AI in Personalized Nutrition Market Size to Hit USD 4.89 Billion in 2025

AI in Personalized Nutrition Market Size, Growth, and Trends 2025 to 2034

The global AI in personalized nutrition market size is forecasted to expand from USD 4.89 billion in 2025 to USD 21.54 billion by 2034, growing at a CAGR of 17.9% during the forecast period from 2025 to 2034. The market growth is primarily fueled by the rising demand for tailored nutritional solutions, driven by advancements in AI technology, increased health consciousness, and the growing focus on preventive healthcare.

Last Updated: 16 October 2025 Category: Dietary and Nutraceutical Supplements Insight Code: 5879 Format: PDF / PPT / Excel

AI in Personalized Nutrition Market Size, Size and Regional Forecast

The global AI in personalized nutrition market size reached at USD 4.15 billion in 2024 and is anticipated to increase from USD 4.89 billion in 2025 to an estimated USD 21.54 billion by 2034, witnessing a CAGR of 17.9% during the forecast period from 2025 to 2034. Market is driven by increasing consumer demand for tailored health solutions and rising chronic diseases.

AI in Personalized Nutrition Market Size 2025 to 2034

Key Highlights

  • By region, North America dominated the global market with the largest share of approximately 40% in 2024.
  • By region, Asia Pacific is expected to grow at a notable CAGR of approximately 30% from 2025 to 2034.
  • By AI technology, machine learning / deep learning segment held the major market share of approximately 45% in 2024.By AI technology, computer vision segment is projected to grow at a CAGR of approximately 28% in between 2025 and 2034.
  • By application, personalized meal planning & recommendations segment the biggest market share of approximately 50% in 2024.
  • By application, microbiome & genomics-based nutrition segment is expanding at a significant CAGR of approximately 20% in between 2025 and 2034.
  • By delivery model, mobile apps & cloud-based platforms segment dominated the market by holding the share of approximately 60% in 2024. 
  • By delivery model, wearable device integration segment is expected to grow at a significant CAGR of approximately 22% over the projected period.
  • By nutrition type, personalized diet plans segment held the major market share of approximately 40% in 2024.
  • By nutrition type, functional foods & supplements segment is expected to grow at a CAGR of approximately 25% in between 2025 and 2034.

Industry Coverage

Study Coverage Details
Growth Rate from 2025 to 2034 CAGR of 17.9%
Market Size in 2025 USD 4.89 Billion
Market Size in 2026 USD 5.77 Billion
Market Size by 2034 USD 21.54 Billion
Largest Market North America
Base Year 2024
Forecast Period 2025 to 2034
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

What is AI in Personalized Nutrition Market?

AI in personalized nutrition involves using artificial intelligence, machine learning, and big data analytics to provide tailored dietary recommendations, meal planning, and supplement guidance based on an individual’s genetics, microbiome, lifestyle, health status, and preferences. These solutions integrate data from wearable devices, mobile apps, clinical records, and nutritional assessments to optimize health outcomes, prevent lifestyle-related diseases, and improve wellness. The market is driven by increasing consumer awareness of health and wellness, rising demand for personalized healthcare, advancements in AI-powered nutrition platforms, and the growing adoption of digital health technologies. 

AI in Personalized Nutrition Market Outlook

  • Industry Growth Overview: The AI-driven personalized nutrition market is witnessing considerable expansion in the health and wellness field, particularly in domains such as digital health platforms, nutrigenomics, and the food sector. AI is applied in food science to enhance quality control, safety, and manufacturing processes, guaranteeing the provision of tailored products. 
  • Sustainability Trends: AI is set to promote sustainability by improving resource efficiency, bolstering food security via predictive analysis of harvest outputs, and fostering innovation in customized nutrition and supply chain automation, ensuring personalized products and effective distribution. This is accomplished with AI-driven predictive analytics, customized meal planning that minimizes waste, and enhanced manufacturing methods such as quality assurance and predictive upkeep. 
  • Startup Ecosystem: The personalized nutrition sector is expanding rapidly, as startups leverage AI, health information, and dietary preferences to develop tailored meal plans. Utilizing technological progress, genomics, and data science, organizations are uncovering personal nutritional needs and customizing dietary advice to suit individual preferences and traits. For example, BetterMeal AI seeks to comprehend the biological relationships between food and the human gut. Their AI technology detects foods that target molecular interactions for your gut and address conditions like thyroid disorders, Type 2 Diabetes, and more. 

