Pet Vitamins and Minerals Market Size, Growth, and Trends 2025 to 2035

Pet Vitamins and Minerals Market Size 2025 to 2035

The global pet vitamins and minerals market size reached at USD 2.47 billion in 2025 and is anticipated to increase from USD 2.64 billion in 2026 to an estimated USD 4.94 billion by 2035, witnessing a CAGR of 7.2% during the forecast period from 2026 to 2035. The strong focus on specialized nutrition and the aging pet drives market growth.

Key Highlights

• By region, North America led the pet vitamins and minerals market in 2025.
• By region, Asia Pacific is growing at the fastest CAGR in the market during the forecast period.
• By supplement type, the vitamins & multivitamins segment led the market in 2025. 
• By supplement type, the specialty/functional segment is growing at the fastest CAGR in the market during the forecast period. 
• By product form, the chewables & soft chews segment led the market in 2025.
• By product form, the tablets & capsules segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By distribution channel, the offline segment led the market in 2025.
• By distribution channel, the online/e-commerce segment is expected to grow at the fastest CAGR in the market during the forecast period.

Pet Vitamins and Minerals Industry Coverage

Market Overview

Pet vitamins and minerals are micronutrients added to the diet of pets like dogs and others. They prevent a deficiency of nutrition and support overall development. They enhance skin health, improve muscle activity, and transport oxygen. Vitamins and minerals offer benefits like improving immune response, promotes shiny coat, increasing RBC production, strengthening bone health, improving flexibility, and supporting energy regulation. The lack of vitamins and minerals causes issues like fibrous osteodystrophy, anemia, flaky skin, neurological dysfunction, ruminants, rickets, and others.

The pet vitamins and minerals market growth is driven by the rise in pet humanization, increased ownership of pets, increased consumption of organic supplements, strong focus on preventing chronic illness, rising veterinary endorsements, need for preventive wellness, increased age-related issues in pets, and the high spending on premium pet items.

What are the Key Trends in the Pet Vitamins and Minerals Market?

• Increased Pet Humanization: The transition towards human-like nutrition in pets and the strong push for pet parenting create a higher demand for pet vitamins and minerals.
• Growth in Older Pets: The growing prevalence of arthritis in older pets, like senior dogs, and the strong focus on long-term wellness of pets, increases the adoption of pet vitamins and minerals. 
• Proactive Healthcare Focus: The pet owners focus on preventing lifestyle-related diseases, and the increased awareness of proactive pet care boosts demand for pet vitamins and minerals. 
• Growth in Targeted Supplements: The higher demand for condition-specific supplements and the rise in urban-dwelling pets require vitamins & minerals. The rise in development of tailored formulations according to pet issues helps market expansion. 

Key Technological Shift in the Pet Vitamins and Minerals Market 

The pet vitamins and minerals market is undergoing key technological shifts driven by demand for personalized nutrition, pet humanization, and high bioavailability. The technological shift, such as microencapsulation, smart feeding, smart feeders, and blockchain tracking, helps in scheduling delivery, managing nutritional intake, and enhances supply chain. The major shift is the incorporation of AI, which enhances customer engagement and develops tailored supplements. 

AI develops customized supplements and easily identifies optimal nutrient ratios. AI identifies effective nutrient sources and genetic predispositions. AI optimizes formulations of recipes and enhances inventory management. AI recommends essential vitamins for pets and easily discovers new ingredients. Additionally, AI manufactures high-quality vitamins and minerals.

Trade Analysis of the Pet Vitamins and Minerals Market: Import & Export Statistics

• India exported 47 shipments of pet vitamin A. 
• Vietnam is the leading importer of pet vitamin A. 
• The United States exported 44 shipments of pet vitamin A. 
• Thailand exported 842 shipments of dog supplements. 
• From July 2024 to June 2025, the world exported 1,047 shipments of dog supplements. 
• Bhutan is the leading importer of dog supplements. 
• Torrent Pharmaceuticals Limited is the top exporter of pet vitamin A and exported 25 shipments. 

