Beverage Packaging Market to Grow Steadily Driven by Sustainability and Innovation

Beverage Packaging Market Size, Share and Emerging Trends

The global beverage packaging market size was valued at USD 165.28 billion in 2024, and is expected to grow steadily from USD 173.71 billion in 2025 to reach nearly USD 271.80 billion by 2034, with a CAGR of 5.1% during the forecast period from 2025 to 2034. The growing demand for eco-friendly products and environmental awareness, along with the rising need for convenient packaging expanding the market.

Key Highlights

• By region, Asia Pacific area led the beverage packaging market with the largest share of 34% in 2024.
• By region, the North America region is expected to register the fastest CAGR of 6.7% between 2025 and 2034.
• By material, plastic segment dominated the market, holding the largest revenue share of 35.0% in 2024.
• By material, metal segment is expected to grow at the fastest rate in the market during the forecast period.
• By application, The alcoholic beverage application segment dominated the market, holding the largest revenue share of 51% in 2024.
• By application, non-alcoholic beverages segment is expected to grow at the fastest rate in the market during the forecast period.
• By product, bottle and jar segment dominated the market in 2024.
• By product, the carton segment is seen to grow at a notable rate during the predicted timeframe.

Industry Coverage

What Ot Expect till 2030?

The rise in hectic routines, the need for grab-and-go drinks is increasing. Ready-to-drink beverages also need easy and transportable packaging options. City residents are progressively seeking beverages that are convenient to drink while commuting, exercising, or engaging in other activities on the move. This has led to the creation of smaller, resealable, and lighter packaging designs. The growing population and higher net income in emerging markets are opening new opportunities for packaged drinks.

The worldwide market is experiencing significant demand from both alcoholic and non-alcoholic beverage sectors in developing economies. The entire market is experiencing growth due to an increase in the demand for functional beverages. Worldwide consumption of alcoholic beverages is primarily fueled by rising alcohol intake alongside a growing desire for premium products. These factors are majorly contributing for beverage packaging market. 

Shelf appeal and aesthetics are the key elements in the worldwide beverage packaging industry, as they significantly influence purchasing choice of consumers. The most favored packaging types are those that convey brand identity or imply quality and freshness, with buying behavior often taking center stage. With significant attraction in aesthetically pleasing items, beverage brands have embraced creativity to set their products apart from others. This aspect raises the need for personalized packaging options to improve product visibility, enhance brand awareness and subsequently drive sales in a competitive marketplace. 

Market Overview

What’s Waiting for the Beverage Packaging Industry?

• In September 2025, the trusted expert in cutting-edge variable data printing solutions, Domino Printing Sciences (Domino), will be demonstrated at Drinktec 2025, the globally leading trade fair for the beverage and liquid food industry. 
• Booth A5-101 visitors will get to experience Domino’s latest coding solutions for beverage manufacturing, such as smart 2D code integration, high-speed laser system, and cutting-edge, all-in-one, can coding system, to comply with ongoing beverage packaging demands. (Source: Spnews) 

Key 2025 Regulations for the Beverage Packaging Industry

Beverage Packaging Market Trends 

• Demand for probiotic drinks is rising substantially further increasing the market. These drinks require specialized packaging for protection of probiotic culture and extended shelf life.
• For instance, in November 2024, MilkyMist, Indian dairy company comes into the strategic collaboration with  SIG and AnaBio Technologies for the launch of first extended life probiotic buttermilk in aseptic carton packs.
• Development in smart packaging and production technology are boosting the market. smart packaging featuring QR codes, NFC and various digital interfaces is gaining popularity. Innovative partnerships and collaboration among industries fueling the market.
• In December 2024, Spearhead Global collaborated with Vetreria Etrusca to revolutionize glass bottle packaging for the spirits and adult beverage sector.

Market Opportunity 

Flourishing Biodegradable and Sustainable Packaging 

The growing consciousness regarding environmental safety among consumers and the heightened acceptance of eco-friendly items create significant opportunities for manufacturers of beverage packaging products. A study by the National Retail Federation found that 69% of North American participants are willing to pay more for recycled products, and 80% want to understand the source of the products they purchase. 

• Coca-Cola India, introduced 100% recycled PET in India, is making another significant move toward fostering a circular economy. The company has revealed the introduction of Coca-Cola in ASSP featuring 100% Recycled PET within 250ml bottles.

Market Challenge

Variable Raw Material Cost

The primary challenge in the beverage packaging market is the availability and price variability of raw materials. Producers may struggle to maintain competitive pricing while managing quality and sustainability objectives. These variations compel companies to swiftly adjust, investing in substitute materials potentially hindering market growth and innovation. 

Regional Insights

Asia Pacific Area Led the Beverage Packaging Market in 2024. 