Technological Shifts in AI in Personalized Nutrition Market 

New technological developments in AI within the personalized nutrition sector are transforming the field by combining and assessing varied, real-time information to provide adaptable dietary recommendations. Emerging technologies advance from broad recommendations to develop tailored and adaptable nutritional approaches for health management and disease prevention. Wearable gadgets and IoT sensors deliver the ongoing flow of information required for AI-powered feedback systems. Conversational AI, such as large language models (LLMs), can function as virtual nutritionists, providing tailored suggestions and round-the-clock assistance via text or voice. 

Government Initiatives for AI in Personalized Nutrition

  • WiseFood Project: In January 2025, this project, supported by the Horizon Europe program, employs data and AI to assist individuals in making healthier and more environmentally friendly food selections. The project will create AI-driven applications that provide customized meal plans. 
  • The USDA is investigating ways AI can enhance the food system in the United States. This entails utilizing AI to more effectively record dietary consumption, assess the nutrient composition of food, and forecast health results. 
  • NITI Aayog: The think tank of the Indian government has endorsed research and development in AI for vital sectors such as health and agriculture, with pilot projects examining proofs-of-concept for AI in nutrition. 
  • Global Initiative on AI for Health (GI-AI4H): Initiated by the World Health Organization (WHO), the International Telecommunication Union (ITU), and the World Intellectual Property Organization (WIPO), GI-AI4H seeks to create international standards and encourage cooperation for the use of AI in healthcare.

AI in Personalized Nutrition Market Regional Insights

North America Dominated the AI in Personalized Nutrition Market in 2024, 

influenced by heightened health consciousness, escalating occurrence of lifestyle-associated chronic illnesses, greater acceptance of digital health solutions, and broader AI incorporation for tailored suggestions. Among these factors, the increasing prevalence of obesity and metabolic disorders is a significant motivator, leading consumers and healthcare professionals to pursue personalized nutrition solutions. Substantial funding and research efforts, especially in the United States, bolster the advancement of AI-driven platforms and tailored nutrition products. Progress in AI, encompassing machine learning and deep learning, enables the development of advanced applications that examine personal data elements such as genetics, lifestyle, and medical history to customize suggestions. Both B2B and B2C platforms are growing, with North America, especially the US, leading the personalized nutrition platform market.

U.S. AI In Personalized Nutrition Market Trends

The AI personalized nutrition sector in the U.S. is fueled by rising health consciousness, technological progress, and consumer interest in tailored solutions. Elements like the increase in preventive healthcare, management of chronic diseases, and the cost-effectiveness of genetic testing significantly contribute to market expansion. Moreover, creative products, progress in nutrigenomics and microbiome studies, regulatory backing, and trends favoring natural, organic, and sustainable goods continue to drive the market, fueled by heightened health awareness, the increase of lifestyle-related diseases, and an expanding middle class with greater disposable income. 

AI in Personalized Nutrition Market Share, By Region, 2024 (%)

Asia Pacific expects the significant growth during the forecast period. The increasing prevalence of chronic conditions like diabetes and heart disease is fueling the need for personalized nutrition in the Asia Pacific area. The growing elderly populations in nations such as Japan and South Korea are progressively emerging as a major factor in the personalized nutrition market. With an increasing number of people reaching their later years, there is a rising need for personalized dietary options that tackle health issues linked to aging, such as osteoporosis and cognitive deterioration. This expansion is mainly fueled by the heightened health awareness among consumers, the surge in online shopping, and the incorporation of AI technologies that improve customer experience and tailor product offerings. 

