U.S. AI in Personalized Nutrition Market
Updated Date : 10 February 2026   |   Report Code : 6035

U.S. AI in Personalized Nutrition Market Size, Growth, and Trends 2025 to 2035

The U.S. AI in personalized nutrition market size is forecasted to expand from USD 1.73 billion in 2026 to reach around USD 7.76 billion by 2035, growing at a CAGR of 18.1% during the forecast period from 2026 to 2035. This market is driven by increasing consumer focus on preventive healthcare, rising adoption of digital health solutions, and growing demand for customized dietary recommendations. 

Last Updated: 10 February 2026 Category: Dietary and Nutraceutical Supplements Insight Code: 6035 Format: PDF / PPT / Excel

U.S. AI in Personalized Nutrition Market Size 2025 to 2035

The U.S. AI in personalized nutrition market size reached at USD 1.47 billion in 2025 and is anticipated to increase from USD 1.73 billion in 2026 to an estimated USD 7.76 billion by 2035, witnessing a CAGR of 18.1% during the forecast period from 2026 to 2035. The market is burgeoning in recent periods due to high demand for tailored diet solutions and easy methods to cure chronic diseases with the help of biological data, with the help of genomics, microbiome, and wearables to provide accurate data and ideal monitoring. 

U.S. AI in Personalized Nutrition Market Size 2025 to 2035

Key Highlights

  • By technology/platform, machine learning/predictive analytics segment dominated market in 2025.
  • By technology/platform, the genomics or microbiome-based AI tools segment is observed to grow in the foreseen period.
  • By application, personalized meal planning and diet recommendation segment led the market in 2025.
  • By application, the chronic disease management segment is expected to grow in the forecast period.
  • By service type, software and platform solutions segment led the market in 2025.
  • By service type, the integration with wearables and IoT devices segment is observed to grow in the forecast period.  
  • By end user, the individual consumers segment led the market in 2025.
  • By end user, the healthcare provider and nutritionists segment is expected to grow in the foreseen period.
  • By deployment mode, the cloud-based solutions segment led the market in 2025.
  • By deployment mode, the on-premises solutions segment is expected to grow in the expected timeframe. 
  • By distribution channel, direct-to-consumer platforms segment led market in 2025.
  • By distribution channel, the B2B partnerships segment is expected to grow in the forecast period. 
  • On a personalization basis, the lifestyle and activity-based nutrition segment led the market in 2025.
  • On a personalization basis, the microbiome-based nutrition segment is expected to grow in the foreseen period.

U.S. AI in Personalized Nutrition Industry Coverage

Study Coverage Details
Growth Rate from 2026 to 2035 CAGR of 18.1%
Market Size in 2026 USD 1.73 Billion
Market Size in 2027 USD 2.04 Billion
Market Size by 2035 USD 7.76 Billion
Base Year 2025
Forecast Period 2026 to 2035

What is AI in Personalized Nutrition?

AI helps to analyse and deeply study an individual’s extensive datasets of health, genetics, and lifestyle, to create a proper personalized diet chart. Such charts help an individual to manage health issues with ease and allow consumers to get rid of different types of health issues that have been damaging their health for a long time. 

Advanced technology today is available in different types of applications, wearables, and clinical decision support systems. Technology also helps to provide the dos and don’ts to be followed in the personalized diet chart for easy health management and recovery from different types of diseases that impact health harshly. 

  • Industry Growth Overview: The market is observing growth due to the prevalence of different types of chronic diseases, high demand for tailored charts and personalized nutrition, advancement in wearable technology, and AI. In-depth analysis of a consumer by AI also helps the growth of the market. 
  • Sustainability Trend: The market also contributes to sustainability by lowering food wastage, promoting efficient resource use, proper planning of yield usage, and optimizing food production. 

Key Technological Shifts in U.S. AI in Personalized Nutrition Market:

AI plays a massive role in U.S. AI in personalized nutrition market as the technologically advanced method helps to deeply analyze and study an individual’s health data involving genetics, lifestyle, and health metrics to create a personalized nutrition plan with ease. Such plans have detailed steps and guidance to follow beyond general advice to get effective results in less time and get rid of chronic diseases with ease. ML also performs in-depth analysis to get insights, personalized diet plan formulation, and enhanced dietary assessment with the help of meal image analysis. 

