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July 2025
The global pet dietary supplements market size was estimated at USD 2.52 billion in 2024 and is expected to rise from USD 2.74 billion in 2025 to nearly reaching USD 5.81 billion by 2034, growing at a CAGR of 8.72% during the forecast period from 2025 to 2034. The rising demand for functional formulations and product innovation for improving pet food quality that helps in enhancing market growth.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 8.72% |
| Market Size in 2025 | USD 2.74 Billion |
| Market Size in 2026 | USD 2.98 Billion |
| Market Size by 2034 | USD 5.81 Billion |
| Largest Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The pet dietary supplements market involves the production, formulation, and distribution of nutritional supplements specifically developed for companion animals such as dogs, cats, birds, and small mammals. These supplements aim to support overall health, immunity, mobility, digestion, skin & coat, and specific age-related or breed-specific conditions.
Some of the major significant factors driving the growth of the market such as rising pet humanization, increasing veterinary awareness, growing trends around preventive healthcare and growing aging pet population. In addition, rising innovation in functional ingredients, chewable formats, organic & plant-based options, and condition-specific formulas (e.g., joint health, anxiety, probiotics) is further reshaping the growth of the market during the forecast period.
| Pet Food Sales 2024 | 2024 sales (in billions) | Growth % 2023 to 2024 |
| Global | 151.8 | 7.60% |
| United States | 61.9 | 5.10% |
(Source: PET Food Processing)
One of the major growth opportunities revolutionize the market growth is the increasing demand for plant-based and natural pet supplements. Plant-based and natural supplements are gaining popularity among pet parents. There is an increasing preference towards products that are chemical free and artificial additives. Due to digestive health, immune-boosting and anti-inflammatory health benefits, natural ingredients like aloe vera, coconut oil, ginger and turmeric are widely used in pet wellness.
In addition, algae-based dietary supplements such as chlorella and spirulina are also gaining more traction for their nutrient-rich profiles, which further enhance pet heat and wellness. These additives or alternatives to synthetic chemicals align with sustainability values and cater to health aware consumers, which are further expected to revolutionize the growth of the pet dietary supplements market in the coming years.
One of the major restraining factors hindering market growth is the increasing higher cost of dietary supplements. When it comes to buying food for pets, particularly in low economic period, pet parents may become more conscious and frugal. This sensitivity can make it more challenging for the market to offer and introduce high-quality and expensive pet supplements and food. These consumers may choose less-costly food products, which may affect the sales of pet dietary supplements. Suppliers and manufacturers also make it difficult to stay satisfied and profitable while purchasing pet food. These factors are expected to restrain the growth of the pet dietary supplements market.
Why did North America Held the Largest Pet Dietary Supplements Market Revenue in 2024?
North America dominated the market revenue in 2024. The market growth in the region is attributed to the increasing demand for pet supplements, increasing awareness towards pet health and wellness, increasing concerns for pets, increasing number of pet owners and increasing tendency of pet parents to treat with various skin allergies, strengthen their bones, improve digestion and improve immune systems of pets.
The U.S. dominated the pet dietary supplements market revenue in 2024, driven by increasing pet ownership. Pet food and treat manufacturers are continuously innovating food products to address evolving demand of pet owners. With approximately 68 million pet pooches and approximately 51% of households are having dogs, Dogs are the most popular pet in the U.S. However, the number of cats has also increased rapidly in the U.S. Cat food sales increased 2%, while dog food sales volume fell 2% in 2024. In addition, according to the American Pet Product Association, about 86 million American households are rapidly adopting pets in the U.S., which contributed to accelerate the market demand in the U.S. (Source: PET food industry)
Asia Pacific Pet Dietary Supplements Market Trends
Asia Pacific expects the fastest growth in the market during the forecast period. The growth is attributed by the factors such as the growing population of domesticated pets, such as cats, birds, fish and dogs, increasing demand for daily diets, increasing demand for supplements for pets, increasing pet owners' awareness towards health and wellness and increasing demand for organic and plant-based pet food.
India expects the fastest growth in the market during the forecast period. There are most trusted manufacturers in India for pet food and allied essentials, such as the pet supplements, pet grooming essentials and pet treats. Indian Broiler Group and Mars Inc are the two largest pet food companies in India representing significant sales of pet food. India contributed to 100 million pets, such as 30 million in households. In India, there is approximately 29 million of pet population, with around 24 million of dog population. With 73 percent opting to shop online, pet owners in India spend an average of Rs 23,000 per year on food and treats, which further increase the demand for dietary supplements of pet in India.
How Dogs Segment Dominates the Pet Dietary Supplements Market Revenue in 2024?
Dogs segment dominated the pet dietary supplements market revenue in 2024. The segment growth in the global market is attributed to the global market. The segment growth in the market is attributed to the increasing dog ownership, increasing consumer desire or trend to treat dogs as family members, increasing demand for premium, natural and functional dog food and increasing rapid adoption of dogs and dog food. The right amount of food for dogs depends on various factors, such as health status, activity level, weight and age. Senior dogs, adult dogs and puppies all have different nutritional demands.
