Download Sample
Schedule a Meeting
Table of Content
NA : +1 804 441 9344
sales@towardsfnb.com
July 2025
The India flavored milk market size estimated at USD 327.92 million in 2024 and is predicted to increase from USD 345.96 million in 2025 to nearly reaching USD 560.13 million by 2034, growing at a CAGR of 5.5% during the forecast period from 2025 to 2034. The growth of the market is driven by the increasing demand for lactose-free and plant-based alternatives, which may improve consumer’s health and wellness.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 5.5% |
| Market Size in 2025 | USD 345.96 Million |
| Market Size in 2026 | USD 364.98 Million |
| Market Size by 2034 | USD 560.13 Million |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
The India flavored milk market refers to the production, distribution, and consumption of ready-to-drink dairy beverages infused with flavors such as chocolate, vanilla, strawberry, coffee, almond, and regional fruit-based varieties. Flavored milk is positioned as a nutritious alternative to carbonated soft drinks, combining taste with the health benefits of milk, including protein, calcium, and vitamins. Market growth is driven by rising health-consciousness, urbanization, growing middle-class disposable incomes, and the increasing popularity of on-the-go beverages.
The market is also driven by factors such as the increasing launch of value-added and fortified flavored milk, adoption of innovative packaging (tetra packs, PET bottles), premiumization with exotic flavors, and rising demand from tier-II and tier-III cities alongside modern retail and e-commerce penetration. In addition, increasing changing lifestyles, increasing consumer preference towards single-serve and on-the-go packaging, expanding e-commerce and retail penetration and increasing consumer health awareness.
One of the major opportunities revolutionizing market growth is the rising premiumization and innovative flavor introductions. As more consumers look for indulgent and high-end products, the flavored milk category is witnessing a rapid growth in premiumization in India. Premium flavored milk is divided by organic farming, unorthodox ingredients and innovative flavors including honey-vanilla, Belgian Chocolate and saffron-pistachio.
The premium offerings appeal to a sense of luxury in their everyday diets and upscale consumers in pursuit of a richer taste experience. In addition, manufacturers are seeking for innovative local and regional flavors in India such as rose, saffron almond and cardamom to create cultural appeal, which create major opportunities. These factors are expected to revolutionize the growth of the India flavored milk market.
One of the major challenges restraining the market growth in India is increasing prevalence of milk allergies and lactose intolerance. Due to the rich dairy tradition in India, flavored milk, such as strawberry and chocolate verities can affect consumer’s health negatively by causing tooth pain and other allergies. Lactose intolerant reducing the consumer base for traditional dairy-based flavored milk as there is high quantity of population in lactose intolerant in India, which may create major challenges. These factors are expected to restrain the growth of the market.
How North India Dominates the India Flavored Milk Market Revenue in 2024?
North India dominated the market revenue in 2024. The growth of the market is attributed due to the increasing demand for tasty and nutritious alternative, increasing disposable incomes, increasing changing lifestyles, growing rapid urbanization, increasing introduction of innovative products such as sustainable packaging and lactose-free options, increasing demand for ready-to-drink and convenient beverages, increasing health awareness and increasing demand for fortified and functional products.
South India Flavored Milk Market Trends
South India is expected to grow fastest during the forecast period. The market growth in the country is driven by factors such as the increasing awareness over sugar content, increasing demand for indulgence with health, growing expansion of e-commerce and retail, rising product innovation, increasing demand for on-the-go and convenience consumption, increasing health awareness and growing rapid urbanization.
How Chocolate Segment Dominates the India Flavored Milk Market In 2024?