The Asia Pacific region boasts a large and swiftly expanding population in nations such as India and China. This extensive consumer market creates a strong need for drinks and, as a result, packaging for those drinks. Economic expansion in the Asia Pacific has resulted in higher disposable incomes, allowing consumers to invest more in packaged drinks. The Japan is chiefly influenced by the rising awareness of environmental issues and sustainability challenges that are affecting manufacturers in the country. Japanese beverage companies are utilizing packaging options derived from renewable resources.

• In February 2025, Tetra Pak launched its packaging materials, integrating 5% certified recycled polymers, certified by ISCC PLUS (International Sustainability & Carbon Certification). The company leverages this mode due to the mandate by the Ministry of Environment, Forest & Climate Change, under the Plastic Waste Management (Amendment) Rules 2022, which came into effect on April 1, 2025.
• The innovations are making Tetra Pak the first Indian company in the food & beverage industry to offer packaging materials with certified recycled polymers. (Source: Tetra Pak)

North America is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

The region has sophisticated manufacturing plants and technological advancements in packaging, resulting in the production of high-quality and sustainable beverage packaging. The stable economic climate in North America encourages ongoing consumer expenditures on various beverages, guaranteeing steady demand for beverage packaging. 

Segmental Insights

Material Insights

The Plastic Segment Dominated the Beverage Packaging Market in 2024. 

The plastic is lighter than materials like glass and metal. Plastic bottles and containers are simpler to transport and handle. These factors contribute to the rise in the market. Whereas the metal segment expects significant growth in the market during the forecast period. Metals are durable and highly resistant to strain and are also easy to transport. Aluminum cans have special appearance and contribute for brand recognition. These factors boost the market and raise the demand for metal cans.

Application Insights

The Alcoholic Beverages Segment Led the Beverage Packaging Market in 2024. 

The packaging significantly influences the perceived quality and branding of alcoholic beverages like beer, wine, and spirits. Further, non-alcoholic beverages are expected to grow at the fastest rate in the market during the forecast period. shoppers are progressively choosing functional beverages like energy drinks, sports drinks, and fortified waters that provide extra advantages driving the market. 

Product Insights

The Bottle and Jar Segment Dominated the Market in 2024. 

Ready-to-drink beverages in bottles and jars provide convenience for consumption while traveling, attracting busy shoppers. Numerous bottled and jarred drinks are promoted as healthier choices, including natural juices, smoothie, and functional beverages, catering to consumer demand for healthier items. The carton product segment is expected to experience significant growth during the forecast period. Cartons are mainly produced from renewable resources like paperboard, which comes from wood pulp. This renders them more sustainable than plastic bottles or aluminum cans, attracting environmentally aware consumers and brands. 

Recent Developments in the Beverage Packaging Market

• In September 2024, European markets for juices, nectars, and soft drinks collaborated with the Tetra Pak to introduce the Tetra Prisma Aseptic 300 Edge beverage carton. This unique portion package catches the eye on the shelf, featuring a distinctive appearance and ergonomic design that appeals to contemporary preference of consumer for taller, slimmer packaging. 
• In January 2025, the Food and Beverage Carton Alliance FBCA, created through the combination of two well-known organizations, introduced a cohesive platform aimed at promoting beverage cartons as vital, renewable and circular packaging options.
• In June 2025, the Association for Packaging and Processing Technologies, PMMI, unveiled its latest findings from the 2025 Beverage Industry Packaging Trends white paper and companion infographic. 
• According to the research provided by PMMI, 68% of companies are emphasizing enhancing their investments in packaging machinery for the next two to three years, with purchase equipment planning of approximately 90%. 
• The premier packaging & processing trade show will be held by PMMI between September and October 2025 at the Las Vegas Convention Center. (Source: PMMI)

Beverage Packaging Market Top Leading Companies

• Ball Corporation
• Tetra Pak
• Crown Holdings, Inc.
• Ardagh Group S.A.
• Owens-Illinois, Inc
• Gerresheimer AG
• Toyo Seikan Group Holdings, Ltd
• Amcor plc
• Saverglass SAS
• Vidrala S.A.
• Stoelzle Glass Group
• Vitro, S.A.B. de C.V.
• Verallia
• Nampak Ltd
• Silgan Containers LLC
• Berry Global Group, Inc.
• CPMC Holdings Ltd
• Kian Joo Can Factory Berhad
• Can-Pack SA

Segments Covered in the Report

By Material 

• Plastic
• Glass
• Metal
• Other Materials

By Product

• Can
• Bottle & Jar
• Pouch
• Carton
• Other Products

By Application 

• Alcoholic Beverages
• Non-alcoholic Beverages

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)