Pet Ownership in India
| Category | 2022 | 2023 |
| % Households owning a dog | 7.70% | 7.90% |
| Households owning a dog | 23,080.80 | 23,967.60 |
(Source: agriculture.canada.ca)
The Cats Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is driven by factors such as growing popularity of cats, increasing demand for cat food supplements and products, increasing cat ownership, increasing urbanization and increasing demand for premium and health-focused dietary foods. Cats are predatory carnivores and consume nutritional food from birds, small reptiles, fresh rodents and other prey animals. In addition, there are various benefits for cats consuming dietary supplements, such as addressing nutritional deficiencies, supporting health diseases, managing health-related needs, and ensuring balanced nutrition for specific diets, which is expected to drive the segment growth.
What Factors Help Joint Health Segment Grow in 2024?
The joint health segment dominated the market revenue in 2024. The segment growth in the market is attributed to the increasing pet owner awareness towards pet health and wellness, increasing age-related issues such as joint conditions, improving flexibility and mobility by reducing inflammation and supporting cartilage health and enhancing overall well-being. In addition, Joint health is a major concern in pet dietary supplements, especially for large breed or aging cats or dogs. Supplements contain ingredients, such as chondroitin and glucosamine, which help improve joint flexibility, reduce inflammation and maintain healthy cartilage, contributed to accelerating the presence of joint health.
The Anti-Anxiety & Digestive Health Supplements Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the global pet dietary supplements market is attributed to the increasing support to immune system, increasing stress and anxiety and supporting gut health. The anti-anxiety & digestive health supplements promote a holistic approach to pet health and address both mental and physical well-being. These supplements contribute to better behavior in pets, improved mood and overall vitality, by reducing anxiety and supporting a healthy gut, which further enhance segment growth.
Why did Vitamins & Minerals Segment Held the Largest Pet Dietary Supplements Market Revenue in 2024?
The vitamins and minerals segment dominated the market revenue in 2024. The vitamins and minerals play an important role in pet dietary supplements. They support bodily functions and overall wellness. They contribute to the development, growth and immune function, ensuring chemical reactions and act as a significant factor for enzymes. In addition, vitamins such as E, C, and A along with minerals such as selenium and zinc are helping pets to fight various health diseases which may enhance their immune systems, particularly in growing kittens and dogs. Furthermore, these vitamins with omega-3, fatty acids, which further contribute to a shiny coat and healthy skin, further drive the segment growth.
The CBD and Herbal Extracts Segment is Expected to Grow Fastest During the Forecast Period.
CBD and herbal extracts play an important role in pet dietary supplements and offer significant benefits for health and wellbeing, anxiety relief and pain management in animals. CBD can help with anxiety and other health problems and can reduce inflammation and pain especially in conditions, such as osteoarthritis. In addition, herbal extracts are being used for their antimicrobial, anti-inflammatory and antioxidant properties, which significantly enhance pet health, further accelerating the demand for the segment.
How did Soft Chews Segment Dominate the Pet Dietary Supplements Market Revenue in 2024?
The soft chews segment dominated the market revenue in 2024. The segment growth in the global market is attributed to the various benefits such as veterinary recommendation, safety and natural, convenient for all dogs, improved compliance and enhanced ease of use and portability. Due to the improved compliance, ease of administration and palpability, soft chews are a popular form of pet dietary supplements. In addition, soft chews offer a easier and convenient way to deliver necessary nutrients for several health demands, including digestive health, joint support and coat and skin improvement.
The Liquids (Palatable and Easy Dosing) Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the global pet dietary supplements market is driven by benefits such as the improved ease of administration and palatability, enhanced absorption and bioavailability, and flexible and precise dosing. Liquid supplements promoting consistent administration and making process less confrontational, as liquid supplements can be given directly, easily added to water and easily mixed with food. These supplements may lead to better usage of nutrients, by streamlining the digestive process needed for solid forms, which expected to drive the growth of liquids segment in the global market.
How Online Retail Segment Dominates the Pet Dietary Supplements Market Revenue in 2024
The online retail segment dominated the market revenue in 2024. The segment growth in the global market is attributed to the growing e-commerce platforms, increasing pet owners' trend towards online shopping, increasing sales of pet dietary supplements, increasing modern and busy lifestyles and rising internet penetration. E-commerce enables pet owners to easily compare reviews, prices and ingredients. The educational content, customer feedback and online reviews can inspire pet parents to make informed decisions about pet’s health and wellbeing. These factors are expected to fuel the segment growth during the forecast period.
The DTC Brands (Subscription Models, Custom Blends) Segment is Expected to Grow Fastest During the Forecast Period.
DTC brands offer targeted marketing, personalization and convenience to pet parents. These brands drive stronger consumer loyalty and relationships for more convenient product offerings. In addition, rising potential innovation, targeted promotion and marketing, growing subscription models, enhanced consumer education and engagement and increasing convenience and accessibility are the major benefits of DTC brands driving the segment growth in the global pet dietary supplements market.
Royal Canin
Amazon
Grizzly Pet Products
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