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August 2025
The global beauty supplements market size reached at USD 3.68 billion in 2024 and is anticipated to increase from USD 3.97 billion in 2025 to an estimated USD 7.82 billion by 2034, witnessing a CAGR of 7.83% during the forecast period from 2025 to 2034. Driven by rising beauty consciousness and demand for clean-label, nutricosmetic products, the market is evolving into the mainstream wellness category.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 7.83% |
| Market Size in 2025 | USD 3.97 Billion |
| Market Size in 2026 | USD 4.28 Billion |
| Market Size by 2034 | USD 7.82 Billion |
| Largest Market | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The beauty supplements market refers to the global industry involved in the formulation, manufacturing, and sale of ingestible products that promote skin, hair, nail, and overall aesthetic health. These supplements include capsules, powders, liquids, gummies, and tablets formulated with collagen, biotin, vitamins, minerals, antioxidants, hyaluronic acid, and botanical extracts.
The market is driven by rising beauty consciousness, growing emphasis on beauty from within, increased demand for nutricosmetics, and the convergence of nutrition and skincare. Consumers, particularly Millennials and Gen Z, are seeking natural, non-invasive, and preventive beauty solutions, resulting in strong growth for ingestible beauty products.
The market is witnessing substantial growth, fueled by the convergence of wellness and aesthetics. These ingestible beauty products, ranging from collagen powders to biotin capsules, are promoted as effective solutions for glowing skin, healthy nails, and lustrous hair. With consumers shifting toward preventive beauty, there’s a growing reliance on functional supplements as part of daily routines. Social media influencers and celebrity-backed brands are amplifying awareness and driving adoption across demographics. E-commerce platforms have further fueled accessibility, enabling niche brands to reach global consumers. As consumers increasingly associate beauty with internal health, the market’s trajectory remains steeply upward.
The beauty supplements market is poised for significant growth as consumers continue to prioritize health and wellness in their purchasing decisions. With rising demand for clean-label, plant-based, and vegan products, companies can innovate and expand their product lines to cater to this trend. Additionally, advancements in personalized nutrition through AI-driven tools enable brands to tailor beauty regimens to individual needs, enhancing consumer satisfaction.
The increased awareness surrounding the skin-gut connection opens avenues for products that target holistic wellness. Furthermore, the success of social media marketing presents brands with a platform to broaden their reach, especially among younger demographics. As traditional beauty boundaries blur, the potential for growth in gender-neutral and inclusive beauty wellness products remains vast.
One of the major hinderance is the saturation of the market, leading to intense competition and price wars among brands. Additionally, regulatory hurdles and the need for scientific validation of product claims can complicate the development process for new supplements. Consumers are becoming increasingly discerning, demanding transparency regarding ingredient sourcing and efficacy, which may pose challenges for emerging brands. The risk of misinformation spread via social media can also negatively impact public perception of beauty supplements. Finally, supply chain disruptions may affect the availability and cost of key ingredients, posing a significant challenge for manufacturers.
Asia Pacific: The Rising Epicenter Of the Inner Beauty Revolution
Asia Pacific dominated the beauty supplements market in 2024, driven by deep-rooted cultural emphasis on wellness and preventive beauty. Consumers in countries like Japan, South Korea, China, and India are increasingly turning to nutraceuticals to achieve radiant skin and overall vitality. The influence of traditional medicine systems like Ayurveda, TCM and J-beauty supplements. The region’s growing middle class, coupled with rising disposable incomes, is fueling demand for premium, holistic wellness products. E-commerce expansion and social media influencers are accelerating product discovery and adoption across tier 1 and tier 2 cities. Furthermore, beauty-conscious younger generations are adopting daily supplement routines as part of their broader skincare and self-care regimes.
India represents the dominance in North America; The proliferation of K-beauty and J-beauty trends has set a strong foundation for cross-border beauty supplement brands in APAC. Local brands are innovating with unique formulations, incorporating regional ingredients like matcha, ginseng, amla, and pearl powder to cater to both domestic and global consumers. Governments are increasingly supporting nutraceutical exports, encouraging the growth of indigenous companies. In addition, collaborations between skincare and food tech firms are introducing new delivery formats such as functional beverages and beauty-infused teas. Beauty personalization apps and diagnostics are also growing, driving tailored supplement experiences. As the market matures, APAC is poised to become a dominant global hub for nutricosmetic innovation.
