Organic Pet Food Market Grows on Natural and Wellness Trends

Organic Pet Food Market Size, Share and Demand Analysis 2034

The global organic pet food market size was reached at USD 2.39 billion in 2024 and is anticipated to increase from USD 2.54 billion in 2025 to an estimated USD 4.41 billion by 2034, witnessing a CAGR of 6.34% during the forecast period from 2025 to 2034. The growth of organic pet food is raised due to concerns about conventional pet food ingredients and the desire for reduced exposure to chemicals. 

Key Highlights

• By region, North America dominated the organic pet food market with an estimated market share of approximately 37% in 2024, owing to the growing awareness of pet health and nutrition. 
• By region, Asia Pacific is expected to grow at the fastest CAGR in the market during the forecast period due to rising disposable income and the expansion of e-commerce channels. 
• By pet type, the dogs segment dominated the market with an estimated market share of approximately 55% in 2024 due to product innovation and online retail growth. 
• By pet type, the cats segment is expected to grow at the fastest CAGR in the market during the forecast period, driven by growing pet humanization. 
• By product type, the dry food segment dominated the market with an estimated market share of approximately 42% in 2024 due to the convenience and benefits of dry food. 
• By product type, the frozen/raw food segment is expected to grow at the fastest CAGR during the forecast period, driven by pet health awareness, convenience, and innovation. 
• By ingredient source, the mixed source segment dominated the market with an estimated market share of approximately 48% in 2024 due to health and wellness trends. 
• By ingredient source, the plant-based segment is expected to grow at the fastest CAGR during the forecast period, driven by the rising popularity of plant-based diets. 
• By pet life stage, the adult segment dominated the market in 2024 with an estimated market share of approximately 60% due to the growing awareness of pet health and nutrition. 
• By pet life stage, the senior segment is expected to grow at the fastest CAGR during the forecast period due to the benefits of organic pet food for senior pets. 
• By distribution channel, the pet specialty stores segment dominated the market with an estimated market share of approximately 33% in 2024 due to the presence of specialty stores as preferred channels. 
• By distribution channel, the online retail segment is expected to grow at the fastest CAGR during the forecast period due to e-commerce advantages, trends, and owner awareness. 
• By packaging type, the bags segment dominated the market with an estimated market share of approximately 40% in 2024 due to the advantages of bag packaging, sustainability, and eco-friendliness. 
• By packaging type, the pouches segment is expected to grow at the fastest CAGR during the forecast period, driven by the advantages of pouch packaging. 
• By price tier, the mid-range segment dominated the market with an estimated market share of approximately 50% in 2024 due to online and subscription services and product innovation. 
• By price tier, the premium segment is expected to grow at the fastest CAGR during the forecast period, driven by increased purchasing power and disposable income.

Industry Coverage

Market Overview

How the Organic Pet Food Market is Flourishing across the Globe? 

The organic pet food market refers to the industry segment that produces and sells pet food made from ingredients that are grown and processed without the use of synthetic fertilizers, pesticides, artificial preservative, or genetically modified organisms (GMOs). This market caters primarily to pet owners who seek healthier and environmentally sustainable food options for their pets. The organic certification ensures strict compliance with national and international organic farming and production standards.

Organic Pet Food Market Trends

What is the Growing Awareness of Pet Nutrition?

• Proactive Wellness with Health Supplements: There is a growing usage of vitamins and supplements by dog and cat owners for their pets, which showcases proactivity and a preventive approach. This trend highlights the increased shift towards treating pets as family members. The joint health supplements, multivitamins, and skin, coat, and nail products gained traction for dogs. Cat owners mostly prefer multivitamins, prebiotics, and digestive health products. This proactive approach of pet owners shows their shift from reactive to preventive care. 
• Dog Ownership: There is an increasing adoption of various activities by dog owners that deepen the connection between dogs and their canine companions. The owners involve pets in every aspect of their lives. This active and shared trend supports both human and pet wellness. This trend opens doors for portable nutrition products and on-the-go feeding solutions. 

Market Opportunity

How is the Organic Pet Food Market Expanding with the Growing Consumer Demands for Pet Food? 

The U.S. Department of Agriculture (USDA) introduced the national organic program which aims to develop the pet food market. There is a rising awareness of pet health and well-being among the global pet owners. It drives a significant demand for sustainable and eco-friendly products for pet animals. It also supports innovations, product varieties, and enhances accessibility of products through diverse distribution channels. 

• In October 2024, Pure Pet Food, the personalized dog food company pure pet food, announced the investment of £15 million from investors who support the expansion of the company. (Source: Pet Food Processing)
• In August 2024, SAPL Group and the organic dog food brand TailBlaze announced the funding at a $7.25 million valuation. (Source: ISN-indianstartupnews)
• In May 2025, Nestle SA announced a minority investment in the Indian pet food company named Drools Pet Food Private Limited, which follows a $60 million fundraise by the company in 2023. (Source: mint)

Market Challenges

What is the Challenging Environment on Economic and Consumer Levels? 

