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September 2025
The global oat milk market size estimated at USD 3.26 billion in 2024 and is predicted to increase from USD 3.67 billion in 2025 to nearly reaching USD 10.68 billion by 2034, growing at a CAGR of 12.6% during the forecast period from 2025 to 2034. The oat milk market is driven by the growing vegan population, equipped with health aware consumers demanding plant-based milk with higher nutritional values.
| Study Coverage | Details |
| Growth Rate from 2025 to 2034 | CAGR of 12.6% |
| Market Size in 2025 | USD 3.67 Billion |
| Market Size in 2026 | USD 4.13 Billion |
| Market Size by 2034 | USD 10.68 Billion |
| Largest Market | Europe |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The oat milk market refers to the global industry focused on the production, distribution, and sale of plant-based milk alternatives derived from oats. Oat milk is made by blending oats with water and then straining the mixture to create a creamy, dairy-free beverage. It caters to consumers seeking lactose-free, vegan, and environmentally sustainable alternatives to traditional dairy milk. The market encompasses a wide range of products, including plain, flavored, and fortified oat milk, distributed through retail, food service, and online channels. Growth is driven by increasing health consciousness, rising veganism, and demand for sustainable food and beverage solutions.
The oat milk market is also driven by factors such as the increasing demand for plant-based alternatives, increasing popularity of low-cholesterol diets, increasing consumer awareness towards health and wellness and rising vegan population. In addition, increasing focus on animal protection, increasing consumption of plant-based food and beverages, increasing prevalence of lactose intolerance and allergies and rising product versatility and innovation are further expected to drive the growth of the oat milk market.
One of the significant opportunities revolutionizing market growth is the rising innovation in oat milk. Manufacturers have responded by introducing a wide array of oat milk options to serve various usage scenarios, dietary demands and tastes, as consumer preferences evolve and diversify. Rising innovations in oat milk such as low-sugar or unsweetened variations, barista blends for coffee, flavored oat milk (vanilla, chocolate, etc.) and organic options have developed the appeal of oat milk to a huge consumer. From coffee to cooking and baking, these innovations ensure that oat milk can significantly integrate into several culinary applications.
In addition, increasing specialized formulations of dietary supplements, including nut-free and gluten-free oat milk have developed oat milk industry. In addition, manufacturers have managed to captivate the interest of consumers looking for customizable and novel alternatives to dairy milk by continuously pushing the boundaries of what oat milk can offer, which further expected to revolutionize the growth of the oat milk market in the coming years.
One of the major challenging factors restraining market growth is the increasing supply chain constraints. The increasing presence of disruptions in the supply chain may impact the pricing and availability of oat milk products, which may hinder market demand. In addition, increasing competition from other plant-based alternatives, regulatory requirements affection on product packaging, formulation and distribution practices, and limited education among consumers are further expected to restrain the growth of the oat milk.
How Europe Dominates the Oat Milk Market Revenue in 2024?
Europe dominated the global market revenue for oat milk in 2024. The market growth in the region is driven by factors such as the increasing demand for plant-based and vegan diets, increasing widespread availability of oat milk in food service and retail channels, rising technological advancements in food infrastructure, rising innovative product offerings, like barista blends and organic, increasing focus on cruelty free products and increasing consumer preference towards vegan and plant-based diets for environmental and ethical reasons. UK, Germany and France are dominated countries driving the market growth.
Germany dominated the oat milk market revenue in 2024, driven by increasing prevalence of veganism and vegetarianism, increasing focus on health and sustainability, increasing consumer preference towards dietary trends, increasing environmental concerns, and increasing demand for plant-based alternatives. Oat milk gaining high popularity among consumers in Germany, due to taste and texture, product availability and dietary trends, which is expected to drive the demand for oat milk in Germany.
