High Fiber Food Market Size & Growth Pathways to 2034

High Fiber Food Market Growth Outlook with Import & Export Insights

With a positive outlook ahead, the global high fiber food market is likely to experience considerable growth, as revenue is expected to rise steadily from 2025 through 2034.

Last Updated: 02 May 2025 Category: Dietary and Nutraceutical Supplements Insight Code: 5554 Format: PDF / PPT / Excel

High Fiber Food Market Size, Demand & Forecast Insights

The global high fiber food market is positioned for rapid expansion, with projected revenue increases over the next decade, spurred by the widespread efforts by key players across the globe. The growth factor is that rising fiber intake can lessen the risk of various chronic diseases such as cardiovascular disease, obesity, type 2 diabetes, inflammation and colon cancer. On the other hand, health professionals focus on dietary modifications for disease prevention, as there is a rising demand for fiber-enriched foods.

High Fiber Food Market Size 2025 to 2034

Key Highlights

  • By region, Asia Pacific dominated the high fiber food market in 2024. Growing health awareness and the acceptance of fiber-rich diets are the main factors that lead to demand. 
  • By region, North America is expected to experience significant growth in the market during the forecast period. Protein-rich foods have added to the main communication as functional foods radically accept the people to products, as Americans have followed in protein diet.
  • By product type, the cereals segment dominated the market in 2024. Breakfast cereals contain grains such as oats and wheat as well as other ingredients.
  • By product type, baked goods are expected to grow at the fastest rate during the forecast period. High fibre and protein-rich ingredients affect the texture of baked goods, which can make them drier, denser, and easily digestible than regular recipes, but some absorb more moisture as compared to others.
  • By fiber type, the high-fiber segment dominated the high fiber food market in 2024. Fiber is becoming popular in the context of high-fiber food because of its specific health advantages and rising awareness about digestive wellness.
  • By fiber type, the soluble segment is expected to grow at the fastest rate during the forecast period. Soluble is a type of fiber that dissolves in water and assists in forming a gel-like substance in your intestines, as soluble fiber includes gums and plant pectin too.
  • By price range, the medium segment dominated the market in 2024. Medium foods like brown rice, oats, lentils, and whole wheat products, fruits like bananas and apples, and vegetables like broccoli and carrots have become popular as high-fiber foods due to their availability, affordability, and rising awareness of health advantages.
  • By price range, the premium segment is expected to grow at the fastest rate during the forecast period. Premium high fiber food market has gained attention among health-conscious consumers who are willing to invest in higher quality and added health advantages. 
  • By distribution channel, the supermarket and hypermarket segment dominated the market in 2024. Supermarkets are reshaping their store outlets to coordinate the types of health-focused products, which means that the shelves of organic foods, alternative dietary, and superfoods choices are changing.
  • By distribution channel, the online store segment is expected to grow at the fastest rate during the forecast period. Online stores have become increasingly preferred choices for buying high fiber food market  because of convenience, accessibility, and variety.

Discovering Fiber and its Benefits Over Human Body 

Fiber is a kind of carbohydrate that is mostly found in fruits, vegetables, legumes (beans and peas) whole grains, but the main digestive system changes many carbs into sugar. High-fiber food is differentiated by many main characteristics that lead to their health benefits, such as being high in plant-based nutrients, low in calories, Low in Glycemic Index, High in water elements, short processing, fermentable fibers, satiation, and versatility. The overall advantages of high-fiber food are that it enhances digestive health, which promotes regular bowel movements and protects against constipation, it aids weight management, which raises satiety that lessens overall calorie intake, it controls blood sugar levels, which slows down sugar absorption, and it assists in maintaining blood sugar levels. Apart from this, it lowers cholesterol, which improves heart health, and it assists heart health, which lowers blood pressure and reduces inflammation too. 