Pet Vitamins and Minerals Market Value Chain Analysis

Raw Material Procurement

• The stage sources raw materials like fish, leafy vegetables, blueberries, seaweed, carriers, mineral sources, alfalfa, and supplement additives. 
• Key Players: Cargill, Evonik Industries AG, Kemin Industries, Inc., Adisseo France SAS, Royal DSM N.V., ADM, BASF SE, MAGNESIA GmbH

Processing and Preservation

• The processing involves steps like premixing of mineral & vitamins, encapsulation, cold extrusion, spray coating, and vacuum drying. The preservation focuses on moisture management, separation of nutrients, addition of antioxidants, and barrier packaging. 
• Key Players: Kemin Industries, Piramal Pharma Solutions, Avitech Nutrition, Nualter Herbovet, ADM, Jubilant Ingrevia Limited, Vitaquest International

Quality Testing and Certifications

• Quality testing performs tests like contaminant screening, shelf-life testing, active ingredient testing, analytical techniques, and microbiological testing. Certifications like cGMP, COA, NASC Quality Seal, and NSF International Certification are required for pet vitamins and minerals. 
• Key Players: NSF International, Intertek, NASC, Eurofins, TUV SUD, Equinox Labs, SGS

Comprehensive Guide to Pet Health Boosters

Pet Vitamins and Minerals Market Regional Insights

How North America Dominated the Pet Vitamins and Minerals Market?

North America dominated the pet vitamins and minerals market in 2025. The strong focus on improving the longevity of pets and the growing number of pet owners increase demand for pet vitamins and minerals. The need to enhance the digestive health of pets and the strong veterinary base increase demand for pet vitamins and minerals. The increased humanization of pets and the rising number of senior pets require pet vitamins and minerals, driving the overall market growth.

North America Pet Vitamins and Minerals Market Size 2025 to 2035

The North America pet vitamins and minerals market size estimated at USD 1.01 billion in 2025 and is predicted to increase from USD 1.06 billion in 2026 to nearly reaching USD 2 billion by 2035, growing at a CAGR of 7.07% during the forecast period from 2026 to 2035.

Surging Expansion of Pet Vitamins and Minerals in Canada

Canada is rapidly growing in the market. The surging ownership of pets and the increased treatment of a pet as a family member increase demand for pet vitamins and minerals. The rising premiumization of pet products and focus on addressing health disorders needs pet vitamins & minerals. The well-established pet retailers and increased adoption of Canadian-made products support the overall market growth.

Asia Pacific Pet Vitamins and Minerals Market Trends

Asia Pacific is experiencing the fastest growth in the market during the forecast period. The consumer focuses on providing premium nutritional products to pets, and the strong focus on specialized pet care increases demand for pet vitamins and minerals. The increased awareness about pet diseases and the rising pet populations requires pet vitamins and minerals. The growing obesity in pets and the high availability of specialized pet stores drive the overall market growth.

China’s Accelerating Role in Pet Vitamins and Minerals

China is a robust contributor to the market. The popularity of fur children and the increased pet adoption rate increase demand for pet vitamins and minerals. The strong focus on gastrointestinal care in pets and the growing number of young pet owners require pet vitamins and minerals. The higher cat adoption rate and the push for premium pet wellness products support the overall market growth.

Pet Vitamins and Minerals Market Segmental Insights

Supplement Type Insights

Pet Vitamins and Minerals Market Share, By Supplement Type, 2025 (%)

• Vitamins & Multivitamins: Dominated with 55%, as vitamins and multivitamins are the most widely used supplements for pets, providing essential nutrients for overall health.
• Minerals: Holds 15%, with minerals being a smaller segment, often used in specific supplements for bone health and immune support.
• Specialty/Functional: Fast-growing with 10%, driven by increasing demand for supplements targeting specific health needs, such as joint support and digestive health.
• Omega-3 Fatty Acids: Holds 20%, with omega-3 fatty acids gaining popularity for their benefits in skin, coat, and overall wellness for pets.

Why the Vitamins & Multivitamins Segment Dominates the Pet Vitamins and Minerals Market?

The vitamins & multivitamins segment dominated the pet vitamins and minerals market in 2025. The demand for the treatment of pets’ illnesses and the focus on comprehensive pet care increase demand for vitamins & multivitamins. The strong focus on the physical health of older pets and the need to address nutritional gaps in pets requires multivitamins. The availability of vitamins on e-commerce sites and the ease of use of multivitamins drive the market growth.

The Specialty/Functional Segment is the Fastest-Growing in the Market During the Forecast Period

The growing human-like care in pets and the focus on preventing illness increase demand for specialty vitamins and minerals. The strong focus on longer-living pets and the presence of educated pet parents increases adoption of functional vitamins and minerals. The increased adoption of customized supplement plans for pets supports the overall market growth. 

Product Form Insights

Pet Vitamins and Minerals Market Share, By Product Form, 2025 (%)

• Chewables & Soft Chews: Dominated with 50%, as chewables and soft chews are the most popular form of pet vitamins and minerals, offering convenience and ease of administration.
• Powders: Holds 15%, with powdered supplements used to mix with pet food, though they have a smaller share compared to chewables.
• Tablets & Capsules: Fast-growing with 20%, driven by the increasing demand for convenient, measured doses in pill form.
• Liquids & Gels: Holds 15%, with liquid and gel supplements used for easy administration, particularly in pets with difficulty swallowing pills.