North America: Where Beauty Meets Science And Self-Care
North America is the fastest-growing in the beauty supplements market in 2024. Consumers across the U.S. and Canada are incorporating supplements into their routines to support skin elasticity, hydration, and hair growth. The popularity of collagen peptides, biotin, and antioxidant-rich supplements is surging, particularly among millennials and Gen Z consumers. Influencer marketing, celebrity-led brands, and wellness podcasts are fueling awareness and education. Moreover, the shift from cosmetic procedures to more holistic, non-invasive beauty solutions is driving the demand for ingestible. Regulatory transparency and clinical evidence play a key role in building consumers' trust in the region.
U.S. is emerging as the key player in North America, and it represents a pivotal market in the global beauty supplements landscape. With its focus on innovation, research, and consumer awareness, the beauty supplements market in the U.S. is characterized by a diverse range of product offerings and a growing base of health-conscious consumers. leading to the formulation of advanced nutricosmetic products. This trend is particularly appealing to Millennials and Gen Z consumers, who are increasingly knowledgeable about nutritional ingredients and their health benefits. The emphasis on transparency in labeling and clean ingredients has led to a surge in demand for products that are not only effective but also ethically sourced and produced.
Consumers are gravitating toward brands that prioritize sustainability and environmentally friendly practices, thus driving the popularity of plant-based and vegan beauty supplements. As awareness of the gut-skin connection grows, there will be increased interest in supplements that promote overall health through targeted gut microbiome support. Ingredients, such as probiotics and prebiotics, are expected to gain prominence as science unveils further links between digestion and skin health.
Why Skin Care Supplements are Dominating the Beauty Supplements Market in 2024?
The skin care supplements segment dominated the market in 2024. These products are widely consumed for their promise of improved skin tone, hydration, and anti-aging benefits. Popular ingredients like collagen, hyaluronic acid, and antioxidants target visible skin concerns, making them a staple in many consumers' wellness routines. The emphasis on achieving glow from within has contributed to their popularity, especially among women in urban centers. Increased consumer awareness about skin health through influencers, dermatologists, and beauty blogs has driven sales across all age groups. Moreover, clinical studies backing the efficiency of skin-focused supplements are further validating consumer trust.
With rising concerns about pollution, stress, and premature aging, individuals are actively turning to internal skincare solutions to complement topical routines. The demand for skin-brightening, anti-inflammatory, and detoxifying supplements is rising, especially in Asia-Pacific and North America. Beauty brands are investing in innovative formats like liquid shots and powders for faster absorption and visible effects. These supplements are often positioned as lifestyle products rather than purely medical, allowing for more engaging marketing strategies. Skin care supplements also appeal to those pursuing holistic wellness, integrating beauty and health. As the market matures, personalization based on skin type and concerns is becoming a major growth driver.
The Hair Care Supplements Segment Expects the Fastest Growth in the Market During the Forecast Period.
Consumers experiencing hair thinning, stress-induced hair fall, and scalp-related issues are increasingly turning to ingestible solutions. Ingredients such as biotin, keratin, zinc, and saw palmetto are commonly found in these formulations. The rise of vegan, hormone-free, and gender-specific supplements is contributing to broader adoption across diverse demographics. Hair influencers, trichologists, and dermatology-backed brands are playing a significant role in creating demand. Social media before-and-after results and testimonials have added credibility to the category’s rapid expansion.
Increased cases of hair fall due to lifestyle stress, post-COVID effects, and hormonal imbalances have pushed consumers toward daily supplementation. Hair care supplements are also witnessing growing demand from men, making the segment more inclusive. Subscription models for hair health routines are boosting customer retention and engagement. Brands are exploring innovative delivery mechanisms like gummies, dissolvable strips, and chewable to make hair care more convenient. Additionally, the combination of hair and nail health in a single product is gaining popularity. As awareness spreads and concerns diversify, the hair supplement market is poised for continued, accelerated growth.
Why did Collagen Segment Dominated the Beauty Supplements Market in 2024?
