Europe Organic Wine Market Size, Share and Emerging Innovations

Europe Organic Wine Market Size, Share and Growth 2034

The Europe organic wine market size stood at USD 9.25 billion in 2024, with projections indicating a rise from USD 10.24 billion in 2025 to approximately USD 25.56 billion by 2034, expanding at a CAGR of 10.70% throughout the forecast period from 2025 to 2034. European consumer demand for the clean label and environmental sustainability along with rising health awareness driving the market.

Key Highlights

• By type, red organic wine segment generated the maximum market share of 63% in 2024. A key factor contributing to the expansion of the organic red wine segment is the increasing recognition of its health advantages when ingested in moderation. 
• By type, white organic wine segment is predicted to grow at the remarkable CAGR of 10.3% during the forecast period. A significant factor boosting the organic white wine demand is the growing consumer demand for high-quality and organic wines. 
• By packaging, bottled wine segment captured the maximum market share of 92% in 2024. The tradition and the quality perception linked to glass bottle packaging play a major role in its market share. 
• By packaging, canned wine segment is predicted to grow at the remarkable CAGR of 14.6% in between 2025 and 2034. Canned wine is gaining popularity, with the format expanding quickly and a rising variety of styles and price ranges available.
• By distribution channel, off-trade segment generated the maximum market share of 61% in 2024, due to, a benefit is the ease it provides and with an extensive range offered, shoppers can conveniently discover their favorites wine.
• By distribution channel, on-trade segment is expected to grow at the notable CAGR of 9.9% over the projected period. Restaurants, bars, and tasting rooms have resumed operations featuring improved wine offerings increasing the demand.

Industry Coverage

Consumer Demand for the Sustainable and Organic Products: Expanding the Market

Europe organic wine market is expanding due to consumer demand for organic food and the rise in health issues linked to fertilizers and pesticides in fruits and vegetables that enter the food chain. The elements fueling the Europe organic wine sector include a growing awareness among millennials regarding healthy foods and drinks, health issues linked to grapes, an enhanced standard of living in developed nations, and a rising consciousness against chemically treated fruits and vegetables. Many industries use organic wine as a distinctive element to enhance their brand and appeal to specific demographics, such as millennials and affluent consumers. Close to 500,000 hectares globally are currently allocated to organic vineyards, primarily in Europe but also expanding in other regions. In Europe, where consumers are more aware of sustainable production principles, nations like Germany, France, and Italy are at the forefront of organic wine consumption. Beneficial climates and environmental consciousness are essential elements in these areas. 

• In 2023, Austria organically farmed 10,432 hectares of vineyards, accounting for 24% of the total vineyard area reported in the IACS which is Integrated Administration and Control System. These vineyards are tended by 1,329 wineries, resulting in an average of 8 hectares for each producer. (Source: Austrian WINE)

What are the Key Trends in the Europe Organic Wine Market?

• An advancement of organic viticulture, biodynamic winemaking is increasingly becoming a significant trend in the sector. This comprehensive method sees the vineyard as an independent ecosystem, integrating lunar cycles and organic preparations. Biodynamic methods improve soil vitality and also add to the distinct flavors and traits of the produced organic wines, attracting a group of consumers looking for a stronger bond with the earth. 
• The Europe organic wine industry is experiencing a vibrant change as organic sparkling wines rise in popularity. Raising awareness and valuing quality and craft beverages among consumers are key market influences. This shift has resulted in an increasing desire for high-quality and organic sparkling wines as consumers look for items that reflect their principles of sustainability and genuineness. 
• Eco-friendly packaging is rapidly gaining significance in the organic wine sector. Various innovative and eco-friendly packaging options are presently being explored by wineries. For instance, acknowledging the significance of the French wine sector in the Europe organic wine market and the enthusiasm of French winemakers to adopt packaging innovation, Packamama and Vinventions have collaborated for Vinventions to distribute Packamama’s eco-flat bottles in France. 
• The desire for organic wine in Europe has markedly increased, backed by the European Union's continuous dedication to sustainable farming. The interest in organic wine in Europe has notably increased, bolstered by the European Union's continuous dedication to sustainable farming. The EU will promote sustainable agricultural practices among winemakers. This assistance involves encouraging sustainable grape growing practices that secure the enduring vitality of vineyards. 
• The digital transformation is creating new avenues for connecting with larger audiences while promoting customized experiences. Additionally, the implementation of advanced technologies in grape growing and wine production is improving both efficiency and quality.
• As younger tourists seek distinctive experiences, sustainable and organic wine tourism has evolved into a vibrant sector that merges travel, cultural engagement, and experiential education. Europe remains the leading force in the wine tourism sector, with renowned wine areas like Bordeaux in France, Tuscany in Italy, and La Rioja in Spain drawing millions of wine visitors each year fostering the demand for the organic wine. 

