U.S. Prepared Cake and Pies Market Growth Forecast from 2025 to 2034

U.S. Prepared Cake and Pies Market Rises with Indulgence Trends and Convenience Demand

The U.S. prepared cake and pies market size is experiencing steady growth, driven by evolving consumer preferences for convenient indulgence, nostalgic flavors, and seasonal offerings. With rising demand for ready-to-serve desserts and innovations in clean-label and premium formats, the market continues to thrive across supermarkets, bakeries, and foodservice outlets.

Last Updated: 10 July 2025 Category: Convenience Foods Insight Code: 5709 Format: PDF / PPT / Excel

U.S. Prepared Cake and Pies Market Size, Growth and Analysis

The U.S. prepared cake and pies market size is set to witness steady growth from 2025 to 2034, driven by rising consumer demand for indulgent desserts, convenient snacking options, and innovative offerings such as clean-label, gluten-free, and premium ingredient-based products across retail and foodservice channels. Rising demand of the convenience food and demand for the heathier and functional bakery products driving the expansion of the market.

U.S. Prepared Cake and Pies Market Size 2025 to 2034

Key Highlights

  • By region, south region dominated the market with the largest share in 2024. increasing urban population and a burgeoning foodservice sector are boosting consumption. 
  • By region, west region is expected to grow at a notable CAGR from 2025 to 2034. Health-aware residents, elevated income levels, and strong preferences for organic and plant-based food items fostering the market. 
  • By product type, cakes segment held the major market share in 2024. Consumer preferences are changing, net income is increasing, and there is a demand for both indulgent and healthy dessert choices, driving this growth. 
  • By product type, pies segment is expected to grow at a significant CAGR in between 2025 and 2034. The distinct flavors and handmade qualities of pies offer an emotionally appealing experience, drawing in customers for celebrations.
  • By flavor type, chocolate-based segment contributed the biggest market share in 2024. The lasting allure of chocolate stems from its delightful flavor and its broad attraction to people of all ages. 
  • By flavor type, specialty and seasonal segment is expanding at a significant CAGR in between 2025 and 2034. This segment is expanding due to the rising demand for gourmet and artisanal cakes and pies featuring unique flavor profiles. 
  • By packaging format, individually wrapped/portioned segment dominated the market in 2024. The demand for convenience packaging and on-the-go options is increasing, particularly with hectic lifestyles has boosted the demand. 
  • By packaging format, frozen packaged cake & pies segment is expected to grow at a significant CAGR over the projected period. The increasing demand for convenient, ready-to-eat meals combined with the swift growth of e-commerce grocery platforms has greatly driven the segment growth. 
  • By distribution channel, supermarkets/hypermarkets segment held the largest market share in 2024. These shops provide a handy all-in-one location for groceries, featuring a diverse array of cakes and pies.
  • By distribution channel, online retail and direct-to-consumer segment is expected to grow at a CAGR in between 2025 and 2034 due to the inclination towards the online shopping.
  • By end user, household/consumer packaged goods segment held the dominating share of the market in 2024. The dominance of the household and consumer packaged goods sector in the U.S. prepared cake and pies market is mainly a result of convenience, cost-effectiveness, and a diverse range of choices offered.
  • By end user, food service and institutional buyers’ segment is growing at a significant CAGR between 2025 and 2034. In the United States, the need for cakes in food service and institutional purchasing is influenced by multiple factors, such as their appeal for celebrations and daily use, their adaptability in different environments.

Key Drivers of the U.S. Prepared Cake and Pies Market 

The U.S. Prepared Cake and Pies Market includes the manufacturing, packaging, distribution, and retail of ready-to-eat or ready-to-bake cakes and pies. These are either mass-produced for commercial sale through supermarkets, bakeries, and foodservice outlets or offered as packaged snacks and desserts.

Products span layer cakes, cupcakes, snack cakes, cheese cakes, fruit pies, custard pies, and other variations. This market is driven by convenience consumption, seasonal demand, in-store bakery offerings, and an increasing appetite for premium, healthier, and mini-sized dessert options. 

