Fast Food Digital Transformation Market Growth Forecast 2025 to 2034

Fast Food Digital Transformation Market Size, Share and Innovation Analysis 2024

The global fast food digital transformation market size is positioned for rapid expansion, with projected revenue growth over the next decade driven by accelerated adoption of digital technologies, rising consumer demand for convenience, and strategic innovation efforts by major industry players worldwide.

Last Updated: 05 June 2025 Category: Food Services Industry Insight Code: 5628 Format: PDF / PPT / Excel

Fast Food Digital Transformation Market Size and Share 2034

The global fast food digital transformation market size is poised for substantial growth over the next decade, with projections indicating significant revenue increases during the forecast period 2025 to 2034. This market expansion is attributed to the growing adoption of digital technologies across the fast food industry, driven by evolving consumer expectations for convenience, personalization, and seamless digital experiences. The integration of artificial intelligence, predictive analytics, the Internet of Things (IoT), and several other technologies into the food service industry is positively impacting the global population. 

Fast Food Digital Transformation Market Size 2025 to 2034

Key Highlights

  • By region, North America dominated the fast food digital transformation market in 2024, due to digital innovations across the region.
  • By region, Asia Pacific is expected to grow at the fastest CAGR due to the insertion of information communication technology (ICT) and other smart technologies. 
  • By region, Europe is a notably growing area, driven by the digital development strategy of the European Union and the United Kingdom. 
  • By technology type, the software solutions segment dominated the market share in 2024, due to its smart features and advanced tools for businesses.
  • By technology type, the AI and automation tools segment is expected to grow at the fastest CAGR during the forecast period, driven by the global shift towards adopting AI technologies and industrial automation. 
  • By service type, the on-premises solutions segment dominated the market share in 2024, driven by their scalability and improved connectivity features. 
  • By service type, the hybrid services segment is expected to grow at the fastest CAGR during the forecast period, attributed to the rising preference of businesses for hybrid cloud services. 
  • By application, the online ordering systems segment dominated the market share in 2024, driven by the efficient customer management and convenience of mobile ordering. 
  • By application, the delivery management platforms segment is expected to grow at the fastest CAGR during the forecast period, attributed to the advantages of cost reduction, resource optimization, and many others to upscale businesses. 
  • By end user, the quick service restaurants (QSRs) segment dominated the market share in 2024, driven by reduced labor costs and improved customer experiences. 
  • By end user, the cloud kitchens/ghost kitchens segment expects the fastest growth in the market during the forecast period, attributed to the optimized food items and their reliability. 

Market Overview

How can Advanced Technologies Promote Innovations in Food Services? 

The fast food digital transformation market is experiencing a transformative digital shift towards excellence, innovation, and reliability for the entire world. The insertion of artificial intelligence and automation is playing a major role in the digitalization of the fast food industry. The adoption of AI-driven solutions like chatbots and predictive analytics is resulting in improved customer service and optimized operations. This enables data-driven decision-making in which chatbots handle complex tasks such as processing orders and booking reservations. 

The insertion of predictive analytics assists in predicting customer demand and improving menu deliveries. Furthermore, data-driven personalization is driven by customer loyalty programs which allow restaurants to offer personalized discounts and suggest menus based on customer needs. The other technologies that serve digital transformation include the Internet of Things (IoT), advanced payment solutions, virtual and augmented reality, etc. Sustainable practices and waste reduction strategies are driving energy efficiency.

  • In October 2024, Domino's announced the launch of a revamped cheese burst product range by introducing three exciting flavors, such as Hot and Fiery, Korean Sweet Chili, and Creamy Makhani. (Source: Jubilant FoodWorks)

Financial Highlights of Domino’s for the Year 2024-25 

  • Revenue: 81,417 million
  • EBITDA: 15,722 million 
  • PAT: 2,330 million (Source: Jubilant FoodWorks)
  • How can Digitization Promote Excellence in the Food Service Industry?Value-based Services: According to Deloitte, research suggests that 37% of dining-in guests prefer the less expensive services of restaurants. The customers are preferring increased promotions and discounts that result into the increased visits of customers on a frequent basis. About 15% of guests of restaurants decide their frequent visits depending on the high quality of food. Restaurants are adopting new tools like personalization engines that offer increasing discounts and channel-specific offers.
  • Increased Preference for Digital Options: Deloitte also stated that 40% of customers prefer direct use of websites. About 55% of financial organizations prefer the use of mobile phones to address service-related concerns. An increase in restaurant delivery has been observed over the last 10 years. Restaurants need to increase their investments in optimized digital solutions and delivery services to fulfill the emerging customer needs.