How did the Chewables & Soft Chews Segment hold the Largest Share in the Pet Vitamins and Minerals Market? 

The chewables & soft chews segment held the largest revenue share in the pet vitamins and minerals market in 2025. The focus on providing treat experience to pets and the need to enhance health outcomes increases demand for chewables & soft chews. The focus on offering better digestion to pets and the holistic wellness routines increases adoption of chewables & soft chews. The characteristics of chewables & soft chews, like ease of administration, high palatability, pre-measured dosing, and high bioavailability, drive the growth of the market. 

The Tablets & Capsules Segment is Experiencing the Fastest Growth in the Market During the Forecast Period

The strong focus on enhancing pet longevity and the higher demand for measured dosage increases the consumption of tablets & capsules. The increased skin disorders in pets and the focus on masking medicinal odors increases adoption of tablets & capsules. The characteristics like controlled release, easy storage, and high efficiency support the overall market growth.

Distribution Channel Insights

Pet Vitamins and Minerals Market Share, By Distribution Channel, 2025 (%)

• Offline: Dominated with 65%, as offline channels like pet stores, veterinary clinics, and pharmacies remain the primary source for purchasing pet vitamins and minerals.
• Online/E-commerce: Fast-growing with 35%, as more pet owners turn to online platforms for convenience and access to a wider range of products.

Which Distribution Channel Dominated the Pet Vitamins and Minerals Market?

The offline segment dominated the pet vitamins and minerals market in 2025. The growing demand for professional advice and the need to examine product ingredients increases buying offline. The need to improve customer engagement and the immediate availability of the product increases buying offline. The strong presence of hypermarkets and experiential promotion in offline buying drives the market growth.

The Online/E-Commerce Segment is the Fastest-Growing in the Market During the Forecast Period

The growing consumer demand for doorstep delivery and the presence of subscription services increases buying online. The presence of a wider product range on one platform and the focus on transparency increase buying through e-commerce. The growth in a digitally savvy population and competitive pricing on online platforms support the overall market growth.

Recent Developments in the Pet Vitamins and Minerals Market

Other Half

• In August 2025, Other Half introduced a multivitamin for dogs named Pumpkin Bacon Latte. The multivitamin supports immune system health, canine gut health, and skin condition. The multivitamin does not contain artificial additives and is made up of 45 active ingredients. (Source: PetFood Industry)

Inform Nutrition

• In September 2025, Inform Nutrition launched Ireland’s first certified organic mineral bucket lick, Organolics, for cattle and sheep. The range includes Organolics 365 and Organolics Energy. The range offers major minerals and enhances the immune system. (Source: Farmers Journal)

Swedencare

• In January 2024, Swedencare launched WelliChews by Nutriscience. The product range includes Calming, Multivitamin, Senior Health, Joints & Mobility, and Digestion solutions for pets. The multivitamin is a convenient solution and supports the immune function of pets. (Source: Nutraceutical Business Review)

Top Companies in the Pet Vitamins and Minerals Market

• Mars, Incorporated: The American-based company manufactures pet vitamins and minerals through Mars Petcare brands such as WHISKAS, SHEBA, IAMS, PEDIGREE, CESAR, NUTRO, and ROYAL CANIN. 
• Nestle Purina Petcare: The Missouri-based company manufactures arginine, vitamin B, and antioxidants for brain health, digestive health, and immunity of pets. 
• Hill’s Pet Nutrition: The pet food company manufactures premium pet products like Healthy Advantage, Hill’s Prescription Diet, and Hill’s Science Diet for healthy pets.
• Blue Buffalo: The United-Based company produces Therapeutic diets and LifeSource Bits for specific health conditions and heart health of pets & the product does not contain artificial additives. 

Other Companies

• Virbac
• Himalaya
• Vitaquest
• My Beau
• Nualter Herbovet
• Beaphar
• Drools
• Vivaldis
• Furlicks

Segments Covered in the Report

By Supplement Type

• Vitamins & Multivitamins
• Minerals
• Specialty/Functional
• Omega-3 Fatty Acids

By Product Form

• Chewables & Soft Chews
• Powders
• Tablets & Capsules
• Liquids & Gels

By Distribution Channel

• Offline
• Online/E-commerce

By Region

• North America
• Europe
• Asia Pacific
• MEA
• Latin America