Craft Soda Market Size, Growth, and Trends 2025 to 2035

Craft Soda Market Size 2025 to 2035

The global craft soda market size was calculated at USD 780.40 million in 2025 and is expected to grow steadily from USD 830.35 million in 2026 to reach nearly USD 1,451.22 million by 2035, with a CAGR of 6.4% during the forecast period from 2026 to 2035. The consumer focus on wellness and increased consumption of premium flavors drives market growth.

Key Highlights

• By region, North America dominated the craft soda market revenue with 40% in 2025.
• By region, Asia Pacific is growing at the fastest CAGR in the market during the forecast period.  
• By flavor, the cola flavor segment led the market in 2025. 
• By flavor, the tropical fruit flavors segment is growing at the fastest CAGR in the market during the forecast period. 
• By packaging, the glass packaging segment led the market in 2025.
• By packaging, the cans segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By distribution channel, the on-trade segment led the market in 2025.
• By distribution channel, the off-trade segment is expected to grow at the fastest CAGR in the market during the forecast period.

Craft Soda Industry Coverage

Market Overview

Craft Soda is a carbonated beverage manufactured in small batches using natural ingredients. The made up of using natural additives and offer unique flavors. The characteristics of craft soda are containing minimal preservatives, authentic branding, and premium packaging. The craft soda offers flavors like elderflower, lavender cherry, bubble gum, raspberry shrub, strawberry, birch beer, hibiscus, and others. They offer benefits like reduced sugar intake, transparency, authentic taste, fewer calories, building immunity, and sustainability.  

The craft soda market growth is driven by demand for clean label products, transition to aesthetic packaging, rise in social media marketing, development of new flavors, increased spending on high-end ingredients, rise in premiumization, focus on health, and strong focus on refining taste experience. 

What are the Key Trends in the Craft Soda Market?

• Development of Natural Formulations: The health-conscious consumer strong focus on avoiding high-sugar sodas, and the push for natural ingredients increases the production of natural formulations of craft soda. 
• Growing Demand for Exotic Flavors: The younger consumer focuses on the exploration of flavors, and the high demand for low-calorie beverages increases the production of exotic flavors of craft soda using exotic fruit blends. 
• Health Focus: The growing health issues like obesity and the increased consumer awareness about lowering calorie consumption increase demand for the development of healthy craft soda. 
• Growing Aesthetic Packaging: The strong consumer focus on the visual appeal of soda bottles and the need for building brand buzz on social media increases the adoption of aesthetic packaging. 

Key Technological Shift in the Craft Soda Market

The craft soda market is experiencing key technological shifts like packaging advancements, digital business models, flavor innovation, sustainable packaging, and production advancements driven by demand for high-quality flavor experiences, personalized packaging, and hygienic production. The major technological shift is the integration of AI driven by demand for the development of new flavors, enhanced operational efficiency, and streamlining supply chains. 

AI easily analyzes social media trends and develops unique flavor combinations. AI develops craft soda for fitness-focused consumers and prevents overstocking in small-sized businesses. AI manages the sourcing of ingredients and easily detects defects in bottles. AI develops eye-catching labels and automates monotonous production tasks. AI creates unique flavor profiles and analyzes the purchasing behavior of consumers. Overall, AI handles repetitive tasks and manufactures high-quality craft soda. 

• For instance, Vivi Kola uses Midjourney and ChatGPT for tasks like label design and the creation of new artisan soda recipes, respectively. 

Trade Analysis of the Craft Soda Market

• Mexico exported 280 shipments of soda bottles. 
• The United States is the leading importer of soda bottles. 
• The United States exported 1007 shipments of root beer. 

Craft Soda Market Value Chain Analysis

Raw Material Procurement

• This stage focuses on acquiring raw materials like sweeteners, acids, packaging materials, water, flavorings, preservatives, and carbon dioxide. 
• Key Players: Flavour World, Einar Willumsen, Maruti Aromatics & Flavors, ITC Agri Business, Monita Chemical Laboratories

Processing and Preservation

• The processing stage involves steps like water treatment, syrup preparation, carbonation, filling into cans & bottles, and packaging. Preservation includes several methods like acidification, refrigeration, pasteurization, controlled carbonation, and natural preservatives. 
• Key Players: Proper Beverage, Damon Industries, Organico Beverages, GOMA Engineering, Craftek Beverages, CraftCo Brands, ProtoPackers