Market Opportunity

Demand for Non-Alcoholic and Low-Alcohol: Lucrative Opportunity to Grow the Europe Organic Wine Market

The European organic wine sector has experienced a fundamental change driven by the rising consumer interest in healthier and lower-alcohol drink choices. There is a focus on unique and diverse products, like low-alcohol and non-alcoholic organic wines, to cater to the evolving tastes of a wider audience. The growth in non-alcoholic and low-alcohol wines presents a significant opportunity to attract health-conscious consumers or those seeking alternatives to traditional alcoholic beverages. Offering a variety of selections, from premium to economical, organic winemakers can tap into niche markets and meet the rising demand for healthier, diverse wine alternatives. This method allows wineries to engage different age groups, demographics, and tastes, promoting expansion and diversifying their clientele. 

• The most recent clarification from the European Commission, released in the Official Journal of the European Union on January 15, 2024, represents a crucial advancement in adapting regulations to these trends, outlining a detailed framework for the production, labeling, and marketing of non-alcoholic and partially de-alcoholised wines in the European Union. (Source: vinetur)

Market Challenge 

Climate Fluctuations and Higher Production Cost Impeding the Europe Organic Wine Market

The Europe organic wine industry is experiencing challenges due to unfavourable weather conditions. Climate fluctuations have interrupted viticultural practices, postponing or discouraging new initiatives focused on transitioning to organic techniques. Creating organic wine incurs greater production expenses than traditional wine. Organic vineyards typically require more investment in organic fertilizers, pest management techniques, and sustainable agricultural practices. These elevated expenses may lead to comparatively higher prices for organic wines.

Country Insights 

Organic Wine Market of Germany 

The German organic wine industry is clearly moving toward sustainable viticulture and producing organic wines. Consumers are placing greater importance on sustainable production and local sourcing. Additionally, there is increasing demand for high-quality yet affordable wines, particularly among younger consumers. Nonetheless, non-alcoholic and low-alcohol wine substitutes are also becoming more favored. In 2022, 13.6 percent of Germany's overall vineyard area was allocated to organic wine production. In 2023, the DWI anticipates another rise in land area. Shoppers are looking for top-tier wines with distinct flavor characteristics, resulting in an increased interest in premium offerings.

Organic Wine Market of Spain 

Producers are reacting by launching novel wines from new areas, creating single-vineyard interpretations, and trying out unusual blends. The Spanish Wine Market Observatory reported that Spanish wine exports, encompassing organic varieties, achieved record levels in March 2023, showing a 35% rise in value compared to the prior year. This surge in exports indicates an increasing global demand, particularly in developing areas such as Asia-Pacific, Latin America, and the Middle East. Over 1,700 wineries in Spain create certified organic wines. 90% of organic wine bottled in Spain is intended for global markets.

Segmental Insights 

Type Insights

How Organic Red Wine Segment Dominated the Europe Organic Wine Market in 2024?

Organic red wine segment dominated the Europe organic wine market with the largest share in 2024. A key factor contributing to the expansion of the organic red wine segment is the increasing recognition of its health advantages when ingested in moderation. Numerous scientific studies have emphasized that red wine, particularly types high in polyphenols such as resveratrol, might provide cardiovascular advantages and possess antioxidant qualities. 

Organic White Wine Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

A significant factor boosting the organic white wine demand is the growing consumer demand for high-quality and organic wines. Increasing recognition of quality, sustainability, and health-focused consumption is boosting the demand for organic, biodynamic, and low-sulfite white wines. The popularity of white wine is rising among consumers, evident in their selection of glass during the summer. Owing to the health benefits of wine, the enhancement of wine quality, taste variations, and expanding international distribution systems. 

Packaging Insights

Which Packaging Segment Held the Dominating Share of the Europe Organic Wine Market in 2024?