Market Opportunity

How can Artificial Intelligence and Automation Drive Digitization of the Food Industry?

Restaurants can act on data-driven decision-making by converting collected information into intelligence. The National Restaurant Association states that predictive analytics assists in the prediction of customer demands. It also helps in the optimization of inventory management and menu planning. The menu items, food advertising, and many other fast food services are becoming personalized and real-time depending on the consistency of the information. The content creation and content updating can be done without any human intervention based on order history, the weather conditions, and the time of the day. The AI solutions complete complex tasks and fulfill customer needs.

Market Challenges

Why is the need for Digitization in Food Service Companies?

Data-driven decision-making and the expansion of product brands is crucial for the long-term success of the market. There is a big need to use digital tools by brands to boost their global presence. These tools also promote the establishment of strong connections with their audience to ensure reliability. Exceptional food services are essential to accelerating loyalty and repeated customer visits. It is challenging for companies to make their brands scalable, efficient, and world-class.

Digital Solutions to Tackle Challenges faced by the Indian Food Service Companies

Sr. No. Corporate Functions Factory Operations Store Operations Customer Relationship Management
1 Digital Marketing with targeted ads  AI to detect odors  Digital signage with offerings  App-based loyalty programs 
2 AR and VR-based training  Automated and smart kitchen appliances  Self-service kiosks Context aware mobile apps 
3 Sentiment analysis tools  Warehouse management systems  Smart lockers for order pickup Digital tabletop for ordering (QR-codes) 
4 Chatbot-based interactions Analytics-driven demand sensing  Digital maintenance logs  Real-time order tracking for customers 
5 E2E sourcing platform  Variance tracking  Predictive order preparation  Facial recognition for order customization 
6 E2E ERP integration  Automated HVAC control systems  Analytics-driven recommendations  AR-and VR-based menu visualization 
7 ML-based production scheduling  Fleet management and Telematics  Video analytics security systems  Online ordering and self-ordering 

(Source: Kearney)

Regional Insights

How did North America dominate the fast food digital transformation market in 2024?

North America dominated the fast food digital transformation market in 2024. According to the Federal Communications Commission, America is leading in digital transformation with the investment of $65 billion for development, digital upskilling, and broadband acces. With this initiative in America, every person in the community can take part in the digital economy. The revolution in digital technologies and internet systems is expanding the capacities of restaurants, food service centers, and food safety organizations.

America focuses on three major parameters, such as increased affordability, improved connectivity, and enhanced digital skills training. The government of America is making efforts to meet people at their sites to address their needs for greater adoption of digital skills. The government also aims to establish trust and build relationships with the community. It uses traditional media methods to raise awareness about the digital skills program.

  • In January 2025, Cognizant announced its partnership with McDonald’s to support McDonald’s in the enterprise sector of global finance systems and human capital management. It includes master data management, payroll processing, and legal applications. (Source: Consulting.us)

Digital innovations take root in the U.S. economy

The U.S. Department of Agriculture (USDA) hosted the U.S. Digital Service (USDS) team in Washington D.C. to gain insights on digital service best practices. The participation of the Digital Service Staff from the Social Security Administration (SSA) and other agencies in this event was remarkable due to their shared experiences with the USDS. It was a significant step towards understanding the ways to overcome emerging challenges and the future of digital services. The USDS conducts 4 projects, including agency transformation, policy implementation consultation, program implementation, and rapid response.

The long-term Impacts of the U.S. Digital Service (USDS)

  • About 18.25 million veterans are using accessible and simple tools for health services and related benefits.
  • About 53% increase in customer satisfaction for 180 million annual visitors of the Social Security Administration (SSA.gov). 
  • 130% expansion in the number of people from rural and under-resourced families with internet services via the Affordable Connectivity Program. (Source: USDA-United States Digital Service)

Asia Pacific is expected to grow at the fastest CAGR in the fast food digital transformation market during the predicted timeframe.