The chocolate segment dominated the market in 2024. Chocolate plays an important role in flavored milk. By offering functional benefits, increasing its appeal to consumers and improving its flavor profile, chocolate significantly enhances flavored milk. It helps to satisfy beverage, create a more desirable and contributes to the product's appearance. In addition, improved nutrient intake, enhance post workout recovery, improve nutrient source, increasing consumer preference, increasing cost-effective option, and enhanced health wellness are the nutritional benefits of chocolate, which may expect to drive the segment growth in India. Furthermore, chocolate provides a sweet and rich flavor. Chocolate milk can be a budget friendly and effective recovery beverage for sports person and provide carbohydrates to repair muscles, which further expected to drive the segment growth in India.
The Coffee and Fruit-Based Flavors Segment is Expected to Grow Fastest During the Forecast Period.
Coffee flavors provide a comforting, indulgent and sophisticated profile that appeals to modern consumers and adults. Coffee and fruit-based flavors play an important role in flavored milk drive acceptance to different lifestyles and tastes. These factors are expected to drive the segment growth in the India flavored milk market.
Why Tetra Packs Segment Dominates the India Flavored Milk Market Revenue in 2024?
The tetra packs segment dominated the market in 2024. The segment growth in the market in India is fueled by various benefits such as reducing food waste, increased nutritional integrity, portability, long shelf life, no added preservatives and food safety and quality. Tetra packs are aseptic and six-layered packaging increases nutritional value, preserves quality and extends shelf life. By preventing contamination, it helps to ensure food safety and reduces the need for refrigeration. By making it readily available, shelf-stable and safe, it helps to support the convenience of flavored milk, which may drive the segment growth in India.
The PET Bottles Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the India flavored milk market is driven by factors such as the increasing demand for lightweight and durable screw caps, increasing environmental concerns, growing sustainability, increasing durability and safety, increasing protection from oxygen and light and increasing shelf life with aseptic filling. In addition, due to their durability, convenience and cost-effectiveness, PET bottles are highly used for flavored milk. These factors are expected to boost the demand for PET bottles in the market.
What Factors Help Supermarkets & Hypermarkets Segment Grow in India Flavored Milk Market in 2024?
The supermarkets and hypermarkets segment dominated the market revenue in 2024. The segment growth in the market in India is attributed to the factors such as the increasing demand for offline stores, increasing consumer desire to shop offline without waiting for online delivery, availability and accessibility, increasing robust supply chains and growing urban population. In addition, hypermarkets and supermarkets make flavored milk products readily available and act as the primary distribution channels. These retail formats offer a wide range of pack sizes, flavors and brands, which further expected to drive the segment growth in India.
The Online Retail and E-commerce Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is attributed to the factors such as increasing digital adoption & doorstep delivery, growing e-commerce platforms, increasing changing and modern lifestyles, rising adoption of internet penetration, increasing brand sales and visibility, increasing consumer convenience, increasing direct consumer feedback and engagement and enhanced consumer engagement.
How Children & Adolescents Segment Dominates the India Flavored Milk Market Revenue in 2024?
Children & Adolescents Segment Dominates the India Flavored Milk Market Revenue in 2024. Children and adolescents segment plays an important role in flavored milk and lies in its ability to help address crucial nutrient demands for bone development and health and increase dairy consumption. In addition, increasing demand for dairy intake, increasing consumer preference towards good source of nutrients, increasing use of substitution for unhealthy options, improved overall diet quality and increasing demand for functional and fortified beverages are further expected to drive the segment growth in the market.
The Adults Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the market is driven by factors such as the increasing healthier alternatives to soft drinks, increasing demand for on-the-go options, increasing consumer focus on health and wellness, increasing changing and active lifestyles, increasing demand for sustainable and clean label products and growing adult population across India.
Raw Material Procurement
Packaging and Branding
Waste Management and Recycling
Purabi
Milkfed
By Flavor
By Packaging
By Distribution Channel
By Consumer Demographics
July 2025
July 2025
July 2025
June 2025
Annual Access, Limitless Research! Unlock all market research reports with our annual subscription. Stay on top of market trends and crucial insights year-round!
2500+
Client Queries in 20235000+
Insights Published40+
Consulting Projects Per Year25+
Analysts