U.S. AI in Personalized Nutrition Market Trade Analysis

  • As per the Nutritional Supplements import data in the United States in between June 2024 to May 2025 buyers globally imported 280 nutritional supplements shipments via 105 exporters and 118 buyers with the growth rate of 3% as compares to the preceding year. 
  • Russia, Kazakhstan, and Vietnam are the top importing countries and Canada, Mexico, and Vietnam are the leading exporting countries. 

Value Chain Analysis of U.S. AI in Personalized Nutrition Market

Data Collection and Analysis

  • The step involves data collection by AI of health, biological, social, behavioral, and environmental data. Wearable devices play a major role in this procedure. 

Recommendation Engine

  • The processed data is further utilized for creating personalized nutrition plans, meal ideas, and supplement suggestions, as per the health condition of the individual. Chatbots can also help in such situations. 

Product Development and Delivery

  • This step involves suggesting personalized food and supplement options as per the requirements of the consumer. It helps in easy recovery from chronic issues and targets specific health conditions as well. 

Consumer Engagement

  • This segment involves the use of wearables for the improvement of market. Such gadgets help to give proper and detailed data of an individual’s health status and measures required to complete the goals.  

Provider Landscape

  • The market also focuses on tech startups, healthcare organizations, and food manufacturers. North America is currently leading the market. 

Country Insights

The AI in personalized nutrition market in California is growing rapidly, driven by the state’s strong digital health ecosystem, high consumer awareness, and leadership in artificial intelligence innovation. California-based startups and health-tech companies are using AI, machine learning, and data analytics to deliver customized dietary recommendations based on individual health data, lifestyle patterns, genetics, and inputs from wearables and mobile apps. These solutions are increasingly applied in preventive healthcare, weight management, and chronic disease management such as diabetes and cardiovascular conditions.

The AI in personalized nutrition market in Texas is beginning to take shape as part of the broader U.S. expansion of AI-driven health and wellness technologies, with local companies and trends reflecting increasing interest in tailored dietary guidance and data-driven health optimization. Texas startups like Season Health, headquartered in the state, combine personalized nutrition advice from registered dietitians with meal planning and support for chronic conditions such as diabetes and kidney disease, using data insights to tailor recommendations and services to individual needs.

AI in Personalized Nutrition Market Segmental Insights

Technology/Platform Insights

Why did the Machine Learning/Predictive Analytics Segment Dominated the U.S. AI in Personalized Nutrition Market In 2025?

The machine learning/predictive analytics segment led the U.S. AI in personalized nutrition market as the segment involves collecting health data of an individual related to dietary habits, genetic information, and other health metrics. The data allows AI to prepare a personalized and tailored nutrition and meal chart to target the health issues with ease and get effective remedies for recovery from chronic diseases. 

The Genomics/Microbiome-Based AI Tools Segment is Expected to Grow in the Foreseen Period

As the segment highlights the importance of AI in understanding complex health data and suggests an ideal nutrition and meal plan to an individual. Such tailored charts help to focus on health goals and lower the harsh impact of any major disease with ease. AI analyzes genetic information for better health management in case of chronic health issues, such as cardiovascular issues or diabetic problems. 

Application Insights

Which Application Held The Largest Share in U.S. AI in Personalized Nutrition Market in 2025?

The personalized meal planning and diet recommendations segment led the U.S. AI in personalized nutrition market, as AI uses ML and various other types of tools to get detailed analytics of an individual’s health data in depth. It helps in the preparation of tailored nutrition and diet charts, which are helpful to get effective results and achieve health goals with ease. It also helps to lower the side effects of prevailing health issues. 

