Asia Pacific Digestive Health Supplements Market Accelerates on Rising Wellness Trends

Asia Pacific Digestive Health Supplements Market Size and Share

The Asia Pacific digestive health supplements market size was valued at USD 6.38 billion in 2024 and is expected to grow steadily from USD 7.14 billion in 2025 to reach nearly USD 19.64 billion by 2034, with a CAGR of 11.9% during the forecast period from 2025 to 2034. The major rationales behind the growth of digestive health supplements in the Asia Pacific are increased focus on gut health, increased health expenditure on preventive healthcare, and the changing dietary habits of people.

Key Highlights

• By region, Asia Pacific held the largest regional share of approximately 43.3% and dominated the market in 2024 owing to the rising number of digestive health disorders. 
• By country, China and South East Asia dominated the Asia Pacific digestive health supplements market with a major share in 2024 owing to the growing geriatric population, technological advancements, and product innovations. 
• By country, India is expected to grow at the fastest CAGR and with the highest CAGR in the market during the forecast period due to the expansion of E-commerce and ayurvedic influence. 
• By product type, the probiotics segment dominated the market in 2024 due to the increased need to improve digestive functions, boost the immune system, and potential benefits for other healthcare concerns. 
• By product type, the Fulvic Acid (& botanical blends) segment is expected to grow at the fastest CAGR in the market during the forecast period, driven by its potential to support overall wellness and gut health. 
• By formulation, the capsules and tablets segment dominated the market in 2024 due to their major role in addressing digestive discomfort, supporting nutrient absorption, managing food sensitivity, and complementing a balanced diet. 
• By formulation, the gummies and chewable segment is expected to grow at the fastest CAGR during the forecast period, driven by the ease of consumption, convenience, and portability. 
• By distribution channel, the pharmacies and drugstores segment dominated the market in 2024 due to their broad support to customers in digestive health and overall wellness. 
• By distribution channel, the online retail platforms segment is expected to grow at the fastest CAGR during the forecast period, driven by technological innovations and targeted solutions. 
• By application, the digestive support segment dominated the market in 2024 due to the important role of digestive health supplements in supporting digestive health. 
• By application, the immune support (adjunct to digestive function) segment is expected to grow at the fastest CAGR during the forecast period due to the major role of digestive health supplements as an adjunct to supporting a healthy immune system. 
• By consumer segment, the adult segment dominated the market in 2024 due to the crucial role of probiotics, prebiotics, and fiber supplements in treating aging, digestive health, nutrient absorption, gut health, and digestive issues.
• By consumer segment, the gummies for the pediatric / family segments are expected to grow at the fastest CAGR during the forecast period, driven by the potential of digestive health supplements in gummy form for children and families to support gut health, boost immunity, and address specific digestive issues.

Industry Coverage

Market Overview

What is the Prominent Role of Digestive Health Supplements in the Asia Pacific? 

The Asia Pacific digestive health supplements market consists of dietary products designed to support gut health such as probiotics, prebiotics, digestive enzymes, and fulvic acid used to improve digestion, microbiome balance, and overall wellness. These are sold through OTC channels, pharmacies, and e-commerce, and are increasingly adopted across urban and aging populations in APAC.

• In October 2024, Tonik announced the launch of transdermal patches into Asian markets, including China, the Philippines, Thailand, and Tmall, Taobao, and offline channels in Hong Kong that are formulated with homeopathic strategies for sleep and stress relief. (Source: NutraIngredients Asia)

Asia Pacific Digestive Health Supplements Market Trends

What is the Rise of Digestive Health Supplements in the Asia Pacific? 

Access to Preventive Care: According to the WHO and the survey conducted by the United Nations International Children's Emergency Fund (UNICEF), some of the Asian Pacific countries like Bangladesh, Nepal, Myanmar, Indonesia, Pakistan, Cambodia, India, Solomon Islands, the Philippines, and some others received access to vitamin supplementation for children aged 6–59 months. Moreover, these countries also received access to ORS and zinc supplementation for children aged under 5 years.

Access to Appropriate Medical Care: The Organization for Economic Co-operation and Development (OECD) and the World Health Organization (WHO) stated that several Asian Pacific countries have received access to ORT and continuous feeding for children aged under 5 years in recent years. These countries include India, Pakistan, Bangladesh, Myanmar, Cambodia, Indonesia, Vietnam, Thailand, etc. These countries also pay attention to seeking care and antibiotic treatment among children aged under 5 years.

Market Opportunity

What are the Investment Opportunities in the Healthcare Sector of India? 