India AI In Personalized Nutrition Market Trends

The increasing prevalence of diet-related health problems and non-communicable diseases (NCDs) like diabetes, obesity, and heart disease necessitates dietary approaches that genuinely align with cultural practices driving the demand for the AI in personalized nutrition. For instance, Smart Diet India is a dietary platform powered by machine learning, tailored specifically for Indian cuisine. In contrast to global diet applications that frequently fall short, this platform combines contemporary nutritional science with classic Indian cuisine and Ayurvedic knowledge.

Europe expects the notable growth in the market due to the rising health awareness, an aging demographic, and a significant focus on preventive healthcare. Progress in nutritional science and genetic testing is facilitating customized supplement options. Nations such as Germany and France play significant roles because of their substantial disposable incomes and the embrace of cutting-edge health products. Europe's demand is enhanced by a significant focus on health tech research and development, leading tech firms, and a cultural transition toward personal well-being. 

Germany AI in Personalized Nutrition Market Trends 

The market is experiencing swift expansion fueled by rising consumer interest in customized nutrition options, including personalized supplements. German consumers are emphasizing a proactive stance on health and wellness, with 60% making efforts to improve their health in the previous year. A primary driver for this change is the wish to feel good, which includes both mental and physical well-being. For example, Lykon firm provides AI-based customized nutrition derived from home blood and DNA testing. Clients gather blood or saliva samples, dispatch them to a laboratory, and obtain verified dietary suggestions through a personalized profile.

Segmental Insights

AI Technology Insights 

Which AI Technology Dominated the AI in Personalized Nutrition Market in 2024?

Machine learning / deep learning segment led the AI in personalized nutrition market in 2024, as they can effectively leverage structured data such as lab results, feeds from wearable devices, and dietary logs. Ongoing advancements in algorithms will enhance their performance accuracy with growing datasets and better data labeling, facilitating innovative strides in the actionable and tailored recommendations offered by these platforms. Deep learning models can forecast health results and suggesting individualized dietary advice.

Computer Vision Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

As it facilitates precise and impartial assessment of food consumption through taking a picture of a meal, proving to be more effective and less subjective than conventional self-reporting techniques. This technology streamlines the monitoring of portion sizes and nutritional values, which is essential for developing efficient, tailored diet plans for weight management, disease prevention, and various health objectives. Other AI approaches do not have this immediate, real-time visual data gathering from a user's plate. 

Application Insights 

Which Application Segment Dominated the AI in Personalized Nutrition Market?

Personalized meal planning & recommendations segment held the dominating share of the market in 2024, diets such as keto, vegan, and gluten-free. Recent studies suggest that individuals' desire to remain healthy and fit has significantly increased, and today, many are looking to preserve their physical fitness by integrating nutritious eating habits into their routines amid busy city life. Consequently, nutrition apps are proliferating in the fitness industry to help individuals enhance their food consumption, monitor weight-related factors, and create meal schedules. AI tackles this by examining personal health information, dietary preferences, and objectives to develop tailored meal plans, monitor nutrient consumption, recommend recipes, and offer instant feedback, resulting in enhanced health results. 

Microbiome & Genomics-Based Nutrition Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

As it offers the most accurate and data-driven basis for customization. The gut microbiome, an intricate system of trillions of microorganisms, is crucial for digestion, nutrient uptake, immune control, mood regulation, metabolism, and disease avoidance. Every individual's microbiome varies and affects their reactions to foods. AI and machine learning allow for the analysis of extensive biological data from microbiome sequencing, enabling the generation of tailored, adaptive dietary recommendations. A variety of research and business achievements have shown the practical efficacy of AI-powered, microbiome-focused nutrition, reinforcing its market leadership. 

Delivery Model Insights 

Which Delivery Model Dominated the AI in Personalized Nutrition Market in 2024?