The major pillars of the digital revolution in the APAC region are smart infrastructure, digital government, smart transport, smart industry, digital trade facilitation, digital data centers, disaster risk reduction, and agriculture and biodiversity ecosystems. The growing investments in building network systems infrastructure present efficient and modular renewable energy based digital infrastructure systems. The government focuses on strengthening stakeholder engagement by integrating digital technologies. This integration also works for climate action, planning processes by ministries and national policies.

Businesses are expanding due to growing investments in green technologies, low-carbon markets and renewable energy infrastructure. The government makes efforts to support the safe use of digital products and services by raising public awareness. The governments and businesses work collaboratively through public-private partnerships.

Which Programmed Solutions Drive the Digital Transformation Index Framework of the Asia Pacific?

Sr. No. 5 Pillars Foundation Stage Adoption Stage Acceleration Stage
1 Network/Infrastructure Network availability and affordability Quality connectivity Inclusive connectivity
2 Government Investment and regulation  Applications and services Inclusive competitiveness
3 Business  ICT market  Digital market  Innovation market 
4 People Basic skills and education  Digital skills and literacy Digital capacity and creativity
5 Ecosystem  Macroeconomic stability Diversity and dynamism  Environmental sustainability

(Source: Asia Pacific Digital Transformation)

The insertion of information communication technology (ICT) into India’s food industries

The Government of India and the Department of Food and Public Distribution. The major pillars driving India’s growth include ICT, cybersecurity, and social media activities. The ICT further deals with e-governance, digitization of records, and the Right to Information (RTI) Act, 2005. E-governance aims to conduct electronic procedures in office premises which are simple, responsive, effective, and promising. The digitization of records is associated with the e-office portal.

  • In June 2024, Domino's announced the inauguration of its 2000th store in India by opening 7 new stores in its 7 operating regions across the nation. (Source: Jubilant FoodWorks)

Europe is seen to grow at a notable rate in the fast food digital transformation market in 2024. The integration of technologies into different areas of businesses enables them to improve their products and services, maintain their competitiveness, and shift their sales online. The European Union has set two major goals for businesses, which include an expansive reach of more than 90% of small-and medium-enterprises (SMEs) up to the basic level of digital technologies. The other goal of the EU is to expand the usage of cloud computing services, the performance of big data analysis, and the usage of artificial intelligence by 75% of EU companies. There is a large use of clouds by 40% of businesses in the European Union. However, the use of AI technologies accounts for 8% of EU businesses.

  • In November 2024, McDonald’s announced improved customer satisfaction and reduced waiting times for customers due to the adoption of geofencing technology, which helps to streamline the mobile ordering process. (Source: PYMNTS)

A Significant Move of the United Kingdom towards Digital Development 2024-2030

The Digital Development Strategy 2024-2030 of the United Kingdom (UK) focuses on achieving four major objectives, such as last-mile connectivity, digital public infrastructure, artificial intelligence, and women and girls. It focuses on the basic connectivity in remote and low-income areas to ensure the benefits from the adoption of digital technologies. Digital services like the e-government and national payment systems enabled the digital shift of both the government and the private sector.

The government of the UK aims to develop at least eight AI research laboratories at African universities by 2030 by creating regulatory frameworks for responsible AI. It will also empower at least 50 million women and girls to play a safe and meaningful part in the digital world. It aims to support at least 20 partner countries by resolving their connectivity gap by 2030. It will also support 20 partner countries in the digital revolution by offering digital services at a national level through improved digital public infrastructure (DPI).

Segmental Insights

Technology Type Insights

How software solutions segment dominated the fast food digital transformation market in 2024? 

The software solutions segment dominated the fast food digital transformation market in 2024. The replacement or upgrade of software for businesses results in reduced costs by automating routine tasks, improved staff efficiency, streamlined operations and finances, and improved communication with customers, partners, or suppliers. The introduction of new features and capabilities offers improved security and performance. The software solutions help to make businesses more efficient, scalable, cost-effective, and sustainable. 

The AI and automation tools segment is expected to grow at the fastest CAGR in the fast food digital transformation market during the predicted timeframe.

The integration of AI and automation tools into business operations delivers cost savings, scalability, improved customer service, and increased efficiency. Moreover, research and innovations result in reduced errors, and enhanced data analysis. The other advancements like predictive analytics and risk management also drive the importance of AI and automation tools in the global market.