The World Bank stated the policies and fiscal measures in 2024 to promote better nutrition. These supportive initiatives include a nutrition policy framework, technical policies, legislative and regulatory policies, and fiscal policies. They ensure access to food and nutrition services and introduce improved nutrition practices. They also present healthier and more sustainable diets by considering social, commercial, food, and environmental factors.

The investments in nutrition from 2025 to 2034 could have a great impact on the Asia Pacific region, which accounts for various economic benefits. These economic benefits through investments in nutrition include $1.8 trillion for child stunting, $216 billion for wasting, $139 billion for low birthweight, $90 billion for child anemia, $152 billion for maternal anemia, and $231 billion for exclusive breastfeeding. 

Market Challenges

How does Access to Care, Cost, and Quality Present Critical Challenges for Healthcare Systems?

Consumers are prioritizing personalized healthcare, which has increased demands for a better experience. They are also ready to invest in wellness, which sets up the future of healthcare globally. Consumers are looking for seamless and omnichannel healthcare experiences that are set beyond traditional hospital settings. The technological revolution is transforming healthcare and integrated care is becoming the new standard. 

Regional Insights

How Asia Pacific Dominated the Asia Pacific Digestive Health Supplements Market in 2024? 

Asia Pacific dominated the Asia Pacific digestive health supplements market in 2024 owing to the great efforts of government organizations and regional entities towards mental health, neurological conditions, healthcare resources, and quality of care. This region focuses on better utilization of healthcare resources, healthcare expenditure, financing, and national data sources. The Asian Pacific countries are facing a high burden of mental, neurological and substance-use disorders and self-harm (MNSS) conditions. The Asia-Pacific Economic Cooperation (APEC) comprises Australia as a key player which has set the national preventive health strategy for 2021-2030. 

Health Supplements and Traditional Medicines Notified Voluntarily with the Health Sciences Authority (HSA), Singapore, under the Ministry of Health (MOH).

(Source: HSA)

How China and South East Asia are Moving Forward through the Medical and Healthcare Revolution

China and South East Asia dominated the Asia Pacific digestive health supplements market with a major share in 2024, driven by enhanced public healthcare services in countries like China and various healthcare policies in Southeast Asia. In July 2024, the National Medical Products Administration stated the release of healthcare reform tasks by China for the year 2024. These tasks include measures related to public healthcare services which aim to develop public hospitals and reform medicine.

The various policymakers and healthcare practitioners paid attention to medicine supply, public hospital reforms, and medical insurance. There are various policies and programs to improve preconceptions of malnutrition among girls and women in South Asia. These supportive measures address the prevalence, determinants, and relation between pregnancy and birth outcomes.

What are the Initiatives and Achievements of the Ministry of Health and Family Welfare of India?

India is expected to grow at the fastest CAGR and with the highest CAGR in the market during the forecast period due to the global recognition of India’s supportive programs. India’s policies and schemes focus on maternal health, child health, nutrition, adolescent health, family planning, etc. India has set the national health mission, which comprises the national quality assurance standards, the national urban health mission, and eHealth. The Government of India conducts national programs on the prevention and treatment of various diseases and empowers people with medical education. 

Segmental Insights

Product Type Insights 

How Probiotics Segment Dominated the Asia Pacific Digestive Health Supplements Market in 2024? 

The probiotics segment dominated the market in 2024 owing to the potential role of probiotics in improving skin health, supporting mental health, boosting immune health, and improving digestive health. They support women’s health, help with weight management, and contribute to cardiovascular health, allergy, and sensitivity reduction. The probiotics reduce inflammation and maintain a healthy skin. They impact mood and stress levels, modulate immune responses, and strengthen gut health. The probiotics improve nutrient absorption, resolve digestive issues, and restore gut microbiome balance. 

The Fulvic acid (& botanical blends) segment is expected to grow at the fastest CAGR in the Asia Pacific digestive health supplements market during the forecast period, due to its benefits in agriculture, human health, and plant health. They contribute to agriculture with enhanced nutrient absorption, improved soil texture, increased plant growth, and yield.

Formulation Insights 

What Made Capsules & Tablets the Dominant Segment in the Asia Pacific Digestive Health Supplements Market in 2024? 

The capsules & tablets segment dominated the market in 2024 owing to the various benefits of capsules and tablets, such as faster absorption, easy swallowing, better taste, and versatile formulations. Tablets offer cost-effectiveness, dosage flexibility, and longer shelf life. They are available in various forms and are suitable for high-dose medications. Tablets are more suitable for storing for a long time and are durable in nature. They allow a quick absorption of active ingredients into the bloodstream and elicit faster relief from symptoms.