Quality Testing and Certifications

• Quality testing focuses on testing attributes like yeast count, pH level, carbonation analysis, packaging integrity, TPC, pathogen detection, sugar content, preservation levels, and mold count. Certifications like HACCP, ISO 22000, cGMP, SQF, and FDA. 
• Key Players: SGS, TUV SUD, Auriga Research, NABL, FARE Labs, Equinox Labs, SIMA Labs, and Intertek

Packaging and Branding

• The packaging and branding focus on artistic labels, sustainability, storytelling, labelling details, packaging materials, typography, and the target audience. 
• Key Players: Boylan Bottling, Wild Poppy Company, B&B Studio, Jones Soda Co, Dalston’s Soda, Solapop

Craft Soda Brands and Their Signature Flavor Catalogue

Craft Soda Market Regional Insights

What made North America Dominate the Craft Soda Market?

North America dominated the craft soda market in 2025. The consumer focus on lowering sugar intake and the high preference for gourmet experiences increases the demand for craft soda. The consumer shift towards exotic flavors and the huge spending on higher-quality products increases demand for craft soda. The convenient retail infrastructure and the strong presence of carbonation technologies drive the market growth.

North America Craft Soda Market Size 2025 to 2035

The North America craft soda market size was calculated at USD 312.16 million in 2025 with projections indicating a rise from USD 332.14 million in 2026 to approximately USD 587.74 million by 2035, expanding at a CAGR of 6,53% throughout the forecast period from 2026 to 2035.

Born to Fizz: United States Role in Craft Soda

The United States is a key contributor to the market. The high consumer preference for low-calorie craft and the growing development of unique flavor increases the adoption of craft soda. The well-established beverage sector and the high availability of natural ingredients increase the production of craft soda. The presence of companies like Boylan Bottling, Jones Soda, and Reed’s Inc. supports the overall market growth.

How Big is the U.S. Craft Soda Market?

The U.S. craft soda market size was valued at USD 234.12 million in 2025 and is expected to grow steadily from USD 249.11 million in 2026 to reach nearly USD 443.75 million by 2035, with a CAGR of 6.60% during the forecast period from 2026 to 2035.

Asia Pacific Craft Soda Market Trends

Asia Pacific is experiencing the fastest growth in the market during the forecast period. The huge consumer spending on domestically manufactured beverages and the focus on unique drinking experiences increase the demand for craft soda. The robust growth in young consumers and the shift towards consumption of artisanal beverages increase the adoption of craft soda. The strong presence of on-trade distribution channels and the adoption of sustainable packaging drive the market growth. 

Urban Fizz: China’s Handcrafted Edition of Craft Soda

China is a major contributor to the market in the Asia Pacific region. The strong focus on mass production of soft drinks and the development of innovative beverages increases the adoption of craft soda. The social media trends and the increased consumption of western style beverages increase demand for craft soda. The expansion of e-commerce platforms and the high availability of locally inspired flavors support the overall market growth.

Europe Craft Soda Market Trends

Europe is growing at a notable rate in the market. The strong focus on limiting the consumption of high-sugar drinks and higher consumer demand for locally-produced products increases the adoption of craft soda. The high preference for sustainable choices and the focus on “Better-for-You” increase the adoption of craft soda. The stricter food regulations and the ongoing flavor innovation drive the overall market growth. 

Sparkling & Fizz: France's Rise in Craft Soda Production

France is rapidly expanding in the market. The consumer preference for handcrafted alternatives and the growing health consciousness increase demand for craft soda. The high preference for authentic flavors and focus on transparent production increases demand for craft soda. The explosion of specialty stores and the rising availability of cafes support the overall market growth. 

Craft Soda Market Segmental Insights 

Flavor Insights

Why Cola Flavor Segment Dominates the Craft Soda Market?

The cola flavor segment dominated the craft soda market in 2025. The increased popularity of gourmet snacks pairings and the high consumption rate of soda beverages among youth increases demand for cola flavor. The focus on enhancing the flavor of traditional recipes and the increased consumption of lower-calorie beverages increases demand for cola flavor. The strong familiarity, upgraded experience, and nostalgia of cola flavor drive the market growth.  

