Asparagus Market Size, Share, Growth and Forecast Analysis 2034

Asparagus Market Size, Share and Innovation 2034

The global asparagus market size was valued at USD 29.95 billion in 2024 and is expected to grow steadily from USD 31.42 billion in 2025 to reach nearly USD 48.32 billion by 2034, with a CAGR of 4.90% during the forecast period from 2025 to 2034. The increasing focus on health and wellness among most of the population is the key factor driving market growth. Also, the surge in plant-based diets coupled with the rising number of aging populations can fuel market growth further.

Key Highlights

• By region, North America dominated the market with the highest share of 36% in 2024. The dominance of the region can be attributed to the increase in health awareness, adoption of plant-based diet, and rise in popularity of veganism.
• By region, Asia Pacific is expected to grow at a fastest CAGR during the forecast period. The growth of the region can be credited to the shifting consumer preferences toward more convenient food options.
• By product, the fresh asparagus segment contributed the largest market share of 66% in 2024. The dominance of the segment can be attributed to the high diversity of fresh asparagus in many cuisines and its appeal on both special and everyday occasions.
• By product, the canned asparagus segment is expected to expand at the highest CAGR of 5.6% between 2025 and 2034. The growth of the segment can be credited to the long shelf life and convenience offered by this canned asparagus.
• By variety, the green asparagus segment contributed the biggest market share in 2024. The dominance of the segment can be linked to the growing awareness about the nutritional advantages of green asparagus.
• By variety, the white asparagus segment is expanding at the fastest CAGR between 2025 and 2034. The growth of the segment can be driven by the growing consumption of white asparagus as a delicacy in major countries like France, Germany, and the Netherlands

Industry Coverage

The rise in Plant-Based Diet is Expanding the Market 

The asparagus market is divided within the wide agriculture industry, especially referring to the activity surrounding the manufacturing, distribution, and consumption of asparagus. It also covers all forms of the asparagus supply chain from cultivating and harvesting to processing, storage, logistics, and food service. Moreover, the market is distinguished by the interplay of different factors such as seasonality, trade dynamics, consumer demand, and technological advancements in cultivation practices. The asparagus crop is rich in basic nutrients like vitamins, amino acids, and minerals. Increasing disposable incomes, rapid urbanization and a surge in middle-class populations in emerging economies such as China, India, and Japan are boosting the demand for asparagus.

What are the Key Trends Influencing the Asparagus Market?

• The increasing number of quick service restaurants and food service is the major trending factor driving the market growth. Asparagus's versatile and easy-to-cook nature makes it the first choice for consumers. Moreover, many restaurants use vegetable asparagus as a key ingredient or a side dish to make multiple ranges of cuisine like Italian, Mediterranean, and Asian. This factor will further propel the market growth.
• The extensive availability of frozen vegetables has increased significantly within last few years, providing individuals a detailed range of convenient, sustainable and healthy food options. By experiencing this surge in demand, many retailers and major market players are seeking new ways to optimise the consumption of asparagus which makes it more accessible and appealing to consumers.
• An increase in demand for sustainable and organic asparagus is one of the latest trends driving market expansion. Health-conscious buyers choose non-GMO and pesticide-free vegetables by utilizing eco-friendly farming practices. E-commerce platforms and retailers are growing their organic section, providing premium-priced organic asparagus to fulfil this demand.

How the Government is Supporting the Asparagus Market? 

The US government is supporting the market through a combination of research funding, trade agreements, and marketing initiatives. These efforts aim to optimize the domestic while tackling challenges such as raised competition from foreign market players. According to USDA, NAFTA (North American Free Trade Agreement) offers preferential tariff operations for Mexican asparagus imports, which can affect the competition among the market players.

The U.S. government, through agencies such as USDA, facilitates the consumption of fresh asparagus. Furthermore, marketing campaigns underscore the nutritional value, health benefits, and convenience of fresh asparagus, impelling retailers to show it more prominently. Overall, the goal of the US government's support for asparagus production is to raise the economic diversity of the asparagus market.

Market Opportunity

Increasing Government's Focus on Horticultural Crops

Governments across the globe are facilitating the cultivation of high-standard horticultural crops such as asparagus through training, subsidies, and export incentives. Furthermore, support from the government for the expansion of agriculture through cash is one of the major factors creating lucrative opportunities in the market. Grants for organic and sustainable farming of asparagus are also estimated to fuel revenue generation for major asparagus market players. Innovations in processing technologies are increasing the shelf life of asparagus by preserving its freshness.

• In May 2025, The Michigan Asparagus Advisory Board announced that it is starting a new marketing campaign that would fill the gap between in-store and digital experience. The asparagus season has started in Michigan and is expanding all over the state with good quality crops, just before the time for consumers seeking to add fresh vegetables into their meals. (Source: The Packer)

Market Challenge

Seasonality Challenges 

Asparagus is mainly a seasonal crop, harvested during certain months, especially in the spring. This seasonality makes it challenging to maintain a persistent supply year-round, especially which leads to fluctuations in prices and availability. Moreover, food service providers and retailers may also face difficulties in keeping a constant supply throughout the year. Also, Import/export quotas, certifications, and duties associated with agricultural products such as asparagus can create trade hindrances, hampering market growth further.