Mobile Apps & Cloud-Based Platforms segment dominated the market with the largest share in 2024. due to the widespread use of smartphones, the convenience and accessibility they offer, and the seamless integration with wearable devices and other health apps. Apps can easily integrate with popular wearable devices, enabling a more complete, connected, and data-rich experience for users. Cloud platforms provide the massive computing power and data storage needed for AI models to process vast amounts of user data, including genetic, biometric, and lifestyle information. Cloud-based AI can process data in real time to provide instant, customized recommendations and adapt plans as a user's needs change.  

Wearable Device Integration Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

Due to its provision of ongoing, real-time information required for developing adaptable, highly personalized, and responsive dietary suggestions. AI systems examine the extensive data gathered by wearables to develop more accurate and precise dietary suggestions. As health and fitness awareness grows, many consumers have embraced wearable technology. This has made the use of these devices for self-tracking commonplace, establishing a substantial, accessible, and eager user community for AI-driven individualized nutrition services.

Nutrition Type Insights

Why did the Personalized Diet Plans Segment Dominated the AI in Personalized Nutrition Market in 2024?

Personalized diet plans segment held the largest share of the market in 2024, due to its alignment with increasing consumer demand for customized wellness, enhanced AI technology for accurate meal planning, and the seamless user experience it offers. The increasing occurrence of chronic diseases related to lifestyle, including obesity, diabetes, heart disease, and hypertension, is fueling the expansion of the personalized nutrition platform sector. For example, the World Obesity Federation states that around 3 billion individuals globally are dealing with overweight or obesity. Customized meal plans can connect with various technologies, including wearable gadgets, to offer ongoing tracking and immediate feedback. AI develops personalized meal plans that are regarded as more efficient than generic approaches and are essential to contemporary health and fitness practices.

Functional Foods & Supplements Segment is Observed to Grow at the Fastest Rate During the Forecast Period.

Due to the fact that these products provide a practical and efficient method to offer tailored health advantages that match consumer preferences for convenience, focused wellness, and comprehensive health. AI can evaluate personal information (such as genetics, habits, or health objectives) to suggest particular supplements or enriched foods, increasing the perceived worth and effectiveness of the items. Heightened consumer emphasis on preventative health, comprehensive wellness, and reducing chronic illnesses drives the need for tailored options such as functional food and supplements, which AI enhances in precision.

Recent Developments in the AI in Personalized Nutrition Market

Nutrition 360 Suite

  • Launch: In May 2025, the Nutrition 360 Suite provided as a SaaS solution for partners, integrating database APIs, the recently introduced Fitterfly talk, Meal scoring, Meal insights, and AI diet planning. Fitterfly, a Healthtech startup focusing on digital therapeutics for metabolic issues, has recently introduced the Nutrition 360 Suite, touted as India’s most sophisticated nutrition tracking solution. (Source: Digital Health News)

Welldoc®

  • Launch: In June 2025, Welldoc®, a frontrunner in AI-driven digital health innovation, announced it will support the newly launched Lilly Health™ Personalized Health & Medicine Platform* with its cardiometabolic digital health platform. The Lilly Health app aims to enhance a customized patient experience for those interested in or utilizing Eli Lilly and Company’s incretin-based treatments. (Source: businesswire)

Fay

  • Investment: In February 2025, Fay, a digital nutrition therapy startup, has disclosed a $50 million Series B funding round, expanding its goal to transform how individuals perceive and relate to food. With a growing network of more than 2,300 Registered Dietitians (RDs) delivering AI-supported care, Fay has established itself as the largest and quickest expanding provider of tailored nutrition counseling in the U.S. (Source: Causeartist)