Pet owners have more concerns regarding sustainability and climate change than owners without pets. The consumers in Latin America preferred to buy ecologically conscious products. North American consumers from the U.S. and Canada were concerned about buying sustainable products. Certifications are important to ensure the importance of sustainability claims. 

Regional Insights

How North America Dominated the Organic Pet Food Market in 2024? 

North America dominated the organic pet food market in 2024 owing to the sustainable and ethical sourcing of organic pet food. The U.S. Department of Agriculture (USDA) adopted the organic transition initiative, which ensures organic certifications on organic crops and avoids the use of synthetic pesticides. This initiative is a $300 million multi-agency USDA effort to support organic food producers and create strong organic markets. The Agricultural Marketing Service of the USDA and Natural Resources Conservation Service both play major roles in the organic transition initiative. 

How did the USDA Achieve the Transition to Organic Production? 

In May 2024, the USDA announced new programs, grant awards, partnerships, and an additional $10 million in funding for the expansion of the organic product markets. These programs support organic food producers through hands-on training. These efforts introduce the transition into organic production and the ease of financial burden of obtaining organic certification. 

Asia Pacific is Expected to Grow at the Fastest CAGR in the Organic Pet Food Market During the Forecast Period.

Due to rising pet ownership across Asian Pacific countries. According to the Government of India, the National Project on Organic Farming is implemented by the National Center for Organic Farming (NCOF) under the Ministry of Agriculture. The National Mission on Natural Farming aims to establish capacities at institutional levels to document and disseminate best practices. The National Center for Organic Farming contributes to enhancing organic farming under the Department of Agriculture & Farmers Welfare, INM Division, Ministry of Agriculture & Farmers Welfare, and the Government of India. There is a quality assurance initiative named PGS-India (Participatory Guarantee System of India) that ensures the participation of stakeholders, consumers, and producers in organic farming. 

What are the Moves to Promote Organic Farming in India? 

The Government of India is promoting organic farming through programs such as the Mission Organic Value Chain Development and the Paramparagat Krishi Vikas Yojana for the North Eastern Region scheme. Both schemes aim to provide end-to-end support to farmers involved in organic farming. They assist organic farmers with production, post-harvest management, training, and capacity building. These schemes promote sustainable farming systems to ensure maintenance, conservation of natural resources, an increase in soil fertility, and on-farm nutrient recycling. 

Segmental Insights

Pet Type Insights 

How Dogs Segment Dominated the Organic Pet Food Market in 2024? 

The dogs segment dominated the market in 2024 owing to the benefits of organic pet food for dogs, which include healthier skin and coat, improved digestion, and increased energy. These foods for dogs cause fewer allergies, enhance the immune system, and promote overall health. The organic pet food for dogs is free from antibiotics and hormones due to which it is available with enhanced nutritional value.

The cats segment is expected to grow at the fastest CAGR in the organic pet food market during the forecast period, due to the reduced exposure of organic pet food to harmful chemicals, improved digestion, and gut health. These foods cause reduced risk of allergies and sensitivities to cats and offer a balanced gut microbiome. The organic pet food for cats is of high-quality with wholesome ingredients which supports a healthy immune system of cats. 

Product Type Insights

What Made Dry Food the Dominant Segment in the Organic Pet Food Market in 2024? 

The dry food segment dominated the market in 2024 owing to the enhanced nutritional value and reduced exposure of organic pet food to harmful chemicals. These pet foods are potentially suitable for allergy relief, and they support a healthy immune system. A dry food for pets is enriched with higher quality ingredients without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). 

The frozen/raw food segment is expected to grow at the fastest CAGR in the market during the forecast period, due to the major roles played by these foods in offering better dental health and reduced inflammation to pets. They result in increased energy, vitality, improved digestion, and nutrient absorption. The frozen or raw food for pets is minimally processed which preserve natural nutrients and enzymes that enhance skin and coat health and digestion. 

Ingredient Source Insights 

How did the Mixed Source Segment Dominate the Organic Pet Food Market in 2024? 

The mixed source segment dominated the organic pet food market in 2024 owing to the high-quality, more nutrient-rich food, and reduced exposure of mixed source ingredients to additives. Organic farming practices are a more sustainable and ethical choice due to their environmentally friendly nature. The mixed source ingredients are popular due to ethical and sustainable farming practices that pay attention on soil health, biodiversity, and animal welfare. 

The plant-based segment is expected to grow at the fastest CAGR in the market during the forecast period, due to the health and nutritional advantages of plant-based ingredients in organic pet food. The plant-based diets are environmentally sustainable and reduce carbon footprint. The plant-based ingredients showcase reduced greenhouse gas emissions and efficient water and land usage. 