The Collagen segment dominated the market in 2024, due to its proven benefits in skin elasticity, hydration, and anti-ageing. Widely recognized and trusted collagen peptides and hydrolyzed collagen are being used in capsules, powder, and drink mixes. The ingredient's versatility in addressing both skincare and haircare needs adds to its mass appeal. Consumers across age groups, especially woven over 30, are incorporating collagen into their daily wellness rituals. Brands are combining collagen with vitamins C, E, and hyaluronic acid to increase absorption and amplify skin renewal benefits. With strong scientific backing, collagen has maintained its position as the go-to beauty nutrient.
In addition to traditional bovine and marine sources, plant-based and vegan collagen boosters are gaining momentum. These alternatives cater to ethically conscious and allergy-sensitive consumers. Beauty brands are also integrating collagen into hybrid products like beauty waters, smoothies, and protein blends. The ingredient's popularity has led to the introduction of beauty subscription kits focused solely on collagen. In Asian countries, collagen drinks are a long-standing trend, now influencing Western markets. The continued innovation in flavor, format, and bioavailability ensures collagen remains central to beauty supplementation.
The Probiotics & Botanicals Segment Expects the Fastest Growth in the Market During the Forecast Period.
The probiotics segment within the beauty supplements market is gaining significant traction as consumers become increasingly aware of the connection between gut health and skin wellness. These products are formulated with live beneficial bacteria that promote a balanced gut microbiome, which in turn can lead to clearer, healthier skin. Many studies suggest that a healthy gut can contribute to reducing inflammation, minimizing acne outbreaks, and even enhancing overall skin radiance. As interest in holistic health rises, consumers are seeking probiotic formulations that not only support digestive health but also provide beauty benefits. Brands are innovating with unique blends of probiotics specifically targeting skin concerns, making these supplements an integral part of beauty regimens. Consequently, the growth of the probiotics segment is expected to be remarkable as more individuals look for natural solutions to maintain their appearance from the inside out.
The botanical segment is a vital part of the beauty supplements market, reflecting a growing consumer preference for natural ingredients derived from plants. These supplements often include extracts from herbs, flowers, and fruits known for their health benefits, such as improving skin elasticity, combating oxidative stress, and promoting hydration. Ingredients like turmeric, aloe vera, and green tea extract are popular choices, offering anti-inflammatory and antioxidant properties that enhance skin health. Moreover, the increasing trend towards clean and sustainable beauty products is driving the demand for botanical supplements, as consumers are more inclined towards plant-based formulations that align with their lifestyle choices. As research continues to uncover the efficacy of various botanicals in skincare, brands are expanding their offerings to include unique and exotic ingredients that cater to diverse skin needs. The botanicals segment is poised for robust growth, especially among eco-conscious consumers seeking effective and responsible beauty solutions.
Why Capsules and Tablets are Dominating the Beauty Supplements Market in 2024?
The capsules and tablets segment dominated the market in 2024, due to their convenience, familiarity, and dosage precision. They are preferred by consumers who prioritize structure and routine in their supplementation habits. These formats ensure stability, longer shelf life, and ease of formulation for a wide range of ingredients. Manufacturers find capsules and tablets cost-effective to produce and scalable for mass distribution. The compact packaging also makes them ideal for travel and daily portability. Their widespread availability in pharmacies, supermarkets, and e-commerce platforms further contributes to their dominance.
Despite the rise of more experiential forms like gummies and powders, many consumers still trust capsules and tablets as more serious or clinical formats. They are especially favored by older demographics and those seeking multifunctional or therapeutic-grade solutions. These formats also support extended-release technology, which enhances nutrient absorption. Brands are innovating by offering vegan capsules and eco-friendly packaging. Tablet formulations are increasingly featuring clean labels, combining beauty, immunity, and gut health in one dose. Given their continued reliability and trust, capsules are expected to retain a strong hold in the market.
The Gummies Segment Expects the Fastest Growth in the Market During the Forecast Period.
Initially popular in the vitamin sector, gummies have now expanded to include adaptogens, nootropics, immunity enhancers, and beauty supplements. Their candy-like texture and flavor help combat supplement fatigue, making it easier for consumers to stick to their wellness routines. As more individuals look for enjoyable ways to enhance their health, gummies strike a perfect balance between indulgence and well-being. The rise of vegan formulations using pectin instead of gelatin broadens the appeal to ethical and plant-based consumers.
