Natural Sweeteners Market Size, Share, Trends and Future Opportunities

Natural Sweeteners Market Size, Share and Trends

The global natural sweeteners market size reached at USD 25.82 billion in 2024 and is anticipated to increase from USD 27.55 billion in 2025 to an estimated USD 49.39 billion by 2034, witnessing a CAGR of 6.70% during the forecast period from 2025 to 2034. The expansive reach of natural and health-beneficial sweeteners is due to their popularity and availability of sugar alternative solutions.

Key Highlights

• By region, Asia Pacific dominated the natural sweetener market in 2024, due to several research initiatives and the presence of different government authorities across the region. 
• By region, North America is expected to grow at the fastest CAGR due to favorable initiatives by the U.S. FDA and many other regulatory bodies. 
• By region, Europe is considered to be a notably growing area, driven by the prominent positions of European countries like France and Italy in the food and beverage import sector. 
• By type, the honey segment dominated the market share in 2024, due to its excellent health benefits in promoting the overall health and wellness of potential consumers. 
• By type, the date palm segment is expected to grow at the fastest CAGR during the forecast period, driven by its rich nutritional contents that strengthen immune health. 
• By application, the food and beverage segment dominated the market share in 2024, driven by the huge production and the expansion of manufacturing industries. 
• By application, the pharmaceuticals segment is expected to grow at the fastest CAGR during the forecast period, attributed to the outstanding effects of innovative medicines.

Industry Coverage

Market Overview

What Makes Natural Sweeteners an Interesting Market? 

Natural sweeteners are becoming popular due to the importance of sugar, delivering sweetness, texture, color, and overall flavor profile. The increased preference of consumers for healthy options and reduced sugar in food products drives the growth of the natural sweetener market. The food manufacturers are trying to achieve a balance between the healthiness and taste of food and beverage products by carefully considering consumer acceptance. Yeast extract, as one of the healthy solutions to reduced sugar, improves the overall taste profile, supports taste, boosts impact, and offers long-lasting performance. 

• In October 2024, Tate & Lyle PLC announced a strategic partnership with Manus to accelerate sugar reduction and expand access to natural sugar reduction solutions through the Natural Sweetener Alliance. (Source: Tate & Lyle)

The Global Regulatory Bodies Confirming the Safety of Approved Low/No Calorie Sweeteners

(Source: International Sweeteners Association)

Natural Sweeteners Market Trends

Which Principal Factors Influence the Growth of the Natural Sweetener Market? 

• Increased Sugar Supply in Mexico for 2025/26: According to the Economic Research Service and the U.S. Department of Agriculture (USDA), it is projected that the sugar supply in Mexico will recover for the period 2025-26. These estimates were given by the World Agricultural Supply and Demand Estimates (WASDE) report. There will be a good recovery in Mexican sugar exports to the U.S. The National Committee for the Sustainable Development of Sugarcane was also involved in collecting this data in its balance sheet. 
• Increased Global Sales, Consumption, and Market Size of Monk Fruit and Stevia: The global sales and consumption of monk fruit and stevia have increased in recent years. Natural sweeteners like stevia and monkfruit are gaining popularity due to the growing preference of people for healthy alternatives. They are promising alternatives to artificial sweeteners and sugars. 

Nutrition Recommendations by the Global Regulatory Bodies for Diabetes Management

(Source: International Sweeteners Association)

Market Opportunity

Which are the Relevant Future Opportunities for the Expansion of the Natural Sweetener Market? 

In August 2024, the Union government announced the launch of a new policy through which the Ministry of Consumer Affairs, Food and Public Distribution stated that sugar mills and distilleries are enabled to produce ethanol from sugar syrup, sugarcane juice, C-Heavy molasses, and B-Heavy molasses during the year 2024-25. Consumers are looking for healthy sugar alternatives and labeling of products. There are favorable opportunities for the growth of the natural sweetener market due to government policies and growing health awareness. The traditional sweeteners like jaggery and natural sweeteners like stevia and monk fruit are gaining high popularity. There are various industrial applications of these traditional sweeteners across the pharmaceutical, food, and beverage industries. 

Market Challenges

What are the Health Concerns Associated with the Normal or More Intake of Sweeteners? 

Some people experience headaches, mood disorders, fatigue, and dizziness after consumption of certain types of sweeteners. These conditions arise among patients suffering from depression, multiple sclerosis, malignancies, and systemic lupus erythematosus. The higher intake of natural sweeteners than recommended amounts can cause issues in pregnant women and in young children. There can be less or no nutritional value and an inability to consume sweets.  