The gummies & chewable segment is expected to grow at the fastest CAGR in the Asia Pacific digestive health supplements market during the forecast period, due to the ease of consumption, taste, varieties, convenience, and portability. They are suitable for individuals of all age groups and support various healthcare goals. 

Distribution Channel Insights 

How did the Ppharmacies & Drugstores Segment Dominate Asia Pacific Digestive Health Supplements Market in 2024? 

The pharmacies & drugstores segment dominated the market in 2024 owing to convenient access to healthcare and medication. These open-source platforms empower people with medical education and medication management. They contribute to public health and community well-being and offer several economic benefits. They also contribute to personalized care, customer relationships, disease prevention, and management. They provide health screenings, immunization services, and personalized advice. 

The online retail platforms segment is expected to grow at the fastest CAGR in the Asia Pacific digestive health supplements market during the forecast period, due to the popularity of various e-commerce platforms and marketplaces. They offer numerous advantages for both consumers and businesses in terms of reduced overhead costs, global reach, and expansion of the market. 

Application Insights

How Digestive Support Segment Dominated the Asia Pacific Digestive Health Supplements Market in 2024? 

The digestive support segment dominated the market in 2024 owing to enhanced nutrient absorption, reduced digestive discomfort, and increased energy levels from the intake of digestive health supplements. These supplements provide stronger immune function, improved mood and mental health. They also result in improved skin health, better weight management, and are supportive of digestive disorders. People prioritize digestive health through specific dietary choices and lifestyle changes. These health supplements provide the fuel for sustained energy for the entire day.

The immune support (adjunct to digestive function) segment is expected to grow at the fastest CAGR in the Asia Pacific digestive health supplements market during the forecast period, due to the benefits of dietary health supplements in promoting immune cell activity and reducing inflammation. They reduce digestive problems, improve digestion, and improve mental health. 

Consumer Insights 

What made Adults the Dominant Segment in the Asia Pacific Digestive Health Supplements Market in 2024? 

The adults segment dominated the market in 2024, owing to the various benefits of probiotics, prebiotics, digestive enzymes, and fiber supplements to adults in improving their gut health and mental well-being. Fiber supplements aid them in managing constipation, probiotics help in managing diarrhea, and digestive enzymes are beneficial for people with lactose intolerance conditions. The probiotics support hormonal balance and enhance nervous system function. Adults can experience a healthy gut microbiome, which is crucial for the effective absorption of vitamins and minerals from food. Fiber supplements aid adults in regular bowel movements and prevent constipation issues. 

The gummies for pediatric/ family segment is expected to grow at the fastest CAGR in the Asia Pacific digestive health supplements market during the forecast period, due to the major role of these health supplements in supporting the immune system, improving digestion, and promoting a healthy gut microbiome. They solve various issues related to constipation, diarrhea, and bloating among children due to illness, dietary changes, and antibiotic use.

Recent Developments in the Asia Pacific Digestive Health Supplements Market

Amway

• Expansion: In July 2024, Amway announced the expansion of its Nutrilite brand products with new products and solutions that present longevity, health span, and gut health solutions. These include NYO3’s krill oil innovation strategy for China, reishi specialist GanoHerb’s expansion plans, and many more. (Source: NutraIngredients Asia)

Nature’s Farm

• In January 2025, Nature’s Farm reported 2025 as the year of supplement format innovation for the Asia Pacific market with more varied supplement formats due to the rising concerns related to digestion, skin health, and sleep. (Source: NutraIngredients Asia)

Asia Pacific Digestive Health Supplements Market Leading Companies

• Bayer AG
• Herbalife
• Pfizer Inc.
• NOW Foods
• Koninklijke DSM NV
• Amway Corporation 
• Regional / Notable Local Players Include
• Blackmores 
• Swisse 
• Wen Ken Group 
• Unilab 

Segments Covered in the Report

By Product Type

• Prebiotics
• Probiotics
• Digestive Enzymes
• Fulvic Acid (& botanical blends)

By Formulation

• Capsules & Tablets
• Powders & Liquids
• Gummies & Chewable

By Distribution Channel

• Pharmacies & Drugstores
• Supermarkets / Hypermarkets
• Online Retail Platforms
• Other Channels (convenience, clinics, wellness centers)

By Application

• Digestive Support 
• Immune Support (adjunct digestive function)
• General Wellness & Preventive Health

By Consumer

• Adults
• Elderly
• Gummies for Pediatric / Family segments