High Fiber Food Market Trends

  • In October 2024, The Jackfruit company, which sells jackfruit-based meat analogue, made a firm investment of USD 5 million in an extension to its Series B round, which also supports product development and expansion efforts. 
  • Dietary fibre raises the weight and size which faces and makes it soft. Primarily, heavy stools are easy to pass and this lessens the chance of constipation. If you lose watery stools fiber may assist in making it solid. 
  • Soluble fibers, which are found in oats, beans oat bran, and flaxseed, keep the body from absorbing cholesterol in other foods. Due to this, the lower-density lipoproteins are known as bad cholesterol levels in the blood. 
  • Folks having diabetes may have a low capacity to absorb sugar and help in improving blood sugar levels. So, a healthy diet, which has both intake of soluble and insoluble fibre, may lower the risk of type 2 diabetes. 
  • High-fiber food seems to be more filling as compared to low-fiber food and that’s why it takes a longer time to consume and results in a lower energy level. 

Market Opportunity

Exploring High Fibre Benefits 

Dietary supplements, which are a digestible part of plant foods, play an important role in maintaining overall health. One of the most promising reasons to boost your fiber intake is its effect on heart health, as fiber is cardiovascular, which is a main element in reducing the risk of heart disease. Soluble Fiber, which is primarily found in oats and beans, behaves like a sponge, soaking up great cholesterol in our bloodstream and speeding up the clogging in our arteries. By generating a variety and healthy gut microbiome, Fiber indirectly influences cognitive function and mood. These bacteria generate neurotransmitters that can affect mood and brain function. Colorectal cancer specifically shows a lower incidence among those who consume high-fiber food diets. As per the Dietary Guidelines For Americans in the year 2020-2025, the suggested amount of fiber that adult must include in their diet changes by gender and age. Fiber naturally exists in the plants we consume, and some manufacturers add it to the food they generate to add health advantages and benefits. 

Market Challenge

Correct Amount of Fiber is Essential 

Consuming the right amount of high-fiber food is essential, but an excessive amount of fiber can lead to negative effects on the body. Consuming a large amount of fiber results in abdominal discomfort, cramping, bloating gas. This is due to fibre-rich foods taking a longer time to digest, and a huge increase leads to an overload in our digestive system. Overcoming fibre-enriched foods can block the absorption of necessary nutrients like iron, calcium, and zinc. This may potentially lead to deficiencies and health problems like anemia and osteoporosis which restrict the adoption of the high-fiber food by the people that results in the limiting the high fiber food market.

Regional Insights

Asia Pacific Dominated the High Fiber Food Market in 2024. 

Growing health awareness and the acceptance of fiber-rich diets are the main factors that lead to demand. The bakery and cereals segment paved the way for snacks and dairy alternatives as the Asia Pacific region is enhancing as a huge growth area because of transforming dietary habits. The rising demand for healthier food options in Asia comes from changing awareness, lifestyle, and consumer behaviour. As urbanization constantly changes the region and consumers become more health-conscious, as entrepreneurs are serving products by offering products that match these shifts. Plant-based high-fiber foods are gaining attention across Asia as these kinds of products integrate plant-based proteins that match the taste and appearance of regular high-fiber food. They serve healthier and sustainable alternatives without adjusting to texture and taste. The growing concern regarding health and food consumption accelerates the growth of the high fiber food market.

Growing Health And Wellness Consciousness in People Accelerate the High Fiber Food Market In India

Fiber is an important component in terms of diet in India in our daily consumption, which improves digestion and prevents constipation. There is better heart health by increasing cholesterol levels, it stabilizes blood sugar levels and reduces cravings, and lastly, effective for weight management by keeping you full longer. The high-Fiber food available in India is lentils or dals which are sources of protein and Fiber. Varieties like masoor dal, moong dal, and chana dal have been grown in India for many years. Another is different varieties of millets like Ragi, Bajra, and Jowar, as millets are part of Indian agriculture and are counted as the best fibre-oriented food in India. Bajra is called Pearl Millet, Ragi(Finger Millet), and Jowar(Sorghum). 

North America Expects Significant Growth in the High Fiber Food Market During the Forecast Period. 