Regional Insights

How Asia Pacific Dominated the Natural Sweetener Market in 2024? 

Asia Pacific dominated the natural sweetener market in 2024. According to research and global data, Asian consumers from several Asian Pacific countries, like Indonesia, the Philippines, Malaysia, and Thailand, are reducing their sugar intake or moderating it. The governments and the World Health Organization (WHO) have taken global initiatives towards sugar reduction. With the increased prevalence of obesity and diabetes, consumers are preferring to reduce their sugar consumption to stay healthy. The WHO provides guidelines regarding the sufficient amounts of daily sugar intake for adults and children which provide them with additional health benefits.

The governments participated in sugar reduction initiatives and introduced new regulations to implement in this region. Some of the supportive measures include the Healthy China 2023 Initiative and the Singapore Ministry of Health nutritional label, which has increased awareness about product labeling among buyers. The Asian Pacific companies contribute to the development of new products with sugar reduction claims. Consumers are looking for natural sweeteners and natural ingredients while retaining sweetness and natural forms. Yeast extract is emerging as one of the natural solutions to reduce sugar in formulations which are produced from fermentation and can be used in dairy products, sweet products, sauces, and dressings. 

How do the Research Initiatives and Government Authorities Expand the Indian Sweetener Market? 

CSIR - Institute of Himalayan Bioresource Technology, Palampur introduced a low-calorie natural sweetener plant named Monk fruit (Siraitia grosvenorii) in India through NBPGR-ICAR, New Delhi. The experiments were conducted in New Delhi while the plantation was successfully done in Palampur. ICMR-the National Institute of Nutrition in Hyderabad, Telangana-proposed dietary guidelines for Indians.

The Food Safety and Standards Authority of India (FSSAI) contributes to regulating the manufacturing, storage, distribution, sale, and import of food products, including natural sweeteners. The Ministry of Food Processing Industries (MoFPI) promotes the production and use of natural sweeteners through food processing industries in India. The Department of Food and Public Distribution provides different schemes for the production of sweeteners and other food products. 

• In October 2024, the Ministry of Science & Technology announced the therapeutic potential and properties of Candy Leaf (Stevia rebaudiana (Bertoni) Bertoni), which is a plant having natural sweetening properties. The government of India reported several therapeutic properties of this plant against various diseases related to endocrine, metabolic, cardiovascular, and immune health. (Source: Pib-Press Information Bureau)
• In May 2025, the Government of India introduced the sugar (control) order 2025 by reviewing the sugar (control) order 1966 to streamline the regulatory framework that governs the sugar sector. (Source: Pib-Press Information Bureau)

North America is Expected to Grow at the Fastest CAGR in the Natural Sweetener Market During the Forecast Period. 

The FDA is involved in the regulation of food additives and generally recognized as safe (GRAS) ingredients. The FDA also contributes to the evaluation of food safety. It regulates several programs for companies to comply with laws. A general law published by the government of Mexico established a strict warning for labeling of products that contain genetically engineered ingredients by considering socioeconomic factors in national food policy.

• In April 2024, the Government of Mexico introduced an official law on appropriate and sustainable food. (Source: USDA)

What is the Role of the U.S. FDA and the U.S. in Driving the Adoption of Natural Sweeteners?

The U.S. stands as the largest sugar producer in the world by encompassing large and well-developed industries for sugarcane and sugar beets. There are significant investments in new processing equipment and also a huge adoption of advanced and storage-field management practices. Several types of sweeteners, such as aspartame, acesulfame potassium (Ace-K), neotame, sucralose, advantame, and saccharin, are authorized as food additives in the U.S. The U.S. Food and Drug Administration (FDA) monitors the challenges associated with food products, and it provides detailed information about specific ingredients, products, and public health initiatives. 

List of Permitted Sweeteners by the Government of Canada

(Source: canada.ca)

Europe is Seen to Grow at a Notable Rate in the Natural Sweetener Market in 2024. 

There is a wide use of natural sweeteners in Europe as alternatives to sugar in food and beverage products. The natural sweeteners offer a wide range of applications in the European market across several industries, like confectionery, breakfast cereals, beverages, and dairy. They are incorporated into many food products and drinks in the European market, including sugar-free chewing gum, low-calorie drinks, low-calorie yogurts, and some processed products like ketchup. The demand for natural sweeteners in Europe is mainly driven by consumer preferences for low sugar intake and products with no added sugars. The regulatory framework of the European Union encourages European industries and sector associations towards sugar reduction. Some of the original sweeteners that are allowed in Europe are erythritol, mannitol, sorbitols, neohesperidine DC, thaumatin, and steviol glycosides from stevia. 