  • Trends in the prepared cakes and pies market show a significant inclination from Gen Z and Millennials towards easy, ready-to-eat sweet baked items that align with their snacking habits. Younger consumers and busy parents prefer single-serve and portion-controlled choices that provide indulgence without sacrificing time or effort. 
  • The rising "small indulgence" trend promotes regular, budget-friendly luxuries, whereas worries about health and highly processed food drive the desire for basic ingredients and clear labeling. The increase in health-aware consumer habits has boosted the need for cakes that are both delicious and suitable for gluten-free diets. 
  • The market for prepared cake and pies is currently experiencing an increase in demand for healthier choices, personalization, and distinctive flavors. Shoppers are progressively attracted to vegan, gluten-free, and sugar-free options, along with unique flavor blends. Moreover, nostalgia with a contemporary flair via vintage packaging and innovative flavors strikes a chord, aiding brands in the U.S. prepared cake and pies market in forging emotional connections while addressing changing tastes and convenience requirements. 
  • The U.S. prepared cake and pies sector is witnessing a transition towards sustainability, as consumers seek eco-friendly practices and ethical sourcing. Bakeries are reacting by implementing various approaches, such as sustainable packaging, minimizing waste, sourcing locally, offering plant-based choices, and enhancing transparency across their supply chains. 
  • Trends in food driven by online influencers enhance market expansion as they unveil fresh ideas and encourage experimentation among both home bakers and consumers. With an increasing number of individuals sharing their cooking creations and experiences online, the exposure of the bakery sector keeps increasing, further boosting demand. 

Market Opportunity 

Product Innovation Expanding the Market 

Ongoing innovation and product differentiation are key factors in the cakes and pies sector. Producers are testing various flavors, textures, and ingredients to develop new items that attract a range of preferences. The availability of health-oriented choices, including gluten-free, sugar-free, or vegan cakes and pies, has broadened the customer base to encompass individuals with dietary limitations or preferences. Launching artisanal bakeries that emphasize premium ingredients, distinctive flavors, and personalized orders can draw in discerning clientele. 

Market Challenge 

Market Challenges: Costs and Consumer Trends 

The primary challenges encountered in the U.S. prepared cake and pies market include increasing ingredient and manufacturing expenses, which may affect profit margins for bakeries of all sizes. Health and dietary trends, while fostering innovation, also create obstacles in adapting recipes to satisfy evolving consumer preferences for healthier choices without sacrificing taste and texture. 

Regional Insights

South Region Dominated the U.S. Prepared Cake and Pies Market in 2024. 

Florida, Texas, and Georgia are driving demand in this area, as an increasing urban population and a burgeoning foodservice sector are boosting consumption. In the South, specialty bakery items are gaining popularity in commercial and residential settings, especially among younger consumers who desire premium, indulgent, and convenient options. The swift rise of supermarket chains and coffee culture also aids the segment’s growth. 

  • In May 2025, Nothing Bundt Cakes declared the launch of its 700th bakery in Rosenberg, Texas, U.S., as part of its ongoing expansion. The business has locations in over 40 US states and Canada. (Source: Verdict Food Service)

West Region Expects Significant Growth During the Forecast Period. 

States such as California, Oregon, and Washington significantly contribute because of their health-aware residents, elevated income levels, and strong preferences for organic and plant-based food items. The area's varied population and significant number of vegan and gluten-free shoppers have created a conducive atmosphere for specialty bakery developments. Additionally, the existence of artisanal bakeries and eco-friendly brands resonates with consumer preferences for clean-label and locally sourced products. 

  • In May 2025, Diamond of California®, the century-old maker of "Made for Homemade" specialty nuts, introduced its new and highly anticipated gluten-free Nut Pie Crust, a tasty and inclusive enhancement to its original Nut Pie Crust launched in 2019. The updated Nut Pie Crust that is gluten-free will take the place of the original recipe and comes in two varieties, Pecan and Chocolate Nut. (Source: NOSH)

Segmental Insights

Product Type Insights

Which Product Type Segment Dominated the U.S. Prepared Cake and Pies Market in 2024?

Cakes segment led the U.S. prepared cake and pies market in 2024. Consumer preferences are changing, net income is increasing, and there is a demand for both indulgent and healthy dessert choices, driving this growth. Customers now show a greater preference for high-quality, premium, gourmet cakes featuring unique flavors, creative designs, and top-notch ingredients. Customization choices for occasions such as weddings, birthdays, and holidays are fueling the demand. Increasing awareness among consumers about health and wellness drives the need for healthier cake options. This encompasses low-calorie, gluten-free, sugar-free, and plant-based cakes, catering to the demands of health-focused buyers and, consequently, expanding a larger customer base. 

Pies Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

The distinct flavors and handmade qualities of pies offer an emotionally appealing experience, drawing in customers for celebrations. The range of pie fillings, from traditional apple and cherry to unique choices like tropical fruits and nuts, satisfies various taste preferences. The need for frozen and ready-to-eat sweet pies has also increased, fueled by the ease they provide for busy shoppers. Product innovation, including the launch of vegan or gluten-free pies, has broadened the market scope.

Flavor Type Insights

Which Flavor Type Dominated the U.S. Prepared Cake and Pies Market in 2024? 

