Frozen Bakery Market Size, Share and Statistics 2034

Frozen Bakery Market Size, Share and Regional Forecast 2034

The global frozen bakery market size stood at USD 70.66 billion in 2024, with projections indicating a rise from USD 74.40 billion in 2025 to approximately USD 118.43 billion by 2034, expanding at a CAGR of 5.30% throughout the forecast period from 2025 to 2034. The increasing demand for time-saving and convenient food options is the key factor driving market growth. Also, the rising adoption of a variety of culinary preferences coupled with easy access to international bakery products can fuel market growth further.

Key Highlights

• By region, North America dominated the market with the highest share of 39% in 2024. The dominance of the region can be attributed to the growth of e-commerce platforms.
• By region, Asia Pacific is expected to grow at a notable CAGR from 2024 to 2034. The growth of the region can be credited to the increasing focus on health-conscious choices across the region.
• By product, the frozen pizza segment contributed the largest market share of 31% in 2024. The dominance of the segment can be attributed to the rising demand for time-saving and convenient meal solutions.
• By product, the frozen bread segment is predicted to grow at the remarkable CAGR of 5.2% between 2025 and 2034. The growth of the segment can be credited to rapid urbanization, the growth of food service industries, and the busy lifestyles of consumers.
• By form of consumption, the ready-to-bake segment ccaptured the maximum market share of 57% in 2024. The dominance of the segment can be linked to the capability of this segment to offer freshly baked goods.
• By form of consumption, the ready-to-cook segment is expected to grow at the notable CAGR of 5.6% between 2025 and 2034. The growth of the segment can be driven by a rise in disposable incomes and expansion of the food service establishments.
• By distribution channel, the food service segment registered the maximum market share of 59% in 2024. The dominance of the segment is owing to the growing demand for ready-to-consume, easy-to-made products, and frozen baked products.
• By distribution channel, the online segment is anticipated to grow at the noteworthy CAGR of 6.6% over the projected period. The growth of the segment is due to the convenience provided by these channels.

Industry Coverage

Growing Demand for Convenient Food Options Expanding the Market

The market encompasses a diverse range of baked goods which are pre-baked and then frozen for their freshness and taste. The products include food items like cakes, muffins, bread, pastries, and croissants. The freezing of products allows to preserve and maintain the original textures, Flavors, and nutritional value of the products until they are reheated for eating. This process further extends shelf life and provides ready-to-bake and convenient options for consumers. The surge in urban areas along with the growing number of coffee shops is positively impacting the demand for frozen bakery products.

How Government is Supporting the Frozen Bakery Products Market? 

The Indian government is supporting the market through various initiatives and schemes, especially those aimed at small and micro businesses in the food processing sector. The initiatives such as Pradhan Mantri Formalisation of Micro food Processing Enterprises (PMFME) and Pradhan Mantri Kisan Sampada Yojana (PMKSY), offer financial support to bakery units, facilitating their development and growth.

The US government supports the market through various research initiatives and a combination of regulations that optimize food innovation, safety, and consumer access. Particularly, the FDA's emphasis on food safety and labelling ensures product transparency and quality. According to one estimate approximately 130.55 million Americans consumed complete frozen food products in 2024. Moreover, government programs that offer access to affordable food, such as (The Supplemental Nutrition Assistance Program) SNAP may positively impact the market by offering affordable frozen food options.

What are the Key Trends Influencing the Frozen Bakery Products Market? 

• The increase in demand for frozen bakery products is directly connected to the consumer's fast-paced lifestyle and will for convenience. Many consumers are increasingly seeking food solutions that smoothly combine with their schedules. Hence, frozen bakery products provide a solution by integrating quality and convenience.
• The growing focus on sustainability by market players is another major trend impacting the market's positive market growth shortly. These products have a distinct benefit over their fresh counterparts which can extend their shelf life. This factor addresses the increasing concerns surrounding food wastage and spoilage.
• Major market players are persistently launching new frozen bakery products specific to changing consumer demands. This covers product containing nutritious components, substitutes without gluten, and those specific to fulfil tailored dietary requirements. These innovations are anticipated to improve overall market growth.

Market Opportunity

Rising Popularity of Low-Fat Bakery Products

The ongoing tide of convenience food consumption in Western countries such as Europe and America has rapidly spread to different parts of the world. Furthermore, consumers prefer convenience foods as they are convenient to eat and have more nutritious value, commodity appeal, and versatility. Consumers are not willing to spend extra time planning and cooking at home because of shifting habits, which can present lucrative opportunities in the frozen bakery products market soon.

• In October 2024, The Magnolia bakery launched Frozen-To-Thaw Banana Pudding. The new product offering is a whipped, airy, frozen dessert prepared with original bananas, flavoured naturally, and does not spoil or melt when thawed from frozen in the refrigerator. (Source: NOSH)

Market Challenge

Demanding Nature of Cold Chain Logistics

One major factor hampering the market growth is the intricate and demanding nature of cold chain logistics and distribution channels. The significant hurdles lie in keeping the integrity of frozen products from their manufacturing facilities to the last point of consumption. Moreover, any temperature fluctuations and interruptions during storage and logistics can lead to spoilage and thawing, manipulating both product safety and quality.

Regional Insights

North America dominated the frozen bakery products market in 2024.

The dominance of the region can be attributed to the growth of e-commerce platforms coupled with the increase in health awareness among most consumers in the region. In addition, consumers are seeking time-saving and convenient food options because of their busy lifestyles. The regional market also benefits from the strong presence of coffee chains, cafes, in-store bakeries, and quick-service restaurants.