Asia Pacific Oat Milk Market Trends
Asia Pacific is expected to grow fastest during the forecast period. The market growth in the region is driven by factors such as the rising vegetarian and vegan population, increasing consumer awareness towards health and wellness, rising product innovation, increasing environmental and health awareness, increasing prevalence of lactose intolerance, and increasing versatility of oat milk in cooking and expansions. China, India, Japan and South Korea are the fastest growing countries fueling the market growth in Asia Pacific.
How Plain Oat Milk Segment Dominates the Oat Milk Market Revenue in 2024?
The plain oat milk segment dominated the global market revenue in 2024. Plain oat milk plant-based alternatives and play an important role in the oat milk industry. Plain oat milk has creamy texture, mild flavor and is allergen friendly. For the huge range of culinary applications, plain oat milk makes a versatile ingredient due to its mildly sweet and neutral taste. In addition, source of nutrients, improve blood sugar regulation, enhance digestive health, reduce the cholesterol levels and supporting overall heart health are the health benefits of plain oat milk, which further expected to drive the segment growth in the global market.
The Barista/Professional Oat Milk Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the global oat milk market is driven by factors such as enhanced texture and frothing, enhanced mouthfeel and flavor, offers greater consistency, enabling for a more harmonious blend of coffee and oat flavors and reduce coffee acidity. In addition, barista oat milk also provides a high-performing alternative for consumers who follow vegan or plant-based diets, have dairy allergies and are lactose intolerant, which is expected to accelerate the demand for barista/professional oat milk.
Why Cartons (Tetra Pak) Segment Dominates the Oat Milk Market Revenue in 2024?
The cartons segment dominated the global market revenue in 2024. The segment growth in the market is driven by various benefits such as reducing food waste, increased nutritional integrity, portability, long shelf life, no added preservatives and food safety and quality. Tetra packs or cartons are aseptic, and six-layered packaging increases nutritional value, preserves quality and extends shelf life. By preventing contamination, it helps to ensure food safety and reduces the need for refrigeration. By making it readily available, shelf-stable and safe, it helps to support the convenience of oat milk, which may drive the segment growth in the global market.
The Single-Serve Packs Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the global oat milk market is driven by factors such as the increasing demand for lightweight and durable screw caps, increasing environmental concerns, growing sustainability, increasing durability and safety, increasing protection from oxygen and light and increasing shelf life with aseptic filling. In addition, due to their durability, convenience, and cost-effectiveness, single-serve packs are highly used for oat milk. These factors are expected to boost the demand for single-serve packs in the global market.
What Factors Help Food and Beverages Segment Grow in 2024?
The food and beverages segment dominated the oat milk market revenue in 2024. The segment growth in the global market is driven by health benefits such as the increasing consumer preference towards sustainable food choices, enhanced texture and taste, increasing prevalence of lactose intolerance and dairy allergies, promotes healthy digestion, offer heart-healthy beta-glucans, provide necessary nutrients and rich in versatility and texture.
The Nutritional Supplements and Cosmetics Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the global oat milk market is driven by factors such as rising innovation in oat-based wellness products, increasing demand in cosmetics industry, increasing consumer focus on skincare, increasing demand for gentle and natural ingredient, and increasing demand for functional and fortified beverages.
What Factors Help Supermarkets & Hypermarkets Segment Grow in 2024?
The supermarkets and hypermarkets segment dominated the oat milk market revenue in 2024. The segment growth in the market is attributed to the factors such as the increasing demand for offline stores, increasing consumer desire to shop offline without waiting for online delivery, availability and accessibility, increasing robust supply chains and growing urban population. In addition, hypermarkets and supermarkets make oat milk products readily available and act as the primary distribution channels. These retail formats offer a wide range of pack sizes, flavors and brands, which further expected to drive the segment growth in the global market.
The Online Retail and E-Commerce Segment is Expected to Grow Fastest During the Forecast Period.
The segment growth in the oat milk market is attributed to the factors such as increasing digital adoption & doorstep delivery, growing e-commerce platforms, increasing changing and modern lifestyles, rising adoption of internet penetration, increasing brand sales and visibility, increasing consumer convenience, increasing direct consumer feedback and engagement and enhanced consumer engagement.
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