Chocolate-based segment held the dominating share of the U.S. prepared cake and pies market in 2024. The lasting allure of chocolate stems from its delightful flavor and its broad attraction to people of all ages. Chocolate cakes, famous for their diversity and adaptability, are a favored selection for various occasions like weddings, birthdays, and anniversary parties. Moreover, the launch of various chocolate flavors like dark, milk, and white has expanded the options for customers, addressing diverse taste preferences. 

Specialty & Seasonal Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

This segment is expanding due to the rising demand for gourmet and artisanal cakes and pies featuring unique flavor profiles. Seasonal flavors are emerging as an important trend, as consumers look for distinctive and nature-based flavors. With increasing health consciousness among consumers, there is a rising desire for cakes that provide nutritional advantages, use natural components, and cater to particular dietary needs like sugar-free, sugar-free, or plant-based choices. Moreover, there is an increase in the demand for specialty cakes featuring distinctive flavors, creative designs, and inventive ingredients, showcasing a longing for enhanced and personalized cake experiences.

Packaging format Insights

Why did Dominated Individually Wrapped/Portioned Segment the U.S. Prepared Cake and Pies Market in 2024?

Individually wrapped/portioned segment dominated the market with the largest share in 2024. The demand for convenience packaging and on-the-go options is increasing, particularly with hectic lifestyles. This has resulted in an increase in individually wrapped or portioned packaging. Individually sealed packaging enhances cleanliness and lowers the chances of contamination, particularly in public environments. The sector is thriving because of elements such as hectic lifestyles, a rising need for convenient meal choices, and the growth of online grocery delivery services. 

Frozen Packaged Cakes & Pies Segment is Expected to Grow at the Fastest Rate in the Market During the Forecast Period. 

The increasing demand for convenient, ready-to-eat meals combined with the swift growth of e-commerce grocery platforms has greatly driven the segment growth. The growth of cold chain logistics and smart, eco-friendly packaging innovations has significantly boosted industry adoption. Freezing greatly prolongs the shelf life of cakes, decreasing waste and enabling extended storage and transportation. This benefits both consumers and retailers by enabling increased flexibility in buying and usage. 

Distribution Channel Insights

Which Distribution Channel Held the Largest Share of the U.S. Prepared Cake and Pies Market in 2024?

Supermarkets/hypermarkets segment held the largest share of the market in 2024. These shops provide a handy all-in-one location for groceries, featuring a diverse array of cakes and pies. Supermarkets and hypermarkets such as Walmart, Kroger, Target, and Costco are recognized for their large bakery areas, providing a variety of cakes and pies, available both pre-packaged and freshly prepared. Certain supermarkets also include in-house bakeries where a greater variety of freshly baked cakes and pies is available. 

Online Retail & Direct to Consumer (DTC) Segment is Observed to Grow at the Fastest Rate During the Forecast Period. 

The market for cakes and pies in the US, focusing on online retail and direct-to-consumer sales, is expanding, as consumers are increasingly buying baked goods through online and direct means. Sales of baked goods through e-commerce are increasing, with platforms providing customization, discounts, and delivery choices to satisfy this demand. Models that sell directly to consumers, such as subscription boxes and on-demand delivery, are also gaining popularity.

End User Insights

Which End User Segment Dominated the U.S. Prepared Cake and Pies Market in 2024?

Household/consumer packaged goods segment held the dominating share of the market in 2024. The dominance of the household and consumer packaged goods sector in the U.S. prepared cake and pies market is mainly a result of convenience, cost-effectiveness, and a diverse range of choices offered. Consumers, especially those with hectic schedules, are increasingly depending on ready-made cakes and pies for convenience and ease, while also valuing the variety and quality provided by CPG brands. Cakes are highly sought after in American homes because of their strong cultural ties to celebrations and special events, along with the ease of accessible choices and the rising popularity of customized and upscale cakes. 

Foodservice & Institutional Buyers’ Segment is Seen to Grow at a Notable Rate During the Predicted Timeframe. 

In the United States, the need for cakes in food service and institutional purchasing is influenced by multiple factors, such as their appeal for celebrations and daily use, their adaptability in different environments, and the convenience they provide. Cakes play a crucial role in special events such as birthdays and weddings, while also being highly sought after for everyday snacks and desserts in retail and foodservice environments. 