Frozen Bakery Products Market in the United States  

In North America, the U.S. dominate the market owing to the growing consumer shift towards convenience-oriented lifestyles and the unparalleled convenience offered by frozen food products. Also, the cost-effectiveness and ease of preparation of frozen food, impact positive country growth further. The US demographic contributes to an increase in the demand for gluten-free frozen baked products.

• In October 2024, Nestle announced introducing a diverse range of frozen meals in the US located in Mexican and Asian cuisines to tap into new food and flavour options. The brand called Mings was designed by celebrity chef Ming Tsai and integrates the fusion of East-West flavours. (Source: Just Food)

Asia Pacific is expected to grow at the fastest CAGR over the forecast period.

The growth of the region can be credited to the increasing focus on health-conscious choices across the Asia Pacific which has led to the launch of frozen products specific to different dietary requirements, such as organic, whole-grain, and allergen-free alternatives. Additionally, the growing Westernization of diets especially in countries such as Southeast Asia and China where frozen bakery products are becoming popular.

Frozen Bakery Products Market in China

In Asia pacific, China dominated the market due to growing demand for time-saving and convenient food options, surge in the urbanization along with the growing adoption of variety diverse culinary preferences. Consumers in the country are increasingly adopting frozen bakery products such as rolls, croissants and breads because of their ease of preparation and convenience.

What are the Sales of Top Food and Beverage Companies in 2024?

(Source: FoodProcessing)

Segmental Insights

Product Insights

How Frozen Pizza Segment Dominate the Frozen Bakery Products Market in 2024?

The frozen pizza segment dominated the frozen bakery products market in 2024. The dominance of the segment can be attributed to the rising demand for time-saving and convenient meal solutions. Also, consumers across the globe are increasingly preferring products that need minimal preparation, and frozen pizzas fulfil these demands perfectly. Frozen pizza options are specific to a wide array of dietary preferences, providing various bases like whole wheat crust and even cauliflower crust.

• In July 2025, Wegmans introduced the Restaurant-oriented Frozen Pizza line. The first in the United States to provide this type of frozen pizza said the grocer. The authentic pizza crust is created in Italy and made from rice and wheat flour, then fermented for at least 24 hours. (Source: Progressive Grocer)

The frozen breads segment expects the fastest CAGR over the forecast period.

The growth of the segment can be credited to rapid urbanization, the growth of food service industries, and the busy lifestyles of consumers. Frozen bread allows consumers to prolong bread storage and use when needed, hence reducing overall waste. Diverse tastes and designs are frequently provided specific to various preferences.

Form of Consumption Insights

How Ready-To-Bake Frozen Bakery Products Dominated the Frozen Bakery Products Market in 2024?

Ready-to-bake frozen bakery products segment dominated the frozen bakery products market in 2024. The dominance of the segment can be linked to the capability of this segment to offer freshly baked products with less time and effort investment. Furthermore, the increasing demand for convenience, the surge in popularity of ready-to-bake options, and innovations in freezing technology can impact positive market growth soon.

Ready-to-cook frozen bakery products segment is expected to grow at the fastest CAGR during the projected period.

The growth of the segment can be driven by a rise in disposable incomes and expansion of the food service establishments. Additionally, the increasing availability of international flavours and globalization of food culture offerings within the segment are also contributing to overall segment growth.

Distribution Channel Insights

How did the service segment dominate the Frozen Bakery Products in 2024?

The food service segment held the largest frozen bakery products market share in 2024. The dominance of the segment is owing to the growing demand for ready-to-consume, easy to be made products, and frozen baked products. Furthermore, frozen bakery items offer business-friendly cost offerings through optimized inventory control and wastage reduction. Hence, the relationship between frozen bakery products and the food service industry is driving segment growth shortly.

The online segment is expected to grow at the fastest CAGR over the studied period.

The growth of the segment is due to the convenience provided by these channels. Online platforms offer access to a wide range of frozen bakery items, like specialty products that are required to be more readily available locally. Also, this variety enables consumers to explore innovative options specific to dietary preferences.

Recent Developments in the Frozen Bakery Market

Ferrero

• Launch: In January 2025, Ferrero launched a Nutella frozen bakery category for the food industry including Nutella Croissant and Nutella Muffin. The products are provided frozen, so they can be easily prepared to call for freshness and to decrease stock wastage. The range is available now from PFD Foods and Campbells Wholesale. (Source: Food and Drink Business)

Holland's Pies 

• Launch: In September 2024, Holland's Pies launched new wraps, frozen bakes and sausage rolls, and puddings. The company is seeking a way to expand its business venture and grow its brand presence across the globe. With a new product range available at selected retailers countrywide. (Source: British Baker)

Frozen Bakery Market Leading Companies

• Grupo Bimbo
• Conagra Brands, Inc.
• Vandemoortele NV
• Europastry
• Kellogg Company
• Flowers Foods
• General Mills Inc.
• Monbake
• Panamar Bakery Group
• Associated British Foods plc
• Cole's Quality Foods, Inc.
• Bridgford Foods Corporation
• Custom Foods Inc.

Segments Covered in the Report 

By Product

• Breads
• Doughnuts & Pies
• Cakes & Pastries
• Pizza
• Novelties
• Others

By Form Of Consumption

• Ready to Cook
• Ready to Bake
• Ready to Proof

By Distribution Channel

• Foodservice
• Supermarkets & Hypermarkets
• Convenience Stores
• Bakery Stores
• Online
• Others

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)
• Latin America