Regional Insights

North America dominated the asparagus market in 2024. 

The dominance of the region can be attributed to the increase in health awareness, adoption of plant-based diet, and rise in the popularity of veganism among most of the population. Moreover, the growing use of asparagus in restaurants and home cooking is also contributing to the regional market expansion. The high-fibre and low-calorie content also make it appealing for individuals looking to maintain a healthy lifestyle.

Asparagus market in the United States

In North America, the US led the market owing to the surge in plant-based diets in the country along with a huge demand for versatile and fresh vegetables such as asparagus. Asparagus is preferred in the country because of its low-calorie profile content and health benefits, which makes it popular in plant-based and wellness diets. Many consumers in the country prefer to buy asparagus from local farms impacting positive regional growth soon.

Asia Pacific expects the fastest growth in the market during the forecast period.

The growth of the region can be credited to the shifting consumer preferences toward more convenient food options. Also, Asian countries are identified to produce asparagus because of the presence of a broad range of farmlands and suitable temperate conditions in countries such as China and India. Consumers in the region are becoming more drawn toward international cuisines through media, travel, and dining experiences.

Asparagus market in China

In Asia Pacific, China dominated the market due to the growing impact of Western dietary habits coupled with the addition of asparagus in modern Chinese cuisine which are helping create new market scope for major players. Increasing the use of asparagus in nutraceuticals and herbal supplements is also expected to provide lucrative new opportunities.

Who are the Top Asparagus Exporting Countries in 2023?

(Source: Tendata)

Segmental Insights

Product Insights

Why fresh asparagus segment dominated the asparagus market?

The fresh asparagus segment held the largest market share in 2024. The dominance of the segment can be attributed to the high diversity of fresh asparagus in many cuisines and its appeal on both special and everyday occasions. Additionally, roasting, steaming, grilling, and sautéing fresh asparagus is greatly popular among professional chefs and home cooks. The capability of fresh asparagus to improve the flavor of recipes is also boosting segment growth shortly.

• In February 2024, Wye Valley asparagus hit the market cultivated by the Chinn family in South Herefordshire lives in the UK. The family is also carrying forward the old tradition of auctioning off the boxes to support the Oracle Cancer Trust. (Source: BEFVE)

The canned asparagus segment expects the fastest growth in the market during the forecast period.

The growth of the segment can be credited to the long shelf life and convenience offered by this canned asparagus. In addition, canned products are mainly useful for individuals who have a hard lifestyle and less time to purchase fresh products. Canned asparagus is also gaining traction in the food service sector. Canned asparagus is famous for its nutrient-rich profile, low-calorie content, and health benefits.

Variety Insights

Which variety type segment held the dominating share of the asparagus market in 2024?

The green asparagus segment dominated the market in 2024. The dominance of the segment can be linked to the growing awareness about the nutritional advantages of green asparagus along with the ability and versatility of green asparagus to match an extensive type of recipes. As compared to white asparagus green asparagus is affordable due to its huge scale production. However, the smooth cultivation of green asparagus and its cheapness make it the primary choice among consumers.

The white asparagus segment expects the fastest growth in the market during the forecast period.

The growth of the segment can be driven by the growing adaptation of white asparagus as a cuisine in major countries like France, Germany, and the Netherlands. Furthermore, compared to other forms, white is considered an expensive variety because of its limited manufacturing and high-priced harvesting methods.

Recent Developments in the Asparagus Market

Thwaites Farm

• Introduction: In May 2025, Thwaites farm stand introduced season with new asparagus crops. Manager Nelson Thwaites said that the stand would work all week with much fewer working times to fulfil the demand, in line with peak harvest schedules. (Source: niagara NOW)

Nationwide

• Launch: In April 2023, Nationwide a major UK fruit and vegetable distributor unveiled a premium British asparagus product for its customers in time for the upcoming season, which is coming in the market on 23 April. 'Spear It provides a graded and wrapped British asparagus which is grown and harvested with hands in its Evesham facility. (Source: Fruitnet)

Asparagus Market Leading Companies

• Altar Produce
• Walker Plants
• Limgroup B.V.
• Jersey Asparagus Farms
• Greek Asparagus Company
• Cutter Asparagus Seed
• Thiermann GmbH & Co KG
• Planta Trujillo - Danper Trujillo S.A.C.
• California Asparagus Seed
• Transplants Inc.
• Südwestdeutsche Saatzucht

Segments Covered in the Report

By Product

• Fresh Asparagus
• Canned Asparagus
• Frozen Asparagus

By Variety 

• Green Asparagus
• White Asparagus
• Purple Asparagus
• Others

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America