Their convenient, portable nature and vibrant branding particularly resonate with Gen Z and millennials. Current innovations are focusing on low-sugar, sugar-free, and functional ingredients, leading to enriched gummy options. Brands are also exploring layered or dual-texture gummies aimed at stress relief, sleep aid, gut health, and cognitive support, which are becoming bestsellers both in retail locations and online. Single-serve packaging promotes portion control and freshness, making them ideal for travel or busy lifestyles. With their broad appeal across generations and increasing presence on store shelves, gummies are maturing into a significant category within the supplement market. As health increasingly intersects with sensory enjoyment, gummy formats are well-positioned for remarkable growth.
How are Women is Dominated the Beauty Supplements Market?
The women's segment dominated the market in 2024, accounting for most global sales. Their proactive approach toward skin health, aging prevention, and wellness makes them the primary adopters of nutricosmetic products. Women across various age brackets, from teens to menopausal consumers, seek supplements tailored to their changing hormonal and aesthetic needs. Social media beauty culture, influencer-led trends, and clean beauty narratives have further propelled adoption. Additionally, the shift from makeup to skin-first routines has encouraged women to embrace internal beauty enhancement. Brands are designing women-centric products with hormone-balancing, skin-brightening, and collagen-boosting benefits.
Mothers, working professionals, and women managing stress or PCOS are actively seeking multifunctional beauty supplements. Women's health brands are increasingly integrating beauty supplements into their larger wellness portfolios. Personalization based on skin tone, ethnicity, and age is shaping product innovation. The inclusion of beauty supplements in bridal and pregnancy wellness kits is becoming a trend. Women-focused communities and podcasts are also creating spaces to share supplement journeys and results. As women continue to lead the wellness movement, they remain a critical growth engine for the category.
The Men Segment Expects the Fastest Growth in the Market During the Forecast Period.
Traditionally, beauty products were often marketed towards women; however, the landscape is changing as men become more conscious of their skin, hair, and overall health. This increasing awareness is reflected in the rising demand for targeted beauty supplements that address men’s specific needs, such as hair loss, skin hydration, and overall vitality. Products enriched with ingredients like biotin, collagen, and vitamins are becoming staples for men seeking to improve their appearance while maintaining a healthy lifestyle. Additionally, the influence of social media and endorsements from male influencers and celebrities are driving greater acceptance and interest in beauty supplements among men. As the stigma around men using beauty products diminishes, this segment represents a burgeoning opportunity for brands aiming to cater to the male demographic.
Moreover, the distribution channels for men's beauty supplements are evolving, with a notable increase in e-commerce and specialty stores dedicated to male grooming. Retailers are recognizing the importance of offering products that specifically target men's beauty concerns, leading to a wider array of options available in the marketplace. The growing trend of male wellness and self-care is being reflected in the rise of inclusive marketing strategies that resonate with male consumers. Brands are focusing on creating gender-neutral and accessible formulations that appeal to a diverse range of men, encouraging them to embrace beauty regimes alongside their overall health. As customization and personalization become key themes, men are increasingly looking for supplements tailored to their age, lifestyle, and health goals. This shift is paving the way for innovative products that not only enhance physical appearance but also promote confidence and self-esteem among men.
Why is Online Retail Dominating the Beauty Supplements Market in 2024?
The online retail segment dominated the market in 2024, E-commerce platforms provide consumers with an extensive range of brands, formats, and prices often bundled with discounts and loyalty programs. Online reviews, testimonials, and influencer content greatly influence purchasing decisions. Subscription models allow users to maintain consistent routines while enjoying personalized recommendations. The ability to compare ingredients, read labels, and access third-party certifications has built trust among consumers. Additionally, digital shopping enables discreet purchases of beauty supplements, particularly for concerns like acne or hair loss.
The Direct-to-Consumer (DTC) Brands Segment Expects the Fastest Growth in the Market During the Forecast Period.
Due to personalized, transparent, and experience-driven interactions. By bypassing traditional retail, D2C brands control the entire customer journey from product education to post-purchase engagement. These brands are often digital-first, leveraging social media, content marketing, and storytelling to connect with consumers. Subscription models, quiz-based recommendations, and loyalty rewards enhance customer retention. Consumers trust D2C brands for their ingredient’s transparency, clean label commitments, and science-based claims.
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