Protein-rich foods have added to the main communication as functional foods radically accept the people to products, as Americans have followed in high-protein diet. The rising interest in protein underlines a wider transformation towards functional eating as consumers find health benefits from their food. Consumers view food to improve physical and mental well-being. Protein has completely transformed from being a tool for levelling up to being the main thing displayed due to its immunity-boosting qualities and energy. Probiotic-rich foods and fiber are seeking for digestion. An ideal diet that Americans follow is suggestion of serving fruits and vegetables as well as more whole grains, beans, nuts, and seeds. 

The Food policy in Canada must underpin better integration and coordination to assist the development of food-related policies and programs that continue to assist healthier and sustainable food systems. While marketing development of producers, farmers, and food entrepreneurs in Canada, the advantages of sound food policies are wide-reaching and assist in supporting the following priorities like improved food-related health outcomes as we work together which makes it easy for people in Canada to have enough access to safe, culturally diverse food and nutritious food and lesser the burden of diet-related disease. Having sustainable food practices is crucial to maintaining the well-being of our natural resources, as we can serve food for future generations. Greater efforts to grow and maintain sustainable food practices can assist in using natural resources to make efficiencies and lower greenhouse gas emissions and achieve financial savings across Canada’s food systems. 

Segmental Insights

Product Type Insights

The Cereals Segment Dominated the High Fiber Food Market in 2024. 

Breakfast cereals contain grains such as oats and wheat as well as other ingredients. They are famous foods for their ease and contain assistance nutrients such as energy, fiber, and added vitamins. However, there is a huge variety of breakfast cereals that may contain profitable ingredients. The healthiest cereals contain whole grains, low or no added sugars, and a range of vitamins and minerals too. In their own basic form, oats are whole grains with no sugar content and have many crucial elements. Muesli generally consists of other whole grains, uncooked oats, nuts, and dried fruits too. However, it is crucial to watch at ingredients label for this purpose. Some muesli brands add sweeteners or other sweetened dried fruits. Apart from this, whole wheat cereal, such as whole wheat biscuits, shredded wheat, and the same products are other whole grain cereals. 

The Baked Goods are Expected to Grow at the Fastest Rate in the High Fiber Food Market During the Forecast Period. 

High fibre and protein-rich ingredients affect the texture of baked goods which can make them drier, denser, and easily digestible than regular recipes, but some absorb more moisture as compared to others. This can influence the content of the final product as it is crucial to adjust the required amount of liquid in the recipe to make that the baked goods are not too dry or too soggy. High fibre ingredients can have different flavours, which may not be accepted in all recipes. It is crucial to adjust the leavening agents in the recipe which makes ensure that the final product has the required texture and rise. However, they even add nutritional advantages to baked goods, as it is crucial to make sure that the recipe still tastes good and add different flavors too. 

Fiber Type Insights

The High-Fiber Segment Dominated the High Fiber Food Market in 2024. 

Fiber is becoming popular in the context of high-fiber food because of its specific health advantages and rising awareness about digestive wellness. Dietary fiber, which is found in plant-based foods like vegetables, fruits, whole grains, nuts, and legumes, plays a crucial role in maintaining a healthy digestive system. It assists in regulating bowel movements, checks constipation, and assists overall gut health. Further, fiber-rich diets are interconnected to reduced risks of chronic diseases such as type 2 diabetes, heart disease, and a particular type of cancer. As folk become more health conscious, high-fiber foods are being valued for their potential to market aid in weight management, promote satiety, and assist blood sugar control.

The Soluble Segment is Expected to Grow at the Fastest Rate in the High Fiber Food Market During the Forecast Period. 

Soluble is a type of fiber that dissolves in water and assists in forming a gel-like substance in your intestine, as soluble fiber includes gums and plant pectin too. They are mostly recognized for abating diarrhea. It also protects some dietary cholesterol from being broken down and incorporating it as soluble fiber can help assist in lowering cholesterol levels or the amount of free cholesterol, too. It is found in barley, oat bran, seeds, nuts, beans, peas, lentils and some fruits and vegetables too.

