CBD delivery systems is pivotal in broadening market reach and ensuring sustained growth. This trend signifies a wider movement towards innovation-led differentiation within the competitive landscape of CBD nutraceuticals.
• Consumers today are less inclined to accept ambiguous claims; instead, they demand transparency, safety, and high-quality CBD products. There is a growing emphasis on clearer labeling, third-party testing, and the establishment of stringent quality standards. 
• Notably, the approach to CBD consumption is evolving, with a marked increase in the trend of microdosing, exemplified by the popularity of low-dose CBD gummies.

Key Technological Shift in the CBD Nutraceuticals Market

Technological advancements are critical drivers of sustainable growth within the CBD nutraceuticals market. Emerging green extraction techniques, including supercritical fluid extraction, deep eutectic solvents, and microwave-assisted extraction, present promising alternatives by reducing solvent usage, minimizing processing time, and enhancing extraction yields. Among the most notable advancements in CBD delivery are the applications of nanotechnology and microemulsions, which enhance bioavailability and enable personalized experiences through smart devices, effectively transforming how individuals incorporate CBD into their daily routines.

• For instance, in April 2024, dsm-firmenich announced a strategic collaboration with Oz Medicann Group Pharma, an Australian biotech firm focused on cannabinoid medicines, to investigate the therapeutic potential of orally dispersible tablets containing CBD aimed at addressing insomnia. (Source: dsm-firmenich)

Value Chain Analysis of CBD Nutraceuticals Market

Raw Material Procurement 

• Raw material procurement for CBD nutraceuticals focused on sourcing high-quality, compliant hemp derivatives. 

Processing of CBD Nutraceuticals 

• Processing of CBD nutraceuticals involves extracting, refining, and formulating CBD for products like capsules, tinctures, and gummies. 
• Key Players: Charlotte's Web, CV Sciences, Inc., Elixinol, Medterra CBD, Diamond CBD, and Irwin Naturals

CBD Nutraceuticals Market Regional Insights 

North America Dominated the CBD Nutraceuticals Market in 2025

This growth is propelled by increasing consumer awareness and the growing adoption of CBD across various applications. Supportive regulatory environments in the United States and Canada, combined with a robust healthcare framework and active research and development centers, have significantly fostered growth, particularly in the nutraceuticals. 

United States CBD Nutraceuticals Market Trends

The consumption of CBD nutraceuticals in the U.S. has been on a steady upward trajectory, with a growing number of individuals incorporating it into their routines for pain management, anxiety reduction, and sleep improvement. Noteworthy trends indicate that women are more prone to utilize CBD for mental wellness, whereas men often opt for it for social or spiritual purposes. Sales in states such as California, Florida, and New York continue to expand. 

Europe CBD Nutraceuticals Market Trends

Europe expects the fastest growth in the CBD nutraceuticals market during the forecast period. This growth is due to the increasing consumer interest in natural health solutions and supportive regulatory frameworks. These products undergo rigorous quality control measures to ensure they contain safe levels of CBD and minimal THC. The diverse demographic utilizing these products ranges from athletes seeking recovery support to older adults managing chronic discomfort. The appeal of CBD nutraceuticals in Europe lies in their natural composition, perceived safety, and potential health benefits, which are continually being validated through ongoing research.

Germany CBD Nutraceuticals Market Trends

In Germany, the CBD nutraceuticals market is experiencing substantial growth, reflecting the global trend towards natural and holistic health and wellness products. As consumer demand for natural and sustainable skincare solutions rises, firms that prioritize quality, innovation, and transparency are likely to dominate the market in the coming years.

Asia Pacific CBD Nutraceuticals Market Trends

Asia Pacific CBD nutraceuticals market is growing at a notable rate, driven by evolving regulatory frameworks and rising healthcare needs. Increasing wellness aspirations among the middle class, countries such as Japan, South Korea, Thailand, and Australia are gradually legalizing or relaxing restrictions on hemp-derived CBD. This creates entry points for both international and regional players. For instance, Thailand’s recent allowance for CBD use in food and cosmetics has opened up a significant market that aligns with traditional herbal practices. Rapid urbanization, growing mental health challenges, and a preference for plant-based traditional medicines create fertile ground for the integration of CBD nutraceuticals. 

India CBD Nutraceuticals Market Trends

In India, a shift toward health consciousness, especially among the younger population, has played a crucial role in the adoption of CBD nutraceuticals. Consumers are increasingly inclined to explore plant-based alternatives for issues such as stress, chronic pain, and sleep disorders, areas where CBD is often considered beneficial. As awareness of these therapeutic benefits spreads, the demand for CBD products is expected to increase despite some hurdles along the way.

• For instance, in October 2025, a medical cannabis wellness startup Awshad, introduced a 6,500 mg CBD oil. This launch coincided with Awshad’s fourth anniversary, marking it as one of the first homegrown companies in India’s medical cannabis wellness firm to gain profitability. (Source: Pharmabiz)

CBD Nutraceuticals Market Segmental Insights

Product Insights 

How did the CBD Tinctures Segment Dominate the CBD Nutraceuticals Market in 2025?