Bottled organic wine segment held the largest share of the market in 2024. Bottles offer a timeless and visually pleasing display, which is greatly appreciated by consumers and is crucial to the branding and marketing tactics of the businesses. The tradition and the quality perception linked to glass bottle packaging play a major role in its market share. The worldwide movement towards sustainable methods transforms sectors. Wineries aiming to improve their sustainability initiatives have a distinct option: eco-friendly wine bottles. Increasing environmental demands and the anticipated scarcity of natural cork have led to a further rise in the sale of wine in plastic bottles. The Spanish winery “Bodega Matarromera” is recognized as a leader in packaging premium wines in plastic containers. The supermarket leader “Marks & Spencer” has sold all its 0.25 l wine bottles in PET for about six years now. 

The Canned Organic Wine Segment is Seen to Grow at a Notable Rate in the Europe Organic Wine Market During the Predicted Timeframe. 

Canned wine usually releases four times less CO2 compared to the same volume of wine in bottles. Canned wine is gaining popularity in the UK, with the format expanding quickly and a rising variety of styles and price ranges available. Moreover, aluminium cans consist of 70% recycled content, and recycling aluminium demands significantly less energy compared to glass.

• The Uncommon is ‘wine in a can’ created by Henry and Alex; this duo found canned wine while traveling and believed it deserved a spot in Great Britain. Their grapes, entirely English, are cultivated in Surrey. Through the use of cans, they aim to be the leading sustainable wine brand in Great Britain.

Distribution Channel Insights

Which Distribution Channel Segment Dominated the Europe Organic Wine Market?

Off-trade segment led the Europe organic wine market in 2024. The popularity of supermarket, hypermarkets, retail store and online platform for organic wine has grown significantly over the years. A benefit is the ease it provides. With an extensive range offered, shoppers can conveniently discover their favorites wine without visiting a dedicated liquor store. Supermarkets and other stores frequently offer reduced prices and deals that can help customers save money. It provides individuals in locations with no proximate liquor stores the ability to obtain a range of wines. Additionally, supermarkets can offer details on food combinations and flavor descriptions, helping customers to make knowledgeable decisions. Certainly, UK supermarkets have traditionally played a major role in the wine industry. Chains such as Tesco, Sainsbury’s, and Waitrose hold a significant market share, providing a wide selection of wines to countless customers. 

On-Trade Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

Restaurants, bars, and tasting rooms have resumed operations featuring improved wine offerings, such as curated wine selections, food pairings, and experiences guided by sommeliers. High-end restaurants are focusing on exclusive or reserve wines, while casual dining places are adding wines on tap, wine flights, and local selections to draw new customers. Furthermore, the emergence of wine-centric experiential spaces like wine bars, wine and painting events, and city wineries has revitalized the on-premises sector. 

Recent Developments in the Europe Organic Wine Market

Cono Sur

• Launch: In August 2024, the celebrated Chilean producer Cono Sur, known for its organic winemaking, introduces a new "ultra-premium" wine brand in the UK. 20 Barrels Pinot Noir, available solely at Tesco, also presents drinkers with a glimpse of one of Chile's latest wine regions, known for its excellent potential for cool-climate Pinot because of its closeness to the Pacific Ocean. (Source: the drinks business)

Eden Research

• Introduction: In December 2024, Mevalone, created by UK-listed Eden Research, is designed to prevent Botrytis cinerea, the fungus responsible for grey mould on grape clusters. It consists of terpenes enclosed in Eden’s proprietary Sustaine technology and applied to plants. (Source: the drinks business) 

Watermill Wines

• Launch: In June 2025, the novel launch of the new product in the Terra Organica Parcel Series with the name of Grüner Veltliner by the Watermill Wines. The product designed with the exceptional quality and naturally grown grape parcels. (Source: the drinks business)

Europe Organic Wine Market Leading Companies

• M. Chapoutier
• Miguel Torres S.A
• Frescobaldi
• Boisset Collection
• Gérard Bertrand
• Societa Agricola Querciabella SpA
• Cave de Tain
• Cantinetta Antinori
• Les Domaines Paul Mas
• Stellar Organics

Segments Covered in the Report

By Type

• Red Organic Wine
• White Organic Wine

By Packaging

• Bottles
• Cans
• Others

By Distribution Channel

• On Trade
• Off Trade

By Country 

• Germany
• France
• UK
• Italy
• Spain