Price Range Insights

The Medium Segment Dominated the High Fiber Food Market in 2024. 

Medium foods like brown rice, oats, lentils, and whole wheat products, fruits like bananas and apples, and vegetables like broccoli and carrots have become popular as high-fiber foods due to their availability, affordability, and rising awareness of health advantages. As more folks move towards healthier eating habits, they are transforming to fiber-rich foods that support digestion, help control blood and sugar levels, and aid in weight management, too. These medium-priced options are accessible to a greater population, which makes them ideal for daily consumption without a specific impact on the household budget. The price range for such kinds of foods generally ranges between 50 to 150 per kilogram in most markets, depending on the type and quality, which makes them a practical choice for health-conscious consumers. 
    
The Premium Segment is Expected to Grow at the Fastest Rate in the High Fiber Food Market During the Forecast Period. 

Premium high-fiber foods have gained attention among health-conscious consumers who are willing to invest in higher quality and added health advantages. These include chia seeds, quinoa, avocados, flaxseeds, almonds, and exotic berries like blueberries and raspberries. These foods are not only high in fiber but also rich in necessary nutrients, healthy fats, and antioxidants that offer a more comprehensive approach to wellness. Generally, the price range for these items starts from Rs.3000 and rises to Rs.1,200 per kilogram or even more, depending on the brand, packaging, and quality. Despite the higher cost, many consumers count them as an investment for long-term health benefits and dietary enhancement.

Distribution Channel Insights

The Supermarket and Hypermarket Segment Dominated the High-Fiber Market in 2024. 

Supermarkets are reshaping their store outlets to coordinate the rising range of health-focused products, which means that the shelves of organic foods, superfoods, and alternative dietary choices are changing. Due to this, shoppers who give importance to health can conveniently find the items they are seeking to search through regular aisles. Health-focused products are mostly promoted as premium ones as organizations use labels like keto-friendly, non-GMO, high in protein, and organic to attract health-conscious consumers. 

The Online Store Segment is Expected to Grow at the Fastest Rate in the High Fiber Food Market During the Forecast Period. 

Online stores have become increasingly preferred choices for buying high-fiber foods because of convenience, accessibility, and variety. With just a few clicks, consumers can explore a huge range of fiber-rich products like seeds, oats, legumes, whole grains, and healthy snacks from different brands and price ranges too. Online platforms often serve detailed information, feedback, and health tips, too, which helps consumers make informed choices. 

Recent Developments in the High Fiber Food Market

Marico

  • Product Launch: In March 2025, Marico, which is India’s leading FMCG Company, launched the Saffola oats cuppa, which is a nutritious and tasty hassle-free snack customized for current busy consumers. 

Nestle 

  • Product launch: In May 2024, Nestle launched a new profile of high-fiber, protein-filled foods directed at a rising number of Americans on Ozempic and Wegovy, as others are trying to lose weight. 

Kelloggs 

  • Product Launch: In April 2025, Kellogg's high protein bite cereals presented the brand as a new product for the UK Market, which will add to the ever-rising demand for protein-rich foods. The product is high in fiber, containing 21% plant-based protein ingredients. 

Cheerios

  • Product Launch: In April 2025, Cheerios protein cookies and creme have the newest addition, which is the third flavour after adding Cheerios protein strawberry and cinnamon. 

High Fiber Food Market Leading Companies

Segments Covered in the Report

By Product type

  • Baked Goods 
  • Cereals 
  • Flours 
  • Seeds and Nuts 
  • Vegetables 
  • Exotic Fruits 

By Fiber Type

  • High Fiber 
  • Soluble Foods 
  • Insoluble Foods 

By Price Range

  • Premium 
  • High 
  • Medium 

By Distribution Channel

  • Supermarket and Hypermarket 
  • Convenience Store 
  • Speciality Store 
  • Online Store 

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)
  • Latin America
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

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