Service Type Insights

Why made on-premises the dominant segment in the fast food digital transformation market in 2024? 

The on-premises solutions segment dominated the fast food digital transformation market in 2024. On premises storage is the best choice for businesses due to their easy operations without the internet and lower monthly internet costs. Moreover, these solutions provide greater security and offer control over server hardware. The greater adoption of on premises storage solutions by several companies boosts their global demand in the market. 

The hybrid services segment is expected to grow at the fastest CAGR in the fast food digital transformation market during the forecast period.

The potential features of hybrid services such as agility, scalability, control, flexibility, security, compliance, etc. increase the demand and need for hybrid cloud services for businesses. They follow the regulatory requirements while delivering cost optimization, innovation, and transformation. 

Application Insights

Why did the online ordering systems segment dominate the fast food digital transformation market in 2024? 

The online ordering systems segment dominated the fast food digital transformation market in 2024. The online ordering systems enable the easy ordering process and deliver efficient customer and order management. There is the convenience of mobile ordering, and they help businesses to stay ahead of the competition. They help restaurants to increase their revenue, efficiency, and growth by setting up online ordering systems. 

The delivery management platforms segment is expected to grow at the fastest CAGR in the market during the forecast period. They enable faster delivery with route optimization, cost reduction, and resource optimization. They offer seamless rider management through rider roster and applications. The delivery management system solutions help to reduce the workload by managing delivery time to fulfill the higher demands at peak times. 

End User Insights 

How quick service restaurants (QSRs) segment dominated the fast food digital transformation market in 2024? 

The quick service restaurants (QSRs) segment dominated the fast food digital transformation market in 2024. Customers can achieve more control over their food and customization with fewer hurdles. The dynamic nature of digital menus attracts customers to restaurants. There is a less chance of human error and there are reduced labor costs driven by quick services in restaurants. 

The cloud kitchens/ghost kitchens segment expects the fastest growth in the market during the predicted timeframe. The optimization of food items in a cloud kitchen is subject to the ease of production and reliability of food quality upon delivery. It is possible to run a virtual restaurant and add a delivery brand to the existing kitchen. 

Recent Developments in the Fast Food Digital Transformation Market

Tata Consultancy Services (TCS)

  • Announcement: In September 2024, Tata Consultancy Services (TCS) announced a strategic partnership with McDonald's located in the Philippines for a period of 2-years, aiming at introducing standardization and digitalization into the IT operations for more than 760+ restaurants of McDonald's in the Philippines. (Source: ET CIO)

Starbucks Corporation

  • Announcement: In October 2024, Starbucks Corporation introduced its financial results for the fourth quarter and the fiscal year of 2024, which include products that were excluded from Non-Generally Accepted Accounting Principles (non-GAAP) results. (Source: Starbucks) 

Fast Food Digital Transformation Market Leading Companies

Fast Food Digital Transformation Market Companies

Segments Covered in the Report

By Technology Type

  • Software Solutions 
  • Hardware Solutions
  • AI & Automation Tools 

By Service Type

  • Cloud-Based Services
  • On-Premises Solutions 
  • Hybrid Services 

By Application

  • Online Ordering Systems 
  • Delivery Management Platforms 
  • Customer Loyalty Programs
  • Inventory and Supply Chain Management
  • Digital Menu Boards
  • Tabletop Ordering
  • Contactless Payment Solutions
  • Queue Management Systems

By End User

  • Quick Service Restaurants (QSRs) 
  • Full-Service Restaurants
  • Cloud Kitchens / Ghost Kitchens 
  • Cafés & Fast Casual Chains
  • Convenience Stores & Food Courts

By Region

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America 
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  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Vidyesh Swar, Senior Research Analyst at Towards Food & Beverages, specializes in market research, focusing on supply-demand evaluation, pricing analysis, alternative proteins, plant-based foods, and sustainable food technologies within the industry.

Learn more about Vidyesh Swar

Aditi Shivarkar, with 14+ years in Food and Beverages market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards FnB's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

North America dominated the market in 2024 due to high digital adoption, infrastructure investments, and government initiatives supporting broadband access and digital skills.

McDonald’s is the leading player in the fast food digital transformation market.