The Chronic Disease Management Segment is Expected to Grow in the Foreseeable Period

Due to the high demand for customized and tailored nutrition charts by consumers. Such charts made by AI involve a deep study of a consumer’s health data related to lifestyle, genomics, and other medical data, which is helpful to curate the ideal nutrition chart that helps lower the impact of chronic diseases. Advanced technology of wearables also helps to monitor health data and provide the right suggestions for effective results. 

Service Type Insights

Why did the Software And Platform Solutions Segment Dominated the U.S. AI in Personalized Nutrition Market In 2025?

The software and platform solutions segment led the U.S. AI in personalized nutrition market as the segment involves solutions for meal planning, nutrient analysis, personalized supplementation, allergen detection, and health monitoring. Such platforms integrate with wearables with advanced technology. Such gadgets help to monitor health continuously and allow consumers to make the necessary changes to shifts as per the current health data for effective outcomes. 

Integration with Wearables and IoT Devices Segment is Observed to Grow in the Foreseen Period

As such technologically advanced gadgets help AI to get real-time data collection, advanced analysis, and adaptive dietary guidance, further fueling the growth of market. Customization and tailored plans are some of the biggest factors and advantages of the market, helpful for its growth.  

End User Insights

Which End User Dominated the U.S. AI in Personalized Nutrition Market in 2025?

Individual consumers segment dominated the U.S. AI in personalized nutrition market due to high demand by consumers for tailored nutrition plans. AI, with the help of machine learning and other advanced tools, helps to analyse the current health data of an individual and suggest ideal nutrition and diet plans. Predictive analysis also helps consumers to understand the side effects of any unhealthy habit of food consumption in the future, further fueling the market’s growth. 

The Healthcare Providers and Nutritionists Segment is Expected to Grow in the Foreseeable Period

Because the segment highlights the importance of AI for the healthcare industry. Technologically advanced methods help nutritionists to prepare an ideal nutrition and meal chart for an individual as per their current health condition and requirements. The segment also enhances the importance of AI to enhance ML, NLP, and deep learning, for better customized recommendations. 

Deployment Mode Insights

Why did the Cloud-Based Solutions Segment Dominated the U.S. AI in Personalized Nutrition Market in 2025?

The cloud-based solutions segment dominated the U.S. AI in personalized nutrition market as the segment focuses on data derived from wearables, health apps, and other user inputs for tailored plans and customized nutrition products and supplements. Such platforms use the health data of an individual related to microbiome, lifestyle habits, and dietary habits, for a deeper understanding and an ideal nutrition plan. It helps to get effective results in less time and lowers the prevailing health issues as well. 

The on-premises solution segment is expected to grow in the foreseen period as the segment works on the platforms deployed in an organization’s own infrastructure. The segment serves end-users such as healthcare providers and food manufacturers. 

Distribution Channel Insights

Which Distribution Channel Dominated the U.S. AI in Personalized Nutrition Market in 2025?

The direct-to-consumer platforms segment dominated the U.S. AI in personalized nutrition market as the segment uses AI-powered platforms and mobile apps to provide customized health plans, food logging, and dietary recommendations, which is helpful for the growth of the market. The health data derived from wearables is highly utilized in such scenarios. The segment also observed growth due to high demand for personalized data and health charts for real-time monitoring and accurate details for better health management. 

The B2B Partnerships Segment is Expected to Grow in the Foreseeable Period

As the segment allows companies to get access to huge consumer bases and new data streams. It helps companies to enhance their customization recommendations and provide the ideal plans to different types of consumers, further helping the growth of the market. Such partnerships are also helpful to overcome the high costs of biomarker testing and drive innovation. 

Personalization Basis Insights

Why did the Lifestyle and Activity-Based Nutrition Segment Dominated the U.S. AI in Personalized Nutrition Market in 2025?

The lifestyle and activity-based nutrition segment led the U.S. AI in personalized nutrition market, as the segment highlights the lifestyle, daily activities, and routine of an individual to get complete health data and analytics. The activity and sleep data collected from different types of health applications and wearables help to improve the customization process. AI algorithms also process data involving body metrics, fitness goals, and medical history, for better and effective plans and results. 