How France Plays a Major Role in Ingredient Formulation Through Leading Companies?

There are many leading companies related to sectors such as fragrances, flavors, and natural sweeteners in France. France also holds a prominent position in the European stevia market by approving the use of stevia sweeteners. This country encompasses major flavoring sectors and related flavoring companies like MANE and Naturex. France is the principal European importer of products like natural glycosides, essential oils, and natural Arabic gums. 

How Does Italy Represent Itself as the Prominent European Importer of Natural Food Additives? 

Italy is one of the major countries in the European food and drink markets. It plays a crucial role among the leading importers of natural gums, natural sweeteners, stevia, and natural food colors. The high preference of Italian consumers for high-quality ingredients makes Italy of great importance in the European food and beverage market. Aromata Group and D-ingredients are some of the principal importers of natural ingredients in Italy.  

Segment Insights

Type Insights

How Honey Segment Dominated the Natural Sweetener Market in 2024?

By type, the honey segment dominated the natural sweetener market in 2024. Honey contains beneficial nutrients and there is a large amount of bioactive plant compounds and antioxidants in light-colored honeys. The raw honey is enriched with essential antioxidants such as phenolic compounds and organic acids, which reduce the risk of developing heart attack, stroke, and cancer. Honey is a good alternative to table sugar which helps in diabetes management and improves eye health. The antioxidants present in honey help to lower blood sugar levels, while honey improves cholesterol levels and reduces triglyceride levels. 

By Type, the Date Palm Segment is Expected to Grow at the Fastest CAGR in the Natural Sweetener Market During the Forecast Period. 

The dates are beneficial to the health because they support digestive health, provide antioxidants, boost brain health, boost energy, and promote heart health. The dates regulate blood sugar, act as a natural sweetener, improve bone health, and help to manage diabetes. They can potentially reduce inflammation, increase male fertility, and support pregnancy and labor. The dates are delicious and nutritious fruits, offering several health benefits.  

Application Insights 

What Made Food and Beverage the Dominant Segment in the Natural Sweetener Market in 2024?

By application, the food and beverage segment dominated the natural sweetener market in 2024. Several food industries are focusing on the fortification of food products with essential nutrients such as fiber, vitamins, minerals, and proteins. There are various innovations with essential ingredients like probiotics, beta-glucans, and fermented foods to fulfill the consumer needs. There is a high preference for consuming healthy drinks such as yogurt drinks, fruit juice, and drinks made with ginger and honey due to their benefits related to immune health and digestive health.

By Application, the Pharmaceuticals Segment is Expected to Grow at the Fastest CAGR in the Natural Sweetener Market During the Predicted Timeframe.

The increased use of pharmaceutical drugs increases longevity and reduces disability. Pharmaceutical innovations are the principal measures to address various challenges associated with chronic illness, aging, and disability. Several policies promote the availability of pharmaceuticals that improve the quality of life, elicit positive treatment outcomes, and offer enhanced effectiveness. 

Recent Developments in the Natural Sweeteners Market

• In July 2024, Roquette Frères and Bonumose announced the signing off of an agreement to encourage the development of tagatose, which is a natural-origin sweetener having clinically proven health benefits. (Source: Roquette)
• In July 2024, Ajinomoto Health and Nutrition North America announced a strategic partnership with one of the AI-enabled protein discovery companies named Shiru to achieve the development and commercialization of sweet proteins that are alternatives to sugar and sweeteners in specialty products and beverages. (Source: vegconomist)

Natural Sweeteners Market Leading Companies

• Tate & Lyle PLC
• Cargill
• Ingredion
• Roquette Frères
• PureCircle
• Ajinomoto
• DuPont
• Pyure Brands LLC
• Sunwin Tech Group Inc
• Fooditive Group
• GLG Life Tech Corp
• Hearthside Food Solutions LLC

Segments Covered in the Report

By Type 

• Honey 
• Molasses
• Date Palm
• Sugar Alcohol
• Xylitol
• Mannitol
• Sorbitol
• Maltitol
• Stevia
• Others

By Application 

• Food and Beverage 
  
  • Bakery
  • Confectionary
  • Beverages
  • Others
• Pharmaceuticals
• Personal Care and Cosmetics

By Region 

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America