Recent Developments in the U.S. Prepared Cake and Pies Market

Nothing Bundt Cakes

  • Launch: In May 2025, Nothing Bundt Cakes, renowned for its artisanal Bundt Cakes, Bundtlets, and Bundtinis®, launched its 700th bakery in Rosenberg, TX, as the brand pursues its strategic growth. The company, based in Dallas, has expanded to become the largest specialty cake provider in the country, with outlets in over 40 states and Canada. It was recently declared America's top favorites brand overall in Technomics' evaluation of restaurant food chains nationwide and acknowledged as Yelp's fifth fastest-growing brand in America in its latest rankings. (Source: PR Newswire)

Entenmann's®,

  • In April 2025, The Mini Snack Cakes line from Entenmann's®, which is well-known for its vast variety of delicious baked goods, was rebranded nationally. To draw more customers to its products, the company has updated its branding, changed its name, and added new packaging that makes use of the iconic Entenmann's insignia. The brand is introducing two new taste options, Iced Chocolate Chip Cake and Iced Party Cake, to further enliven the portfolio and appeal to younger households. (Source: PR Newswire)

EDWARDS® Desserts

  • Launch: In October 2024, EDWARDS® Desserts, America's top frozen crème pie brand, introduced its latest flavor, Midnight Chocolate, in a grand style. The Midnight Chocolate pie pieces belong to a unique realm of indulgence, showcasing intense taste, smooth crème, and a freshly made cookie-crumb base. Every slice features a black cocoa crust, rich chocolate filling, blended with butter fudge, and garnished with chocolate touches. (Source: FOX40)

U.S. Prepared Cake and Pies Market Leading Companies

U.S. Prepared Cake and Pies Market Companies

  • Grupo Bimbo (Entenmann’s, Marinela)
  • Hostess Brands
  • McKee Foods (Little Debbie)
  • Flowers Foods (Tastykake) 
  • General Mills (Betty Crocker, Pillsbury)
  • Conagra Brands (Duncan Hines, Marie Callender’s) 
  • Sara Lee (a Bimbo Bakeries USA brand) 
  • Rich Products Corporation 
  • Table Talk Pies, Inc. 
  • JJ's Bakery 
  • The Cheesecake Factory 
  • Wells Enterprises (Blue Bunny frozen pies) 
  • Revolution Foods 
  • Publix Super Markets (in-store bakery) 
  • Costco (Kirkland Signature cakes and pies) 
  • Pepperidge Farm (Campbell Soup Company) 
  • Whole Foods Market (365 in-store bakery) 
  • BakeMark USA 
  • Morrisons Pies USA (regional) 
  • Auntie Anne’s (limited cake offerings through franchise catering) 

Segments Covered in the Report

By Product Type 

  • Cakes
  • Layer Cakes 
  • Cupcakes 
  • Cheesecakes 
  • Snack Cakes
  • Pies
  • Fruit Pies 
  • Cream/Custard Pies 
  • Savory Pies 

By Flavor Type 

  • Chocolate-Based 
  • Fruit-Flavored (apple, lemon, strawberry, etc.) 
  • Vanilla/Cream-Based 
  • Specialty & Seasonal (pumpkin, red velvet, s’mores, etc.)

By Packaging Format 

  • Individually Wrapped/Portioned
  • Multi-Pack Family Size 
  • Bakery Clamshell Packs 
  • Frozen Packaged Cakes & Pies 

By Distribution Channel 

  • Supermarkets/Hypermarkets 
  • Convenience Stores 
  • Online Retail & Direct-to-Consumer (DTC) 
  • Foodservice (Cafés, Restaurants, Schools) 

By End-User 

  • Household/Consumer Packaged Goods (CPG) 
  • Foodservice & Institutional Buyers 
  • Vending & Snacking Channels
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The market is shaped by rising demand for single-serve indulgent desserts, clean-label and gluten-free offerings, premium flavors, and nostalgia-based products. Younger consumers are driving growth through preferences for convenience, customization, and healthier options.

With steady CAGR projections and growing demand for healthier, ready-to-eat bakery products, the market presents promising investment opportunities in premium segments, direct-to-consumer (DTC) models, and clean-label innovation.

Technology is enabling better shelf-life through cold chain logistics, e-commerce growth via smart packaging, and product innovation with automation, AI-driven personalization, and scalable artisanal production.

The market is influenced by FDA regulations on labeling, allergen disclosures, and nutritional claims, prompting brands to adopt transparent, clean-label formulations and comply with rising food safety standards.

It is highly competitive with major players like Grupo Bimbo, Hostess Brands, and Conagra dominating alongside artisanal bakeries. Innovation in packaging, flavors, and healthier formats is key to differentiation.

Cakes continue to dominate due to variety and customizability, while pies are gaining momentum for their emotional appeal and diverse flavors especially in frozen and specialty formats.

Supermarkets remain dominant due to their broad reach, but online retail and DTC platforms are the fastest-growing, driven by convenience, product variety, and demand for home delivery.

The market is poised for steady growth through 2034, driven by innovation, digital transformation in retail, sustainability efforts, and rising demand for indulgent yet functional desserts.