The Tropical Fruit Flavors Segment is the Fastest-Growing in the Market During the Forecast Period

The consumer demand for natural immunity support drinks and the high need for exotic experiences increase the demand for tropical fruit flavors. The increased consumption of craft cocktails and the transition to natural ingredients increase demand for tropical fruit flavors. The spicy flavor pairings, novelty, visual appeal, and high variety of tropical fruit flavors support the overall market growth. 

Packaging Insights

How did the Glass Packaging Segment hold the Largest Share in the Craft Soda Market?

The glass packaging segment held the largest revenue share in the craft soda market in 2025. The high consumer demand for transparent packaging and the focus on higher-quality products increase demand for glass packaging. The increased need for glass packaging in on-trade distribution channels helps market expansion. The excellent taste protection, visual appeal, premium brand image, optimal carbonation retention, and recycling of glass packaging drive the market growth. 

The Cans Segment is Experiencing the Fastest Growth in the Market During the Forecast Period

The robust growth in eco-conscious consumers and the rise in on-the-go consumption increase demand for cans. The brand focuses on the development of artistic design and expanding e-commerce shipping, which increases demand for cans. The improved efficiency, portability, eco-friendliness, superior product protection, and lower cost of cans support the overall market growth.  

Distribution Channel Insights

Which Distribution Channel Dominated the Craft Soda Market?

The on-trade segment dominated the craft soda market in 2025. The consumer focuses on trying new craft soda flavors at social events, and the growth in pairing with premium food increases demand for on-trade distribution. The consumer shift towards experiential dining and the willingness to pay for premium products increases the adoption of on-trade distribution. The perceived quality, socializing trend, experiential marketing, and mixology of on-trade distribution drive the market growth.  

The Off-Trade Segment is the Fastest-Growing in the Market During the Forecast Period

The growing home consumption of craft sodas and the consumer focus on the consumption of healthy ingredients increase demand for off-trade distribution. The growth in direct-to-consumers channel and the increased development of private-label sodas increases adoption of off-trade distribution. The convenience, attractive packaging, lifestyle changes, and premiumization increase demand for off-trade distribution, supporting the overall market growth.

Recent Developments in the Craft Soda Market

Pelican Brewing Company

• In June 2025, Pelican Brewing Company launched craft sodas. The range includes flavors such as locally inspired Marionberry, classic Root Beer, and nostalgic Cream Soda. The craft sodas contain natural sugars and are available in Pelican Brewing locations. (Source: Brewbound)

Jones Soda

• In February 2024, Jones Soda launched hemp delta 9-derived craft soda, Mary Jones HD9. The craft soda includes flavors like Orange & Cream, Berry Lemonade, Root Beer, and Green Apple. The craft soda is available in the United States at liquor and grocery stores. (Source: Food Dive)

Jones Soda and Rainmaker

• In March 2024, Jones Soda and Rainmaker launched Spiked Jones Hard Craft Soda. The product includes a range like Orange & Cream, Berry Lemonade, Green Apple, M.F. Grape, Strawberry Lime, and Cola & Lime. (Source: Beverage Industry)

Top Companies in the Craft Soda Market

• Jones Soda Co.: The United States-based company is the leading manufacturer of craft soda, and the company distributes craft soda under the brand names Lemonccco and Jones Soda. 
• Appalachian Brewing Co.: The company manufactures naturally sweetened sodas using high-quality ingredients across the Mid-Atlantic region. 
• Reed’s Inc.: The Norwalk-based company manufactures ginger-based beverages to be sold across regions like Canada, Asia, the United States, the Caribbean, and Europe. 
• PepsiCo, Inc.: The New York-based company manufactures food and beverage products like juices, chips, dips, carbonated soft drinks, pasta products, and bottled water. 
• The Original Craft Soda Company: The Vancouver-based company manufactures cannabis-infused beverages, sugar sodas, and sugar-free options. 

Other Companies

• The Coca-Cola Company
• Crooked Beverage Co.
• SIPP eco beverage co. Inc.
• Boylan Bottling Co.
• Wild Poppy Company

Segments Covered in the Report

By Flavor Insights

• Cola
• Tropical Fruits
• Berries
• Others

By Packaging 

• Glass
• Cans
• Plastic
• Others

By Distribution Channel  

• On-Trade
• Off-Trade

By Region 

• North America
• Europe
• Asia Pacific 
• MEA
• Latin America