The CBD tinctures segment dominated the CBD nutraceuticals market in 2025. CBD tinctures offer higher bioavailability than CBD oil due to the presence of alcohol, which allows for faster absorption when taken sublingually. This quick onset of effects makes tinctures a preferred choice for those seeking immediate relief from uncomfortable symptoms. Their compact and portable nature makes them convenient for use at home, work, or while traveling.

The Capsules & Softgels Segment is Expected to Grow at the Fastest Rate During the Forecast Period

Products like the CBD capsules and softgels are designed to be portable and seamlessly integrate into daily supplement regimens. The encapsulated form delivers a tasteless and odorless CBD experience, eliminating the often-unpleasant taste associated with tinctures or edibles.

Application Insights

Which Application Segment Held the Largest Share of the CBD Nutraceuticals Market in 2025?

The pain management segment held the largest share of the CBD nutraceuticals market in 2025. CBD's anti-inflammatory and pain-relieving properties make it effective for various types of joint pain. Brands such as CBDistillery and Joy Organics offer creams, oils, and salves that can serve as effective options. Chronic pain remains one of the most complex and prevalent medical challenges in modern healthcare, arising from conditions like arthritis, neuropathy, spinal disorders, and sports injuries. CBD has the potential to elevate the body's levels of anandamide, a compound associated with pain regulation, thereby reducing pain perception and improving mood.

The Stress & Anxiety Relief Segment is Expected to See Notable Growth During the Forecast Period

In today’s fast-paced world, many individuals experience overwhelming anxious feelings. Frequent anxiety attacks can impose significant mental and physical stress, hampering daily activities. CBD extracts have emerged as herbal therapies for potential anxiety and stress relief because they interact with the body's endocannabinoid system to help regulate mood. From edible gums to oils and injections, CBD products are increasingly accessible as stress busters for those suffering from anxiety.

Distribution Channel Insights

Which Distribution Channel Accounted for the Largest Share of the CBD Nutraceuticals Market in 2025?

The retail stores segment accounted for the largest share of the market in 2025, driven by rising regulatory clarity and increasing acceptance of CBD nutraceuticals within formal healthcare retail environments. In June 2024, over 800 Walmart stores across five states began carrying CBD products. Specifically, 827 stores in Texas, Pennsylvania, California, Illinois, and Florida started stocking a range of CBD topicals from Charlotte’s Web, including a balm stick, cream, and cooling gel, each containing 1,000 mg of concentrated CBD isolate. (Source: healthline)

The Online Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period

Due to its wide product availability, extensive brand variety, and the convenience of direct-to-consumer delivery models supporting CBD purchases. E-commerce platforms allow customers to compare potency, formulations, and third-party lab results, which increases consumer confidence in product quality. For instance, Your CBD Store (SUNMED) utilizes a franchise model, with SUNMED producing products exclusively for distribution through Your CBD Store retailers and the company's e-commerce website.

Recent Developments in the CBD Nutraceuticals Market

DSM-Firmenich

• Launch: In June 2024, dsm-Firmenich, a specialist in ingredient solutions for the nutrition, health, and beauty sectors, introduced CBtru, an advanced CBD drug product intermediate designed for oral solid dosage forms. This innovative CBD intermediate facilitates a higher drug loading capacity relative to existing products in the market, thereby enhancing the bioavailability and efficacy of dietary supplements that incorporate this functional ingredient. (Source: Nutraceutical Business Review)

NOW

• Launch: In June 2024, the natural products company NOW entered the CBD sector by launching three new topical products under the NOW Solutions line. These offerings, which represent the company’s inaugural foray into the CBD marketplace, include CBD Joint & Muscle Cream, CBD Massage Oil, and CBD Balm. (Source: Nutraceuticals World)

Kazmira Therapeutics

• Launch: In January 2026, Kazmira Therapeutics announced the official inauguration of a pioneering, prescription-only cannabinoid CBD pharmacy, known as Kazmira Pharmacy. This licensed and LegitScript-certified 503A compounding pharmacy specializes in providing pure compounded cannabidiol that is devoid of any traces of THC, the psychoactive component found in hemp. (Source: yahoo/finance)

Top Companies in the CBD Nutraceuticals Market

• Charlotte's Web, which is recognized as a leading brand offering high-cannabidiol and low-tetrahydrocannabinol products derived from industrial hemp, is marketed as dietary supplements and cosmetics under the federal laws of the United States. 
• Elixinol is an established leader in the CBD nutraceutical sector, providing premium, hemp-derived products such as tinctures, capsules, and topicals that focus on promoting wellness.

Other Companies in the Market

• Medical Marijuana, Inc.
• CV Sciences, Inc.
• Irwin Naturals
• Diamond CBD.
• Foria Wellness
• Medterra CBD
• Green Roads
• Isodiol International Inc

Segments Covered in the Report

By Product

• CBD Tinctures
• Capsules & Softgels
• CBD Gummie
• Others

By Application

• Pain Management
• Stress & Anxiety Relief
• Sleep Support
• Skin Health & Beauty
• Others

By Distribution Channel

• Retail Stores
• Online
• Pharmacies

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America