The Microbiome-Based Nutrition Segment is Expected to Grow in the Foreseen Period

As the segment focuses on analyzing complex data from gut microbiome sequencing, genetic tests, and wearables, to get ideal personalized nutrition charts for the growth of the market. Such diets directly improve gut health, enhance beneficial microbial diversity, and manage various digestive conditions.

Recent Developments in U.S. AI in Personalized Nutrition Market

  • In October 2025, Omada Health, the virtual between-visit healthcare provider, launched Meal Map, an AI-powered tool helpful for nutrient categorization for instant feedback with human care teams. (Source: Omada health)
  • In June 2025, Walmart and Soda Health announced their collaboration to launch the Walmart Everyday Health Signals™ program to select Medicare Advantage and Medicaid members. The main aim of the launch is to allow participants to flex their card members’ wellness efforts by providing personalized nutrition and guidance based on retail shopping insights and analysis. (Source: businesswire)

Top companies in U.S. AI in Personalized Nutrition Market

  • Abbott (U.S.): It is a global healthcare company that leverages AI within its FreeStyle Libre monitoring systems to get real-time data and lifestyle guidance. 
  • Nestle Health Science: The company is a major investor in personalized nutrition brands that offer science-driven supplements. 
  • Amway (U.S.): The company offers a line of customized supplements as per an individual’s lifestyle, genetics, and health goals. 

Other Major Players

  • Nutrigenomix
  • DayTwo
  • InsideTracker
  • Habit, Inc.
  • Viome
  • Baze
  • DNAfit
  • Nutrino Health (acquired by Medtronic)
  • FoodMarble
  • Lifesum (AI-driven nutrition app)
  • CalorieMama (Azumio)
  • Spoon Guru
  • NutriSense
  • Care/of (personalized vitamins with AI recommendations)
  • Yuka (nutrition & health analytics app)

Segments Covereds in the Report

By Technology / Platform

  • Machine Learning & Predictive Analytics
  • Big Data Analytics
  • AI-powered Mobile Apps & Platforms
  • Genomics & Microbiome-based AI Tools
  • Wearable-integrated Nutrition Solutions

By Application

  • Personalized Meal Planning & Diet Recommendations
  • Weight Management & Fitness Optimization
  • Chronic Disease Management (diabetes, cardiovascular, obesity)
  • Nutrient Tracking & Deficiency Management
  • Sports & Performance Nutrition

By Service Type

  • Software & Platform Solutions
  • Nutrition Consulting & AI-driven Coaching
  • Data Analytics & Health Insights
  • Integration with Wearables & IoT Devices

By End-User

  • Individual Consumers
  • Healthcare Providers & Nutritionists
  • Fitness & Wellness Centers
  • Food & Beverage Companies (product recommendation/personalization)
  • Insurance & Health Payers

By Deployment Mode

  • Cloud-based Solutions
  • On-premise Solutions

By Distribution Channel

  • Direct-to-Consumer Platforms (Apps, Websites)
  • B2B Partnerships (Health Clinics, Gyms, F&B Companies)
  • Online Marketplaces / App Stores

By Personalization Basis

  • Genetic / Genomic-based Nutrition
  • Microbiome-based Nutrition
  • Lifestyle & Activity-based Nutrition
  • Clinical / Health Condition-based Nutrition

FAQ's

Answer : The U.S. AI in personalized nutrition market reached USD 1.47 billion in 2025 and is projected to grow at an 18.1% CAGR, reaching approximately USD 7.76 billion by 2035, indicating strong long-term momentum.

Answer : Machine learning and predictive analytics currently dominate, while genomics and microbiome-based AI tools are emerging as high-impact technologies enabling deeper biological personalization and differentiated health outcomes.

Answer : Personalized meal planning leads current revenues, while chronic disease management represents the fastest-growing opportunity due to clinical demand, reimbursement interest, and integration with digital healthcare ecosystems.

Answer : The market is expected to evolve toward clinically integrated, microbiome-driven, and outcome-based nutrition solutions, positioning AI-powered nutrition as a core pillar of preventive and precision healthcare.
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

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