Pet Life Stage Insights 

How Adult Segment Dominated the Organic Pet Food Market in 2024? 

The adult segment dominated the market in 2024 owing to the support of organic pet food in the healthy aging of pets. Adult pets can obtain ethical and sustainable food for their improved health and wellness. The adult pets need improved nutrition and high-quality ingredients for their improved digestion and gut health. 

The senior segment is expected to grow at the fastest CAGR in the organic pet food market during the forecast period, due to a major role of organic pet food in the overall well-being of pets. These potential foods can address age-related concerns of senior pets. The senior pets can experience enhanced cognitive function and overall vitality by the intake of organic pet food. 

Distribution Channel Insights 

What Made Pet Specialty Stores the Dominant Segment in the Organic Pet Food Market in 2024? 

The pet specialty stores segment dominated the market in 2024 owing to the contribution of organic pet food to sustainable agriculture practices. These foods ensure soil health, biodiversity, and animal welfare through increased accessibility from stores. These stores allow a curated selection of organic pet foods from reputable brands. 

The online retail segment is expected to grow at the fastest CAGR in the organic pet food market during the forecast period, due to convenience, wider selection, and competitive pricing of food products. The online retail channels offer bulk purchase options and auto-shipment. The online retail channels offer access to information, expert advice, and subscription services. 

Packaging Type Insights 

How did the Bags Segment Dominate the Organic Pet Food Market in 2024? 

The bags segment dominated the market in 2024 owing to reduced carbon footprint and reduced waste from bag packaging. It supports a circular economy and ensures the freshness of packaged food products. A bag packaging offers the ease of transport and protection from contaminants. 

The pouches segment is expected to grow at the fastest CAGR in the organic pet food market during the forecast period, due to enhanced freshness and extended shelf life of pet food products. It improves pet food safety and quality by delivering convenience and usability to pet owners. A pouch packaging protects superior freshness of food products and allows efficient storage. 

Price Tier Insights 

How Mid-Range Segment Dominated the Organic Pet Food Market in 2024? 

The mid-range segment dominated the organic pet food market in 2024 owing to health and wellness along with long-term cost savings. Mid-range pricing supports ethical and sustainable practices. A mid-range pricing is suitable due to ethical sourcing and sustainability through organic farming practices. 

The premium segment is expected to grow at the fastest CAGR in the organic pet food market during the forecast period, due to the benefits of premium pricing for higher quality ingredients and nutritional value. It offers potential health benefits through animal welfare standards and environmental sustainability. 

Recent Developments in the Organic Pet Food Market

Mars Petcare Inc.

• Announcement: In August 2024, Mars Petcare Inc. announced a partnership with a global investor in foodtech and agritech named Big Idea Ventures to launch the next-generation pet food program. (Source: Pet Food Industry)

Hill's Pet Nutrition, Inc.

• Collaboration: In June 2025, the Kitten Lady Hannah Shaw Team and Hill's Pet Nutrition comes into collaboration to protect kittens and supporting them with shelters during the kitten season. (Source: Hill's pet)

Organic Pet Food Market Leading Companies

• Nestlé Purina PetCare
• Mars Petcare Inc.
• Hill's Pet Nutrition, Inc.
• The J.M. Smucker Company (Natural Balance)
• Blue Buffalo Co., Ltd. (General Mills)
• WellPet LLC (Wellness Natural Pet Food)
• Castor & Pollux Natural Petworks
• Evanger’s Dog & Cat Food Company, Inc.
• Nature’s Variety (Instinct)
• The Honest Kitchen
• Halo Pets, Inc.
• Grandma Lucy’s
• Newman’s Own Organics
• Tender & True Pet Nutrition
• Freshpet Inc.
• Organix (Castor & Pollux sub-brand)
• Champion Petfoods (ORIJEN/ACANA)
• PetGuard Holdings, LLC
• Zuke's LLC
• Only Natural Pet

Segments Covered in the Report

By Pet Type

• Dogs
• Cats
• Birds
• Fish
• Small Mammals (Rabbits, Guinea Pigs, Hamsters)
• Reptiles

By Product Type

• Dry Food
• Wet/Canned Food
• Snacks & Treats
• Frozen/Raw Food
• Powdered/Dehydrated Food
• Supplements

By Ingredient Source

• Organic Meat-Based
• Organic Plant-Based
• Mixed Source 
• Plant-based

By Pet Life Stage

• Puppy/Kitten/Young
• Adult
• Senior

By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Pet Specialty Stores
• Veterinary Clinics
• Convenience Stores
• Direct-to-Consumer (Subscription/Brand Outlets)

By Packaging Type

• Bags
• Cans
• Pouches
• Tubs/Cups
• Boxes
• Others (e.g., Sachets, Jars)

By Price Tier

• Economy
• Mid-Range
• Premium

By Region

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America