Top Companies List in AI In Personalized Nutrition Market 

  • Nutrino Health: Nutrino Health, an AI-driven personalized nutrition company, which was acquired by the medical technology leader Medtronic in 2018. Its technology and services were incorporated into Medtronic's diabetes management systems to assist patients in improving their nutrition and glucose control. 
  • DayTwo: DayTwo is recognized as a frontrunner in AI-powered personalized nutrition, especially in the area of utilizing gut microbiome assessment to control metabolic disorders. The AI-powered application is enhanced with virtual support from certified diabetes educators and registered dietitians offering personalized coaching and advice. 
  • Viome: Viome is regarded as a leading authority in AI-driven personalized nutrition because of its sophisticated metatranscriptomics technology and its utilization of an extensive biological database. The company's method extends past examining static DNA to assess the dynamic, real-time functions of an individual’s microbiome and cellular activity. 
  • Nutrigenomix: Nutrigenomix, a Canadian firm derived from the University of Toronto, is a recognized leader and innovator in the domain of nutrigenomics. It aims to offer DNA-driven nutrition advice through healthcare providers, as AI leaders incorporate a wider range of data for immediate, adaptive recommendations. 

Other Key Plyers in the Market

  • Habit (Nestlé Health Science) 
  • Lumen
  • InsideTracker
  • FoodMarble
  • Baze Technologies
  • Tespo
  • Wellory
  • PlateJoy
  • Nuzest AI Labs 
  • LifeNome 
  • DietSensor 

Segment Covered in the Report

By AI Technology

  • Machine Learning / Deep Learning 
  • Natural Language Processing (NLP) 
  • Predictive Analytics & Big Data 
  • Computer Vision (Food Recognition / Portion Analysis) 
  • Robotics & Automation in Meal Preparation

By Application

  • Personalized Meal Planning & Recommendations 
  • Nutrient Intake Tracking & Optimization 
  • Diet-Based Disease Risk Prediction 
  • Microbiome & Genomics-Based Nutrition 
  • Weight Management & Lifestyle Coaching

By Delivery Model

  • Mobile Apps & Cloud-Based Platforms 
  • Wearable Device Integration 
  • Online Nutritional Consulting / Telehealth Platforms 
  • Hybrid Models (App + Professional Dietitian Support)

By Nutrition Type

  • Macronutrient Optimization (Carbs, Protein, Fat) 
  • Micronutrient / Vitamin & Mineral Optimization 
  • Functional Foods & Supplements 
  • Personalized Diet Plans (Keto, Mediterranean, Vegan, etc.)

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Latin America
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The global AI in personalized nutrition market is valued at USD 4.89 billion in 2025 and is expected to reach USD 21.54 billion by 2034, growing at a CAGR of 17.9% during the forecast period. This growth is driven by increasing demand for tailored health solutions and technological advancements in AI and machine learning.

AI technologies, such as machine learning and computer vision, enable the creation of personalized meal plans and nutrition recommendations based on an individual\'s genetic data, microbiome, and lifestyle. These technologies help improve accuracy, offer real-time feedback, and enhance health outcomes.

North America is currently the leading market, contributing around 40% of the share, with significant growth expected in Asia Pacific due to increasing chronic disease prevalence and rising health awareness, especially in countries like India, Japan, and South Korea.

Trends include the growing adoption of wearable devices and cloud-based platforms, increasing consumer interest in personalized health, advancements in nutrigenomics and microbiome research, and a focus on sustainable and functional foods.

The competitive landscape includes major players such as Nutrino Health, DayTwo, Viome, and Nutrigenomix, alongside emerging startups leveraging AI for customized nutrition services. These players are focused on advancing AI technologies and expanding consumer reach.

Investors can explore opportunities in startups focused on AI-powered health platforms, nutrigenomics, and microbiome-based nutrition, as well as established players integrating AI into personalized health solutions for chronic disease management and wellness.

Key technological shifts include advancements in AI algorithms, real-time data collection through IoT and wearable devices, and the integration of deep learning models for more accurate, adaptive nutritional recommendations.

The future of personalized meal planning applications is bright, with continued growth driven by the increasing demand for tailored dietary solutions, integration with wearables, and innovations in AI to enhance user experience and improve health outcomes.